...In order to know the limitations of Americas National income accounts and how they represent our standard of living, it is necessary to kn0ow our GNP or Gross National Product. According to Chron.com, a business expert web site, it is the total output of and economy, our economy in this case. It is said that the production output of America is directly related to how well we are living, our economy is doing, and also how well we are prepared for any sudden disruptions in the course our economy would take. With the GNP defined, one of the limitations that represents Americas standard of living would be services that are not considered in the GNP. These can still have an effect though but are not considered for various reasons including the government not gaining taxes from it or illegal activity. Any of these are understandable to not consider due to the fact that they are not something America can rely on as solid figures compared to an employer’s payout wages. This however is not something to totally ignore. These services are called Ommition or Underestimation (Chris Chan). The drug trade is a large black market, although there are no solid figures that economists have been able to gain due to the nature of product, it is widely known that much activity is involved in the trade which means large figures in the millions per year for how much dealers can make and buyers will spend. As a side note I have personally witnessed citizens ...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...H&M Group has seven different brands. It operates under such brand names COS, Monki, Cheap Monday, Weekday, Other Stories H&M Home and H&M. COS COS means ‘Collection of Style’. COS’s customers adopt a modern and urban lifestyle, so they make modern, comfortable, affordable clothes for their customers. COS offers customers a combination of timelessness and variety trends for men, women and also children. Since their launch in 2007, COS has opened stores in Europe, Asia and Middle East. Each stores placed in a carefully considered location with a design concept with original features. COS’s production do not show seasoning trends, they are timeless. Moreover, both traditional methods and innovative techniques are used together. People can check some activities related to fashion, trend or other events in COS’s online website ‘Calendar’. COS has online shopping in their site and ship to 18 countries in Europe. MONKI Monki explain itself: ‘ Our stores are portals to our world, a world full of mystery, myths and magic, the home of the mischievous monkis and the source of inspiration for our collections.’ Monki is a fashion brand with a world of its own, noted by street style and its unusual story-based store concepts. Monki opens its first store – the Forgotten Forest concept in 2006. The second Monki interior design concept I The City of Oil and Steel in 2008. The stores and monki.com provide innovative collections and an inspiring fashion experience characterized...
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...endeavors to create a product or service that will revolutionize the known world. Ingenuity ignites the flame and perseverance fuels the fire while mogul-hopefuls anticipate consumer satisfaction. Nevertheless, strategic efforts are an unrivaled asset no matter how great the idea. Since the boom of modern-day business, industry experts have refined how-to-make-a-buck to a complex science that analyzes the who, what, why, when, where, and how of ensuring profitability. A concept known as “The 4 Ps”: sums up a snapshot of their findings: Product, Price, Place, and Promotion (insert textbook reference here, i.e, Norris, 2010). Successful companies apply these principles with a finesse that can lead to products whose market shelf life is timeless. Such is the case with Swatch. The following is an analysis that examines how the effective employment of this marketing mix (The 4 Ps) revitalized this company and helped it reclaim its place as a formidable contender. Product The most basic element of supply and demand first begins with a product (or service). The Swatch company’s central component is quite simply a timepiece, also known as a wristwatch. Created in the 1980s, this product’s appeal entailed a watch that was lighter in weight, mirroring the functionality of its contemporaries, distinguished by boldness, fun, and flair (Swatch, 2010). However, among several factors that contributed to its broad consumer appeal was its intense aesthetic product modifications (Ferrell...
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...P1 This assignment will describe how marketing techniques are used to market products in two contrasting organisations one from the profit and one for the non- profit. The two companies I have chosen are the Walt Disney Company (profit) and the Jewish Lads and Girls Brigade (non – profit). Marketing is the activity of science set out by institutions as the process of identifying new markets and the art used to attract customers to purchase certain products and services. Furthermore, Marketing is responsible for satisfying profits of companies. Differences between Disney and JLGB JLGB The Jewish Lads And girls brigade was founded in 1895 by General colonel Albert Goldsmid as a form of activities for the children of Jewish immigrant families moving to Britain at the time. The first company was in London’s east end; originally the JLGB was the JLB meaning that it was only for boys. However since the Second World War the JLGB has become very diverse with companies starting up all over the Great Britain including having companies start up in both Glasgow and Cardiff. The first girls company was founded in 1963 in Manchester creating what is now known as the JLGB. The JLGB has a massive and diverse community across Great Britain being the oldest Jewish Youth movement in the country as well as being one of the biggest. The JLGB is a national charity as the things it offers including weekly meetings of the companies from around Great Britain for the Jewish youth are organised...
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...PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public. Significance/Purpose • Significance: public relations possess deep skills in media relations, market positioning and branding. • Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes. Composition • Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first...
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...fame in an ‘unusually radicalized’ generation in which the youth spoke out against the status quo, the spirit of 1968. The British supergroup were at the forefront, the voice of the generation, with no visible ties to political ideologies. The 1960’s were a turbulent time in society; between the Cold War, Vietnam War, and overall political unease, the band used their music as a microphone. Beatlemania grew from screaming teens at the front row to a new way to channel their opposition of the status quo. John Lennon in particular became very vocal and, “decided to use his media fame on an even bigger scale: to become an advocate for peace" (Syverson, 2014). Like most in the United Kingdom, The Beatles were affected by political decisions, such as high taxes. As celebrities, not only did they utilize their position in society to voice their opinions, they also spoke on behalf of their fan base. The fans followed the example of their idols to voice their own opinions and question political and societal authority. While One Direction do not possess the same political drive that The Beatles had, they too have used their status to raise their voices. For example, they teamed up with Global Citizen to promote social activism as a means to end extreme poverty. Given the political climate when The Beatles gained popularity, their public sphere, a concept from the 18th century was incredibly different than our modern sphere. In contrast to the limiting nature of technology in the 1960’s...
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...“Object based research provides unique insights into the historic and aesthetic developments of fashion” Steele, V (1998). “A museum of Fashion is more than a clothes bag”, Fashion Theory 2 (4): 327 For many years she was known within the family as Miss Yellow Peril. In her late twenties though, she decided to have a sex change, much to the consternation of the family. Thankfully, it was successful and he was re-christened, Monsieur Maurice Pom-Pom. Condemned as “the umbrella on four wheels”, “the flying dustbin”, “the tin snail” or “the ugly duckling” (Reynolds, 2005, p. 22) or just plain ‘Deux-Chevaux’ – the Citroën 2CV has suffered from an abundance of mockery throughout its forty-two years of existence, but is now regarded as an automotive and cultural icon. With over five million cars manufactured between 1948 and 1991, the 2CV remains to this day among the most successful motor vehicles ever to be produced. (Reynolds, 2005) Monsieur Pom-Pom was manufactured in Levellois, France in 1989 and my Father purchased him in 1990. Pastel yellow, clotted cream or buttermilk in colour, Monsieur Maurice Pom-Pom looks very similar to an upside-down pram with five large ribs running along its corrugated steel bonnet. An alloy grille with horizontal ventilation slots in between the lateral bars opening into the engine bay is placed at the end of his nose. The Citroën double chevron badge is mounted on it. Pom-Pom is adorned with circular orange lights on his two front panels;...
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...report includes a general brand overview, competitor analysis and a swot analysis. Next the customer profile has been analyzed: the customer has been created based on primary researches. The marketing mix shows how Valentino operates through place, promotion, price and products; all the strategies that Valentino uses were created to ensure the brand message is always clear and consistent in all means of communications. Valentino resulted to be a consistent brand in all his channels. 2. BRAND OVERVIEW 2.2. Identity Valentino’s identity is generally defined as elegant, feminine and luxurious. What emerged from primary research is that Valentino is mostly recognized for its Italian craftsmanship and high quality, its timeless products that are characterized by chic and sensual details. The brand’s main symbol is the deep red color it is associated with, also called Red Valentino. 3. TARGET CUSTOMER 3.1. Customer Profile Valentino is predominately female focused, indeed the main customer profile is identified as a women who earns a huge amount of money or is genuinely rich and aristocratic. The brand’s target market is vast with its Ready-to-wear line targeting customers between 25-35 years old. The presence of different product ranges, such as fragrances and jewelry, gives Valentino the chance to...
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...Republic Young or better know as BRY. Like mentioned it will cater to the young professional group and we will reach them through multiple ways. We will reach out to them through magazine, TV, radio, internet, and through our public relations to rebuild a better brand of Banana republic and to make what was once a very successful company successful again. Introduction Banana Republic was founded in 1978 by Mel and Patricia Ziegler in San Francisco California and is a subsidiary of The Gap (Banana Republic Inc. History). It originated as a safari and travel clothing company and reflects an American sensibility with a positive and optimistic viewpoint, and has long been to khaki what Levi’s was to denim (Banana Republic Inc. History). The timeless style captures a modern interpretation of classic fashion and its relaxed attitude expresses a comfortable and confident quality (Banana Republic...
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...Hanoi Foreign Trade University Faculty of English For Specific Purposes (((((((((((((( Report An Analysis of Marketing Strategies of “The Coca Cola Company” Lecturer: Phan Kim Thoa Vice Dean Of Faculty Of English For Specific Purposes Hanoi, 29th October, 2014 MEMBERS: Hoang Le Minh Ngoc Nguyen Minh An Hoang Thai Anh Vo Tran Hai Bang Nguyen Quang Thai Tran Viet Anh Content I. Marketing Concept 1. 4P of Marketing Mix 2. 4P & 4C of Marketing Mix 3. 7P of Marketing Mix II. Introduction about "Coca Cola Co., Ltd " III. Background IV. Marketing strategies 1. What is the business strategy? 2. Strategic objectives 3. Marketing strategies V. Effective of media and advertising 1. Global Advertising 2. Global Branding VI. Conclusion VII. References I. Marketing concept What is marketing ? "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." - The official academic definition from The Chartered Institute of Marketing (CIM). So we can...
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...For many years, marketers have considered the customer as the most important aspect and structured all activities to ensure his satisfaction. This is an idea that is quickly becoming more popular and important in the present market environment. Competition has become ever greater and the market is becoming more characterized by similar products. The challenge that many marketers have to deal with is to have a clear understanding of the diversity that accompanies behaviour of consumers and provide goods and services that are in accordance to this. This is because digital tools provide marketers with the chance to not only collect but to also analyze data that has become even more complex on the purchasing patterns that consumers adopt. This paper therefore examines how the exchange between consumers and marketers has become highly dynamic, interactive and participative. Consumer Behaviour The subject of what causes consumers to behave as they do is one that has attracted a number of researchers. Going back as far as 300 years ago, economists such as Nicholas Bernoulli and John von Neumann began to analyze what exactly forms the background for the decisions made by consumers. Their work largely focused on the action of buying and was driven by utility theory(Knight & Weedon, 2009). This theory argues that consumers often make the choices that they do based on the outcomes that they expect to get out of these decisions(Boulding et al, 2005). Consumers are therefore considered...
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...CASIO IN LUXARY WATCH INDUSTRY Market Analysis The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally “pure”...
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...Marketing Plan Assignment Marketing Management Table of Contents Marketing Situation 4 SWOT Analysis 5 Objectives and Issues 6 Marketing Strategy 7 Value Proposition 7 Segmentation 7 Targeting 7 Positioning 8 Actions 9 Website 9 Outbound Media Messaging 9 Social Media Promotion 9 Specific Initiatives 9 Budgets, Assumptions, & Risks 10 Controls 11 Appendices 12 References 14 Introduction The Marketing Plan to launch the new Gerrarrom service to new users, is summarised below for January to June 2014. UK based early adopter academics at three specific universities, fit the high knowledge, heavy digital usage profile most likely to value a cutting edge internet experience given their collaborative digital enterprise, and likelihood to rapidly grow usage. Viral marketing is used to secure digital word-of-mouth recommendations from the targeted influencers by competing for attention, referals, and useage activity. The service is positioned for digitally productive academics needing a superior layer of compartmentalised internet, a less intrusive interface and an evolved content feed that provides the one stop shop for all public and private Social Media (SM) productivity. The plan covers the logical flow of considerations, goals and actions defined by Armstrong and Kotler (2012), for creation, definition and communication of value to the target segment. Marketing Situation Gerraroom will drive adoption via unforeseen modes...
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...Assessment Task 3 Report A summary of your Analysis of Green River’s performance in the last year: The Green River Clothing Company boasted an increase in yearly sales of 59% on all their product lines last year. The company had its most success in New South Wales with 36% of its total sales from the region, with Victoria coming in second at 22%. The Green River retail chain was its most prominent mode of sales with 80% of the total; the wholesale division owning 20% of the sales share. There was an average increase of 7.5% in wages over previous year coinciding with a 6.71% increase in store sales. The GRCC had a $175,000 budget for their Marketing Research and a $1357 Advertising and Sales Promotion Budget. A summary of your analysis of the environment: Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life defining moments, be it at...
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