...The key characteristics and differences of research methodologies The methodologies used in research include qualitative, quantitative, mixed, and action research. First, mixed methodology entails the combination of the compilation and analysis of both qualitative and qualitative statistics. Second, action research is an informal methodology that obliges all the partakers to be mutual researchers. Qualitative and quantitative research methodologies are the prevailing methods in research at present (Austin, 1978). Qualitative research methodology obtains an approach to evaluating information that looks at connotation rather than numbers. The statistics, therefore, normally consist of non-numerical data such as words or metaphors. Qualitative research is unbolt and receptive to its subject. There are various key characteristics of this research method. First, the perspective of investigation is not artificial; they are natural. Nonentity is undermined or taken for granted. Second, actions can be understood effectively only if they are spotted in context. Consequently, a qualitative researcher submerges in the setting. Under this method, interviews and observations are the most suitable strategies to be used. Quantitative research methods advance research in a different way and scrutinize the data based on figures and statistics, the consequential data is principally statistical (Trochim & Donnelly, 2006). It entails those methodologies, which include surveys, interviews, and socio-grams...
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.......... 1 2 Research Methodology ......................................................................................... 1 2.1 Definition of Research Methodology............................................................. 1 2.2 Qualitative versus Quantitative Research Methodologies ............................. 2 2.3 The author’s research philosophy .................................................................. 3 3 Quantitative Methods............................................................................................ 4 4 Example for the Conduction of Quantitative Research ........................................ 5 5 Conclusion ............................................................................................................ 7 Appendix.................................................................................................................. 9 Bibliography .......................................................................................................... 11 1 1 Introduction Research methodology is very important because research is used in most professions as well as in science.1 Managers for example need research to achieve information about the customers and the market they intend to advertise their goods and services before making any kind of decision.2 Researchers and academics apply research methodology to gather new knowledge and information. But often the meaning of research methodology, especially methodology, is misunderstood...
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...Methodologies Compare and contrast between qualitative and quantitative research methodologies. How would you apply each type of research methodology at work? Qualitative research methodology is conducted on site or location of the study where the data are collected, with the research as the key instrument. Instead of numbers, words and pictures such as transcripts of in-depth interviews, field notes, photographs, tapes, memos, personal documents, and other official records are used to collect data. The process from beginning to end or history is more important in this type of method than the outcome of what happened. Information or data collected are not to be approved or disapproved by hypothesis, but are gathered then separated into groups for further evaluation. Why people do the things they do is very important to researchers in the qualitative method, they are concerned with how different people/culture live their lives and make sense of them by looking for common ground. Quantitative research methodology on the other hand, is conducted to ensure objectivity, generalizability and reliability, by testing, retesting and post testing subjects of the study for effectiveness. It relies mostly on numbers, counts, measures, operational values, quantifiable coding, quantitative data and statistical data. Its’ audience is much broader and generalized than that of the qualitative method and investigators would usually go into a study with predetermined questions; methods...
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...CHAPTER 1: EDUCATIONAL RESEARCH: ITS NATURE AND CHARACTERISTICS THE NATURE OF EDUCATIONAL RESEARCH Educational Research: 1. is empirical 2. takes a variety of forms 3. should be valid 4. should be reliable 5. should be systematic Empirical - knowledge derived from research is based on data collected by the researcher The Systematic Process of Research 1. Identify the problem (and relevant related knowledge) 2. Review the information (via literature search) 3. Collect data (in an organized and controlled manner) 4. Analyze data (in a manner appropriate to the problem) 5. Draw conclusions (make generalizations based on results of analysis) The Validity of Educational Research Quantitative Research: Internal Validity - the extent to which research results can be accurately interpreted. External Validity - the extent to which research results can be generalized to populations and conditions. Internal validity is generally prerequisite to external validity. Qualitative Research: Truth Value/ Credibility - accurate representation of information from the researcher’s perspective and substantiating evidence) Comparability - the extent to which the characteristics of the research are described so that other researchers may use the results to extend knowledge. Translatability - the extent to which adequate theoretical constructs and research procedures are used so that other researchers can understand the results. !...
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...Dependent and Independent Variables The two articles that I did my research on to identify methodologies and dependent and independent variables are Other mothering as a Framework for Understanding African American Students’ definition of Student-Centered Faculty and A Qualitative Study Exploring Mothers’ Perception of Child Neglect. Both articles use the ethnography participant observation and nonparticipant observation methodologies when summarizing these articles. The first article illustrates through observation and research that it indicates that faculty/student relationship affect student satisfaction with college. The dependent variable is the relationship students have with faculty and the independent variable is the satisfaction that African Americans are satisfied with the school which could affect participation in school ultimately determining what types of grades that are achieved. This qualitative definitively illustrates how social setting plays a part in the dependent and independent variables because the research article concludes” that black students attending predominately white institutions had less contact with faculty outside the classroom and were less academically integrated into campus life than were white students”. Nettles (1991). Additionally, Fleming (1984) her examining the experience of black students at PWIs and at Historically Black Colleges and Universities and Arnold (1993) “in a study investigating the college experience of high school valedictorians...
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...processes with which they work. Data can also be collected for the purpose of process control. Numerous manufacturing processes use feedback data to adjust an input, such as temperature, in order to keep the output at the desired level. Feedback data from quality control activities can be used to make adjustments that result in more products meeting their requirements (Burrill, Ledolter, p.381). Data can also be used to improve processes with the intent of increasing productivity. ‘Data is nothing, unless interpreted and turned into useful information.’ Data are usually collected through qualitative and quantitative methods (Hawe, Degeling, Hall, 1990). The purpose of this paper is to explore the variety of methods of data collection used in both qualitative and quantitative research. More specifically, to discuss the process of identifying research questions and selecting appropriate methodologies, understanding the difference between...
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...Research Process and Methodologies Study Guide Andrea Aguilar HCS/465 November 23, 2015 Jeanine Maine Research Process and Methodologies Study Guide This paper will have information in regards to research methodologies, and what style can be effective for research. I will be explaining the steps in the research process. I will summarize the difference between a hypothesis and a research question. I will be explaining the types of research methodologies. Including the types of data collection tools used in health care research. This paper will have some sampling methodologies. Also the types of statistical analyses. Explain the steps in the research process There are many different styles in the research process. However, each style does have the same steps in the research process. According to Priest and Roberts (2015) there are eight steps that need to be taken in consideration for research. The first step is to identify the problem. This can also be developing a research question. To identify a problem or question, one must gather some knowledge or information that is needed by the source. The second step is reviewing the literature. By reviewing the literature, the researcher must review the literature related to what was identified as the problem. This step provides foundational knowledge about the problem area. The third step is clarifying the problem. After the literature has been reviewed, the researcher must narrow it down to what the...
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...Comparison of 3 methodological approaches undertaken in 3 Research studies on Airline Industry Introduction In this research paper, methodological approaches of 3 different peer reviewed tourism journal articles from the journal “Tourism Management” have been compared. The first article is on the topic of changing gender representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In this article, the influence of different media such as contemporary electronic, celluloid and print has been discussed and the role of media in affecting life as well as career choices especially from the perspective of gender is conferred. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were previously dominant by the their male counterparts. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were...
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...eserach Market Research: Research Methodology Introduction XYZ Inc wants to launch its top-selling product in the Brazilian market and the company needs to conduct a research before entering into the market. Brazil is a South American Country and is the fifth largest country in the world in terms of the geographical area. Among the most populous countries in the world, Brazil acquires fifth position and it is fourth among the most populous democracy in the world. Brazil has a diversified middle-income economy and it is one of the ten largest economies in the world. Its economy has wide variations in the manufacturing, agricultural and mining sectors and in the levels of development. Technology and service sectors also play a significant role in its economy and are growing rapidly (Infoplease, 2005). Objective The objective of the research is to design the research methodology to sell the top-selling product of the XYZ Inc. in Brazil. The different objectives, which the company wants to achieve with the help of the research, are various in numbers. Some of them are: • The company wants to study the market size, market potential and market growth. • The study of market profile and market characteristics is also one of the objectives of the research. • The analysis of market share and market segment. • The measurement and forecasting of the sale for the short run and long run. • The identification of complete business...
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...ISSC 363 Risk Consultant 24 January 2016 Risk Consultant A risk assessment is a way to identify, evaluate, quantify, and prioritize risks (Gibson, 2011). They are primarily used to assess the overall security of a network from the eyes of an attacker in order to protect the network from intruders (Schmittling, n.d.). There are no regulations instructing organizations on how systems need to be controlled or secured, however there are regulations requiring systems be secure in one way or another (Schmittling, n.d.). The rationale for conducting an assessment include: cost justification, productivity, breaking barriers, self analysis, and communication (Schmittling, n.d.). Adding security adds an extra expense that may not seem justifiable to a company. Businesses may not understand that an intrusion could cost more than proper security equipment and it is important for a security risk analysist to relay this important information. Productivity can be increased by properly formalizing a formalizing a review and implementing self analysis features (Schmittling, n.d.). Conducting a risk assessment can also break down barriers between the organization's management and the IT staff as they work together to secure the network. By making the security risk assessment system easy to use, management will be able to take part in the security of the network which will in turn make security a part of the business's culture. Risk assessments can boost communication...
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...603 Business Research Methods Assignment 1 Submission date: 16/05/2015 Submitted By: Rajinder Singh Student Id: 1502A487 Answer no . (1.1) In this scenario, owner of an Italian restaurant wants to introduce a new pasta dish. James, a business research executive hired by the restaurant owner Pablo has to conduct a research with the customers to find out reaction about the dish. James has proposed a face to face interview technique to Pablo for this research work. Face to face interview is a one on one interview, where both interviewer and interviewee sits together to get some useful information. There are many types of interviews like telephonic interview, using internet chat etc. but according to me best suitable type of interview that can help Pablo to get his needed information is Face to Face interview. Below are some key attributes of a Face to Face interview those are best suitable to get information that Pablo is looking for. 1) Time and Place – Time and place of the interview is very important. To conduct an effective interview it is very important that you should aware about, what time and date is the best to conduct an interview. For example in this case, by conducting interview on weekends you might get better results as compared to weekdays like Monday where there are less people visiting the restaurant or they can be busy in their work. On the other side the place you are going to choose for the interview is also very important. For example in this...
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...behavior of customers in multi brand stores. * To understand the consumer behavior regarding a multi brand cosmetic store, NewU stores. Literature Review Completed: Yes Research Methodology: * The methodology used for the research will be mixed, quantitative and qualitative. * The quantitative research will be used for the analysis of questionnaires responses. * The qualitative research will be used for analysis for the depth interviews responses. Database: * The primary data collection will be done by the questionnaires and the depth interviews. * The secondary data collection will be done by the different sources like internet, text books and reports. Sample Size and Sampling Method: * The sample size for questionnaires is 150. The judgmental sampling method will be used for questionnaires responses. * The sample size for depth interviews will be 10. The stratified sampling method will be used for depth interviews. Research Tools: * The tools used to analyze the quantitative research data will be SPSS for factor analysis. * The tools used to analyze the qualitative research data will be Microsoft Excel to make narrative summary. Status of Progress: During the research process and implementation of previous stated research methodology, I faced some problems and to solve these problems, I have made some changes. To find the factors which affect to make purchase from multi brand cosmetic stores, factor analysis...
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...you want to study. A good research question needs to be clear, specific and achievable. To do qualitative research, your question should explore reasons for why people do things or believe in something.ite+the+Methodolo Do a background literature review. A literature review can help you find out what others have found about your question. Doing this may help you to focus your question more specifically. A literature review will also help you to become better informed about the topic you are choosing and help you to determine if there is a need for your question to be answered.gy+of+a+Research+Paper Choose a qualitative research methodology you want to use. * Ethnography – Ethnography is the study of human interaction and communities through direct participation and observation within the community you wish to study. * Phenomenology – Phenomenology is the study of the subjective experiences of others. It researches the world through the eyes of another person by discovering how they interpret their experiences. * Grounded Theory – The purpose of grounded theory is to develop theory based on the data collected. It looks at specific information and derives theories and reasons for the phenomena. * Case Study Research – This method of qualitative study is an in-depth study a specific individual or phenomena in its existing context. Collect your data. There are several methods of collecting data that you can use to do qualitative research. * Direct observation –...
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...Student ID: XXXXXXXX Report Title: INTERIM REPORT Date: 28/11/07 Module Tutor: David Tucker Word count: 756 (Excluding references) Index Page 1.0 Working Title 3 2.0 Background Information 3 3.0 Nature of Submitted Work 3 4.0 Aims and Objectives 3 5.0 Initial Literature Review 4 6.0 Research Methodology 8 7.0 Data Analysis and Presentation 8 8.0 Chapter Headings 9 9.0 Time Schedules 10 INTERIM REPORT: 1. Working Title An analysis of the relationship between corporate social performance and corporate reputation. The case of Tesco and its child education policies. 2. Background information: I chose to research in this area as I am interested in the PR area of business and the importance of reputation building to a company. I find it interesting that supermarkets are beginning to target children through their PR strategies and would like to find out their motives. 3. Nature of submitted work: Report. 4. Aims and objectives: AIM: To examine the impact of child education-based PR strategies carried out by British supermarkets. OBJECTIVES: - To investigate current issues surrounding PR strategies of UK supermarkets aimed towards child education. - To uncover opinions of the use of child education policies from the supermarkets, the schools and...
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...The use of theory in qualitative approaches to research: application in end-of-life studies Hung-Lan Wu & Deborah L. Volker Accepted for publication 24 July 2009 Correspondence to D.L. Volker: e-mail: dvolker@mail.nur.utexas.edu Hung-Lan Wu PhD RN Nursing Instructor Meiho Institute of Technology, Pingtung, Taiwan Deborah L. Volker PhD RN AOCN Associate Professor The University of Texas at Austin School of Nursing, Austin, Texas, USA W U H . L . & V O L K E R D . L . ( 2 0 0 9 ) The use of theory in qualitative approaches to research: application in end-of-life studies. Journal of Advanced Nursing 65(12), 2719–2732. doi: 10.1111/j.1365-2648.2009.05157.x Abstract Title. The use of theory in qualitative approaches to research: application in end-of-life studies. Aim. This paper is a report of an analysis of the use of theory in qualitative approaches to research as exemplified in qualitative end-of-life studies. Background. Nurses researchers turn to theory to conceptualize research problems and guide investigations. However, researchers using qualitative approaches do not consistently articulate how theory has been applied, and no clear consensus exists regarding the appropriate application of theory in qualitative studies. A review of qualitative, end-of-life studies is used to illustrate application of theory to study design and findings. Data sources. A review of theoretical literature was carried out, focusing on definitions and use of theory in qualitative end-of-life studies...
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