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Psychological Assumptions

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One of the assumptions of the Cognitive Approach is that internal mental processing should be studied. This is different to the Behaviourist Approach as they believe in behaviour that is observable but cognitive psychologists study the mind internally.
Another assumption of the Cognitive Approach is that the human mind should be compared to a computer to see how it works. Cognitive psychologists believe humans input information (senses), process it (memory, perception etc.) and output it (behaviour) like computers do.
An assumption of the behaviourist approach is that behaviour is affected by operant conditioning or learning by consequence. This means that if a person engages in a particular behaviour and is then rewarded (positively reinforced) in some way (the consequence is a good one or a pleasant one) then it is likely it will be repeated. Continuing to positively reinforce it will make it more permanent and it becomes learned. Punishment or negative reinforcement is likely to make behaviour less likely to be repeated and so it will not be continued. There are many examples of this in real life. For example giving house points or stars or sweets to a pupil who completes their homework means they will be more likely to complete their homework because they are being rewarded for doing it.
The second assumption of the behaviourist approach is based on classical conditioning. Pavlov, a Russian physiologist, found that dogs would develop associations with the sound of a food bowl (neutral stimulus) and their food (unconditional stimulus) and start to salivate. With repeated pairings the neutral stimulus would become a conditioned stimulus and the salivation became a conditioned response. Humans too develop associations such as responding to a door bell (NS) they get up to answer the door (US) then open the door to greet the person on the other side (CR).
The

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