...* Question 5: Compare the applicability of the easyGroup business model in the airline industry and the cinema industry (examine Exhibits 8 and 18, among others). What problems do you see for the cinema business? The business model of easyGroup, a concept embodying low costs, no-frills, maximization of the capacity and utilization rate, and price yield management was taken from easyJet and applied to easyCinema. Despite the fact that in the airline industry the strategy was succesful, the cinema business didn’t enjoy the same fame. In order to compare the applicability of the easyGroup business model in these industries, we first need to identify the differences and the specific traits for airlines and cinemas. The new ventures criteria for idea selection presented in Exhibit 18 is useful in order to observe why the cinema sector didn’t work properly. Looking at the two industries, there are different customer values and expectations that affected the evolution of these businesses. Whereas for the airline industry, the price represents the crucial factor that influences customer’s choice, for cinema goers it is the value and quality of the movie-going experience. Eliminating advertising and promotional activities and reducing comfort standards could be some of the reasons for the problem faced by easyCinema. Moreover, these ventures of easyGroup are led by different market rules and different actors. From the information given in Exhibit 8, we noticed that easyJet focus on...
Words: 664 - Pages: 3
...mastor UNIVERSITI TEKNOLOGI MARA FACULTY OF BUSINESS MANAGEMENT ACADEMIC YEAR 2012/13 MARCH 2013-JULY 2013 SEMESTER PRICIPLES OF ENTREPRENEURSHIP (ENT 530) Course Details Course : BBA IN MARKETING (BM220) Tutorial Group : JBM2204D Lecturer’s Name : MADAM SHAHERAH BINTI ABDUL MALIK Title : `TEROMPAH MASTOR TUAH’- A SUCCESSFUL ENTREPRENEUR Assignment Details Due Date : 17th MAY 2013 Important Note : Submission of assignments is the responsibility of the students. Student’s Details Name | Student ID No. | NURUL`AIN BINTI BASIR | 2012200112 | IMAN BINTI MOHD FAWZI | 2012664482 | NUR AIYSHA BINTI RAZALI | 2012694292 | AHMAD SYAZANI BIN KASMUN | 2012216956 | MUHD FAIZ BIN SHAHRU ALZAMAN | 2012299472 | MUHAMMAD MOHSEIN B. MOHD ZAINAL | 2012853236 | Assignment Overall Marks : ________________ Marks ACKNOWLEDGEMENT First of all, we would like to say Alhamdulillah, for giving us the strength and health to do this assignment until it done. Not forgotten to our family for providing everything, such as money, to buy anything that are related to this assignment and their advice, which is the most needed for this assignment. Internet and all that as our source to complete this assignment. They also supported and encouraged us to complete this task, so that we will not procrastinate in doing it. Then, we would like to thank to our lecturer, Madam ShaheerahBinti Abdul Malik for guiding us throughout this assignment...
Words: 329 - Pages: 2
...ACCG330: Strategic Management Accounting LECTURE 12 CONTROL PROBLEMS AND PRACTICES IN MULTINATIONAL ORGANISATIONS ACCG330 Readings: Anthony & Govindarajan (2007, pp.678-696) ACCG330 Strategic Management Accounting Session 1, 2012 Learning Objectives 1. Describe management control problems and practices in multinational corporations. 2. Explain problems and issues associated with global organisations: i. Cultural differences and their impact on management controls. ii. Transfer pricing and related issues in multinational corporations. iii. Effects of exchange rates on multinational corporations and control system design issues. ACCG330 Strategic Management Accounting Session 1, 2012 1 Nature of Multinational Corporations (MNCs) • What is a Multinational Corporation? – A corporation that owns and operates production facilities in two or more countries. OR – A corporation with power to coordinate and control operations in two or more countries without owning them. • Typically have Headquarters in the country of origin • Build or acquire affiliates or subsidiaries in other countries (the host nation) ACCG330 Strategic Management Accounting Session 1, 2012 Basic Structures of MNCs • A number of basic structures exist that permit an MNC to operate and compete internationally – Structure must meet the need of both the local market and the home-office strategy of globalization – Basic structures of MNCs: • Domestic structure plus foreign subsidiary...
Words: 1066 - Pages: 5
...[pic] MGMT 405 Operations and Production Management Answer set 1 (Reference chapters 1 – William J. Stevenson-2007, ninth edition) Discussion Questions 1. What do you understand by the term ‘Operations Management’? ANS: ✓ Operations Management is the management of that part of an organization that is responsible for producing goods and/or services. The management of systems or processes that create goods and/or provide services. i.e. Every book you read, every e-mail you send or every medical treatment you receive involves the operation function of one or more organizations 2. Identify the three major functional areas of business organizations and briefly describe how they interrelate. ANS: ✓ Finance- is responsible for securing financial resources at favourable prices as well as analysing investment proposal and providing funds for marketing and operations. ✓ Marketing is responsible for assessing consumer needs or wants and selling and promoting the organization’s goods and services. ✓ Operations is responsible for producing the goods or providing the services offered by the organization. 3. Describe the nature of operations function. ✓ ANS: The operations function consists of all activities that directly related to producing goods or providing services. It is the core of most business organizations because it is responsible for the creation of organization’s goods or services. Its essence is to add value during...
Words: 1267 - Pages: 6
...Instilling New Leadership Behaviours in the Organization Once an organization has gone through a traumatic “rightsizing” a leader must instill new behaviours and work with the survivors to rebuild the culture (or work with them to form a new one) and help make the “change” a smooth and positive process. Restructuring and other events are making leaders look to new ways to guide their companies through and emerge, with hard work and in time, a strong confident company. Leading Change How does a leader get trust back? How do they lead the change and make it a permanent fix? Dr. John Kotter contends that there are 8-steps for a leader to implement to facilitate leading a change and help the employees and organization succeed through a transition. (Kotter, ND). The stages are: establish a sense of urgency, form a powerful guiding coalition, develop a compelling vision and strategy, communicate the vision widely, empower employees to act on the vision, generate short-term wins, keep the urgency; tackle bigger problems, make the changes stick. As Alan Mulally wisely demonstrated, (as reviewed in the New Behaviours section above) with Ford Motor Company, he was able to get employee buy-in on a new vision, support them and nurture an optimistic culture. This change was successful because of the adherence to these steps and not rushing but guiding the workers through each step carefully and deftly. Further helping a leader to lead this change is open channel of communication with...
Words: 1079 - Pages: 5
...Strategic Plan, Part I: Conceptualizing a Business University of Phoenix BUS/475 Heike Soeffker-Culicerto Strategic Plan, Part I: Conceptualizing a Business This week’s assignment is about explain the importance of Mr. D’s Cyber Café by creating the business’s vision, mission, and values. These steps will help to determine the strategic direction of the business. In this paper I will define my business, products, services, and customers by developing a mission statement. I will create a vision for this business that clearly demonstrates my decision on what I want my business to become in the future. I will define my guiding principles of my business by considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values that guide my business’s strategic direction. I will evaluate how the business addresses customers’ needs and critique how they achieve competitive advantage. Mission and Vision Statement Mr. D’s Cyber Café, unlike similar café’s, will provide a unique atmosphere for communication and entertainment though the use of high speed Internet. Mr. D’s Cyber Café is the answer to the public’s demand for easy access for communication and large volume of information found on the Internet, affordable cost for entertainment and in such a way that will not leave them socially, economically, or politically isolated. Mr. D’s Cyber Café is to provide the community with a safe, social, educational, and entertaining atmosphere...
Words: 1293 - Pages: 6
...Diagnosing the Change Managing Organizational Change Emiliano Delucia Keller Graduate School of Management DIAGNOSTIC MODELS One of the main purposes of diagnostic models is to find a way to identify external and internal factors that can affect the working conditions of an organization. Many diagnostic models have been developed along the years to ensure these factors are well identified and the organizations can function properly following a certain model. The diagnostic model that will be analyzed in this paper is Burke-Litwin. BURKE-LITWIN MODEL The Burke-Litwin model describes multiple factors and drivers of change that can be seen from top to bottom in the following diagram: This model owes its original development to the work of Litwin and his associates (Litwin & Stringer, 1968; Tagiuri & Litwin, 1968), and has been refined through a series of studies directed by Burke and his colleagues (Bernstein & Burke 1989; Michela Boni, Schecter Manderlink, O’Malley & Burke, 1989). This model shows that organizational change, especially an overhaul of the company business strategy, stems more from environmental impact than from any other factor. (Burke & Litwin, 1992). Burke-Litwin posits that the causal model has foundations rooted in Katz and Kahn’s general systems theory (1992). This structure requires some definition of leadership that may create actions within an organization. These actions could likely effect the organizations meaning, cultural...
Words: 1661 - Pages: 7
...• Tittle of the article A Motivated Employee: A Qualitative Study on Various Motivational Practises used in Organizational. • Overview of the article • 2.1 What the journal (article) is about: • The article is about how important drive is for success, but “being driven” is something different. Every individual has different needs. It is difficult to understand what motivates people without assesing what they need and want from their work. The motivation can effect the job satisfaction and relate to the performance. Next, to see the principles and theories of motivation, the drivers of motivation, ways to foster motivation and how managers motivated their team. • 2.2 What is the focus (Independent & dependent variables) • The dimensions of human development for business excellence is recently being followed in many organizations to improve business and employee performance. So, the researches have observed how job satisfaction can make their teams should be rewarded for their work. Whereas, motivation is the most useful to managers to understand his team members as well. • 2.3 What are the findings/samples/methodology • Managers has take the challenge to motivating his team or employees. Unmotivated employees may put a little effort in their jobs. They also exit the organization at the slightest competition and even demotivate other employees at work if given the opportunity and produce low quality work. • The researches...
Words: 1348 - Pages: 6
...Table of Contents Introduction: 2 P1.1: Accounting in tourism or hospitality organization. 3 P1.2: Difference between financial and management accounting 3 P1.3: Difference between a sole trader, a partnership and a limited company 4 P1.5: Use of financial software in Tourism and Hospitality business 5 P1.6: Impact of changes in IT and internet on hotels and airlines 6 P2.1: Double-entry book-keeping 6 P2.2: Calculattion and account for VAT on purchases and Sales 7 P2.3: Cash receipts, cash payments and bank reconciliation 8 P3.1: How a trial balance is constructed 8 P3.2: Trial balance along with adjustments used to prepare fianl accounts 9 P4.1: Sources of finance available to a business 9 P4.2: Reasons and the process of budgetary control 10 P4.3: How to prepare a simple cash budget 11 Conclusion: 12 References…………………………………………………………………………………………………………………………………………….13 Introduction: Business organizations face intense competition in today’s global business world. Tourism and hospitality are very large industry. A lot business organization is competing for their success in tourism and hospitality industry. The success of business organizations depends mostly on managerial decision making. However managers cannot make proper decisions if there is no information available. Financial information is the most important information for all kinds of business organizations. Without proper...
Words: 4420 - Pages: 18
...Small Business Management | | | | Table of Contents Question 1: 3 Full Absorption Costing: 3 Direct Costing: 3 Question 4: 6 ACCION USA Small Business Loans: 7 Mississippi Capital Access Loan Program 7 Ohio Mini-Loan Guarantee Program 8 Iowa Target Small Business Assistance Program: 9 Montana Indian Equity Fund: 9 Question 3: 9 Bibliography 12 Question 1: In the field of accounting, there are two different ways of allocating production and other costs to products and services. Full Absorption Costing: It is a managerial accounting cost method of expensing all the costs to products and services. Under this approach, products and services are charged with all the prime costs as well as fixed overheads. All the fixed manufacturing overheads are divided amongst products and services based on number of units of products produced, number of units of labor used or amount of administrative expenses incurred on respective products/services. Generally Accepted Accounting Principles (GAAP) requires it for external reporting purposes. It helps in calculation of taxes and generating sales reports. It is an important technique to determine whether retail prices of a company reflect its full absorption costs. It is also important for such companies, which do not have deep pockets, and allocating all the overhead costs on products/services is extremely necessary to determine cost of their products. Direct Costing: It is a technique more suitable for internal...
Words: 2481 - Pages: 10
...Abstract As the world’s capital markets globalised in the last quarter of the twentieth century, it became increasingly difficult for investors and creditors to compare the financial statements of companies in different countries. Therefore, a standardised accounting standard should be introduced and follow by the companies all around the world in recording their financial statements in order to facilitate the investors in doing their business. International Financial Reporting Standards (IFRS) and US generally accepted accounting principles (GAAP) are two main accounting principles that is widely used in the majority of the companies. However, there will be still conflict in the interpreting and understanding each other financial statements due to these two different approaches. Therefore, to overcome this problem, International Accounting Standards Board (IASB) and Financial Accounting Standards Board (FASB) are working on it by taking the necessary steps as time passes to close down the gap and standardised the accounting principles globally making it easier for all parties. (157 words) 1.0 Introduction In the world of globalization, a number of countries had been experiencing the convergence of their local GAAP and IFRS in order to apply the international accounting standard to suit the growing business world. This does not left out the people of the United States who are also trying to converge the accounting standards of US GAAP and IFRS in order to close down the gap...
Words: 2197 - Pages: 9
...Table of Contents Introduction: 1 Research Aim: 2 Research Objectives: 3 Research Questions: 3 Literature Review: 4 The Methodology: 6 Design of Research 6 Research Philosophy: 7 Research Approach: 7 Data Collection: 7 Sampling 8 Data analysis 8 Ethical concerns: 8 Limitation of the Study: 9 Timetable through Gantt chart: 9 Accessibility issues: 10 Strength of anticipated findings and how they relate to aims and objectives of study: 10 Part-B Title: Employee motivation and its impact on employee performance, a case of Tesco, UK Introduction: Employee motivation is demarcated as the inclination or exertion applied by the worker in demand to accomplish objectives of the association and this occurrence of motivation is widespread and outcomes because of some disappointed requirements of the worker. (Armstrong, 2009) The elementary motivation procedure has four phases; a single has assured fondness and fascinations and hatreds that he/she desires to accomplish. When these requirements and yearnings are not pleased, a determination or motivation is shaped in that individual to attain that aim. Motivating the employees is thoroughly connected to the customer’s contentment and retention. If the worker is not motivated in workplace and is not pleased to the job that he/she is executing then he will not be capable to aid the consumer with packed commitment and decency. Consumer’s satisfaction is heavily reliant on consumer...
Words: 2737 - Pages: 11
...Introduction The manager of a small mobile wireless network has hired a consulting group to field concerns about expanding his network in the interests of his employer who wants to offer a more reliable service experience and offer more up-to-date multimedia services. These inquiries are in an effort to reduce network quality of service issues and system availability to his conventional subscribers. To combat these performance fluctuations, the management of the system engages in a philosophy of over provisioning the network for compensation. These efforts are intended to corral user loyalty by providing service with enhanced quality and a better multi-featured experience for his customers and to migrate future subscribers to his already established customer base. Problem Statement The mobile wireless organization has been trying to increase its subscriber base by offering multi-feature data services such as Internet access, e-mail access, music and video streaming and also video conferencing. The network, however, has been plagued by simple voice communication issues such as dropped calls and network availability. When calls can be completed they are often hampered by quality of service issues that make the calls unintelligible. The purpose of the consultation is to rectify these voice quality issues by determining if they stem from network capacity and data transmission problems or if there exists a condition where there is improper coverage to service his well-established...
Words: 2791 - Pages: 12
...RMIT International University Vietnam Bachelor of Business (Accountancy) Assignment Cover Page | Subject Code: |ACCT2163 | | | | |Subject Name: |Accounting Theory | | | | |Location & Campus (SGS or HN) where you study: |RMIT Vietnam | |Title of Assignment: |Individual assignment | | | | |Student name: |Pham Thanh Huong | |Student Number: |S3275153 | | | | |Teachers Name: ...
Words: 2888 - Pages: 12
...Research Topic Impact of brand differentiation by 4Ps on the sales of the organization, Textile Industry, Selangor, Malaysia Research Topic 1 CHAPTER 1: INTRODUCTION 3 1.0 Introduction 3 1.1 Background of the Study 4 1.2 Motivation for the Study 4 1.3 Problem Statement 6 1.4 Research Questions and Research Objectives 7 1.4.1 Research Questions 7 1.4.2 Research Objectives 7 1.5 Contribution of the Study 7 1.6 Structure of Dissertation 8 1.7 Chapter Summary 8 Chapter 2: Literature Review 9 2.1 Introduction 9 2.2 Brand Differentiation 9 2.3 4Ps of Marketing 16 2.3.1 Product 20 2.3.2 Price 21 2.3.3 Promotion 23 2.3.4 Place 25 2.4 Organizational Performance & Sales 26 2.5 Textile Industry, Malaysia 29 2.6 Theoretical Framework 32 2.7 Hypotheses Development 33 2.8 Conclusion 33 Chapter 3: Research Methodology 34 3.1 Introduction 34 3.2 Quantitative Research method 34 3.3 Research Design 35 3.4 Research Strategy 36 3.5 Research Data 37 3.6 Unit of Analysis 39 3.7 Sampling Technique 40 3.8 Data Analysis 41 3.9 Research Reliability & Validity 42 Conclusion 43 Reference 44 CHAPTER 1: INTRODUCTION 1.0 Introduction A brand is a name, term, configuration, image or other element that interesting so it can identify and differentiate the offered product from others. The brands are way through which brands are involved in promoting and advertising the products of the company. The brand...
Words: 12438 - Pages: 50
