...NAME: __Savitree Sinchai____ CASE 14: Google’s Strategy in 2008 1. BACKGROUND INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | | | |1998-2008 until |USA |Global internet search solutions, |Big size, American public corporation earning revenue from | |now | |advertising solution |advertising related to its internet search, e-mail, online | | | | |mapping, social networking, and video sharing services as well | | | | |as selling advertising-free versions of the same technologies. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | | | | |Providing advertising solutions, global internet search |Google’s innovative search technologies...
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...---------------------------------------------------------------------------------------------------------- Honor Pledge This exam is my own work. I received no assistance from any other individual, commercial entity, or unauthorized source. Suspected violations of the academic integrity policy of the University of Maryland University College will be processed in accordance to the Procedures for Handling Charges of Alleged Academic Dishonesty outlined in Policy 150.25 - Academic Dishonesty and Plagiarism (http://www.umuc.edu/policy/aa15025.shtml). In typing my name following the word 'Signature', I intend that this certification will have the same authority and authenticity as a document executed with my hand-written signature. ITEC 630- Information Systems Analysis, Modeling, and Design This is an open-book, individual examination. You are only allowed to use your textbook and information posted in our classroom. Please do not use any other sources that are not listed in our classroom. For example, you can refer to our class discussion notes and all links posted in the lecture notes but you should not search the Web for information to solve exam questions. You must do your own work and you may not collaborate with your classmates. Answer the questions succinctly and clearly, explain your answer, and show your work. Answers, even if right but without an explanation, will get no credit. The explanations need to be brief, but complete, logical, and to the point. Do not quote anybody else, use...
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...Creating and Building Entrepreneurial Ventures Lecture 10: Pre-start Analysis, Part 3: Assessing Business Model 胡秋江教授 1 What We Shall Discuss This lecture is Part 3 of our discussions on pre-start analysis. In this final part, we shall discuss the following: What business models are and what they are not The elements of a business model Assessing new venture business models: What makes a good business model Examples of effective and flawed business models 2 Business Opportunity & Business Model On recognizing a promising opportunity, an entrepreneur will formulate hypotheses relating to the following: The likely customers that the venture should target How the opportunity can be exploited to develop and deliver products/services that target customer need or want at an appropriate cost, allowing the venture to make a good profit The resources required to pursue the identified opportunity In formulating these hypotheses, the entrepreneur is essentially formulating the underlying premises for a business model. 3 What Is a Business Model, Really? ‘Business model’ is a widely used but remains a fuzzy concept with no universally accepted definition. Nevertheless, a good business model is essential to every successful enterprise, new or established. It is… A valuable analytical and communications tool Tool for realizing value from technological innovation Our working definition of business model: A representation of (1) what value a new...
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...plan. | d. | game plan. | 2. The primary outside users of business plans are a. | employees. | b. | investors and lenders. | c. | customers. | d. | government agencies. | 3. Which group would be the most interested in a business plan for a new venture? a. | Customers | b. | Lenders | c. | Supervisors | d. | The Internal Revenue Service | 4. Jill is writing a business plan for a small home based operation. If well written, the business plan will assist her in determining if a. | the business aligns with personal goals. | b. | an investor would be a perfect fit for the proposed company. | c. | suppliers can be found for the operation. | d. | outsiders can be made into insiders. | 5. The document that assists an entrepreneur and the management team focus on important issues and activities is a. | the organization chart. | b. | the budget. | c. | the sales analysis. | d. | the business plan. | 6. A business plan a. | is best for telling insiders about the company. | b. | is more important than the final outcome. | c. | is not the business. | d. | will ensure success. | 7. A good business plan leads to a successful company when the entrepreneur and management team a. | identify all unexpected events. | b. | make decisions realizing that change may hurt the new company. | c. | understand the plan is static. | d. | effectively execute the plan....
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...(1575)An Analysis of Non-Usefulness of Post-Modernity and the Importance of “Critical Thinking” in the Humanities This sociological study will define the non-usefulness of “post-modernism” as a threat to the scientific foundations of modernism in the lack of “critical thinking” in the humanities. The premise of modernism is defined by the notion of human “progress” through a deterministic and scientific view of the humanity into higher functionality of civilized society. In contrast to this objective view of human progress, post-modernism has created various subjective assumptions about western civilization, which form academic opinions that are not based on objective reality. Latour’s (2004) examination of the “hermeneutics of suspicion”...
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...EXECUTIVE COMPENSATION DISCLOSURE HANDBOOK: A Practical Guide to the SEC’s Executive Compensation Disclosure Rules Perkins Coie LLP Danielle Benderly Susan Daley Iveth Durbin Sue Morgan Kelly Reinholdtsen Executive Compensation Disclosure Handbook: A Practical Guide to the SEC’s Executive Compensation Disclosure Rules REVISED MAY 2010 Danielle Benderly Susan Daley Iveth Durbin Sue Morgan Kelly Reinholdtsen RR DONNELLEY Copyright RR Donnelley, 2010 (No claim to original U.S. Government works) All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the authors and publisher. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is provided with the understanding that the publisher is not engaged in rendering legal, accounting or other professional service. If legal advice or other expert assistance is required, the services of a professional should be sought. Printed in the United States of America. RR DONNELLEY About RR Donnelley Financial Services Group As the world’s largest provider of integrated communications, RR Donnelley successfully leverages our global platform, industry leading service organization and enduring financial stability to help our clients achieve their goals. With over 145 years of...
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...FRAMEWORK The proposal should include the following sections: title, introduction (background, statement of problem and rationale), objectives, methodology (study design, population, sample size, sampling technique, and instruments of data collection, ethical considerations, and methods of data analysis), budget, organization (work plan and time frame), references and annexes. II. INSTRUCTIONS TO APPLICANTS Research is systematic, scientific and methodological approach to search for basic facts related to a specific problem aiming to find solutions based on these facts. II.1. Selection of a topic The first step for one intending to do a research work is the selection of the research topic. It is of most importance that the topic should be a priority problem that goes with the national priority research agenda, which may affect a greater number of people or a serious problem being identified by managers or decision-makers. The originality of the work is required unless there is a gap in the previous works. The repetition of works results only in wastage of resources. It is preferred that the selected topic to be relevant to the researcher’s interest and in line with his/her personal and departmental expertise. The feasibility of the work is a balance between the complexities of the problem and the available and expected resources. Other factors that should be considered in selecting a topic include the applicability of the research results, ethical, political, and socio-cultural...
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...Business Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative. The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section add or delete areas depending upon your type of business (manufacturing, retail, service, etc.). Also, review your plan to determine if it is an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style...
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...Be able to assess and plan for personal professional development My Career Plan Career Goal: To become a financial manager. To design, plan, control and supervise the financing of construction of buildings, highways, and rapid transit systems. Requirements: • Bachelor's degree in Accounting. • Ability to work as part of a team. • Creativity. • Analytical mind. • Capacity for detail. • Presentation skills. • Writing skills. • Knowledge of physical social sciences and mathematics. • Accreditation by Licensing Board. Current Skills and Interests: • Summer worker for Smith Construction Co. • High School mathematics courses • High School social science courses • Experience working as a team • Attended high school writing courses • Gave presentations in high school courses Plan To Reach Career Goal: • Bachelor's Degree - attend the University of Manchester School of Banking and Finance and a Level-4 Certificate on Management and Leadership at Kings College of Management. • Job Experience - Continue working for Smith Construction Co.; Seek internships through University career placement office • Networking - Join campus organizations for engineering students Introduction: Personal development planning is the process of creating an action plan based on awareness, values, reflection, goal-setting and planning for personal development within the context of a career, education, relationship or for self-improvement. Personal Development Plan (PDP) begins by aiming...
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...OBSERVER * Kinds of documents: Memoir, photo essays, short stories, literacy narratives, reflective essays * HOW TO WRITE: * Find a conversation and Listen in: Explore ur experience -> Ask questions abt promising subjects -> Conduct an observation * Reflect on Your Subject: Examine ur subject ( explore processes, consider implications, examine similarities and differences, trace causes and effects, consider value, identify challenges and difficulties, reflect on ur experience ) -> Collect detail ( compare ur subject with something else, discuss ur ideas) -> Find significance * Prepare a draft: Convey your main idea (P137)-> Tell a story ( Setting, character, plot, conflict, climax, resolution, point of view) -> Go into detail -> Choose your point of view (third-person pronouns or first-person pronouns) -> Consider genre and design (readable font, double –spacing, using illustrations) -> Frame your reflections (Organization, Introduction and Conclusion) * Review and Improve ur draft: Ensure that ur main idea is clear -> Examine the presentation of ur observations -> Review dialogue -> Show, don’t tell. CHAPTER 6 – Writing to inform * Writer is REPORTER. * Kinds of documents: Brochures, Websites, Articles, Profiles, Informative essays. * HOW TO WRITE: * Find a conversation and Listen in: Explore ur interests (Personal interests and hobbies, Academics, Work, Reading) -> Use ur library -> Ask...
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...always processes and procedures that are necessary to make sure this is completed. With any processes, there is more than one way to accomplish the same desired results. However, with application developments, there are generally certain sets of rules. During research, I found several variations but ultimately, they all lead to the same end results. To begin the process, there are normally about 4-7 phases; the reason for the different number of phases is not because of the lack of work but there are some individuals who would combine phases together. Within each phase, there are specific characteristics that must take place in order to proceed and go to the next phase. The phases are as follows: * Project planning * Systems Analysis * Systems Design * Implementation * Integration and testing * Acceptance and deployment * Maintenance With this methodology there is a framework that should always be followed to prevent the omission of vital components. To ensure thoroughness in problem solving, there should always be a checklist for each phase. There should always be a procedure to follow in sequential order because going out of sequence could lead to disaster while listing of what deliverables formed throughout the life cycle. Phase One * Gather all information * Plan each...
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...Written Analysis Onsite Course GRADED ASSIGNMENTS Table of Contents Graded Assignments 4 Unit 1 Journal 1: Personal Narrative 4 Unit 1 Journal 1: Personal Narrative Handout 6 Unit 1 Journal 2: Civic Narrative 9 Unit 1 Journal 2: Civic Narrative Handout 11 Unit 1 Assignment 1: What Would You Do? 12 Unit 2 Journal 1: Personal Narrative 13 Unit 2 Journal 1: Personal Narrative Handout 15 Unit 2 Journal 2: Civic Narrative 19 Unit 2 Journal 2: Civic Narrative Handout 20 Unit 2 Journal 3: Article Response 22 Unit 2 Assignment 1: What Would You Do? 23 Unit 2 Assignment 2: Declaration of Independence and Public Safety 25 Unit 3 Journal 1: Car Commercials 26 Unit 3 Journal 2: Personal Narrative 27 Unit 3 Journal 2: Personal Narrative Handout 28 Unit 3 Journal 3: Civic Narrative 31 Unit 3 Journal 3: Civic Narrative Handout 32 Unit 3 Journal 4: Taste vs. Judgment 34 Unit 3 Presentation 1: What Would You Do? 35 Unit 3 Assignment 1: Habits That Hinder Thinking 36 Unit 4 Journal 1: Invention Exercise 37 Unit 4 Journal 1: SWOT Analysis Template 38 Unit 4 Journal 2: Personal Narrative 39 Unit 4 Journal 2: Personal Narrative Handout 41 Unit 4 Journal 3: Civic Narrative 43 Unit 4 Journal 3: Civic Narrative Handout 44 Unit 4 Assignment 1: What Would You Do? 46 Unit 4 Assignment 2: Invention White Paper 47 Unit 5 Journal 1: Personal Narrative 48 Unit 5 Journal 1: Personal Narrative Handout 49 Unit 5 Journal 2: Civic Narrative 51 ...
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...General There will be two narratives, one for context/physical DFD, one for the flowchart. It is important for your DFDs to be consistent with each other. (See the Documentation Exercises for worked examples) DFD The physical DFD should be annotated with flow labels. At this point, you are expected to know the 4 DFD symbols and how to apply them. Flow Chart This will be a shorter narrative and/or partially completed one I will also provide a list of flowchart symbols. SUA/Transaction Cycles / Chapter 5 A handful multiple choice questions related to documents and activities in each of the three transaction cycles (similar to SUA #1). Internal Controls and Computer Crime (Chapters 13, 14, & 15) Know what internal controls are and be able to give examples * Definition * Policies, plans, and procedures * Implemented to protect a firms assets * People Involved * Board of directors * Management * Other key personnel * Provides reasonable assurance * Effectiveness and efficiency of operations * Reliability of financial reporting * Protection of Assets * Compliance with applicable laws and regulations * Important Guidance * Statement on Auditing Standard No. 94 * Sarbanes-Oxley Act of 2002 Understand the reasons humans make mistakes * Errors may be the result of many factors * Distractions – Concurrent tasks, work environment, personal situations, *...
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...spread quickly through Western Europe due to a high demand from workers and less governmental restrictions on work schedules. At the present time, due to the advancement of information technology and information system, this has further maximize the flexibility of work during the core hours to be stretched to working during non-core time like the weekends by enabling employees to work remotely from home instead of being physically present at the office. Flextime is no longer just considered as a benefit or privilege for the employees, but is able to provide competitive advantage for the organization over its rivals by being more flexible as a whole by providing quicker and timely support. This literature review will focus primarily on exploiting the benefits of practicing flextime and integrating it with information technology in the organizations in order to stay ahead of the rapidly changing economic trends and intensified competitions created by globalization and diversification. Benefits of Flextime Flextime is the most commonly researched form of work...
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