...GREEN BUSINESS PRACTICES: BALANCING ENVIRONMENT AND ECONOMIC DESIRES MUKHTAR AHMAD1 Abstract Individual organization government and even business enterprises are becoming more and more environmental conscious. This environmental consciousness has lead to the emergence of green business practices .Green business involves promotion and production of eco-freie3ndly products. This research paper presents the detailed study on the concept of green business practices which are essential for improving environmental condition in a profitable manner. This paper primarily focuses on fulfilling responsibilities towards environment through following green practices, and secondly, it explains the competitive advantages of green business. Green business...
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...In the business world, unethical practices are wildly used as an easy way to success in a business, but ethical business practices can be used by businesses to maintain their integrity while being successful financially and in other business aspects. An example of a successful company that has had much favourable outcomes from incorporating ethical practices is IKEA. IKEA was founded in 1943, and since then has been striving to implement ethical conduct. IKEA has demonstrated ethical conduct by its efforts in striving to be environmentally friendly, remaining true to its ‘no bribes’ policy, and its strict rules on child labour. IKEA’s success can be a model by other businesses. Many companies involved with unethical conduct usually face the consequences of their actions in the future. Although the company may be fooled by immediate and positive results from their actions, many have failed because of immoral decisions. Some examples of these failures are bankruptcy, or decrease in customers. Ethical business practices can have a more positive and even long-term impact on a company than unethical business practices. As a company, IKEA prides in itself for delivering affordable, sustainable, and environmentally friendly goods. “The company is doing pretty much everything it can to make its products, and stores, as energy-efficient and sustainably produced as possible as part of its program of ‘never-ending improvements’.” IKEA has implemented many strategies to achieve this...
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...CONFLICT OF INTEREST VS. GROWING CUSTOMER AWARENESS 4 ECOTOURISM VS. “GREENWASHING” 6 CONCLUSION 7 WORKS CITED 8 Introduction There are an abundance of studies that show how tourism greatly impacts environmental sustainability in various ways. The purpose of this report is to explore and analyze the activities that occur in the tourism industry as a whole, which cause a negative impact on the environment. Tourism and the environment are interrelated in a complex way, with many variables. This report will address three main issues. This first issue is how the tourism industry faces a conflict of interest between investors wanting short-term return on investment and environmentally sustainable management. Second, environmental issues are often times limited to only natural environment, with a major focus on pollution, global climate change, resources consumption, and habitat/ecosystems. These issues remain very important, however, in order for effective environmentally sustainable management to take place, a broader topic of sustainability must be covered which includes dimensions of economics, equity and environment. This report will explain how ecotourism aims to address these issues. The third issue is “greenwashing.” A lack of standardization in ecotourism allows for some companies to deceive customers into thinking they have implement environmentally sustainable practices, when in reality they are simply taking advantage of the rising popularity of ecotourism to boost...
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...For a company to be considered socially and environmentally responsible, it must prove that what works and what’s good for them, is also good for the environment and society in general. In other words, companies should always function and meet their goals while remaining socially and environmentally conscious, where they can increase their profits and their wealth while balancing the effects they have on every other element and/or player that participates in the operating and production process of the company. Because of the increasing importance of how much impact businesses can have on the environment, many companies have been implementing new and improved sustainability initiatives across the globe. Some have organized recycling programs, while others have developed water conservation initiatives, approaches to support climate change, energy conservation, energy building, and more. For the purpose of this assignment, I’m going to focus on Starbuck’s sustainability practice to create green stores across all its company-owned outlets. Starbucks has always been known for its responsible practices and the approaches that it takes to produce the coffee grains and other ingredients that it uses on its worldwide-known beverages. However, in 2009, Starbucks set a new goal which would focus on achieving a LEED certification, which is a green building certification program that would allow them to adopt the best sustainability practices possible within their industry. Ever since Starbucks...
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...Introduction As the world’s population continues to grow and the middle class is on the rise, we have the issue and responsibility to grow in our ethical and sustainable practices in business. Conventional business models are no longer sustainable and as government regulations continue and the consumer speaks out against unsustainable and unethical practices, business will need to alter their goals toward a sustainable model. The main focus of business is of course profit but in order to make the profit, there needs to be standards that are in place to promote and sustain the consumer’s interest in ecology, ethics, and the economy. Specifically, business needs to be innovative and try to create their products with the minimal amount of environmental impact. In addition, the business needs to be liable for the ethical treatment of all employees including the employees of their suppliers and the sustainability of their suppliers. A company cannot claim to be sustainable and yet their suppliers are causing destruction to the environment or becoming wrapped up in ethical violations of their employees. The following will review the sustainability and ethical practices of two leading brands, General Motors (GM) and Nissan. General Motors is based out of Detroit, Michigan, and produces brands that include Chevrolet, Buick, GMC, Cadillac, and others. Nissan is headquartered in Nishi-ku, Yokohama, Japan. These two companies are fairly different in focus. General Motors relies...
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...TASTE SUSTAINABLE DEVELOPMENT THROUGH CSR ____________________________________________________ INTRODUCTION Sustainable development is a vision and a way of thinking and acting so that we can secure the resources and environment for our future generation. It will not be brought through policies only - it must be taken up by society as a principle guiding the many choices each citizen makes every day, as well as the big political and economic decisions that affect many. It is clear that environmental degradation tends to impose the largest costs on those generations that are yet to be born. We can only improve sustainable development when it will put an emphasis on involving citizens and stakeholders. Ultimately, the vision will become reality only if everybody contributes to a world where economic freedom, social justice and environmental protection go hand in hand, making our own and future generations better off than now.1 Sustainability has emerged as a challenge before entire civilization. The challenge before us is to reduce disparity through capacity building and providing poor and dispossessed access to the knowledge and resources needed for meaningful life. National Development through Corporate Social Responsibility (CSR) and Sustainability ensures the well-being of individual by integrating business practices in an economically, socially and environmentally sustainable manner that is transparent and ethical. CSR is...
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...Ben and Jerry’s I. CSR Practices With over 100 different flavors catering to different tastes, Ben and Jerry’s is one of the most well-known ice cream brands worldwide. Their quirky names and incredible flavors have shaped the way we think of ice cream. Along with ice cream, Ben and Jerry’s have also become known as one of the best companies who care about the corporate social responsibility. Ben and Jerry’s was founded in 1978 in Burlington, Vermont, where the headquarters resides today. Grade school friends Ben Cohen and Jerry Greenfield founded the company with a mission to create unique ice cream flavors and make a positive impact while doing so. Ben and Jerry’s has a mission consisted of three correlated parts: product, economic, and social. Their social mission is to operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally. The social mission has been to meet human needs and eliminate injustice at all three levels (Solheim, 2012, Section 3). The main focus of the company is on children, families, the environment, and sustainable agricultural. These practices are common not only to food companies, but other companies as well. Patagonia is one company that states to keep sustainable resourced, educated workers, and happy consumers (Chouinard and Stanley, 2013, E-book page 1022). Because manufacturing itself is known to create...
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...exactly why it is so important to educate hotel guests and tourists about environmental sustainability. Tourism is one of the top service industries in the world, there is millions of dollars being used to fund these beautiful destinations; equally as much money should be invested to keep the environment sustainable. It’s good ethical practice; the humanistic argument is without a clean environment, human health will be harmed. Without stock of renewable resources for future generations, the lives of those will be poorer quality than ours. (Grace, Cohen, & Holmes, 2014)William Blackstone has quoted saying “everyone has the right to a livable environment, then others have an obligation to allow free enjoyment of this right.” (Grace, Cohen, & Holmes, 2014). The three main groups of guests hotel chains face concerning this matter are: the ones that care about the planet and society, the ones that ask what is in it for me, and the ones who couldn’t be bothered. It is up to hotels which type of guests they wish to cater to, keeping in mind that they risk damaging their relationship with the other types. If they are too extreme on either end of the scale, not environmentally cautious or pushing too many green policies, it could be detrimental to the hotels success. There are a great deal of examples of countries that are working hard with local communities to sustain their environment; Costa Rica has a whole island dedicated to saving four species of sea turtles from...
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...Department of Economic and Social Affairs Commission on Sustainable Development Seventh Session 19-30 April 1999, New York TOURISM AND SUSTAINABLE DEVELOPMENT THE GLOBAL IMPORTANCE OF TOURISM Background Paper #1 Prepared by the World Travel and Tourism Organization and International Hotel and Restaurant Association The Global Importance of Tourism prepared by the World Travel & Tourism Council and International Hotel & Restaurant Association A. Introduction Creating jobs and wealth 1. Travel & Tourism is the world’s largest industry and creator of jobs across national and regional economies. WTTC/WEFA research show that in 2000, Travel & Tourism will generate, directly and indirectly, 11.7% of GDP and nearly 200 million jobs in the world-wide economy. These figures are forecasted to total 11.7% and 255 million respectively in 2010. 2. Jobs generated by Travel & Tourism are spread across the economy - in retail, construction, manufacturing and telecommunications, as well as directly in Travel & Tourism companies. These jobs employ a large proportion of women, minorities and young people; are predominantly in small and medium sized companies; and offer good training and transferability. Tourism can also be one of the most effective drivers for the development of regional economies. These patterns apply to both developed and emerging economies. Contributing to sustainable development 3. The 1992 United Nations Conference on Environment and Development (UNCED),...
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...Introduction s environmental issues gain greater attention, pressure is being placed on all industries, including financial services to implement “green” initiatives. While green banking is not yet a key reason for most customers to select one financial institution over another, customer demands and greater environmental awareness are driving a number of financial institutions to go green. Environment is a key focus amongst ethical banks (in this field specially called sustainability or green banks) as well as amongst many conventional banks that wish to appear more ethically oriented or that see switching to more environmental practices to be to their advantage. In general bankers “consider themselves to be in a relatively environmentally friendly industry (in terms of emissions and pollution). However, given their potential exposure to risk, they have been surprisingly slow to examine the environmental performance of their clients. A stated reason for this is that such an examination would ‘require interference’ with a client’s activities. While the desire to not meddle in the business of the client is valid, one could also note that banks are required to interfere in the business of their clients regularly to ensure that the clients’ business plan is viable before issuing them a loan. The kind of analysis that all banks partake in is termed a single bottom line analysis (this analysis only considers financial performance). It is arguable whether or not performing a triple bottom...
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...About SONY Group 4 3. CSR View of SONY 4 4. Management-oriented CSR Practices 4 4.1 Corporate Governance 4 4.2 Compliance 4 4.3 Supply Chain Management 5 5. People-oriented CSR Practices 5 5.1 For Shareholders 5 5.2 For Customers 5 5.3 For Employees 6 5.4 For the Community 7 6. Sony Group Environmental Vision 7 6.1 Approaches to Environmental Issues 7 6.2 Approach to Business Activities 8 6.3 Energy Saving and Resource Conservation 8 6.4 Management of Chemical Substances in Products 8 6.5 Reduction of Environmental Impact in Logistics 9 6.6 Environmentally Conscious Products and Services 9 6.7 Product Recycling 9 6.8 Global Warming Prevention Measures at Sites 9 6.9 Resource Conservation at Sites 9 6.10 Chemical Substance Management at Sites 9 6.11 Natural Environmental Conservation at Sites 10 7. The Way Forward 10 7.1 Reversing the Adversity of Outsourcing 10 7.2 Better Management of E-waste 10 7.3 Trade Union of Professionals 11 7.4 Safety of Female Employees 11 7.5 Narrowing the Digital Divide 11 7.6 Responsible Content Use and Privacy of Data 11 7.7 Crisis Management 12 7.8 Trade-in and Take-back Option 12 7.9 Green Building Design 12 7.10 Sustainable Food Service 12 7.11 Employee Travel 13 7.12 Female Representation 13 8. Conclusion 14 9. References 15 Introduction: Corporate Social Responsibility (CSR) can be defined as the set of practices and behaviours that firms adopt towards their labour force, towards...
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...known as green consumers. The success of the companies practicing green marketing has drawn the attention of the corporate, policy makers and most importantly the consumers. Green marketing is environment friendly sustainable and socially responsible marketing. Broadly green marketing involves developing the good quality products which can meet consumer needs and wants by focusing on the quality, performance, pricing and convenience in an environmental friendly way. Meaning of green marketing: Green marketing refers to the process of selling products and or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product. Definition of green marketing: According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Example of this will be...
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...Shop cur-rently operates about 2,550 stores across 60 countries. 5.2 Brand Image The Shop ensures their image by guarantying “its cosmetics and personal care products are not tested on animals, and that they contain sustainably sourced oils and other vegetarian ingredients” (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally andindividually. Vision and Mission: 5.3 The Body Shop Vision: “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” Founder of The Body Shop. 5.4 The Body Shop Mission: To dedicate our business to the pursuit of social and environmental changeTo creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers, and shareholdersTo courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the futureTo meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct, which ensures care, honesty, fairness and respectTo passionately...
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...Ph.D. Research Proposal Area of Research: Human Resources GREEN HUMAN RESOURCEMANAGEMENT PRACTICES IN ANKLESHWAR CHEMICAL FACTORIES Table of Contents Page No. CHAPTER 1 INTRODUCTION………………………………………………..03 1.1 What is Green?............................................................................................. .04 1.2 What is Green HRM?.................................................................................. .04 1.3 Why HR?...................................................................................................... ...06 1.4 Some Practices and Example…………………………………......................07 1.5 Chemical Industry Profile…………………………………………………..08 CHAPTER 2 REVIEW OF LITERATURE……………………………………09 CHAPTER 3 IMPORTANCE OF THE STUDY………………………………11 3.1 Green HRM Practices……………………………………………………….13 CHAPTER 4 OBJECTIVES OF THE STUDY………………………………..18 CHAPTER 5 HYPOTHESIS……………………………………………………19 CHAPTER 6 RESEARCH METHODOLOGY……………………………....19 CHAPTER 7 BIBLIOGRAPHY AND WEBLIOGRAPHY…………………..20 CHAPTER 8 END NOTE……………………………………………………….20 1. INTRODUCTION GREEN Green is the colour of emeralds,Jade, and growing grass. Green is the colour most commonly associated with nature and the environmental movement, Islam, spring, hope and envy. The term Green is derived from the German word Grun and Grene. The first recorded use of the word as a color as term in Old English dates to AD 700. In (Germanic, Romance...
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...north-east India are engaged in hunting-gathering or subsistence agriculture. The latter are dependent on their traditional ecological knowledge which includes forestry, medicine, as well as agricultural practices which range from shifting to sedentary agriculture (Majumder et al. 2011). Unlike most of the other tribes in north-east India who practice the destructive shifting or slash-and-burn (jhum) cultivation (Ninan 1992), the Apatanis are settled agriculturists. They depend on their traditional ecological knowledge, evolved out of centuries of collective experience and experimentation, for the judicious utilization of their limited land area, well-managed forestry, sustainable farming systems and local herbal...
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