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Prevention Of Cruelty To Animals Rhetorical Analysis

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Kate Merlock
Ms. Lemos
ENGL -104
10 October 2014
That One Commercial Everyone Hates We have all seen the heart-wrenching commercials that come on television that show the endless amounts of animals that have been abused or malnourished. But of course it doesn’t stop there, they add the gloomy music in the background to lay on even more emotion to the commercial, thus sending viewers into an inevitable spiral of depression. ASCPA (The American Society for the Prevention of Cruelty to Animals) organizes their commercials to perfectly send their message to the viewers by using different types rhetorical appeals. In this essay, it will be examined how the advertisement is appealing to the viewers through different types of rhetorical devices. …show more content…
Everyone knows what commercial is playing on television when we hear the gloomy song in the background and Sarah McLachlan’s voice. The use of McLachlan, a celebrity icon and successful music artist, in this commercial, helps provide the ethos appeal to the audience, due to her public figure that also makes the foundation seem more creditable to the viewers. She also brings in a wider range of viewers to the commercial because she is a well known public figure and respected by her peers and fans. McLachlan uses her star power and charisma to try and convince the audience to help the animals that are in need of our help through monetary donations and adoption programs. Also, there is a slide at the end of the commercial displaying a website address and phone numbers helping establish more ethos in the commercial, and making it legitimate and creditable to the audience. This contact information helps people to do research on the foundation and want to pick up the phone and donate. The commercial also brings logos to the viewers, by using the basic logic that donating the money to the

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