...Marketing: Assignment 1 Pg 186, Company Case: Cisco systems. Please answer questions in pro manner. (Answer the questions in favor of Cisco Systems) Assignment 2 Pg 162 Company Case: Porsche Write a 1-2 page paper as a group displaying your understanding of the questions posed in the Porsche case-brand awareness, changing customer attitudes, and other information from the case- including marketing strategy. Summarize your understanding of the concepts. Reminders: Did you write a summary that displays your understanding of the marketing environment? Did you provide an explanation of the concept and brand-awareness? Did you provide an explanation of the customer decision model regarding Porsche? Did you meet the page number requirement? Assignment 3 Pg 129 Video Case: Domino's Analyze the key principles from Domino's case study that you discussed in unit two, and divide into small groups to answer these additional questions: (Obviously you can't divide into a group). *1. What cultural factors have led to the explosion in social networking? *2. How has Domino's changed the way companies understand opinion leaders in marketing? *3. How is Domino's helping companies gain insight into the buyer decision process? Brainstorm a new social networking site that will provide brand awareness and greater customer relationship building for the company of your choice. Write a one page outline describing your company, how you will design their social network and include...
Words: 300 - Pages: 2
...Ferrari SUV – Marketing Case Study Contents Management Summary ........................................................................................................................................... 3 Introduction & History of Ferrari Brand .................................................................................................................. 4 Products................................................................................................................................................................... 4 SUV – Understanding the Context........................................................................................................................... 5 SUV Ferrari SWOT Analysis ...................................................................................................................................... 8 Objectives ................................................................................................................................................................ 9 Market Strategy ..................................................................................................................................................... 10 Ferrari SUV Case Study August 22nd 2014 2 Ferrari SUV – Marketing Case Study Management Summary This study will try to explain why Ferrari motor company should to manage the hypothesis to start an R&D on a new car model in its lineup. In this case the study will focus on luxury SUV...
Words: 4458 - Pages: 18
...Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435 Week 2 Porsche Case Study FOR MORE CLASSES VISIT www.mkt435rank.com Read the Porsche case study found in Consumer Behavior...
Words: 1034 - Pages: 5
...Steinberger-Wilckens a Centre for Hydrogen and Fuel Cell Research, School of Chemical Engineering, University of Birmingham, Birmingham, B15 2TT, UK b Birmingham Business School, University House, University of Birmingham, Birmingham, B15 2TT, UK a article info Article history: Received 15 September 2014 Received in revised form 24 November 2014 Accepted 29 November 2014 Available online 24 December 2014 Keywords: Fuel cell Market entry Tesla Electric vehicle marketing abstract Fuel Cell Vehicles (FCVs) are a disruptive innovation and are currently looking towards niche market entry. However, commercialisation has been unsuccessful thus far and there is a limited amount of literature that can guide their market entry. In this paper a historical case study is undertaken which looks at Tesla Motors high-end encroachment market entry strategy. FCVs have been compared to Tesla vehicles due to their similarities; both are disruptive innovations, both are high cost and both are zero emission vehicles. Therefore this paper looks at what can be learned form Tesla Motors successful market entry strategy and proposes a market entry strategy for FCVs. It was found that FCVs need to enact a paradigm shift from their current market entry strategy to one of high-end encroachment. When this has been achieved FCVs will have greater potential for market penetration. Copyright © 2014, The Authors. Published by Elsevier Ltd on behalf of Hydrogen Energy Publications, LLC. This is an open access article under...
Words: 10965 - Pages: 44
...manufacturers markets are unique markets. Different car manufacturers appeal to different class and segments of the markets. Hence for the purpose of this study I will be choosing the Demographic segments and Psychology segments as the two most profitable segments. DEMOGRAPHIC SEGMENTS: This can be described as a form of market segmentation of customers based on selective descriptive variables. These descriptive criteria ranges from Sex, age, race, occupation, socioeconomic status, family structure and race. According to Bassington and Pettitt (2013). The demographic segmentation tells a lot about the customer and the customers’ household which helps the Organization in setting clear marketing strategies (advertising, sales) for its target markets. Corporations like Porsche and Mercedes have used the demographic segmentation in identifying its target market and setting its media approach in selling its products. Mercedes, BMW and Audi severally have embarked on demographic research in its bid to reach out to the younger population. Benz launched a demographic consultation campaign which led the company to discover an additional 75 million potential customers within the age range 20-24. This also led Mercedes to change its advertising strategy towards social media Below is a table showing demographic research done by Mercedes and Porsche which led the company to making recent developments. | Age bracket Loyal to brand | Income bracket | New target demographics...
Words: 2699 - Pages: 11
...|University of Wisconsin-Madison | |School of Business | |Business Strategy MHR 723 | |Monday evening 6:15 -9:00 | |Spring 2008 | Ms. Lori Cross Telephone : (608) 298-0058 Mobile : (608) 692-2000 e-Mail : lcross@bus.wisc.edu or lj_cross@msn.com Office : Grainger 4281 Office Hours : 4 - 6 (before scheduled classes) by appointment Course Description and Objectives Few leaders would disagree that a firm’s performance is directly linked with their chosen strategy and their ability to implement that strategy. Traditionally, books and articles on strategy have focused on the development of a strategic plan, based on situational and competitive analyses and forward-looking forecasts. In today’s world, these traditional methods are no longer sufficient to address rapidly changing environments and the challenge of executing global strategies. This course will explore...
Words: 1443 - Pages: 6
...Required Course Materials Text: Madura, International Financial Management, Abridged 10th Edition, South-Western, 2011 Book: Lewis Michael, Boomerang: Travels in the New Third World, Norton, 2011 Calculator: A calculator is required. A financial calculator would be preferable, as it would have functions for bond valuation, net present valuation (NPV), internal rate of return (IRR), present value (PV), and future value (FV). A suitable calculator, the HP10-B, is available in the bookstore for about $30. Harvard Business School Cases https://cb.hbsp.harvard.edu/cbmp/access/17920074 The above is the URL for Harvard Business School so that you can obtain discounted student pricing for the cases: Group Ariel S.S.: Parity Conditions and Cross-Border Valuation (Note that there is no need to purchase the audio version of this case.) Pixonix Inc. Addressing Currency Exposure Recommended: 1. Subscription to the Wall Street Journal. Several class sessions will utilize information from the Wall Street Journal. See syllabus for the dates. 2. Subscription to or regular reading of the Financial Times....
Words: 4483 - Pages: 18
...Chapter 5 – Summary Review Questions 1. Explain why the concept of competitive advantage is central to the study of strategic management The concept of competitive advantage is central to the study of strategic management, since a company (or an organization) must follow an aligned strategy to outperform their rivals in the industry. Michael Porter introduces three generic strategies that a firm may apply in order to do so. (Overall cost leadership, Differentiation and Focus). In order to create and sustain competitive advantage, companies such as KFC (case in beginning of CH5) should analyze the value chains of their customers and suppliers to see where they can add value. Furthermore studies have shown that businesses combining multiple forms of competitive advantage outperform those that used only a single form. “Stuck in the middle” firms are those who do not apply any of the forms. These are the ones that perform the worst. 2. Briefly describe the three generic strategies – overall cost leadership, differentiation, and focus. Overall cost Leadership: “Generic strategy based on appeal to the industry wide market using competitive advantage based on low cost.” Requires a tight set of interrelated tactics that include: * Aggressive construction of efficient scale facilities. * Vigorous pursuit of cost reductions from experience * Tight cost and overhead control * Avoidance of marginal customer accounts * Cost minimization...
Words: 938 - Pages: 4
...Executive Summary BMW is an acronym for Bayerische Motoren Werke AG or in English: Bavarian Motor Works. It is a German automotive company brand founded in 1917 with its headquarters in Munich, Bavaria, Germany and is amongst the worlds best automakers known for it’s intriguing - one of the kind designs, quality of engineering, performance and elegance in its fleet of vehicles. BMW Group is also a manufacturing company for motorcycles and engines for aircrafts, bullet- trains and has won the award for the best engines a numerous times in the worldwide automotive industry. The BMW Group also owns and produces vehicles under the brand MINI marquee, motorcycles under BMW Motorrad and Husqyarna and is also the parent company of Rolls-Royce Motor Cars, which are known to be the most luxurious, expensive and hand built vehicles baring not only a heavy price tag but specifically known to have a prestigious status symbol. To insure the company’s stability and expansion, BMW Group has a strong management control that ensures an edge over its competitors in the automotive market. The Group faces constant demands for cost, quality and productivity improvements within shorter product lifecycles, but also face the new challenge of building cars to customer order in short order lead-times and numerous other external and internal environmental factors. This report focuses on BMW’s flexible production and the process of technologies that enable the shift towards achieving a higher market...
Words: 4001 - Pages: 17
...Study Guide: Lesson 4 A Little Logic Lesson Overview Logic is the primary tool or methodology in studying philosophy. Philosophy is about analyzing and constructing arguments and a good understanding of the basics of logical reasoning is essential in performing that task. The next 3 lessons will focus on logic and analyzing arguments. In this lesson, you will first be introduced to the laws of logic. These are the first principles for all reasoning. We will then discuss the specialized terminology we use in logic. Finally, we will examine 2 major kinds of logical reasoning: deductive and inductive. We will consider different forms of arguments under each and discuss how to evaluate these arguments. Take note that a large part of this lesson is about learning the terminology for logic. Tasks Read and take notes from chapter 5 of Philosophy: Critically Thinking about Foundational Beliefs, “A Little Logic.” As you read, make sure you understand the following points and questions: * Why are the laws of logic foundational? * The Law of Logic makes discourse possible. If they are not recognized as true, than nothing we claim makes any sense. Therefore, it is important to have a firm grasp of these laws. * List and explain the 3 laws of logic. 1. Noncontradiction – “Something cannot both be and not be at the same time and in the same respect. Expressed symbolically: ~ (P•~P).² It reads, “It is not the case that there can be both P and non-P”. 2....
Words: 1412 - Pages: 6
...Executive Summary Jeremy Shaver requires developing a marketing strategy to revive BWM Group Canada’s Individual Collection (IC) Program. BMW’s market consists of four major segments: upper liberals, post-moderns, upper conservatives and modern mainstreams. The IC program has focused on the Upper Conservatives, effectively ignoring the Post-Moderns who comprise their target market for sports cars. To promote this new strategy, he should develop a new marketing plan aimed at promoting individuality and personal expression, targeted at the performance car market. He will also need to ensure dealer participation through incentives and training. If this fails to increase profits from the IC during the first year of execution, Shaver should look at the feasibility of continuing the program. Problem Statement Initially, BMW’s Individual Collection program (“IC”) showed promise. However, in the third year after the program was introduced, sales are lagging due to poor dealer participation and lack of corporate support. BMW offers few financial incentives to dealers and retailers received poor training. The IC only focuses on the luxury car buyer, ignoring performance car enthusiasts. Jeremy Shaver, product planning manager for BMW Group Canada, mustdevelop a marketing strategy to revive the IC, and ensure corporate and dealer support. Situation Analysis Objectives and Goals Jeremy Shaver’s objectives are to determine which segment(s) of BMW’s customer base will respond to the...
Words: 1255 - Pages: 6
...Marketing Plan – Programmable Cruise Control Rebecca L. Smith Table of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Markey Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 1.0 Executive Summary Smith’s Cruise Controls is a new company that offers programmable cruise controls on Honda vehicles, starting with the Civic in 2012. The Civic was chosen because they offer a hybrid model and is already gas efficient and is the most popular model sold by Honda. The programmable cruise control will allow the driver to set two different speeds that will stay programmed after the vehicle has been shut off and back on again. This allows the average commuter to not have to continue to change the speed as their travel requires them to do so. This option will also allow the driver to save on gas mileage, which is a concern with consumers. Although there are cruise controls available today, Smith’s programmable cruise control allows the driver to set two different speeds to alternate between as they are driving. Current cruise control only offers one speed setting and resets each time the vehicle is restarted. Smith’s...
Words: 4409 - Pages: 18
...Executive Summary Tesla Motors started with the objective of facilitating the growth of the electric car by making compelling vehicles first began with the Roadster, a solely electric operated sports car to complete with high performance supercars to prove that electric technology was viable and an electric car didn’t have to be boring.Tesla then expanded its technological advantage to the luxury sedan market. The Model S, a zero emission and sustainable luxury sedan, was then introduced as their second electric car in 2012 to compete in the performance luxury sedan segment. The Model S won numerous awards. Tesla Motor is aiming to make the electric car mainstream and build Tesla Motors as a brand. Thus Tesla is the only automaker that sells zero-emission sports car in serial production at present. This report will cover marketing plan for Model S electric car in Canadian market focusing Vancouver area. As per survey data, it appears Tesla have recently opened their 2nd Canadian store in Vancouver in May 2014. The first Canadian store was opened in Toronto in Nov 2012. The growth strategy for Vancouver area will be market penetration. Tesla’s goal is to accelerate the world’s transition from gasoline powered vehicles to electric mobility with increasingly affordable electric cars. To achieve this goal, Tesla have following current strategies; * Business level Strategy: A focused differentiation strategy because their customers are mainly from middle and upper...
Words: 12448 - Pages: 50
...Science Studies 2/2006 A Gendered Economy of Pleasure: Representations of Cars and Humans in Motoring Magazines Catharina Landström This paper analyses cultural signification in the co-production of gender and technology. Focusing on the popular genre of motoring magazines, it discerns a pattern organising men and women in opposite relations to cars. Men’s relationships with cars are premised on passion and pleasure while women are figured as rational and unable to attach emotionally to cars. This “gendered economy of pleasure” is traced in a close reading of motoring magazine representations of cars and humans. Further, a DVD representation of the Volvo YCC, a concept car developed by women for an imagined female user, is discussed in relation to this semiotic pattern. The paper is conceptual, texts are interpreted in order to bring forward aspects of meaning-making that are not immediately obvious. The objective is to critically illuminate one aspect of the cultural production of the car as a masculine technology. Keywords: cars, gender, pleasure This paper suggests a way in which to think about the cultural construction of the car as a masculine technology. Interpreting representations in motoring magazines, it traces a “gendered economy of pleasure” that organises the symbolical meanings of relationships between humans and cars. The objective is to contribute a critical perspective on cultural meaning-making to the feminist interrogation of the co-production of gender...
Words: 11429 - Pages: 46
...Semester 1, 2006 BMW Automobiles [pic] Group Members Daniel Smentek, 13264679 Melanie Bernroitner, 13264682 Marie-Charlotte Neumann, 13264640 Submitted on, May 16, 2006 Table of Contents Executive Summary 4 Introduction 5 BMW and the Automobile Industry 6 Aspects of the Automobile Industry 6 Historical Background of BMW 6 BMW in the Global Environment 9 General Environment of the Automobile Industry 9 Five Forces of the Automobile Industry 14 Competitive Structure of the Automobile Industry 17 BMW’s Direct Competition 22 BMW’s Resources and Capabilities 25 Tangible Resources 25 Intangible Resources: 28 Capabilities 29 Core Competencies 30 Potential Action Steps for BMW 33 BMW’s Strategy towards Success 37 References 41 Appendices 45 List of Illustrations Figure 1: Report's Course of Action 5 Figure 2: Labour Costs in EU Countries 2005 11 Figure 3: Outcome of General Environment Analysis 14 Figure 4: Evaluation of Porter's Five Forces of Competition 17 Figure 5: Strategic Map 20 Figure 6: Profit Margins 26 Figure 7: SWOT Analysis BMW 2006 33 Executive Summary The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. BMW is a German premium car manufacturer comprising the three brands BMW, Mini and Rolls-Royce. The...
Words: 8399 - Pages: 34
