...Burr, production editor, and Nancy Inglis, copy editor, for their outstanding work on the manuscript. Their hard work and diligence is evident throughout this entire book. I would like to thank my agents, Michael Larsen and Elizabeth Pomada. The success of their agency is a clear reflection of their professionalism and dedication. In an industry of giants, they stand without equals. My infinite appreciation and gratitude to Barbara and William O'Rourke, who gave me the two things every writer needs: tranquility and computer help. And my thanks to Laurie Rosin, one of the nation's leading freelance editors, for invaluable input and suggestions. While much of information in this book is based on newly developed and leading-edge research and technologies, I would be remiss if I did not acknowledge the evolution of the process and contributions of those giants in the fields of human behaviour, linguistics, and hypnosis: Milton Erickson, Robert Cialdini, Paul...
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...Improving Inner-Department Communication To Enhance Employee Engagement & Increase Job Satisfaction Professor Michael McCarthy Final Project December 2, 2012 Introduction Over the course of 10 years ##### has provided third party billing for fleet and insurance companies on all tow, roadside and glass services. When an insured or driver calls the 1-800 numbers on the back of the insurance card, they are redirected to our call center for further assistance. At this point our CSR’s (call center representatives) locate the nearest vendor to assist in whatever the distress call may be to get them back on the road and mobile selecting the vendor based on pricing and ETA (estimated time of arrival). Our CSR’s are trained to use Google maps for roadside claims to locate the nearest vendor with the fastest estimated arrival time (ETA) as well as call local vendors with the best appointment time if instead the call was regarding a glass claim. The original location of ###### had two separate units in a strip mall with one being dedicated to the admin office and the other to the call center. This separation provided the lack of communication between departments which has now trickled over to the new location where we are all in the same suite. Many call center reps feel the admin team is a relaxed setting with less management and no one to regulate their daily task. The admin team, on the other hand, see the call center as being inconsistent with call dictations...
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...that God bestowed upon them special powers to get away with something no one else has been able to get away with in the entire history of mankind. I am intrigued with the thought process behind the faces of these people who think they have what it takes to trick the rest of us. I can only think of a few words; hubris, vanity, ego, arrogance and delusional. I do not believe it is truly possible to ever get away with anything. No man has a good enough memory to be a successful liar. Given the corporate ethical breaches in recent times, I will assess whether or not I believe that the current business and regulatory environment is more conducive to ethical behavior. I will say up front that as I start this paper I do not believe anything has improved in America or in the world ethically speaking. I say this with confidence but not with pride. After all we are all human and we all have a sin nature. I do not care if a person tells me they do not believe in God or if they tell me they do believe in God. Research has proven conclusively that all of us cheat. We essentially weigh everything based upon...
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...well-researched and accurate information to create an educated and involved society. Media’s representations impact our society’s perception and shared reality. The way media represents a certain topic creates a public perception. Because of media framing, they can show us certain sides of an issue or shine a light on one perspective while effectively dimming the light on another. Because of this, we create perceptions based off of information that may not be whole. With these perceptions, we begin to construct a social reality. Once this reality is created, it is difficult to change it even if we find contradicting information. Because of these reasons, the way media represents information is crucial. The issue that will be discussed in this paper is that of gay marriage, stereotypes of homosexuals, and the scientific side of homosexuality. The way media has represented this topic over the past 30 years has varied immensely. We’ve come a long way over the past couple decades and homosexuality is now widely discussed in all forms of media including news, television, advertisements, movies, books, magazines and politics. It is important to close the gaps between the perception, the reality, and the representation of the way media portrays homosexuality. Identifying differences between the representations of homosexuality decades ago compared with now will provide necessary information to form an educated and well-rounded opinion on this issue. This issue is important to our...
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...businesses may expand the use of the social media medium and precautions small businesses should consider when utilizing social media. The business owners interviewed for the research study vary in their product and service offerings: personal training, music, systems consulting and a karaoke machine retailer. The conclusion of the research will include recommendations for how small businesses may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Social Media and the Small Business Purpose of the Report Social media outlets such as Facebook, LinkedIn, MySpace and Twitter have widespread, worldwide popularity. According to Facebook's Press Room statistics, there are over 300 million Facebook active users worldwide, and more than six billion minutes are spent each day, by users, online (Facebook, 2009). The allure of social networking is tremendous, making it possible for people to connect globally, with ease and free of charge. Many small businesses utilize social media as a marketing tool because it costs nothing and it reaches a large audience. The purpose of this study is to reveal the strategic implications social media and networking provide for small businesses seeking competitive advantage. The research team will first analyze how social media advertising differs from traditional marketing and advertising. Interviews conducted with four small businesses, currently using social...
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...Professor Chris Bickel SOC 461, 462 Senior Project Social Sciences Department College of Liberal Arts CALIFORNIA POLYTECHNIC STATE UNIVERSITY June, 2012 © 2012 Nichole Griffith Table of Contents Research Proposal ............................................................................................................................1 Annotated Bibliography ...................................................................................................................2 Outline..............................................................................................................................................6 Introduction ......................................................................................................................................7 Research ..........................................................................................................................................8 Conclusion ....................................................................................................................................29 Bibliography .................................................................................................................................31 Research Proposal The goal of my research is to expose the racism in the criminal justice system that is so hidden. I want to show how racism contributes to the huge number of incarcerated African Americans. The criminal justice system creates and perpetuates...
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...Moore−Parker: Critical Thinking, Ninth Edition 5. Persuasion Through Rhetoric: Common Devices and Techniques Text © The McGraw−Hill Companies, 2009 Chapter Persuasion Through Rhetoric 5 It’s just the way things are: Images and impressions tend to sell more products than good arguments do. At least some of the images are fun. Common Devices and Techniques W hen the military uses the phrase “self-injurious behavior incidents” regarding detainees at Guantánamo Bay, it means what most of us call “attempted suicides.” In fact, when the word “detainees” is used, it means what most of us call “prisoners.” “Waterboarding” sounds at first like something you’d expect to see young people doing on a California beach, not a torture technique that involves forced simulated drowning. Less remarkable, perhaps, but possibly more relevant for most of us, we’ve heard the term “downsized” used when someone is fired or laid off. “Ethnic cleansing” covers everything from deportation to genocide. What we have to say may be important, but the words we choose to say it with can be equally important. The examples just given are cases of a certain type of linguistic coercion—an attempt to get us to adopt a particular attitude toward a subject that, if described differently, would seem less attractive to us. Words have tremendous persuasive power, or what we have called their rhetorical force or emotive meaning—their power to express and elicit images, feelings, and emotional...
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...great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is… To get the first sentence read. This may seem somewhat...
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...is contributed by later investors is paid to the initial investors, allegedly at the promised interest on their loans. This method works initially, but will then fold as more investors participate and choose to take withdrawals. Though these types of schemes have happened before, the first of this caliber was documented in the 1920’s by its namesake, Charles Ponzi. In 2008, Bernard “Bernie” Madoff was exposed for running the largest Ponzi scheme to date, conning investors out of over $65 billion over thirty years. INTRODUCTION Bernard Madoff was responsible for the largest reported Ponzi scheme in history. How did this happen? Who else knew about it? Why did it take so long for him to be exposed? This paper will endeavor to answer all of those questions and more. This paper will offer dialogue into how Madoff’s scheme differed from a traditional Ponzi scheme and understand the ethical, emotional and financial fallout to those closest to him. It is also important to understand the psychology involved in those who choose to construct a financial scheme. I will also provide some discussion around the issues concerning the SEC and how they...
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...Здравствуйте, Вашему вниманию представлены Ключи к упражнениям из учебника Практический курс английского языка: 3 курс, Под. ред. В.Д.Аракина. Основные и необходимые задания, такие как работа над лексикой и частично работа над текстом приведены в виде ключей, то есть в готовом для ответа виде. Преимущественно творческие задания не выполнены главным образом по причине отсутствия стандарта при их выполнении, то есть каждое творческое задание не должно быть повторено. Автор не претендует на 100% правильность выполнения задания – для этого существуют официально изданные издательством ВЛАДОС ключи к упражнениям. Автор оформил упражнения и работу над текстом в виде удобном Автору, так как Автор является студентом заочного отделения одного из крупнейших Российских ВУЗов. Все выполненные задания Автор выполнил, используя материалы учебника и словарей ABBYY Lingvo 8.0 и AlphaLex 5.0 English, и частично, при работе над текстом и лексикой, материала из документа неизвестного автора, скаченного из интернета. Данный материал в виде домашнего задания был проверен впоследствии при классной работе. В ключах к упражнениям, выполненных Автором, ЕСТЬ неисправленные немногочисленные ошибки и неточности. Автор стремился максимально точно выполнять задания и надеется, что результат не слишком отличается от уровня требований, задуманного авторами учебника. Ключи к упражнениям выполнены Svetlana Sfarzo, Bugulma, Tatarstan, Russia Unit I Text one (p.9) Three men in a boat By Jerome K.Jerome Jerome...
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...my fiction project in an experimental science fiction style and make lots of horrible, malicious, false, and hateful blood libels against the Mormons, and he asked what I had in mind, and I told him that I thought it could be cool to write a story that consisted entirely of a War between Mormons and Scientologists and Atheist Texan Cowboys in the Future, and he said that would be fine. I knew he’d let me do it, as his homosexuality is a well known fact to the student body, and therefore his concomitant openness to avant-guard art and literature and experimentation and stuff like that. Not like the other English teacher, Ms. Nichols, who is the sort of totally sexless spinster that makes her students write poems about Jesus, which I’m pretty sure is fucking illegal, although I’m sure nobody in this hick town cares. God and Football, all the way. Ok, so, then I didn’t do any work on it at all until last night. We had to do a one-page outline a few weeks ago, which is so stupid, so I did it on the bus and I have no idea what I wrote, so last night I just started over from scratch. Anyway, last night, I thought, hey, why not post it on the forums and see what people on the forums think about it? And then, I had the absolute coolest idea. What if, when I hand in the final copy, I hand in the entire thread as my story? My story would be in there somewhere, and then all the posts that you goons make will also be part of the story. That would be so awesome, because...
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...aspects. First interviews are normally carried out by a human resources officer, whose intention is to check out your academic background, skills set and work experience against the info on your resume. There is greater flexibility in the format of second interviews, which may involve a one-on-one meeting (probably with your potential immediate supervisor), panel or group interviews, or a series of interviews. The second interview is out to probe two key areas: 1. Your competency for the position 2. How you will fit in with the company and the staffFor more handy tips for the job hunt, grab your copy of JobStreet Classifinder, out every Sunday with the Philippine Star. | 1. Take along interview essentials, such as pen and paper and your portfolio, which should include copies of your resume, transcript of records, work samples and a list of references. 2. Get a good night sleep on the interview’s eve so you’re fresh and alert on D-day. Eat a good breakfast and take along a small snack to keep you going throughout what might be a long day. 3. Don’t forget the cardinal rules of any interview: Arrive on time, wear proper business attire, and maintain eye contact with the interviewer. And don’t forget to smile! 4. Prep even more for the second interview, which may involve more people (including group or panel interviews), more tricky and in-depth questions, and definitely more pressure. 5. Recall your performance in the first interview and plan how to...
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...Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html THE PERKS OF BEING A WALLFLOWER by STEPHEN chbosky Published by: POCKET BOOKS, Simon and Schuster Inc., 1230 Avenue of the Americas, New York, NY 10020. Copyright 1999 by Stephen Chbosky BOOK JACKET INFORMATION standing on the fringes of life ... offers a unique perspective. But there comes a time to see what it looks like from the dance floor. This haunting novel about the dilemma of passivity vs. passion marks the stunning debut of a provocative new voice in contemporary fiction: The Perks Of Being A WALLFLOWER This is the story of what it's like to grow up in high school. More intimate than a diary, Charlie's letters are singular and unique, hilarious and devastating. We may not know where he lives. We may not know to whom he is writing. All we know is the world he shares. Caught between trying to live his life and trying to run from it puts him on a strange course through uncharted territory. The world of first dates and mixed tapes, family dramas and new friends. The world of sex, drugs, andThe Rocky Horror Picture Show, when all one requires is that perfect song on that perfect drive to feel infinite. Through Charlie, Stephen Chbosky has created a deeply affecting coming-of-age story, powerful novel that will spirit you back to those wild and poignant roller coaster days known asgrowingup. visit us on the world wide web _inghttpwhststwwwlessimonsayscom_wh _inghttpwhststwwwmtvcom_wh stephenchboskygrew...
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...CONSULTING CLUB CASEBOOK 2004/2005 CASES Page 6 of 48 Copyright 2004, Do not copy or distribute without permission CONSULTING CLUB CASEBOOK 2004/2005 SOURCE / FIRM: DATE / CONTEXT: ISSUES COVERED: ISSUE/PROBLEM POSED: INFORMATION PROVIDED: SOLUTION: OTHER USEFUL TIPS: Page 9 of 48 BOOZ ALLEN HAMILTON 2nd round interview for summer internship 2004 Brainteaser Estimation How would you value a football (soccer) player? Business Case None I went around the houses a bit on this one. Identified sources of revenue for a football club including: Ticket revenue, Revenue from TV coverage, Sponsorship Merchandise sales (e.g. shirts) Talked around how to determine the contribution that an individual player makes to those revenue streams The final conclusion was that the best way to divide the portion of revenue related to the actual players (over their lifetime) between the team would be based on individual ratings (like those published for each player in the fantasy football league) Talked around valuation as the present value of future cash flows related to each player Open discussion with structure maintained through making notes and drawing tree diagrams was appreciated – used diagrams as prompt for directing discussions Copyright 2004, Do not copy or distribute without permission CONSULTING CLUB CASEBOOK 2004/2005 SOURCE / FIRM: DATE / CONTEXT: ISSUES COVERED: ISSUE/PROBLEM POSED: INFORMATION PROVIDED: SOLUTION: ...
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