...Samsung Galaxy Skin Smart Phone with Flexible Display Charbel Elias Presented to: Dr. Edgar BARAKAT Fall 2012 Contents Introduction3 Marketing Strategy3 Product Strategy6 Price Strategies8 Place8 Promotional Mix9 Normal, Glass smart phones displays face an important issue while it is the most important part of the device. This problem is that the display breaks easily when the smart phone drops. The quality and rigidity of the material used to produce the display differs from a device to another but that does not solve the issue. The Normal, glass display represents an important limitation too. In fact, the form of the mobile devices hasn’t changed since the first cell phone ever announced (Motorola DynaTac 8000x), because of the flat form of the screen that could not be changes or modified, and that’s becoming boring for some peoples. As a result, and after a survey conducted stating that: ‘the Global Flexible Display Market is expected to reach $3,298 million by 2017, at an estimated CAGR of 45.1% from 2012 to 2017 and the shipment of flexible display in various applications is expected to reach 223.40 million units by 2017.’ the full success of the Samsung galaxy S III smart phone (overtaken the iPhone 4S for the best-selling smart phone in Q3 with 18 million units) Samsung decided to introduce...
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...Apple iPhone: Life in the Technology Lane 1. Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of “life in the technology lane.” What did he mean? Beyond the simple exchange of money, what else might the price of such a product include? Life in the technology lane can be defined according to Steve Jobs in the Apple website, as a “bumpy road”. This road will always be facing change, innovation, and improvement. There will always be early adopters who buy a product before a cutoff date and miss the new plus, new price, or new adaptation made to the product. For instance, if you are of the consumers that will be waiting for a new price reduction or for the new improved model to enter the market, you will, most likely, never buy any technological product. There will always be something cheaper and better to come. That relationship and development in technology is what is referred to as life in the technology lane. Price in a technological innovation includes the idea, in other words, the creation of the idea. It is what made the product possible and what made the product unique and a leader in the market. Additionally, price includes the time of creation of the product, and, most importantly, the value of creating the iPhone in terms of what the manufacturers believe will match the customers’ expectations and benefits. 2. Discuss the role that product demand played in pricing...
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...should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with the OfficeStar examples, which are located in the My Marketing Engineering directory, usually installed in My Documents during software installation. The data required for this case are located in one file in the My Marketing Engineering directory (usually located within My Documents): BlackBerry Pearl (Positioning).xls RIM Introduces the BlackBerry Pearl In September 2006, Research In Motion (RIM) introduced an extension to its best-selling BlackBerry phone, the “BlackBerry Pearl,” with the hope that it could move the original BlackBerry beyond the boardroom and executive suites and into more consumers’ hands. It is the first BlackBerry that comes equipped with the usual features of high-end smartphones, as well as a camera and media playback, yet still provides all the e-mail functions that made Blackberry a hit among executives. Background Research In Motion (RIM) launched the BlackBerry wireless, handheld device in 1999. The BlackBerry heralded the launch of smartphones for business users by supporting push e-mail, mobile telephone, text messaging, Internet faxing, Web browsing, and other wireless information services. BlackBerry made headway in the marketplace by first concentrating...
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...Are We Becoming To Dependent On Technology? Bassam wakim 4/1/2013 People have become overly dependent on technology. “ Text me, see you on facebook, send me an e-mail” and many more of these words and terms that we are repeating theme more than ten times in our daily lives not only as a matter of social prestige, but because it reflects a picture of our daily lives. Cell phones, MP3, internet and many other modern technologies have become essential components of the lives. How many of us feel at loss and lack the ability to focus when you forget our cell phones somewhere, but once we have it back in our hands its as if we found treasure? How many hours do we in front of computer screens, messaging and chatting? Our earphones are deafening our ears with modern music and isolating us from everything that surrounds us, it is as if the whole world has become reduced and viewed only in a 14 inch screen. Modern technology affects our daily lives in every way and shaped our generation to the way it is. Why and how is this happening? What are the consequences of us as individuals and our social environment? With increasing impact of technology with its different effects on the life of teenagers and young generations , most studies...
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...Samsung Mobile’s line-up of galaxy phones and tablets has helped the handset maker rally a significant share in a market that is largely dominated by Nokia. Samsung sold 12.6 million galaxy phones in the quarter ended March 2011, boosting its global galaxy phones market share by 7.4 percentage points from the previous year to 12.2 per cent. It now ranks fourth after Nokia, Apple and Research in Motion (RIM). Samsung is only 1.2 percentage points behind RIM and is expected to grab the number three spot in 2011 if it maintains its current growth rate. Advance orders for Samsung’s Galaxy S2, which was released in April 2011, surpassed 3 million units within a week of the launch, posing a threat even to Apple. At this rate, its sales are expected to top 14 million units in the current quarter. India is the fastest growing telecom market in the world and presents an attractive opportunity for handset makers like Samsung. As per a GFK Nielson report, the Indian mobile handset market was pegged at around 155 million units in 2010. With the country adding 20 million mobile customers every month, the mobile device market is expected to grow at over 16 per cent year-on-year. Driven by the launch of 3G services, the galaxy phones market alone is likely to grow at over 50 per cent per...
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...Women Empowerment in Bangladesh A Study of the Village Pay Phone Program Linda Hultberg C-thesis 15 hp Media and Communication Studies Spring Term 2008 Supervisor Anders Svensson Examinator Kaj Granath School of Education and Communication (HLK) Jönköping University C-thesis 15 hp Media and Communication Studies Spring term 2008 Abstract Linda Hultberg Women Empowerment in Bangladesh A Study of the Village Pay Phone Program Number of Pages: 38 The purpose with this study is to find out how the mobile phone and the Village Pay Phone from Grameen Telecom have been implemented into women’s life in rural Bangladesh. It also aims to study how the women have become empowered by this program. The sample constitutes sixteen female owners. A purposeful cluster sampling was used to depict six villages from various parts of Bangladesh. When arriving in the villages a snowball sampling method was used to find female VPP owners. The sampling method was chosen to include a sample of various characteristics. The study has a hermeneutic phenomenological approach, which aims to find out how the women experience the VPP and what meaning the women put in it. To collect empirical data interviews with open questions were used that opened up for conversation and the possibility to understand a range of experiences and nuances of meanings. The findings indicate that the majority of the women handed over the VPP to their husband or a male relative. The reason why is the families’ pressure on them...
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...easily with internet connections. With improvement in technology in mobile phones through introduction o androids and smart phones, social networking services and used widely by all age group people. This was made much easier for people who do not have a desktop or a laptop. Pocket internet services, available in different package based on time period, memory and data usage, given by the service providers helps peoples for a budgetary internet usage. Students using social networking sites have negative impact. The student’s motivational level reduces due to the use of these social networking sites. They rely on the virtual environment instead of gaining practical knowledge from the real world. This puts them in a separate world where there is a severe lack of face-to-face communication. Problem Statement The world is today celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Ufuophu and Ayobami (2012:129) observe that the ICTs include internet, satellite, cable data transmission and computer assisted equipment. Social network is a social structure made up of individuals or organizations which are tied (connected) by one or more specific types of interdependency, such as friendship, common interest, financial exchange, dislike, sexual relationships or relationships of beliefs, knowledge or prestige (Adeboye, 2012, cited in Asemah and Edegoh,2012). Social networking sites...
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...Motorola Inc. Company Analysis Abstract The mobile phone industry is a very tough market to compete in. The birth of the smartphone brought about a whole new level of competition. Not only is the technology side constantly changing, but marketer must pay attention to the needs, wants, and concerns held by the very people who purchase these “smartphones,” the consumer, because they are ever changing as well. The contents of this paper will demonstrate how Motorola Inc. almost missed the smartphone wave and as a result was headed for disaster. However, being the resilient, smart, and innovative company they are, Motorola bounced back. Reorganizing the company, paired with an effective marketing mix which lead them to segment and properly target a market, and focusing on consumer behaviors such as their needs, wants, and motivation to purchase was the key to Motorola’s dominating comeback. Keywords: Motorola, Motivation, Needs, Consumer, Segmentation, Halo Effect, Enterprise, Demographics, Customer Loyalty. Motorola Mobility Inc. Analysis The name Motorola comes from the word “motor” which implies motion, and "ola" referred to sound. "Sound in motion." (Mullman, 2010) Over the past years Motorola has become a household name, a staple for business communication, and a titan within the world of telecommunications through relentless innovations and the ability to create ease in people’s lives paired with catchy slogans such as “Hello Moto.” Motorola takes pride on being...
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...in the future employees and customers will value you. The current trends that are used in today’s business communication are rapidly changing this is due to outsourcing, teamwork, technology. “Business depends on communication” (Locker & Kienzler, 2008, p. 4-23). With the use of technology companies from across the world can remain connected through the different use of technology. With the increase of these devices employees can stay connected when they are out of the office; some examples are portable media players, personal digital assistants (PDA’s), cell phone, team work and Social network. Portable media players – “is a consumer electronics device that is capable of storing and playing digital media. Digital audio players (DAP) that can also display images and play videos are PMPs. Like DAPs, the data is typically stored on a hard drive, microdrive, or flash memory. Other types of electronic devices like cell phones are sometimes referred as PMPs because of their playback capabilities.” For example, a person that workers on a assembling line; this employee can remain on the line with production continuing while he / she is listening to the latest changes the company has made to a policy. The cost of sending someone to a meeting can vary; by sending the whole department will allow the company to decrease its overhead costs. Personal digital assistants (PDA’s)-“is a mobile device which functions as a personal information manager and has the ability to connect to the internet...
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...discussed consist of: * Students should focus on using smartphones for education purposes also * Download useful mobile applications In this report, we observe that in today’s environment, smartphones have become extremely significant. It acts as a partner to students and employees INTRODUCTION Nowadays, it has become extremely significant for mobile users to have a smartphone with them. Not only it has amazing features, but also it has become a prestige issue. Let us understand the definition of the smartphone before we move on. Smartphone as a mobile phone that offers advanced capabilities such as Web access and e-mail; runs complete operating system software and can run various “apps” created by third parties; and features a larger screen and faster processor than standard mobile phones. Basically, what we observe these days that people are spending lot of money in these smartphone and after voice calls, they are using a lot for internet surfing. This has one advantage that people now access internet via phone than having computer or laptop. We observe that internet surfing has become extremely important vis smartphones. RESEARCH BACKGROUND: As part of the requirements for the Business Statistics (BS) course that a survey was conducted among 110 users in...
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...For some people, cell phones are a wonderful convenience of modern life; for others, they are irritating contraptions that should be banned from public areas. A mobile phone or cell phone is an electronic telecommunication device with the same basic capability as a conventional fixed-line telephone, but which is also entirely portable and is not required to be connected with a wire to the telephone network. Most current mobile phones connect instead to the network using a wireless radio wave transmission technology. The mobile phone communicates via a cellular network of base stations, also known as cell sites, which are in turn linked to the conventional telephone networks. In addition to the standard voice function of a telephone, a mobile phone can support many additional services such as SMS for text messaging, packet switching for access to the Internet, and MMS for sending and receiving photos and videos. In less than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used by businesses to an all pervasive low-cost personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones. It is not uncommon for young adults to simply own a mobile phone instead of a land-line for their residence. In some developing countries, where there is little existing fixed-line infrastructure, the mobile phone has become widespread. With high levels of mobile telephone penetration...
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...marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain fashionable, which is notoriously difficult. Gucci, Louis Vuitton and Vertu are three successful so-called luxury brands, that retail to the high-end market. Both Gucci and Louis Vuitton are well-established brands that have been around for decades, even centuries. Gucci is a well-established organisation that has being designing and retailing clothes and accessories since 1921. The Louis Vuitton brand has been around since 1850. However Vertu, a relatively new kid on the block, has only just entered the luxury communications marketplace in 2000. Vertu sells expensive mobile phones that retail for thousands of pounds. Only a handful of brands can create a high status appeal among the world’s super rich (e.g. Ferrari, Rolex, etc.). These brands have to adopt innovative marketing strategies in order to succeed in this dynamic environment. What do they do differently to create this luxury appeal? Marketers are moving from the traditional marketing mix approach towards greater use of experiential marketing. This is where customers are treated as both rational and emotional individuals that seek ‘experiences’ from products. The key is to engage customers in a memorable experience around the product/service, developing a relationship with customers, creating an affinity with them. The central aim of experiential...
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...1980’s has led to rapid changes in consumer mindset. The consumption rate of most items has picked up primarily due to the shift in the business scenario which was primarily a seller driven one to a customer driven one. The number of bikes, mobile phones and laptops owned by households has moved up during the period of time. One primary question is to be asked is “Do we realize the impact of such consumption on our life or are we blindly following the trail set for us by smart businessmen and marketers?” This study is initiated to find out such consumption trends among students of Christ University. BACKGROUND: Last 10 years of the globalization era saw the advent of many high income jobs, especially in the information technology and also in other service-related sectors. With large number of India’s younger generation earning from 20000-50000 per month, working with different BPO’s and KPO’s. The rising income and low rate taxes have credited rising Disposable income, which did trigger the spending boom in India. Media is full of stories of youth with more money in their hands but getting into living patterns which soon leave them broke and in financial debt. Buying products for sake of social comparison or for bringing prestige to their personal selves is not a taboo for this generation. It is the backdrop that promoted...
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... Recommendations 1.Brief Summary: Vertu is a subsidiary to Nokia and its most profitable unit (Sanderson, 2006). Vertu is taking a unique approach to that of the technology-obsessed mobile-telephone industry. Its concept is based on craftsmanship (i.e. uniquely customized handsets), style and service- in the same vein as luxury watch and jewellery manufacturers. Vertu Signature mobile phone is encased in metals from stainless steel to platinum and decorated with sapphires (vertu.com). The design reflects poise and stature. Hence, Vertu performs highly on the symbolic (i.e. expressive) level and giving the perception of being more a piece of art, rather than just a high technological (i.e. instrumental) mobile phone (Sanderson, 2002). Added values such as 24 hrs concierge service which can organise restaurant, travel and hotel bookings are included in the purchase. Its flagship store opened in Paris 2002, and now exists in over 70 countries worldwide. It also has a well-developed online boutique (vertu.com). Prices range from € 5,555 to € 270,000, hence the most expensive mobile phone brand in the market (Sanderson, 2006). This paper highlights Vertu’s target profile by explore some situational influences, their decision making process, and values. In addition, external influencing factors such as social class and lifestyle are investigated. A study was also conducted,...
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...Children’s Perspective ……………………………………………………………………………………………………………………..... 5 Cell Phone Companies’ Perspective ………………………………………………………………………….……………..………... 6 Figure 2: Two Examples of Cell Phones Designed for Kids...….……………………………………..………... 6 Child Advocates’ Perspective …………………………………………………………………………………………………………….. 8 Parents’ Perspective………………………………………………………………………………………………………………….…….... 8 Figure 3: Survey Questions …….………………………………................................................................. 9 Recommendations …………………………………………………………………………………………………………………………... 10 Figure 4: Teen Cell Phones and Smartphones Ownership …………………………………..……………….. 11 References ……………………………………………………………………………………….………………..……..…………………….. 14 Appendix …...……………………………………………………………………………………………………………….…….…………….. 16 Case Analysis Children: The Final Frontier . . . For Cell Phones It is difficult to exist in today’s society without being influenced by the dramatic increase of the technology use and especially the use of cell phones. The cell phone market is becoming more saturated and competitive. Thus, marketers tend to look for new segment groups, study them, and eventually influence their decisions. Due to the rise reliance on technology, much of the communication between teens occurs through the digital use, particularly through their cell phones and smartphones. More than 65% of American preteens have their own cell phones. (Solomon, 2011)...
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