...YUM! BRANDS, PIZZA HUT, AND KFC Teaching Note Overview This case describes the evolution of the global fast-food industry and Yum! Brands, Inc.’s development of the Pizza Hut and KFC franchises worldwide. It focuses on international business risk assessment and develops a model of country evaluation that students can use to analyze international business and market entry decisions in a variety of industries, regions, and countries. Teaching Objectives 1. Develop skills in industry analysis 2. Develop skills in global industry analysis. 3. Develop knowledge of franchising and the costs and benefits of expanding globally using franchises versus company-owned stores. 4. Develop skills in international business risk analysis. 5. Develop skills in country portfolio evaluation and assessment. Suggestions for Using the Case This case has been used successfully in undergraduate, MBA, and Executive MBA classes in strategic management, marketing management, and international business. It can be used in undergraduate courses to develop student skills in industry structure analysis, strategy analysis, and international business risk assessment. The teaching note is designed to give students practice in each of these three areas. Instructors may choose to use the case to discuss only one of these three areas during a single class period or to cover all three areas over two class periods. The case can be also...
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...Task 1 Culture and Structure McDonald’s organisation structure in every chain store. McDonald’s managing organisational at the top are the restaurant manager, and under that are the first and second assistant managers. And the assistant is executive the trainee manager, below that are the floor manager, that include the shift running floor manager, floor manager and the trainee floor manage. In this floor manager, the shift running is the top, and trainee is the low. Finally, the floor manager is managing other employee.The organization structure of McDonald’s is pyramid-shaped, to ensure consistency of service delivery across all country Since its inception, Kentucky Fried Chicken has evolved through some different company changes. In 1986, PepsiCo was acquired KFC, which is trying to expand some of its fast food service restaurants. (Kelley 2010) In the two companies of McDonald's and Kentucky Fried Chicken, they have some different organisation structure. That is the Kentucky Fried Chicken company acquired by other company to control their structure, but the McDonald's is control by the Chairman. And the KFC is set up the middle management team to manage the chain store, but the McDonald's is the SVP manage for each country, and then the SVP will give the control to each chain store restaurant manage. McDonald provides inclusiveness and diversity for everyone to equal opportunities and contributes to the success. Such as the integration of diversity initiatives into our...
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...their time. Since then, there has been an aggressive competition among the fast food brands like McDonald’s, Subway, Pizza Hut, KFC and so on. Each of these companies is striving to dominate the fast food market in order to become the leading fast food brand in the world. Brands like McDonald’s, Subway and KFC always come across to people’s minds when it comes to topics which are related to fast food. “Fast food is the term given to food that is prepared and served very quickly, first popularized in the 1950s in the United States”. (Wikipedia, 2015). Since then, fast food has grown internationally all over the world instead of just United States and became the most preferable option for the generation nowadays. The researcher was trying to find out if McDonald’s is the most successful fast food brand in the world. His personal interest has always been McDonald’s which led him decide to research if McDonald’s is actually the best compared to other popular brands in the market like Subway, Pizza Hut, KFC and so on. One of the reasons which led to the researcher choosing to research about this topic is the pricing policy that is used by McDonald’s while still being able to maintain the high quality of the food items in the restaurants. Besides that, researcher was also interested in finding out if people are most likely to go with McDonald’s compared to other brands. “McDonald’s is any of a large group of US fast food restaurants in many countries of the world. The company...
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...SUMMARY: Ten former McDonald’s workers filed a civil rights lawsuit alleging racial and sexual harassment. The company allegedly fired more than a dozen black workers who “didn’t fit the profile” and of which claim they were sexually harassed by supervisors at various McDonald’s branches. The workers allege that the company took no action, even though they had lodged their complaints. The National Labour Relations Board issued a complaint that contends McDonald’s is responsible for the racial and sexual discrimination. WORKERS’ RIGHTS: The racial and sexual discrimination that took place at McDonald’s can be described as a violation of employees’ rights to a safe workplace free from discrimination, as outlined in Section 6 of the Employment...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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...STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA ” .Institute is solely prepared for the AMITY COLLEGE...
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...BBM 210/05 Entrepreneurship Development Tutor-Marked Assignment 1 (TMA 1 - 25%) Submission Date: 04th March 2016 before 2400 hrs Instructions: 1. As this is an individual assignment, you are advised not to share with others. 2. Please answer all the questions. 3. Please write all your answers in essay format. Do not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now...
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...market with A&W and the same amount in seafood with Long John Silvers. At the present moment the company unites several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a restaurant chain and international franchise based in Addison, Texas. They specialize in Americanized pizza along with side dishes including pasta buffalo wings, bread sticks, and garlic bread. At the present moment, Pizza Hut is the world’s largest pizza restaurant chain. Also, Yum! Brands has Taco Bell which is mainly based on Tex-Mex cuisine. Pizza Hut was established in 1958 in Wichita, Kansas. Within a little more than a decade, the company became the largest pizza chain in the world in terms of both sales and number of restaurants. The company had an initial public offering in 1972 on the NYSE. It continued to fuel its growth by purchasing smaller restaurants and supply and distribution companies. Shortly thereafter, Pizza Hut expanded into international markets. By 1977, the potential of the restaurant chain caught the eye of PepsiCo and it purchased the pizza company. Taco Bell was founded in 1962. It became increasingly successful in the Mexican fast food market, and PepsiCo, wanting to diversify its restaurant business...
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...BBM 210/05 Entrepreneurship Development Tutor-Marked Assignment 1 (TMA 1 - 25%) Submission Date: 04th March 2016 before 2400 hrs Instructions: 1. As this is an individual assignment, you are advised not to share with others. 2. Please answer all the questions. 3. Please write all your answers in essay format. Do not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now...
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...Yum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the United States, and the world's largest delivery wing chain, WingStreet Restaurants. In their traditional form, units feature dine-in, takeout and, and drive-thru or delivery of fast service food items. Non-traditional units include “express” units and kiosks with limited selections on the menu. These venues are located in non-traditional locations for convenience and practicality, such shopping malls, airport terminals, gasoline service stations, sport centers and stadiums, recreational and amusement parks, convenience stores and colleges and universities (Yum! Brand “Our Brands”). Geographic Sectors Yum! Brands operations include three major segments: a) The United States b) China, Thailand and Taiwan and c) International. Although domestic...
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...Strategy Report for Yum! Brands Deirdre Chew Karen Bonner Mitchell Amsler April 14, 2010 Yum! Brands Table of Contents Executive Summary ...................................................................................................... 3 Company Overview ....................................................................................................... 4 History ......................................................................................................................... 4 Business Model ........................................................................................................... 5 Competitive Analysis .................................................................................................... 6 Supplier Power ............................................................................................................ 9 Buyer Power ................................................................................................................ 9 Entry and Exit ............................................................................................................ 10 Substitutes and Complements ................................................................................... 11 SWOT ........................................................................................................................... 12 Strengths .............................................................................................................
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...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States and highlights...
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...include KFC, Pizza Hut, Taco Bell, Long John Silvers (LJS), A&W, Pasta Bravo, Wing Street, and East Dawning. Yum is part of the Quick Service Restaurant (QSR) industry primarily competing with McDonald's (MCD), Domino's Pizza (DPZ), and Burger King Holdings (BKC). As a competitor in the QSR industry, Yum must deal with commodity prices, health concerns, and intense competition. Pizza Hut has received significant competition from Domino's Pizza (DPZ) and Papa John's over the last few years and they have been keeping Pizza Hut's sale growth down. Even with the softness in Yum's business, the operating cash flows remain strong totaling about $1.6 billion for the first half of the year. Overseas, Yum has a very strong position and plans to expand its already very successful International division into continental Europe, Russia, and India. The "Live Mas" advertising campaign has been a success. The US division of Taco Bell has been the only bright spot, with comp store growth of 2% in the latest quarter. With expansion into china, Yum should increase in stock value over a longer period of time. Investing into Yum would be a smart and well paying investment. Since I've bought my shares in Yum I noticed an increase in stock prices. If Yum continues to grow we will see them become the highest paying food stock compared to McDonald's (MCD). But its competition also has expanded into china, many tough rivals, such as Domino's (DPZ), Chipotle (CMG), Chick-fil-A and McDonald's...
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...catsup, on bun (McDonald's, Burger King, Hardee's) 2. Beef and noodles with tomato-based sauce (Hamburger Helper) 3. Beef, steak, battered, fried, lean and fat eaten (country fried, chicken fried) 4. Rice, white, regular, cooked (no salt or fat added) 5. Banana, raw 6. Chalupa with beef, cheese, lettuce, tomato and sour cream (Chalupa Supreme) 7. Chips, wheat and corn (pizza chips) Target 2400 Calories Average Eaten 1665 Calories Tips Status Under 8% of intake 1. When preparing meals, include vegetables, fruits, and whole grains that provide fewer Calories and more nutrients. 2. Choose products with less added sugars and solid fats. Portion out small amounts of food. 3. "Listen" to hunger and fullness cues before, during, and after meals. Use them to recognize when to eat and when you've had enough. 7% of intake 6% of intake 5% of intake 5% of intake 4% of intake 4% of intake 8. Cake, white, with icing, homemade or purchased 4% of intake 9. Baked beans, (Boston baked beans) 10. Cake, chocolate, devil's food or fudge, with icing, from mix 11. Chicken submarine sandwich, with lettuce, tomato, and teriyaki sauce (Subway, Jerry's) 12. Banana chips 13. Chicken or turkey with dumplings 14. Beef and rice with cheese sauce (Hamburger Helper Cheesy Enchilada) 15. Bacon, lettuce, and tomato sandwich, with mayonnaise (BLT) 16. Pie, pineapple, individual size or tart 17. French fries, fresh, deep fried 18. Cheddar cheese soup, canned, undiluted 19. Pizza, with meat and...
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...merchant's business ethics, to merchant malpractices. 2. Do you think McDonald’s has a duty to warn consumers of the dangers of eating its fast food? Do parents owe a duty to their children not to let them eat fast food too often? In my opinion, McDonald’s have duty to warn consumers of the dangers of eating its fast food, because a merchant who has morality should tell consumers the truth, and then let the consumers choose whether the consumption. This is a successful business enterprise.Conceal the facts only can let the merchant in trouble. Parents also owe a duty to their children not to let them eat fast food too often, because children eat fast food too often can cause overweight, malnutrition,etc. Children's health will be affected. So they need to let children know don’t eat fast food too often. 3. What would have been the effect on McDonald’s and other fast-food companies if the plaintiff had won her lawsuit against McDonald’s? Explain. If the plaintiff had won her lawsuit against, McDonald’s should make some new health food in the market, not always deep fried foods, like French fries. All of no health food will let children get fatter and fatter, more fruits and veg.,salad will be better. Facts: A 19 years old girl sues Mcdonald's claiming they were the cause of her obesity. Issue:Does Mcdonald's have duty to warn customers? RULE:No,they don't have the duty. Analysis: Mcdonald's have no duty to warn customers because of this case and other threats of...
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