...plan. Physicians also play a significant role in contributing to the healthcare facilities and on how they satisfy their patients. In Canada, prescription drug plans vary across the nation. There is a universal prescription drug coverage in Canada that varies throughout each...
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...Rhetorical Analysis Essay My argument about direct-to-consumer advertising of prescription drugs is that, it should be changed to something better. My reasons for making this argument is that Elizabeth Almasi and Randall Staffords showed a lot pathos and logos but did not show any ethos. Peter Mansfield argues about replacing the DTCA with something new also showing a solution to the problem. Richard Kravitz uses a lot of all three pathos, logos, and ethos, in his argument about regulating it. Some background about the debate on whether the DTCA should be banned, regulated, or changed is which one is going to be beneficial for the public. The first viewpoint, Elizabeth Almasi and Randall Staffords, shows that advertising prescription medicines could trigger a placebo effect. The effect is serious given that one-third of patients reported that the had relief from coughs, headaches, depressions while given a placebo. There are two models that explain the placebo phenomenon, the first model classical conditioning which is a learning process that occurs when two stimuli are repeatedly paired. “According to this theory, prior experiences with effective medical treatments “condition” the patient to associate pills, syringes, and authoritative medical options with imminent pain relief, eliciting a response similar to the active agent” (Almasi 107). Second...
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...Bottom of Form |Read full version essay Case Analysis : Pharma Industry | |Case Analysis : Pharma Industry | |Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. | |Join Essays24.com and get instant access to Case Analysis : Pharma Industry and over 30,000 other Papers and Essays | | | | | |Category: Business | |Autor: anton 06 June 2011 ...
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...Friday in 2008 was not the only individual to be killed in such a gruesome manner. An eerily similar situation occurred to a pharmacist trying to shop at a Target in 2011. The items sought after by the shoppers were not what caused the two deaths. Likewise, the majority of stuff itself is not creating problems in the world, in fact, it’s finding new, innovative ways to fix them. The real issues at hand are the people with access to the growing amount of elaborate commercial products. That is the theme Quindlen is attempting to convey in her report: to be happy, people need to be smart and spend their money on things that they need or that actually matter. Generally, I agree with Quindlen’s overall message, however I do not agree with her essay as a whole. Many of her examples and arguments were...
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...Drugs and technology While it is almost impossible to get an actual percentage of people affected by drug addiction, the use continues to grow. Most people will admit to trying some form of illegal drug, but addicts have a hard time even coming to grasp that they are addicted. Our society has been struggling with addiction for hundreds of years. Those affected vary in age, and are not limited to adults. According to the U.S. Substance Abuse and Mental Health Services Administration (2011), there are approximately 27 million Americans today that either use illicit drugs regularly or are “heavy drinkers”. Sixteen million of these are in need of immediate treatment for their addiction problem. By the age of 18 almost 12 percent of young people in America are addicted to drugs. Statistics also show that about 70 percent of users who are employed contribute significantly to absenteeism in the work place, workplace accidents, workplace injuries, decreased productivity, increased insurance premiums, and large employee turnover and violence in the workplace. The total estimated cost to our society in America for substance abuse exceeds 250 billion dollars per year. Addiction has become prominent as one of the worst health and social problems in the United States today. (coachinginternational.com) Through the last two decades, addiction rates in the United States have increased significantly because of the advancements in Information Technology. Social networking, internet access...
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...Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyalty, stem cell research and abortion. Yet this invokes some serious arguments which proves that there are ethical issues which are yet of considerable concerns and need to be addressed. The ethical issues that are faced by the company mostly revolve around the morals and principles of the right and the wrongful actions. Here the focus is also on the moral approvals in terms of the what is viewed correct by individuals in certain professions. The main ethical issues however arise from advertising, personal selling, suppliers, contracts and pricing. Some of the main ethical issues that relate to the business are based mainly in terms of market research, audiences and pricing. The market researches can invade the privacy of the customers. In addition, in terms of the research, there is a high chance that these can be conducted based on stereotypes, which can be unethical. It is important for companies to use the market research as a means of marketing and a means to attain feedback for...
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...adoption of SSRIs, a family of drugs called Tricyclic antidepressants (TCAs) were prescribed to people with mood disorders. A meta study by Rossi, Barraco, and Donda (2004) found that Fluoxetine was as effective as TCAs while having more benign side effects and therefore a lower rate of discontinuation. However, it will be noted further down in this essay that a contradictory position exists. The reason why Prozac and similar drugs are so popular, might not have so much to do with how effective they are, which there is substantial doubt about, but in the perception of the public that they are effective. This belief is due to the heavy marketing behind drugs in general and antidepressants in...
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...1. Ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety Ethical issues differ depending on the social code and daily morality. The fact that discussions on stem cell research, abortion, and consumer loyalty still invoke serious arguments proves that ethical issues are still of considerable concern and should be addressed. Most ethical issues including those in the business sector revolve around moral or principles of morality, right, and wrongful actions, expressions of moral approvals in reference to principles of conduct generally viewed as correct by individuals in a particular profession or group. In the business world, ethical issues arise from advertising, personal selling, suppliers, contracts, and pricing. Some examples of ethical issues relating to business activities arise from market research, market audience, and pricing. Market research that invades the privacy of customers or research conducted based on stereotypes is unethical. During any company market research for purposes of marketing or attaining feedback on their performance, the research methods used should respect the rights of customers. Selection of market audience is also a common section of a business, which is likely to bring about unethical practices. It is unethical for companies to exclude potential customers from the target market. Discouraging some customers through selective marketing or targeting customers who are vulnerable such as...
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...Ethical Responsibility in Pharmacy Practice Robert A. Buerki, Ph.D. Professor Division of Pharmacy Practice and Administration The Ohio State University Louis D. Vottero, M.S. Professor of Pharmacy Emeritus Ohio Northern University American Institute of the History of Pharmacy Madison, Wisconsin 2002 Acknowledgments: Pages 208-10: "Principles of Medical Ethics" and "Fundamental Elements of the Patient-Physician Relationship," reprinted with permission from the Code of Medical Ethics, American Medical Association, © 1994 and © 2000. AMA logo reprinted with the permission of the American Medical Association. © 2002 American Medical Association. Usage of the AMA logo does not imply an endorsement of the non-AMA material found in this book. Page 211: "Code of Ethics for Nurses with Interpretive Statements," reprinted with permission from the American Nurses Association, © 2001 American Nurses Publishing, American Nurses Foundation/American Nurses Association, Washington, D.C. Pages 212-15: "A Patient's Bill of Rights," reprinted with permission of the American Hospital Association, © 1992. Pages 216-17: "Pharmacy Patient's Bill of Rights," reprinted with permission of the National Association of Boards of Pharmacy. On the cover: The "triad of medical care" has been the basis for the ethical relationship between the pharmacist, the physician, and the patient for centuries. In the background, an early depiction of the triad from Book 7 of the encyclopedia...
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...problem Faith based initiatives should be funded by the government Gender equity in sports is essential for female athletic programs to succeed Genetically altered food should have warning labels Good Samaritan laws are necessary to protect citizens Internet 2 (Internet product enhancements) Juvenile boot camps are safe and effective Juvenile criminals should be treated as adults Libraries should not regulate internet access Mandatory sentencing is unfair and should be abolished Parental violence in youth sports should be controlled Prayer in the public schools should be encouraged Prescription drugs cost too much Recycling sewage sludge into compost is a health hazard Student athletes should be tested for drugs Suburban sprawl threatens America's wildlife Television violence causes societal violence Therapeutic use of pets can help elderly patients Tobacco advertising should be regulated V-chip will not protect children from television violence Vaccines are safe and effective Violence in mass media increases negative behavior in children Violence in motion pictures does not affect...
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...Milgram 1 Cory Milgram WR 121 Abby Grewatz Essay 3.2 3/13/13 Beer and Sports Sports are a huge source of entertainment in the world. Watching sports is an excellent activity that the whole family can enjoy. More than ever before, fans in America can turn on their HDTVs and tune into their sporting event of choice. With such a large quantity of viewers glued to their TV sets, companies have begun paying top dollar to direct their advertisements at sports enthusiasts. Commercials relating to sports have commonly been extremely successful and consumers purchase these companies products at an astounding rate. The problem I have with sports related advertisements specifically relates to the beer industry. These are some of the most profitable corporations and suck people in with multimillion-dollar commercials. These commercials are clever yet often deceitful. Beer commercials also air more frequently than that of nearly any other product. This gives viewers a constant reminder to purchase a product that, in fact, can be dangerous and detrimental to one's health. Beer commercials should be banned from televised sporting events because beer commercials make viewers believe they are dependent on alcohol consumption to enjoy watching sports. Watching televised sports is viewed as a social event. Gathering around the television with friends, living and dying with every pitch, is a rich part of the American culture and its tradition. These are the moments people look forward...
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...Introduction to Economics – GECO 204 Essay on Monopoly 19th April, 2013 Group Members Mohiuddin Abro Daniyal Abbas Khan Waleed Chohan Adeel Usman Tayyab Ghani Note – The following essay has been paraphrased from different sources such as websites and books. Where it was not possible to paraphrase, such as definitions and brief explanations, the source has been named. WHAT IT ACTUALLY IS? A monopoly has many definitions. It can be a company, institute, or an organisation which is the dominant seller of goods and services in the marketplace. According to Alain Anderton, a Monopoly When there is no involvement by the government for regulation, a monopoly company is free to set any price and it commonly chooses the highest level of profit possible. One thing that should be noted is that it is not necessary that a monopoly becomes profitable as compared with the other members. If enough rivals businesses enter, they will compete among themselves and ultimately drive down monopoly power. Some prominent examples of Monopolies are Microsoft in Computer Operating Systems, Major League Baseball and National Football League in United States. MONOPOLIES’S Main Characteristics • It is one single seller • High barriers to entry keep other firms from entering the industry • There is no second alternative that is available in te market for its product. A monopoly industry can consist of one firm or a number of organisations that operate and make decisions together...
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...Nick Montesano Buss 200 Administrative Law Essay The College Of New Jersey Dr. Laura Sanders 9/29/30 A National Dispute In the past decade there has been an increased controversial view of tobacco, alcohol, and marijuana. People have been divided on how to regulate these products in the market, causing much governmental controversy. There have been many groundbreaking and unprecedented court cases that have been shaping the public policy on which these substances stand on. These substances have an immediate and perilous effect on the health of all human beings. Tobacco is the leading cause of preventable death in the United States, alcohol causes impaired judgment and in turn causes people to do things that affect their health physically and emotionally, and marijuana has almost the same effect as alcohol. (New England Law) Health is the ultimate concern when studying these three substances, which would lead to the Family Smoking Prevention Act to survive the Hudson Test. The Granholm case would lead one to believe that states cannot discriminate against outsiders from sales, and the medical exceptions for marijuana are valid on the fact that it has a medical advantage to some citizens. I strongly believe that the federal government has a right to regulate certain aspects of these substances based upon the danger posed to the health of citizens. This paper will discuss certain court cases that shape my opinion for every substance...
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...NESTLE PURINA PETCARE | Purian was founded in 1894 as Purina Mills, merged with Nestle in 2001, named Nestle Purina Petcare. It produces pet foods, treats and litter includes more than 40 brands sold in 100 countries. Nestle Purina is the leader comapany in pet food sales, volume and market share in the The United States as of 2012 worth 12 Billion USD. Product and Service - Customer Description and Product Distribution | Nestle Purina Pet care occupies the top spot in pet food industry with 28% of market share in US, provides value to consumers by providing high-quality; nutritious pet products that can help enrich their pets’ lives. It also provides insurance for pets under its Purinacare insurance. Its core philosophies include promoting responsible pet care, humane education, community involvement, and the positive bond between people and their pets(2015a). An extensive strong portfolio of brands provides the company with a competitive advantage, and results in steady revenues and profit. In 2015, 85.8 million Cats and 77.8 million Dogs lived in household in the United States as pets(2015c). Purina’s Primary target customers are men and women between 25-54, work in office occupation with average-high income to spend on premium products for their pets, secondary target is men and women 18-49 with other forms of employment...
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...INDUSTRY INTRODUCTION According to Hunter s. Thomas "you can turn your back on person, but never turn your back on a drug, especially when it's waving a razor sharp hunting." The global pharmaceutical industry had done tremendous contribution to mankind, but now pharmaceutical companies are facing tough time in a decade. The case is broken in to different parts which is emphasized on how internal and external factors affecting the industry firstly, the main environmental forces currently affecting the industry through PEST analysis. Secondly, the implications of the changes in business environment that is internal factors through porter's five force theory. Finally, the use and limitations of the tools applied to solve case are discussed. ORIGIN AND EVOLUTION The present pharmaceutical industries are non-assembled and more of competitive but it had emerged in early 19th century in the Rhine valley near Basel Switzerland where dyestuffs were found to have antiseptic properties. Companies like Hoffman-la rochy, Sandoz, Novartis are all started as Rhine based family dyestuff and chemical companies, which are still doing tremendous business even to day. Slowly these chemical companies started making pharmaceuticals and synthetic chemicals and evolved as global players. In early 1940's the industry showed drastic changes such as introduction of penicillin and other drugs. In 1960's industry growing rapidly with the setting up of R&D not only this economies prospered by the spending...
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