...Running Head: StubHub Stub Hub was started by Jeff Fluhr and Eric Baker. They found a niche market for their business idea relating to tickets. In early 2004, consumer’s mainstream channel for purchasing tickets was from either a primary ticket seller (venue organizer) or a primary authorized ticket seller like Ticketmaster. If the ticket holder wished to resell their tickets, there was no proper devoted channel to allow this type of transaction in a safe, secure and swift manner. Major ticket reselling activity was distinctly fragmented and existed either in parking lots or as Baker tags it - “moms and pops” market. (Making a Market: eBay, StubHub, and Swaptree, 2009) There was a need for a marketplace or a channel where these ticket holders could meet to buy, sell and trade their inventory, under a properly governed facility. This idea gave birth to StubHub a secondary channel, which enabled fans to buy and sell tickets. Fluhr and Baker both knew that this was an immense market in which they were penetrating, but they needed to conquer it strategically, since other big players like, eBay, Yahoo! and even Ticketmaster were contemplating in penetrating it, due to its high demands. Sporting and Entertainment events are occurring immensely throughout the year; consumers are searching for seats throughout the hour, from primary channels such as Ticketmaster to fragmented secondary channels like nearby parking lot deals or word-of-mouth marketing of existing ticket. The product...
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...year. And, yes, we are talking about people being at work and shopping for Christmas gifts. According to a BIG research/shop.org survey of 7,200 consumers, 37 percent stated that they have used or will use the Internet at work to shop for gifts online. While that creates a problem for productivity in the workplace, online retailers are redefining their business models to take advantage of Cyber Monday. Ice.com, an online jewelry retailer, sees this as a new business dimension, so much so that it’s offering free shipping and a gift-with-purchase promotion for everyone ordering products on Cyber Monday. According to Pinny Ginwisch, Ice.com founder and executive vice president of marketing, “The results are unbelievable.” Ice.com expects 400,000 to 600,000 visitors on Cyber Monday, almost double the usual traffic. Like all online businesses, Ice.com recognizes that danger lies within any opportunity. For example, increased Web traffic means potential processing delays. So, Ice.com is adding five backup servers just to handle the additional traffic and take over in event of a site crash. Ice.com has hired an additional 10 customer service...
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.............................................................................................. 8 Introduction: 21st Century Marketplace .................................................................................................................. 9 Research Framework ................................................................................................................................................... 17 Case Studies.................................................................................................................................................................... 25 Consumer Reports: Car Buying Guide ............................................................................................................. 25 eBay .................................................................................................................................................................... 65 FDA Nutrition Fact Panels...
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...SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF A MASTERS IN BUSINESS ADMINISTRATION (MBA) AT THE UNIVERSITY OF CAMBRIDGE ROBIN S. CLELAND SEPTEMBER 2000 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18 19 20 22 22 23 2.9 Introduction What is a Brand? The Layers of a Brand Product and Service Brands Branding & the Buying Process The Importance of Customer Satisfaction and Loyalty Emotional Loyalty The Concept of Brand Equity 2.8.1 The Value of Brands to Customers 2.8.2 The Value of Brands to Companies Conclusion CHAPTER 3 3.1 3.2 3.3 BUILDING BRANDS 24 25 25 26 27 28 30 31 32 32 3.4 3.5 3.6 3.7 Introduction Overview of the Brand-Building Process The Value Proposition 3.3.1 Added Value 3.3.2 Distinctive Brand Identity Developing the Framework and Communicating the Value Proposition Building Customer Relationships Characteristics of Successful Brands Conclusion 1 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CHAPTER 4 4.1 4.2 4.3 4.4 4.5 4.6 THE INTERNET 33 34 34 35 35 39 40 43 Introduction Overview of the Internet 4.2.1 The Defining Characteristics of the Internet The Growth of the Internet The Internet & e-Commerce The Impact of the Internet on Business Conclusion CHAPTER 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 ...
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...non-volatile collection of data in support of management’s decision making process’. Since that time, the data warehouses have become very large and single subject data marts have proliferated. There are some advantages to data warehousing are they are. A Data Warehouse Delivers Enhanced Business Intelligence, by providing data from various sources, managers and executives will no longer need to make business decisions based on limited data or their gut. In addition, “data warehouses and related BI can be applied directly to business processes including marketing segmentation, inventory management, financial management, and sales.” A Data Warehouse Saves Time, since business users can quickly access critical data from a number of sources, all in one place—they can rapidly make informed decisions on key initiatives. They will not waste precious time retrieving data from multiple sources. Not only that but the business execs can query the data themselves with little or no support from IT—saving more time and more money. That means the business users will not have to wait until IT gets around to generating the reports, and those hardworking folks in IT can do what they do best—keep the business running (2011). A Data Warehouse Enhances Data Quality and Consistency, A data warehouse implementation includes the conversion of data from numerous source systems into a common format. Since each...
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...eBay, Inc. (2002) Overview eBay 2002 Founded in 1995 by Pierre Omidyar and Jeff Skoll, the eBay online marketplace was developed in order to provide individuals a place to sell goods and services. eBay became a phenomenon that attracted some 10 million auctions in its first three years. This success provided eBay the necessary foundation to complete an initial public offering (IPO) in 1998. eBay’s online auction concept is relatively simple. Sellers register with eBay and use its suite of online tools to place nearly any item up for sale. Buyers navigate eBay’s vast array of categories or use search functionality to find goods or services that they wish to bid on. Once the auction is won, the buyer may use PayPal, the online payment service, to complete the transaction. Perhaps the most powerful part of the eBay process lies with the feedback scores that are given by both buyer and seller following the completion of the transaction. Feedback scores are public information and allow other buyers and sellers to determine whether a person is worthy of doing business with or not. A negative feedback on eBay is akin to having a bad credit score with a bank. By providing a marketplace for “new and scarce goods, end-of-life products, and used and vintage items,” eBay provides a valuable service in which they attempt to “make inefficient markets more efficient.[1]” While other Internet business models have failed in recent years...
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...Assignment-1 Relate the various information systems in the strategic business development of digital firm Information System is a system that handles the flow and maintenance of information, which supports the business operation. The components of information systems are people, equipment, procedures and data. Information Systems are used by organization for different purposes. The following are the six types of information systems and functions: 1. Transaction Processing Systems (TPS) serve the people in the operational level of an organization. It collects and stores information about transactions, and controls some aspects of transactions. A sale of item in the store is an example of a transaction. 2. Knowledge work systems (KWS) is used by technical staff as model functions to convert design specifications into graphical designs. It uses computer-aided design/manufacture (CAD/CAM). 3. Office automation systems (OAS) serve those that belong to the knowledge level of an organization. The system helps individuals in the processing of personal and organizational data, perform calculations, and create documents. e.g. word processing, spreadsheets, file managers, personal calendars, presentation packages. 4. Decision-support systems (DSS) help the strategic management staff (senior officers) in making decisions. The system uses information, models, or analysis tools in order for managers to make simulations and predictions. Example of DSS is the 5-year investment...
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...1. The quality of ubiquity, as it relates to e-commerce, is illustrated by A) the same set of standards being used across the globe. B) the spread of plentiful, cheap information. C) the enabling of commerce worldwide. D) the availability of the Internet everywhere and anytime. 2. Which of the following is not one of the unique features of e-commerce technology? A) information density B) transparency C) richness D) social technology 3. The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? A) ubiquity B) personalization/customization C) richness D) interactivity 4. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? A) ubiquity B) personalization/customization C) richness D) interactivity 5. The effort required to locate a suitable product is called A) price discrimination. B) search costs. C) menu costs. D) shopping costs. 6. Information density refers to the A) complexity and richness of a message. B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants. D) amount of information available to reduce price transparency. 7. Selling the same goods to different targeted groups at different prices...
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...Paul Delgado Thomas Cuneo Saul Flores 6/25/15 Week 2 Discussion Chapter 3 Competitive Use of Information talks about the advantage of having sacred valuable information, because if a company or an organization has access to formulas, recipes, and trade secrets from a competitor, it would be key to putting together a strategy to eliminate the competition. Warfare as a Model for Business talks about the competition, for example liking Starbucks or coffee bean. Do you like eBay or amazon, do you like coke or Pepsi. Here is a reference to the section: The basic idea of warfare as a model for business is to view your competitors as opposing armies, and market share/customers as the battle field. You win by taking and holding profitable market share. As a company, you have to learn about your weaknesses and advantages to progress. This helps avoid damaging battles. This section also talks about the famous Sun Tzu. Sun Tzu was an ancient military general and strategist. His book The Art of War, is one of the definitive treatises on warfare. In his book there are six principles that apply very well to a business setting. Capture your market without destroying it—Sun Tzu called this “Win all without fighting.” You must capture market to be profitable, but if the act of capturing it ruins the profitability of the market the fight wasn’t worth the effort. A price war, as discussed above, illustrates this concept well. It is not worth starting a price war if the result is a market in which...
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...The New Business of Business Leaders: Talent Management The New Business of Business Leaders: Talent Management Introduction We live in an age when people are the business differentiators that power innovation in design, IT, supply chain, process, training, networking, communication, content, and everything else. People make the difference, and talent management is the business strategy to maximize that difference. Talent intelligence provides the information you need to truly know who is driving your organizational success and how to unlock the power of your people. Who provides the key to unlock that power? You. You are the line-of-business leader who hires the talent, makes the talent productive, develops the talent, moves the talent around, pays the talent, and manages performance. As a business manager, you are the one who makes the talent decisions every day that lead to business success. Over the course of this five-part white paper series, the role of business leaders in driving talent management functions is explored, with a particular focus on the tools and approaches that will make them successful. Other papers will address hiring and onboarding, learning and development, retaining and growing talent, and performance management and compensation. This paper addresses talent management and the importance of it to business leaders. 1 The New Business of Business Leaders: Talent Management Talent Practices That Fuel Business Success In the...
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...hotspot, but for last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and everything was manual including ordering and employee payroll. He had terrific memory and he knew his all customers. All recipes for homemade soups and baked goods were in his memory. Business’s only marketing was word-of-mouth. To bring café into 21 century we needs new technology like computers for sale, customer database, website for online presence, providing wireless hotspot, customer relationship management for marketing and sale strategies to gain a competitive advantage. We need to install cash register, computer server with wireless access to meet customers’ expectations. Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and loyal customer base; however, in a business landscape where new competitors are arriving on the scene rapidly, the café also has much to benefit from upgrading its business practices with information systems. Knowledge management, customer relationship management, and business intelligence systems will help preserve the knowledge of older employees for future business operations, bring in a new generation of customers, and guide management in making the best strategic decisions in future operations. By merging the café’s unique, classical offerings with Information Age innovations, the business will not only benefit from information...
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...With power shifting to customers, the success of an online brand is largely determined by customer choice. The repeated choice of a certain brand by customers and business partners generates the transactions and repeat business that counterbalances the costs of customer acquisition and infrastructure. Repeat transactions provide the basis for a relationship that, when properly cultivated, creates value for both the company and its customers. This relationship is the basis for the customer loyalty that creates a successful online brand. The companies that are successfully building relationships and fostering brand loyalty are those that recognise that their brand's perceived value hinges on the total end-to-end customer experience, from the promises made in the value proposition, to its delivery to the customer. It is about enticing customers, gaining their trust, and making the experience so satisfying that they are confident in their choice and will return again, and will tell others about it. It aims to create “apostles”, instead of “terrorists”. As such, brand-building on the Internet extends beyond the traditional focus of positioning, advertising, promotions, catchy logos and slogans, to creating a -1- business that can deliver complete, and completely satisfying, experiences. As outlined in Part 4, Chapter 3, the tools for building an online brand include the 7Cs Framework (Convenience, Content, Customisation, Community, Connectivity, Customer Care and Communication)...
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...order is received by the merchant. Internet sales are increasing rapidly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. There is several ways of looking at e-commerce • Communication perspective • From a business perspective • Interface perspective • From online perspective • Structural perspective • Market perspective Beginning & Future of eCommerce eCommerce basically began (although debated) in 1994 when Jeff Bezos started Amazon.com out of his own garage. Well known eCommerce stores include sites like eBay, Dell, Walmart and many more. Since 1994, businesses of all shapes and sizes have began launching or expanding their Online presence. At any given time, there are approximately 8 million consumers worldwide that actively shop and buy through Web based stores or retailers (nearly one tenth of our world population). Online studies have claimed that online retail revenues will surpass the quarter-trillion-dollar mark by 2011. eCommerce Site Features Typical business web sites do not usually have the same features as eCommerce enabled web stores do. In order to effectively distribute, market and sell goods or services Online you will need certain features only found on eCommerce sites. Features may include a shopping cart, ability to process credit cards, online product catalog, automated inventory system,...
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...CHETIKA GUPTA-13BSPHH010154 ABHIDHA-13BSPHH010011 ARYAMITA MOHANTY-13BSPHH010121 SUBMITTED TO: Dr. PURNAPRABHAKAR NANDAMURI DATE: 31-8-2014 Background Flipkart is an e-commerce business founded by Sachin and Binny Bansal in 2007 both are not related to each other and alumni of IIT Delhi. It is a Singapore holding based company and the most of investors are from foreigners, the business was incorporated as a company in October 2008 headquarters Bangalore, Karnataka .During its initial years Flipkart focused only on books and soon as it expanded, Today they are present across categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationeries, perfumes, toys, apparels, shoes and eBooks. They both pooled in Rs 2 lakh each and with two computers launched the site from their two-bedroom apartment in Koramangala, a primarily residential locality in Bangalore where the company now has multiple offices. For 10 days, the site did not see a single sale and then a customer VVK Chandra from Andhra Pradesh placed the first order for the book 'Leaving Microsoft to Change the World’. Now the Flipkart has more than 10000 employees. Flipkart initially had spent 4lakhs to set up the business but it has later raised funding from Venture Capital funds Accel India, Tiger global, Nasper group and Iconiq Capital. In 2011 Flipkart acquired Mime360 and Chakpak.com Websites and later in 2012...
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...of Ningbo and Shanghai and southern Jiangsu province from 400 kilometers (km, equivalent to 249 miles) to just 80 km (50 miles), boosting economic integration and development in the Yangtze River Delta, which was home to 72.40 million people living in almost 100,000 square km of land comprising Shanghai, Zhejiang province, and Jiangsu province.? Ma couldn't help but smile to himself as he thought of the obvious similarities between the Hangzhou Bay Bridge and the Alibaba Group of companies. Just as the proposed bridge changed form as its plans progressed, the Alibaba Group evolved over an equally long period from its founding by Ma and a small group of friends in 1998, to the point where it now captured approximately one half of business-to-business (B2B) e-commerce in China and over 70% of online shopping. The privately held Group of internet-based businesses also brought millions of people closer together, connecting approximately 200 million users in more than 240 countries and regions. Based in Hangzhou, Alibaba Group offered a host of services...
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