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Person Perception

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Person Perception - The psychological processes by which we form impressions of other people and formulate judgements about them.

Social cognition is the study of how people process social information about other people it includes how we perceive other people and the impressions we form of them. Also how we interpret the causes of their behaviour and the attitudes we have about them.

Central Traits are personality characteristics that have a greater impact on the formation of impressions about other people because they correlate highly with other traits allowing more inferences to be drawn about a person

Impression formation

An active process (or set of processes) through which we seek to know and understand others

(Baron &Byrne, 1997, p38)

First impression refers to the influence of information that came early rather than late in a social encounter. This is also known as the primacy effect (Asch, S. E (1946) Forming impressions of personality, Journal of Abnormal and Social Psychology, 41, 258-290). Asch found that initial information carries greater weight than subsequent information. An example of such; a person we have just met makes an initial intelligent comment but subsequently says several things that sound not so intelligent. The early intelligent comment would carry a disproportion influence on the impression we have of this person.

Physical attractiveness heavily influences first impressions. People immediately assume that handsome and beautiful people are intelligent, healthy and have great social skills (cited in Feingold, A. (1988) Matching for attractiveness in romantic partners and same-sex friends: a meta-analysis and theoretical critique, Psychological Bulletin, 104, 226-35).

Langlois et al. (2000) conducted a meta-analysis of 102 studies, reporting that the way people looked, influenced how people perceived them and how

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