...Principles of Business Integrity,” business strategist Robert Moment argues that the 21st century companies must prove themselves to customers to build a long-term, trusting relationships. They must also get involved in the community to give back. There are actually two different types of corporate social responsibility to consider. The first one consists of corporations providing funding and resources for worthwhile social causes, such as donating money or employee time to charities. For many people, this is the definition used when thinking about corporate responsibility. However, another type of CSR involves putting together a real plan to produce products or provide services that are in the best interests of society. These include things like using safe materials in design and manufacture, corporate environmental initiatives, and other factors such as job creation and economic development. In order to a clearer understand about corporate social responsibility and how it impacts a business, we will analyze Macdonald’s corporation and what initiatives they made for the community. Overview about MacDonald’s: McDonald’s Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company’s...
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... | | | |Date: December 09, 2014 | Business Ethical Behavior & Corporate Social Responsibility: Why Organizations Must Have IT Corporate Social Responsibility has gradually developed into one of the greatest ethical aspects that have to be adhered to by almost every profit-making organization in order to prove their social sustainability. The term Corporate Social Responsibility (CSR) denotes “the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner” (“Corporate Social Responsibility”, n.d.). CSR which is also known by the names like strategic philanthropy, corporate...
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...A sustainable coffee market A case about sustainable enterprising www.hbodio.nl/english 2 Alice O, Amsterdam © 2007 Alice O education in a global perspective Oostenburgervoorstraat 90, 1018 MR Amsterdam Email: alice@aliceo.nl Telephone: +3120 620 48 15 Website: www.aliceo.nl/english All rights reserved. Nothing from this publication may be copied, saved in an automated databank or be made public in any form or manner without prior written permission from Alice O. The case may be copied for students on condition that Alice O receives information about the use of the case. If used, the person responsible at the educational institution must send an e-mail to m.oyevaar@aliceo.nl. In this e-mail name, address, type of education and contact person should be mentioned as well as an estimation of the number of students using the case. The case can be downloaded for free on www.hbodio.nl Coordination: Daniël van Middelkoop: Martin Oyevaar: d.vanmiddelkoop@aliceo.nl m.oyevaar@aliceo.nl October 2007 www.hbodio.nl/english 3 Contents Introduction ..............................................................................................................5 Background ...............................................................................................................6 1. Corporate Social Responsibility and the coffee sector ......................7 2. 3. 4. 5. 6. 8. Fair Trade.......................................
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...2. Stakeholder analysis 4 3. CSR at Unilever 6 4. CSR issues – The palm oil and tea production case 9 5. Strengths and weaknesses of the current CSR policy 10 6. Conclusion 11 Executive summary In this paper, the approach of Unilever, a British-Dutch major player in the FMCG sector, towards corporate social responsibility (CSR) and sustainable development (SD) will be discussed. In Unilever’s day to day business CSR and SD are key. This makes it a core business activity within the company at all levels. First, it will be investigated who Unilever’s stakeholders are and how Unilever is managing its relationships with them in order to do business in a corporate responsible and sustainable way. Further, some of Unilever’s sustainability initiatives like for example the Sustainable Living Plan and Unilever’s contribution to certificate systems for palm oil and soy oil will be discussed to illustrate its current CSR and SD policy. Despite these efforts, Unilever also faced quite some critique from political, environmental and human rights angle regarding some less legitimate activities. As an illustration two major cases concerning controversial palm oil and tea production will be discussed. At last, the strengths and weaknesses of the current CSR policy will be critically discussed. As a conclusion it can be stated that during the last years Unilever has been transitioning towards a corporate responsible and sustainable company. Although the company...
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...announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. IMC Tools Used by Tetra Pak In its long road of success Tetra Pak has used many different communication tools for building awareness among their customers and to hold their loyalty towards the brand by providing sound proposition and value. So far the tools they have used to enhance their IMC are; (i) Print Advertisement (ii) Television Advertisement (iii) Billboard...
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...CSR and EDUCATION 1A Kalyani, Assistant Professor, NBN SSOCS, Pune Dist, koukuntla.kalyani@gmail.com 2Dr. K E Balachandrudu Professor & HOD-CSE, PRRMEC, SHABAD – R R Dist. Kebalu.chinni@gmail.com Abstract Universities, especially private ones are in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades , long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. Keywords: Corporate social responsibility, higher education, competitive advantage, Societal Marketing, reputation. Introduction In a societal structure, we have many stakeholders, one amongst them are companies or Corporate Houses. These Corporate...
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...stomer loyaltyLAU | School of Business BUS831: Management Theory Sustainability of Customer Loyalty Presented to: Dr. Silva Karkoulian Prepared by: Siham Kibbi Aline Ibrahim Mohammad El Mogharbel Mounir Ghazal Date: 27/11/2013 Paper Outline * Introduction: Four major approaches toward achieving sustainable customer loyalty * Corporate Social Responsibility: CSR plays a significant role in developing customer's loyalty * Customer Relationship Management: Delivering superior customer value has become a major concern targeting the buildup of a sustainable competitive advantage * Product/Services Cost and Price: Pricing strategies are considered to be critical aspects for creating competitive advantage and customer loyalty * Human Resources: Promoting sustainability requirements through HR management * Conclusion: Management, employment, social responsibility, and affordable prices are all keys to give customers a reason to come back Introduction Behind a sustainable business, there are many successful strategies to achieve customer loyalty. Fostering our customers’ decision in keeping a relationship with our company is not an easy job. Thus, attaining sustainability of customer loyalty is a key for a major long- term success of our organizational goals. It is our responsibility to create an attractive yet profitable business which focuses on the ways that not only satisfy but also keep a high satisfaction level...
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...Ajinomoto (Malaysia) Berhad is established in 1961 as Ajinomoto (Malaya) Co., and becomes a public company in 1968. They celebrated their 50th Anniversary in 2011. It’s engaged in manufacturing and selling of monosodium glutamate (MSG) and other related products. The taste of Ajinomoto is based on five basic tastes which include sweetness, sourness, bitterness, saltiness and umami (savoury taste). Ajinomoto (M) Berhad operation divides into two segments which are Umami segment and food and seasoning segment. Ajinomoto (Malaysia) Berhad had analysed based on Porter's Five Forces of Profitability. 1) ENTRY Ajinomoto Company is based on marketing and production of MSG. It is a well-established brand with strong reputation and high brand equity. It has a strong financial position and nearly 25,000 employers are working in Ajinomoto (Malaysia) Berhad. It has wide economic scale which includes import and export (Singapore, Mauritius, Peru, and New Zealand). Ajinomoto Malaysia Berhad defined as Monopolistic Competition Market. Although there are many companies related to seasonings, there is no perfect substitute for Ajinomoto(Malaysia) Berhad because of its umami taste. This company has low treat of new entrants due to high entry barriers and involves large capital. Ajinomoto didn’t rely on one product only. Time to time it continues R&D and produce more seasoning related products. 2) POWER OF INPUT SUPPLIERS Powerful suppliers capture more of the value for themselves...
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...GRENOBLE GRADUATE SCHOOL OF BUSINESS MSC INNOVATION STRATEGY ENTREPRENEURSHIP 2013-14 NESTLES CORPORATE SOCIAL RESPONSIBILITY (CSR) BY: MOHAMED DALLY TANAY JADHAV Content Executive summery ………………………..3 Introduction………………………………...4 Nestle in the eye of Elkington’s TBL……...5 CSR review and analysis…………………..9 Stakeholder’s perspective and criticism….12 Conclusion………………………………….14 Recommendation…………………………..15 Executive summary Nestle is a well known multinational company, they operate all around the world and deliver some good quality FMCG, but at the ethical level they don’t really score very well, they have a long history in boycotting from their origin which is Switzerland going to the UK and USA. Their more significant problem comes from their baby milk formula that for many human rights activist was the reason for the death of many kids around world. Nestlé’s story don’t stop here, they are also accused of child labour in Brazil and manipulating farmers, where they were trying to look ethical through helping them when their real intention was actually to regulate the market prices. Aside of the human level, Nestle is also criticised for testing their products on animals...
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...a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact of its weaknesses. Moreover, SWOT analysis can be applied to both a whole company as well as a specific project within a company in order to identify new company strategies and appraise project feasibility. Hollensen (2010) asserts that the strengths and weaknesses of a company relate to its internal elements such as resources, operational...
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..........................................................3 PROBLEM STATEMENT .......................................................................................................................................3 ALTERNATIVES .......................................................................................................................................................3 3.1. 3.2. 3.3. ALTERNATIVE PIXAR: BUILDING NEW ZONE WITH IMPORTING IDEAS FROM DISNEY GLOBAL..................................... 4 ALTERNATIVE THE PIRATES OF THE CARIBBEAN: BUILDING BRAND NEW THEME ON A GLOBAL LEVEL ......................... 4 ALTERNATIVE HOME OF MULAN: CREATING A BRAND NEW THEME TARGETING SPECIFICALLY THE LOCALS ................ 4 4. 5. 6. 7. CSR INITIATIVES ....................................................................................................................................................5 GENERAL OPERATIONAL UPGRADE ............................................................................................................5 CONCLUSION ............................................................................................................................................................6 APPENDIX ...................................................................................................................................................................7 LOSING MAGIC IN THE MIDDLE KINGDOM 2 1. Introduction Aiming to tap into the huge Chinese market, The...
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...Contemporary Issues In Hospitality Management | | A critical investigation into the enabling and inhibiting factors effecting restaurants propensity to provide local food | | Student No. 09823206 | 8/12/2011 | HH300UWords: 2485 | It is apparent there is growing pressure from global, national and social stakeholders for businesses to become more sustainable in their practises. Although defining sustainable food consumption is fraught with difficulties it is widely accepted to include economic, social, cultural and environmental factors (Reisch 2010). A growing and contentious issue within this framework is the provenance and locality of ingredients within the food-related industries. A change in consumer attitudes towards more ethical consumerism is increasing pressure on food retailers to meet this demand. It could be said restaurants act as a medium for food producers to reach consumer markets, therefore present a suitable context to investigate this topic. Therefore this paper aims to investigate the contributing factors as to why restaurant operators may choose to either adopt or incorporate a ‘local’ ethos, and the rationale to cater for this contemporary trend. The government appears to be making some effort to help the local food sector grow. This could be a result of external pressure from the EU in their commitment to rural affairs (as seen in the recent Common Agricultural Policy reforms CAP 2003-2004) or simply more representative of the general...
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...Communication and IT Business Administration Starbucks with Corporate Social Responsibility (CSR) “How Starbucks succeeds in a business world with CSR” 15 Credits Master Thesis (FEAD 01) Thesis Advisor: Bo Enquist Co-reviewer Lars Haglund The Authors: Sornchai Harnrungchalotorn Yaowalak Phayonlerd Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Acknowledgements Our thanks go first and foremost to our supervisor, Bo Enquist for his insight support and constructive criticisms during our writing of this thesis. Moreover, we would like to thank Samuel Petros S. for recommending the books and the way to conduct this thesis. We also want to thank the librarian at university for helping us to find the books to run this thesis. Page 2 of 41 ABSTRACT In the today‟s business world, there are many strategies being used to run businesses. In the recent past, the topic of Corporate Social Responsibility (CSR) has grown rapidly. People are starting to demand that companies take their social responsibility seriously. Many companies have started to engage in CSR as a strategy in order to gain benefits that can give them an added advantage over their competitors. There have been increasing numbers of companies engaged in CSR to run their businesses. Nowadays corporate social responsibility (CSR) can drive companies to succeed in business by increasing sales volume and brand awareness. We decided...
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...market. Dannon’s marketing efforts did focused on the growing US yoghurt consumption and expanding the category, and this was while growing the brands. Dannon has been maintaining some strong commitment to CSR, which was integrated into the overall mission of the company. They have internalized its CSR commitments and programs (Marquis, Et al, 2010). Danone took some holistic approach to social responsibility and this was indicated by the mission statement. The social values were embedded deeply in the company’s culture and also the business. Antoine Roboud, who was the CEO, communicated the vision of Danone double commitment to the economic performance and social responsibility in 1972. According to the senior leadership, the social responsibility was the basis to the purpose of Danone as the economic performance. This was the double project and it stipulated some equal respect for the social influence and the financial results of the business decisions (Marquis, Et al, 2010). To Communicate or Not to Communicate? Dannon should begin to proactively communicate to consumers its CSR plans. Communication with the consumers will improve on various issues with customers. First, it improves education on nutrition and health. If Dannon will communicate with customers, company’s CSR activities and Dannon being the nonprofit organization with some...
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...growing international QSR player. Jollibee Foundation believes in harnessing the strengths of its parent company, Jollibee Foods Corporation (JFC), and those of its partners, for community development. Operating since 2005, Jollibee Foundation’s service to the community is exemplified by building into the design of its various programs the relevant strengths of JFC as a foodservice company so that program sustainability would have a fairly good chance. Jollibee is now to take the opportunity to move into the future and maximize the brand’s potential through a strong and effective coordinated promotional campaign. Executive Diary Jollibee desires to have an ability that allows the company to be far more responsive to the needs and expectations of consumers, providing the foods that directly meet the taste and preferences of the target market. Jollibee aims to maintain its position as the leading fast-food chain. The plan proposes to achieve this objective by having direct-response from the target audience through facilitating consumer engagement and action through event marketing; aligning Jollibee with consumer’s taste, preference and social connectedness. The proposed event is structured to occur starting from July 2014. Goals and Objective Key goals to be addressed through the proposed promotional event have been identified as a...
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