...A Personal Marketing Plan Even as a child I always marvel about how systematic the process of handling the financial aspect of a certain company works. I have seen some people from my family try to organize their books of accounts and I am amazed at how financial statements are well coordinated. Thus, when I pursue my college education I decided that I want to take up accounting and learn the systematic process of managing finances. I come from a line of family who are into the business world. This is the reason why I ultimately believe that I am a top candidate in any accounting firm. Allow me to be specific, I am driven as a child and it extends as I aged. My fascination as a child for this process motivated me to develop a sense of organization and practice critical thinking in how I approach things which are both crucial in the role that accountants play. However, for a more detailed and organize perspective I made a mini-marketing plan that would discuss and highlight the reasons why I am a perfect candidate to be hired among the pool of accountants vying for a spot in a big accountancy firm. Mission Statement To become a part of a company that embraces the values of honesty and integrity in pursuit of trying to achieve accurate and reliable financial information while following the code of ethics and standards of a national accounting organization like the American Institute of Certified Public Accountants to be of service to the people. Objective After...
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...Summary In this report, I discussed the four stages of team development. As being the leader of our team, I played roles in order to facilitate task accomplishment and interpersonal relationship-building in each stage. As well, I employed specific personal and interpersonal skills to improve our team effectiveness. Finally evaluated our team effectiveness by using Alexander (1985) model, found out the strengths of my team, moreover, and observed the ways that can be used to improve our weaknesses. Introduction One definition for teamwork proposed in 2008 is "the interdependent components of performance required to effectively coordinate the performance of multiple individuals"; as such, teamwork is "nested within" the broader concept of team performance which also includes individual-level taskwork (Salas et al 2008). For my reporting team, our tasks were to give a group presentation for our international marketing plan and submit an implementation international marketing plan. Our team was assigned by professor in the beginning of the semester, founded by three people. I was the leader of the team, and member A and B. the following report will indicate how was my roles and skills bring impactions to each other during the team development stages and how were those skills affecting our overall effectiveness. Team Development Forming stage We had two meetings in this stage. The first meeting was in class and was aimed at orienting members and getting...
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...Marketing Business Plan Marketing Management 9-2-13 Truly Fit will be a community fitness center intended to help residents of Wellsville, New York and the surrounding communities to practice strength and conditioning programs to improve their health and better their lifestyles. It is intended for people of all shapes and sizes, from the highly specialized body builder to the elderly trying to maintain use of crucial muscles that may weaken with age. This fitness center is, by design, broad, general and inclusive. We will not specialize in one particular wellness routine or program, we will generalize in order to welcome all people. Athletic improvement in sports, achieving personal goals, and weight loss are just a few of the goals that may be achieved through a membership at Truly Fit. Truly Fit will be the only fitness facility in the area that is truly dedicated to engaging in the health and fitness needs of our community. This will be done through providing the highest quality equipment, constantly keeping our staff up to date on certifications, providing the highest quality equipment, constantly keeping convenient hours and a fun, social and friendly atmosphere. This is a new service to the area; therefore, it is in the introductory stage of the product life-cycle. Since the service is very new, an integrated market plan will help promote growth in members at the facility. Through marketing, sales of memberships will begin the growth portion of the...
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...Writing business plans and marketing strategy can be simple. See the free business plan and marketing plan sample/template. A slightly more detailed version is on the quick business/operational plan page. Business planning might appear very complex but in essence its common sense, and begins with some very simple business start-up principles. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. Planning a new business or business project must at some stage address a few financial details, and challenges and opportunities relating to modern technology, the internet, websites, etc. However the techniques of how to write strategic business plans (or a strategic marketing plan) remain basically straight-forward. Business planning and marketing strategy are mostly common-sense and logic, based on cause and effect. Here are tips, examples, techniques, tools and a process for writing a marketing strategy, business and sales plans, to produce effective results. This free online guide explains how to put together a marketing strategy, basic business plan, and a sales plan, including free templates and examples, such as the Ansoff and Boston matrix tools. New pages are being added soon on advertising, sales promotion, PR (public relations) and press releases, sales enquiry lead generation, advertising copy-writing, internet...
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...Gillette Personal Care Division: Marketing Planning and Control A Case Study Introduction: Gillette was founded in 1901 by King C. Gillette. It was a leading International Manufacturer of consumer products ranging from Electric razor to ballpoint pens. Gillette has three divisions: 1. Safety Razors (Blades and Razors) 2. Paper mate Division (Writing Instruments) 3. Personal Care Division-PCD. (Hair Care , Skin care, Deodorants/ Anti-perspirants) The Brands of Gillette are divided into four rough categories: Build, Hold, Harvest and Withdraw. Mennen and P&G are the major competitors for Gillette. Right Guard pioneered in United States with a unit Market Share of 26% in 1967. But Because of fluorocarbons scare burst by mid 1982 its market share was dropped down to 8.5%.White rain was a shampoo that was introduced in low price category in 1952,but it was phased out in late 1970.PCD division of Gillette decided to roll out new version of shampoo and conditioners in May 1985 and as soon as it was launched it was a resounding success. Problem Statement: * Ineffectiveness of Gillette’s planning and control system * Revitalization of Right guard brand to increase its market share * Finding ways to build upon the success of white rain to increase market share Analysis: Gillette’s Marketing Planning and Control System Planning and control of system was too rigid and time...
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...How to Create a Marketing Plan Part 1 - Introduction Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a halfdozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. Later on we suggest creating a section of your plan that addresses the medium- term future—two to four years down the road. But the bulk of your plan should focus on the coming year. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different. Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and...
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...Defining Marketing April E. Newsom University of Phoenix March 19, 2012 Introduction Good marketing is the key reason organizations are successful. This report will go over three definitions of marketing. The first will be my personal definition, and there will be two other sources for their definition of marketing. The next part will be the explanation of why marketing is important for organizational success. Finally the paper will give a few examples to explain the importance of marketing. Personal definition of marketing and definitions from two different sources for marketing My personal definition of marketing is the strategy an organization uses to sell their products. There is much involved in coming up with a marketing plan for organizations, such as the best form of advertising and how to present a product so the customers will want to purchase this product instead of someone else’s. First definition, according to one article from the electronic readings for this week, marketing includes the activities of all those engaged in the transfer of goods from producer to consumer, not only those who buy and sell directly, wholesale, and retail but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer (Marketing, 2008). Second definition, marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing...
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...SWARTHMORE COLLEGE LONDON ATHE Level 6 Diploma in Management STRATEGIC MARKETING SHS Task | Table of Contents | Page No | Introduction | 03 | Task 01 | 1.1: Assess the role of Strategic Marketing in an organization | 04 | | 1.2: Analyse the relationship between corporate strategy and marketing strategy | 04 | | 1.3: Analyse how marketing strategy is developed | 05 | Task 02 | 2.1: Evaluate approaches to internal environmental analysis | 06 | | 2.2: Evaluate approaches to external environmental analysis | 06 | | 2.3: Explain how internal and external analysis are integrated | 06 | Task 03 | 3.1: Analyse decisions and choices to be made at a corporate level | 09 | | 3.2: Assess how these decisions influence marketing at business unit and functional level | 09 | | 3.3: Analyse approaches to competitive positioning of organizations | 10 | Task 04 | 4.1: Identify a range of strategies that can contribute to competitive advantage | 11 | | 4.2: Analyse marketing communication strategies | 11 | | 4.3: Analyse marketing strategies, their application and implementation for an | 11 | Conclusion | 12 | References | 13 | Introduction: A marketing strategy is something that every single business, how big or small it is, no matter- needs to have in place. Some business owners are hesitant to set up an actual marketing strategy because they simply don’t know how to do it. All this kind of approach means simply trying something...
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...this session through this course. 2. Evaluate the work you did during the session for the class and explain ways you could have improved your performance. 3. Identify topics that you did not understand or successfully implement, and suggest how to improve the course material on those topics. 4. Think of ways you might measure the future effects of what you have learned in this course or your future progress/improvement. 5. State whether you achieved the Course Outcomes (listed on the Module 6 Home page and course Syllabus page). Reflective Essay This class provided important learnings for me and there will be application in my current role as a trainer and marketing leader in the months ahead. As I reviewed the learning outcomes for this class, I believe I increased and improved my understanding of marketing, especially in understanding consumer behavior and the importance of the STP process. Understanding segmentation and conducting research to identify the market in demographics, psychographics and customer behavior helps us to better understand current customers, non-users and describe ideal customers for the future. Targeting helps us to estimate the size and lifetime customer value of segments. Lastly understanding positioning help us to determine how our strategic position compares to competitors and determine how we wish to be viewed by the outside world. The SWOT analysis we completed helped in using critical thinking skills and viewing our company in from a...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan Unlike a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope. It serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other departments within the organization. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, the finance department must arrange funding to cover the expenses, the human resources department must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout will vary from company to...
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...KISII UNIVERSITY-NAIROBI CAMPUS SCHOOL OF BUSINESS AND ECONOMICS COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: MBAD LECTURER: BETSY SINDANI NAME: OMBASA ERIC OMINGO REG.NO: CBM12/10183/15 TASK: ASSIGNMENT DATE:29TH OCTOBER 2015 SIGN:____________________ [pic] KISII UNIVERSITY The University Marketing Plan OCTOBER 2015 Table of Contents Table of Contents i Executive Summary 2 History and Background 3 Vision & Mission 3 CORE VALUES 3 SWOT ANALYSIS 3 FOUNDATIONAL MARKETING OBJECTIVES 5 MARKETING GOALS AND STRATEGIES 6 Goal 1: Maintain Strong Enrollment 6 Goal 2: Continue to Grow Kisii University’s Academic Reputation 6 Goal 3: Strengthen and Broaden Brand Awareness 7 Goal 4: Maintain Brand Consistency 8 GOAL 5: Extend the reach and depth of the university by developing strategic programs and collaborations. 8 Summary 9 Executive Summary At Kisii University, the marketing process is a logical extension of the marketing planning process. Marketing encompasses the continuum from making decisions about which academic programs will be offered to providing those programs at a place and rate students are willing and able to access them. The marketing plan of the University outlines critical marketing strategies and the communication methods used to assist in accomplishing institutional...
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...care marketing which are product, price, place, and promotion ( Hilsted,& Berkowitz,2013 ). In order to have a successful marketing strategy one must understand clearly the wants and needs of the targeted consumer and not necessarily the wants of the organization. Health care branding and service quality go hand in hand. With the innovation of technology and accessibility of the web many consumers are utilizing the web to assist them in choosing a health care provider and organization. Organizations no longer have full control of information that is being shared to the world about them. Health care organizations can still take advantage of this and brand themselves based on transparency and the promotion of outstanding service and quality. Part of the marketing plan that health care organizations have to understand is that all good things will come to an end. Hilsted,& Berkowitz stated "all products and services have a defined life cycle that often cannot be affected by strategic decisions" (2013). Understanding that the health care organization are not the only driving forces when it comes to strategic marketing, technology, regulatory bodies, national, state laws, politics, demographic changes etc. all can affect marketing plans. Organizations have to revamp themselves and take advantage of the market opportunities in order to stay competitive in the marketplace. At what point does it become clear to a health care organization that they should change their marketing strategy...
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...Sample Marketing Plan This is a sample marketing plan for a small business, Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information than this sample marketing plan. As you work through the plan, conduct the appropriate research and planning for your business to ensure your plan results in effective marketing. 1.1 Mission Statement The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms and laundries. The business will provide a complete service, including free designs and quotes, supply and installation of equipment and fittings, all associated building services, after sales maintenance and a seven-year guarantee covering workmanship. 2.0 Current Market Position It’s important to understand the current position for your business before deciding on how to market it further. Marketing analysis and research (done in later sections of your plan) form the basis for identifying your current position. External and internal business factors need to be considered and planned for. Example Canterbury Renovations is a new business and has no existing clients, projects or history to account for. However, the proprietors are experienced in the industry and have the financial capacity to conduct business successfully. 2.1 Product Although it seems obvious, it’s important to identify your products and services...
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...PebbleBee 2015 Marketing Plan Anthony R Blanks Jr. Ashford BUS 620 (NAC1432A) Adebowale Onatolu 09/15 /2014 PebbleBee 2015 Marketing Plan The marketing plan is a tool that is used to create a detailed assessment of a company’s successful development of their product that they want to bring to market. It will demonstrate a company’s strategic plans and how they tend to implement them so that their goals for achieving funding as well as identifying what activities are need to carry out the plan (Finch, 2012, para. 1). Specific research analysis such as the SWOT will determine strength and weakness of the product in comparison to its competition. The research will look into how to determine the company’s target market by pointing out the demographic shifts, legal/political factors, changing lifestyles, social changes, economic trends, technological changes, or shifts in cultural/religious values (Finch, 2012, para. 7). Executive Summary The market plan stated below will present Pebble Bee’s first Bluetooth tag tracking device. The goal of this evaluation is to demonstrate the marketing strategies needed in order to accomplish Pebble Bee’s strategic plans to mass market their tracking devices to customers worldwide. The strategic marketing focuses will be on the promotion of the Pebble Bee’s first tag tracker device named the Honey. Pebble Bee is an innovative startup company which has produced a tracking device that will become number one in the industry. The company...
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