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P1 Unit 4 Product Analysis

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The first product that I will be looking a is the Wonka Peel A Pop made by NESTLE. I will be looking at the ice pop and how the organization is promoting it, to try and increase sales.
The first and most important ways of promoting a new product is though advertisement. Which consists of putting their product on TV and Radio to ensure that large amount of people can see their product and ensure word of it can spread. Due to the product being made by NESTLE USA it therefore means that to ensure they reach the highest amount of people they will have the advert on American Tv channels constantly as it will mean they reach the most amount of people, also companies know that advertising on television is one of the most successful ways as it reaches …show more content…
Next the companies can advertise their product over the radio which will allow them to try and personalize it to some effect as they can aim their product on certain stations, which will allow to aim their products at customers who are more likely to buy their products. Radios can also allow the company, to create catchy slogans which customers can listen to which will allow the product to spread through word of mouth therefore potentially increasing the number of sales.
The third of of advertising that is used by NESTLE is by placing adverts of their products in magazines, this will mean that they can aim their product to certain group of people who are more most likely going to buy their products. Using magazines will then allow the company to make catchy design which can stuck in the heads of people and persuade them to buy the company's product, and spread the word potentially increasing

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