...The visuals included with the research was helpful when reading the author’s qualitative comparative analysis of multiple posters present in Spanish secondary schools and universities. This source would be useful in framing a qualitative study on gender representation in advertising present in public educational institutions. This particular study focuses primarily upon representation of gender stereotypes in public educational spaces and how such gender constructions effects the stereotypes that are inflicted and perpetuated in society on men and...
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...power in persuades a person. Did you ever wonder why World War II propaganda posters so effective at manipulating popular opinion? This is because our human eye is always attracted to colored elements before black and white elements, and tends to visual before the text. Overall, research has shown that visual images are always more persuasive than spoken communication because it communicate in a way more easy to understand, more quickly and memorably. According to Dan (2015), experimental research in political communication has found that a single photograph of a candidate can influence voters’ judgments regarding that candidate’s demeanour, competence, leadership ability, attractiveness, likeableness, and integrity. Normally, politicians need media to get the exposure in order to win elections. Thus, some candidate with enough money will spend it on TV and print advertisements. And, it's not surprise to see that candidate’s family photos ‘accidentally’ spread around during the campaign. This may build a “kind” image by appearing with children and family members together. Moreover, the politicians also can use social networking software to get closer with their supporters and post news as well as advertisements to gain new voters. As what I found after doing this research, it is surprise to know that visual communication is playing such important role in campaign election. For instance, propaganda posters surely have a greater impact and power to control over a...
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...Introduction: The use of IT and social media was the differentiating factor in the US politics, which catapulted Barack Obama ahead of Mitt Romney and has secured Obama’s second term as the President of the United States. For a long time, traditional social media has been the medium of communication of ideas in politics. Dating back to the 1950s, shrewdly assembled team of social media experts would have designed and crafted political campaigns that appealed and rallied the emotional side of supporters. Most of the occasions, contesting candidates would have carefully selected controversial policies that the majority were against, to garner support by invoking them to think that dethroning the current office would be “changing for the better”. Social Media experts would then exaggerate these feelings of unrest and protest in the undecided voters by publishing contents that citizens feel that are controversial. The reigning party would also, with the help of traditional social media, attempt to strengthen their foothold in the office by reinforcing the pathetic few policies that they have implemented during their term. Traditional social media has indeed played a pivotal role in all political elections all around the globe. However, with the ubiquity of smartphones and personal computers, coupled with a massive surge of online social platforms, the pivotal change of politics seem to lie in the hands of the party who knows how to play the game of IT. There have been numerous...
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...Embedded Journalism COM: 235 Final Research Paper April 24, 2014 Chloe Di-Tommaso Dr. Meade “Embedded Journalism” Throughout our studies amongst media law and ethics, I have grown particularly absorbed by the weights and balances of embedded journalism within our war culture today. My research aims to evaluate both the values and drawbacks of the Pentagon’s decision to pursue embedded journalism during the war on terror in 2003. I will be offering an in-depth evaluation of the history, objectives and purposes of embedding, how embedding raises concerns with the First Amendment’s entitlements, and finally questioning the notion that embedded journalism decreases censorship and increases access. In order to understand the current iteration of embedded journalism, we must understand our nations history of war correspondents and their relations with soldiers (Mayfield, 2013). The history between the military and the media lays the foundation for embedded journalism and serves as a reminder that the absence of censorship in past wars provided the impact on todays embedded program into Iraq (Brandenburg, 2007). Military-media relations have been building up over time, it originated with the earliest correspondents in 1850 and today expands through British, French, and American military engagement with the media (Mayfield, 2013). It wasn’t until the second half of the twentieth century that America began utilizing their media to report on current warfare’s. However, journalistic...
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...The influence of new media PR campaign in changing and reshaping public’s attitudes about a brand (BP). Introduction BP (British Petroleum) is a British multinational oil and gas company headquartered in London, England, United Kingdom incorporated on April 14, 1909, is an integrated oil and gas company. The company provides its customers with fuel for transportation, energy for heat and light, lubricants and the petrochemicals products used to make everyday items as diverse as paints, cloths and packaging. BP operates in two business segments: Exploration and Production, Refining and Marketing. It’s Exploration and Production segment is responsible for its activities in oil and natural gas exploration, field development and production; midstream transportation, storage and processing, and the marketing and trading of natural gas, including liquefied natural gas, together with power and natural gas liquids. Its Refining and Marketing segment is responsible for the refining, manufacturing, marketing, transportation, and supply and trading of crude oil, petroleum, petrochemicals products and related services to wholesale and retail customers. (Reuters, 2012). However, on April 20th, 2010 a deepwater oil rig exploded, causing a massive oil leak nearly a mile underwater off the coast of Louisiana. This leak produced and oil slick of more than 200 million gallons, affecting more than 4,000 miles of shoreline in eastern Mexico and five U.S Gulf Coast states: Texas, Louisiana...
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...American Propaganda and the Suppression of Dissent in World War I “May we never confuse honest dissent with disloyal subversion. “ – Dwight D. Eisenhower On June 28, 1914, the Archduke of Austria-Hungary, Franz Ferdinand, was assassinated. That event marked the first phase of World War I (Grayzel 10). Soon afterward nations throughout Europe announced declarations of war. By the end of October countries as far away as Japan, China and Brazil had become involved (Grayzel 11). Susan R. Grayzel in the “Introduction: The First World War and the Making of a Modern, Global Conflict” from The First World War: A Brief History with Documents”, explores a variety of contributing reasons for the Great War (Grayzel 9). The causes most often cited included the rise of nationalism, increased militarism, imperialism, and a willingness among the population to allow their governments to persecute a war (Grayzel 9-10). Ironically, it was a complicated series of competitive alliances and international peace agreements that caused such a rapid global escalation of hostilities (Grayzel 5). With its vast immigrant population, and their own ties to European and Asian interests, America was not immune to finding itself dragged into the war. Hence, during the first years of the war, President Woodrow Wilson struggled to maintain neutrality. So much so that he issued a declaration of neutrality to Congress on August 14, 1914. In his speech he entreated Americans to remember, “Every...
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...Introduction International Public Relations Campaigns are increasingly used by states, non-government organisations and multinational companies to achieve specific objectives, purposes or goals, especially to improve the situations, to exploit the target markets or to solve problems of the organizations. Theoretically, a PR campaign has been defined as a “concerted effort of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes” (Kendall 1996, p.3). This paper examines the value of the modern-day IPR practice through a case study from an overwhelmingly successful IPR campaign ‘Best Job in the World’ sponsored by Tourism Queensland, Australia. Firstly, the research methodology will be introduced. Secondly, an introduction of the campaign will be sketched. In the third section of the paper, the analysis of the campaign is structured in three subitems with theoretical references. In the following section, a post-hoc evaluation tries to examine the case through a logical model. Lastly, by drawing from the previous analysis and evaluation, the paper exposes the findings in the values of modern-day IPR campaign. Research Methodology When considering what research methodology is appropriate and shall be adopted in the course of analyzing and evaluating this IPR campaign, it is important to understand the patterns and attributes of the study case. In view of...
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...out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be made in people habits in participating in sport and eating healthy. Tesco’s campaign ‘great school run’ is in its 8th year where it encourages children, family, friends and teachers to take part in a 2k fun run. Its aim is to make families more active and to provide information to children and adults on how a small change in their diets can go a long way. The campaign is very hands on...
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...Company G 3-Year Marketing Plan Assessment Code: Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction Mission Statement Product Description and Classification Consumer Product Classification Target Market Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model SWOT Analysis Strengths Weaknesses Opportunities Threats Market Objectives Product Objective Price Objective Place Objective Promotion Objective Marketing Strategies Product Strategies Price Strategies Place Strategies Promotion Strategies Tactics and Action Plan Product Action Plan Price Action Plan Place Action Plan Promotion Action Plan Monitoring Procedures Introduction Company G is an organization dedicated to assisting men in the navigation of contemporary society in a dignified manner while eschewing conformity to societal norms. The Self-Lighting Pipe is conducive to enhancing the portability and efficiency of pipe smoking by eliminating the requirement of providing an external heat source to light one’s tobacco. Mission Statement “We offer tools to aid navigation of life in a fashion befitting a distinguished man.” Product Description and Classification The Self-Lighting Pipe is a revolutionary product in the tobacco pipe industry. Our patented design features a traditional briar tobacco pipe with the enhancement of a self-contained power source and...
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...different counter strategies by the RSF but propaganda as one of the strategy has been partially covered. The study focuses on Rhodesia Front government’s propaganda as a counter insurgency strategy to the guerrilla activities. Propaganda is the control of public opinion. There are three types of propaganda that is white, grey and black propaganda. White propaganda is the dissemination of the truth to someone’s advantage, grey propaganda is the mixture of lies and truth and black propaganda consists of largely but not total lies. All these types were exploited upon implementation of propaganda at different levels through different tactics. Psychological operations which were executed as forms of propaganda involved planned use of communication through words, symbols and actions to influence the behaviour of the targeted audiences and achieve set objectives. The government’s use of propaganda warfare was prompted by a number of reasons which ranged from economic, political, social and military factors. It is worth noting here that, the tempo and conduct of the war varied from one locality to the other depending on the terrain and proximity to strategical areas like borders, transport networks and close to government’s administrative offices. The study is presented in three chapters. The first chapter outlines the reasons for the introduction of propaganda warfare in Chilonga in 1970. It majors on the motives behind implementation of propaganda warfare before the intensification of the...
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...Party in August 1930. Following the advice of Adolf Stocker, who hated Jews and supported the emancipation of unmarried women, she attended social-work school and later worked as a teacher of social work in Frankfurt. Diehl constantly preached a spiritualist, quasi-Christian, and nationalist message, that went against the postwar values of Americanism, materialism, and mammonism, which threatened to overpower Volk, God, and fatherland. Diehl wholly supported National Socialist goals, the Nazi’s anti-communism and anti-Semitism, and was particularly concerned with stemming the tide of moral ‘filth’ including the campaign to legalize abortion. Diehl was installed as ‘cultural advisor’ in the Nazi Party, but by 1936 had lost any appreciable political influence or organizational role. The Document in its Historical Context The title of the document undergoing analysis is, “A New Type of Woman”, and “Principles of the National Socialist Women’s Organizations” (the document), both from the book ‘Die deutsche Frau und der National Sozialismus (The German Woman and National Socialism), and published in 1932. “A New Type of Woman”, as written by Guida Diehl, outlines what characteristics a German woman should possess, and what type of woman she should aspire to become. “Principles of the National Socialist Women’s Organization” echoes Hitler’s ideas about a nationalistic society consisting of a purely Aryan race, focusing on women’s role in abiding by these rules. The National...
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...Introduction The American Revolution divided the colonies in an inconclusive campaign for over five years. A better-equipped and numerically superior British opponent struggled to control a Continental Army composed of professional soldiers who heavily relied on the aid of militiamen along with international allies. General Washington recognized the dire conditions and fragile morale of his men, and used gallant leadership tactics and mission command repeatedly for inspiration. Although Washington lacked the capability to match his foe conventionally, he understood the importance of intelligence on the battlefield. Washington’s superior use of multiple intelligence techniques leveled the playing field by setting the conditions for a war of attrition the British were ill suited to pursue. Battle Analysis revealed British General Sir Henry Clinton’s faulty mission command, strategy for the colonial...
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...regime lacked a legitimate and stable democratic order, being ruled over by a charismatic figure, Hitler, who offered through his propaganda a new and better future for the people. In 1919 Hitler joined the German Workers Party, an extreme right wing national party that played on the Germans hatred of the Treaty of Versailles. In 1920 the party changed its name to the National Socialist German Workers Party (NSDAP) and Hyperinflation in 1923 with the Weimer Government ruined the middle class and furthered the dissatisfaction of the German people with the current Government. This presented the NSDAP an opportunity to present a policy that would benefit Germany. The regime offered opportunities to the population with security across the community and a direction of supremacy for their race. Policies of the Nazis did not include involving the broader population in the more brutal and violent parts of their rule, thus the people’s communities were forged through genocide. Hitler was obsessed with having a pure racial community in Germany and an extension of land for Germany eventuating in world domination and he pursued these objectives with ruthlessness and inhuman brutality. Progressive radicalization was inevitable due to the chaotic anti-Semitism beliefs and competitive nature of an elite ruler and a few devout followers. The propaganda campaigns are what paved the way to anti-Semitism becoming a way of life throughout Germany responsible for desensitizing people to human compassion...
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...Shanshan Huang English 103 Professor Joseph 5/7/2013 The Major Themes of Orwellian Imagine living in an environment under the surveillance of a big power, imagine being manipulated and controlled for every thought and action. The act of obeying orders from the big power leads to survival, and the rebellion for freedom leads to the most devastating punishment. Would you give in to the big power or would you fight? The novel Nineteen-Eighty Four written by George Orwell portraying through the view of the protagonist, Winston Smith, describing a nation called Oceania being under the ruling of the antagonist, a totalitarian Party or the Big Brother. In addition, it presented various methods such as constant surveillance, unending propaganda, distortion of language, historical revisionism, fear, torture, perpetual war, and lack of habeas corpus to characterize an oppressive and authoritarian government. The Party utilizes these methods to keep its citizens living in a state of fear, making them developing a feeling of dependency of the party. The novel Nineteen-Eighty Four has its significance today because all of the methods that characterize a totalitarian government are still presence, especially being currently utilized by the government of the United States. Once upon a time, the U.S used to be a land of unparalleled freedom. However, ever since the terrorist attack on September 11, 2001, the U.S government, primarily under the management of the bush administration, has...
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...his heirs was the inevitable consequence of the Bolshevik Revolution of 1917. The capitalists were greatly assisted in this task by the Stalinists' claim to represent the tradition of Marx and Lenin. The capitalists cynically accepted the Stalinists' description of their hideous police regimes as representing "socialism" in order to prejudice the workers of the West against socialism by identifying it with the denial of democratic freedoms, and to promote the idea that bourgeois parliamentary democracy is the highest embodiment of human freedom. While this bourgeois propaganda campaign certainly succeeded in discrediting Marxism and Leninism among large sections of working people in the imperialist democracies during the long capitalist boom and the Cold War, there remained a sizable component of the working class and the lower middle-class in many imperialist countries that resisted this ideological campaign. However, most of these people continued to have illusions in Stalinism — associating it only with Stalin's autocratic dictatorship, and regarding the more "liberal" bureaucratic regimes that succeeded...
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