...product change is not required. The brand is seen as expensive, but the same consumer does pay as much of a premium for top-end brands in other product categories. Therefore there is a need. for the communication to change this consumer perception. The second part of the case is on communication strategy as proposed by the advertising agency, has analyzed and described the complete `planning cycle'. 2.2 THE AGENCY BRIEF Ray-ban was launched in India in mid-1992. Today the brand is doing reasonably well, but still has to cross the main hurdle. 2.2.1 Historical Background In 1930 the first Ray-Ban lenses were developed for US Army Air Corps fliers - this was the genesis of Ray-Ban's most popular/keystone design known as "Aviato". Rayban sunglasses became the preferred choice of Hollywood stars at one end, and outdoorsmen (pilots,' policemen, yachtsmen, fishermen, hunters, etc.) at the other end. Technology of...
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...Principle of marketing Individual assignment Brief introduction and history of RAYBAN INTRODUCTION Ray-Ban is a brand of sunglasses and eyeglasses founded in 1937 by American company Bausch & Lomb. The brand is best known for their Wayfarer and Aviator styles of sunglasses. The founder of the RAYBAN is Lester Belisario. It’s headquarter is in Milan, Italy and formally Rochester, New York, USA. The owner of the RAYBAN is Luxottica group. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million. HISTORY The history of the Ray-Ban Aviator dates back to the 1930s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General, John MacCready asked Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create the sunglasses that would reduce the headaches and nausea experienced by pilots, which are caused by the intense blue and white hues of the sky and then a new kind of glasses were introduced. The model was created in 1936 and it was known as ‘Anti-Glare’ which had plastic frames and green lenses that could cut out the glare without obscuring vision. The sunglasses were again remodeled with a metal frame and rebranded as the ‘Ray-Ban Aviator’. On May 7, 1937, Bausch & Lomb took out the patent, and the Aviator was born. In 1939...
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...Sunglasses After the onset of 1990s with the opening up of the Indian markets to foreign companies, one of the several products which gained prominence was sunglasses. The credit for enlivening the Indian market must go to the global player, Bausch & Lomb (B&L), the producer of the global brand, Ray Ban. There did exist an Indian market, fairly large. But this was limited basically to low-end or medium range products. Small quantities of high-end glasses were imported. In the recent years several others like Safilo of Italy, Ciba Vision, Johnson & Johnson have entered the market. The total market, estimated at around 4.0 mn pairs in 1990-91 had expanded to a little over 12 mn pairs in 2003-04. The organised segment, constituted of the branded ones, claims a 25% share. The small players are still very active in the lower end of the market. Bausch & Lomb, the Rochester-based American visioncare enterprise for contact lenses and other lens and eye-care products and eye-care solutions established a manufacturing base at Bhiwadi in Rajasthan and commenced production in 1993. This marked the foray of MNCs into the production of sunglasses, contact lenses, spectacle frames and lenscare solutions. B&L was originally formed as a joint venture company with equal equity participation from Montari Industries, an Indian group and Bausch & Lomb of the US. Montari Industries pulled out of this venture. The company landed into rough weather and within first four years it accumulated...
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...In the article “Trouble in store” Madeleine Bunting believe that our aggressive consumer culture can result in mental-health problems especially among the poorest children. It contains a description of the issues about young consumers. Bunting presents an examination made by UK’s National Family and Parenting Institute showed, that 84% of parents believe there is too much marketing aimed at children. She talks about the connecting of the fact that children and teenagers mental health has been impaired over the past 25 years. Madeleine Bunting also gives us three useful points are given by the National Consumer Council study. NCC point out youngsters knowing the situation, the relationship between parents and child and at last that consumerism appears to be most evident in poorer households. A debate was stimulated by the NCC’s recent study The Shopping Generation, but its publication got lost in the aftermath of the London bombings and the debate got stuck. One of the big issues with cynic culture is mentioned in the text and an alliance among marketers and children disrupts the parent-child relationship. All this leads to mental health problems among youngsters, and they question the whole situation about the young consumers. This quote sums up Richard North’s opinion on consumerism. Consumerism is not all bad, it is also beneficial. Some people may profit from our abundance. There is a profound sarcastic tone in this sentence,which, I believe, is meant to emphasize how...
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...NOTES FOR BIOLOGY 1001 SECTIONS 002 and 005 Fall 2008 DR. STEVEN POMARICO Outline 1A CHAPTER 1 AN INTRODUCTION TO LIFE ON EARTH What is Biology? --- The science of living organisms and life processes. O.K., so what is science? And If biology is the science of “life,” what exactly is life? We all recognize what life is, but it’s difficult to define. The characteristics of life: 1) -Complex, organized structure 2) -Response to stimuli - a change outside (or inside) leads to another change 3) -Homeostasis - the ability to maintain the structure and regulate the internal environment. 4) -Ability to acquire material and energy >The material and energy are often transformed< 5) -Growth 6) -Reproduction - either sexual or asexual >DNA is genetic information, the “blueprint” for the offspring< 7) -Ability to evolve - to change to fit the environment Complex, organized structure The complexity of life is built in levels. (see fig 1-2) Each level has ingredients or components which interact to make something greater than the sum of the parts. -Subatomic particles -Atoms -Molecules -Organelles (not present in prokaryotes) -Cells -Tissues (present only in multicellular eukaryotes) -Organs (present only in multicellular eukaryotes) -Organ systems (present only in multicellular eukaryotes) -Multicelled organisms -Populations -Community -Ecosystem -Biosphere Response to...
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...SHORE Written by Julia-Rose O'Connor DRAFT ONE TWENTY FIRST JAN 2014 COPYRIGHT ROSE HILL PRODUCTIONS ALL RIGHTS RESERVED 39A MANNING ROAD DOUBLE BAY, SYDNEY 2028 1. BLACK CARD. NIGHT. The sound of a boisterous group of teenagers. They yell over one another, hooting and calling out various comments. GRACIE It’s too weird. The crowd boo’s and hisses. GRACIE (CONT’D) No. There’s no way I’m doing it. It’s too weird. 2. INT. LIVING ROOM. NIGHT. A coke bottle lies on the floor. A group of teenagers are gathered around the bottle in a circular fashion. JEN (16) sits with her knees to her chest, her arms wrapped around her knees, her left hand keeping a tight grip on her right wrist. Her knuckles are white. She stares at GRACIE (16). Gracie continues protesting against the coaxing crowd. Her boyfriend, JACK (17) the ring leader of them all. GRACIE (CONT’D) It is weird. JACK Ok pipe down, she doesn’t have to do anything she doesn’t wanna. Gracie turns to Jen. Jen? GRACIE The chatter dies down. All eyes are on Jen. JEN It’d be weird. 3. INT. KITCHEN. NIGHT. Jen stands at the kitchen’s bar, she rests one arm on the table top and glares forward. In front of her CAM (17) sits opposite her. 2. CAM So after I’d seen the big red slits of foreshadowing death on the poor creatures upper abdomen I did what any normal person would do and immediately fished it out of the bowl of death it had been swimming around in... A scream comes from outside, it’s Gracie. Jen jumps, looking...
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...F A S H I O N C O M M U N I C A T I O N ! ! ! ! ! PUBLICITY AND PUBLIC RELATIONS: Assignment - 1 INDIA! ! REPORT PRESENTED BY:! Shalini Mohanty! 9th November, 2013! ! ! ! 2 4 t h O c t o b e r, 2 0 1 3 • Raffles Design International, Mumbai Table of Contents! ! Table of Contents! Indian Luxury Retail Market! Introduction! i! The Indian and the Global Luxury Market! 2! ! 2! i! i! Publicity and PR: Successes! Case Study - HUGO BOSS! 3! Case Study - Charles & Keith! Case Study - Ray-ban! ! 7 6! 3! PR & PUBLICITY: Failures! Case Study 1 - BVLGARI! Case Study 2 - FCUK!10! 10! 10! Why did BVLGARI and FCUK fail?! The Indian Customer! 1! 1 Indian customers value…! 12! 11! Demographics of Indian Luxury Customer - Typically a 25 - 45 year old entrepreneur. ! 12! Learning Points.! 13! Fashion Communication! ! "i Assignment 1! Publicity & PR: India Indian Luxury Retail Market! ! Introduction! Currently, India is the second fastest growing market in Asia Pacific region and is expected to be the 2nd largest economy in the world by 2040. She is currently the second fastest growing luxury market in the world with a predicted growth rate of 25% over the next 5 years.! At the moment, the Indian Luxury Market is valued at $4.8 billion where apparel, jewellery and personal are are the largest sectors in market. Although it forms only 2% of global share, it shows...
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...SHARED THOUGHTS………….19.05.2012. =================================== As told by Robin Sharma. Richard Carrion, the CEO of Puerto Rico's top Bank, once shared a line with me that I'll never forget : " Robin, Nothing Fails like Success." Powerful Thought. You, as well as your organization, are most vulnerable when you are most successful. Success actually breeds complacency, inefficiency and - worst of all - arrogance. When people and businesses get really successful, they often fall in love with themselves. They stop innovating, working hard, taking risks and begin to rest on their laurels. They go on the defensive, spending their energy protecting their success rather than staying true to the very things that got them to the top. Whenever I share this point with a roomful of CEOs, every single one of them nods in agreement. Please let me give you a real world example from my own life. This past weekend, I took my kids to our favorite Italian restaurant. The food is incredible there. The best bresaola outside of Italy. Heavenly Pasta. Super foamy lattes that make me want to give up my job and become a barista. But the service at this place is bad. Bad, Bad, Bad ( like it is at most places ). why? Because this place is always full. And because they are doing so well, they have taken the lines out front for granted. And guess what? It's the beginning of their end. I love taking pictures. My dad taught me to record the journey of my life with photos. So...
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...Luxury items Expenditure Expenditure Running Head: Luxury items Expenditure Factors affecting Luxury Items Expenditure among University Students of The American University in Cairo Yousef Abu Gharieb RHET 201 1 Luxury items Expenditure Expenditure To My Parents whom without, I wouldn’t be the man I am today. 2 Luxury items Expenditure Acknowledgment Expenditure I would like to greatly thank Sara Azlw for her full support in writing this paper. I would also like to show my gratitude to Dr. Fikry Boutros who has been a constantly motivating me while writing this paper and wouldn’t have gotten far if it wasn’t for his support. 3 Luxury items Expenditure Table of Contents Expenditure ACKNOWLEDGMENT ....................................................................................................................3 ABSTRACT ...................................................................................................................................5 INTRODUCTION ...........................................................................................................................6 THEORETICAL FRAMEWORK: ...................................................................................................................... 6 RESEARCH QUESTION: .............................................................................................................................. 7 HYPOTHESIS: ..................................
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...9-597-002 REV: JANUARY 8, 2002 SUSAN FOURNIER ROBERT J. DOLAN Launching the BMW Z3 Roadster January 1996 marked the beginning of Phase II of BMW of North America Inc.’s Z3 roadster introduction. Phase I had centered on the placement of the new $28,750 two-seat convertible in the James Bond hit movie, GoldenEye, which premiered several months earlier. While not yet critically evaluated, results of the “out-of-the-box” pre-launch campaign appeared very positive: word-ofmouth concerning the Z3 and the James Bond cross-promotion were favorable, and product orders far exceeded BMW’s initial expectations. The challenge now was to design a marketing program that would sustain product excitement until dealer product availability beginning in March. Phase II planning had to be undertaken within the context of other important events in the BMW product family: (1) the April launch of the redesigned 5-Series; and (2) the company’s role as “official international automotive sponsor” of the 1996 Atlanta Summer Games, which would begin in earnest with the Olympic Torch Relay 5-Series event in June. While these other elements of the BMW product family clearly impacted the Z3, the marketing approach and ultimate results for the Z3 would influence the whole BMW operation in the United States. Dr. Helmut Panke, Chairman and CEO of BMW (U.S.) Holding Corp. since 1993, noted that the Z3 was destined to be “the first BMW not made by mythical little creatures in the Bavarian woods. This car...
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...1946-1986 The capital crimes after regaining full sovereignty in July 1946 were murder, rape and treason. However, no executions took place until April 1950, when Julio Gullien, executed for attempting to assassinate President Manuel Roxas;. Other notable cases includes Marciál "Baby" Ama, electrocuted at the age of 16 on October 4, 1961 for murders committed while in prison for lesser charges. Ama notably became the subject of the popular 1976 film, Bitayin si... Baby Ama! (Execute Baby Ama!). Another famous case was of former powerful Governor of Negros Occidental Rafael Lacson and 22 of his allies, condemned to die in August 1954 for the murder of a political opponent. Ultimately, Lacson was never executed. In total, 51 people were electrocuted up to 1961. Execution numbers climbed under President Ferdinand Marcos, who was ironically himself sentenced to death in 1939 for murder of Julio Nalundasan—the political rival of his father, Mariano; the young Ferdinand was acquitted on appeal. A well-publicised triple execution took place in May 1972, when Jaime José, Basilio Pineda, and Edgardo Aquino were electrocuted for the 1967 abduction and gang-rape of the young actress Maggie dela Riva. The executions were ordered broadcast on national television. Under the Marcos regime, drug trafficking also became punishable with death by firing squad, such as the case with Lim Seng, whose execution in December 1972 was also ordered broadcast on national television. Future President...
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...Chapter 3 Augmented Reality – Where it Started from and Where It’s Going Veronika Szucs, Silvia Paxian and Cecília Sik Lanyi Additional information is available at the end of the chapter http://dx.doi.org/10.5772/59796 1. Introduction This study provides an overview of augmented reality (Augmented Reality, AR) and some of its important and popular areas of application. Augmented reality technology integrates 3D virtual objects into a real 3D environment, in real time. This book chapter presents the areas of everyday life where AR can be used (including, but not limited to): medical informatics, production repair, visualization, route planning, entertainment and military applications, marketing tasks and education. The basic characteristics of AR systems, the need for compro‐ mise in their applicability, and optical and video mixing approaches are presented in the chapter. The chapter introduces the two main areas of sensor errors, which are considered as a basic problem during the design of efficient augmented reality systems. We summarize how the current devices are able to solve these problems. The expected future direction of AR technology developments and the areas where further research is needed are simultaneously introduced. 1.1. Aims In the course of preparing the study, the actualities of augmented reality technologies have been reviewed. Questions associated with differing scope of application, design and imple‐ mentation problems of augmented...
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...UNIVERSITEIT GENT FACULTEIT ECONOMIE EN BEDRIJFSKUNDE ACADEMIEJAAR 2012 – 2013 HET EFFECT VAN LUXE OP HET PRESTATIEVERMOGEN VAN DE CONSUMENT Masterproef voorgedragen tot het bekomen van de graad van Master of Science in de Toegepaste Economische Wetenschappen Laura Vermeulen onder leiding van Prof. Dr. Mario Pandelaere + Katrien Meert 1 UNIVERSITEIT GENT FACULTEIT ECONOMIE EN BEDRIJFSKUNDE ACADEMIEJAAR 2012 – 2013 HET EFFECT VAN LUXE OP HET PRESTATIEVERMOGEN VAN DE CONSUMENT Masterproef voorgedragen tot het bekomen van de graad van Master of Science in de Toegepaste Economische Wetenschappen Laura Vermeulen onder leiding van Prof. Dr. Mario Pandelaere + Katrien Meert 2 Woord Vooraf Deze masterproef was voor mij een hele uitdaging die mij bloed, zweet en tranen heeft gekost. Ik moet toegeven dat het een hele uitdaging was. Langs deze weg zou ik toch een aantal personen willen bedanken die mij met raad en daad hebben bijgestaan tijdens de totstandkoming van mijn masterproef. Eerst en vooral wil ik Katrien Meert hartelijk bedanken. Zij stond altijd paraat en kon me erboven op helpen als ik het even moeilijk had. Ook bedank ik mijn promotor, Prof. Dr . Mario Pandelaere. Ten tweede wil ik mijn familie en vooral mijn papa bedanken voor de grote steun tijdens het proces. Ook de respondenten zijn een grote steun geweest en wil ik graag bedanken. Het is een lastig proces geweest met veel leerrijke momenten dat zonder de steun van bovenvermelde personen...
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...Measurement of Customer Satisfaction Level Of consumer Product Assignment On: Measurement of Customer Satisfaction Level Of consumer Product Pre Pared For: Salma Sultana Course Teacher of Marketing Pre Pared By: Group: Marketing 2ed Year Batch: 10th Name: Saydur Rahman Sourav ID: 301138 Submission Date: 3.04.2013 Siddheswari University College Date: 3 February, 2013. The Course Teacher Salma Sultana Subject: Application for submission of assignment on Tram Paper in Marketing Dear Sir I beg to state that, I am a student of 2ed year in group-Marketing in Siddheswari University College. I am submission of an assignment on Tram Paper. The assignment topic is Measurement of Customer Satisfaction Level Of consumer Product. So therefore pray and hope that you have received my assignment & any inquire please let us known. Sincerely Your obediently students 2ed Year Group-B ----------------------------- Saydur Rahman Sourav ABSTRACT Service quality and customer satisfaction are very important concepts that companies must understand if they want to remain competitive and grow. In today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization’s profitability. Satisfied customers form the foundation of any successful...
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...TIV The Innovator Game Design Document Group 1 Martin Hannappel (536634) Valerina Hocaku (538514) Ashley Kok (523313) Matthew Simpson (539898) TIV The Innovator Game Design Document Group 1 Martin Hannappel (536634) Valerina Hocaku (538514) Ashley Kok (523313) Matthew Simpson (539898) Contents 1. Game Mechanics 3 1.1.Core Game Play 3 1.2.Game Control 4 1.3.Game Flow (Player Experience) 4 1.4.Characters 6 1.5.Game Play Elements (Alphabetically Ordered) 7 1.6.Game Physics and Statistics 11 1.7.Artificial Intelligence 12 1.8.Game Mode: Ghost Run 13 2 User Interface 14 2.1Flowchart 14 2.2 Functional Requirements 16 2.3 MOCK-UPS 17 3. Art and Video 21 3.1 Style guide/ Overall goals: 21 3.2 2D Art & Animation/ 3D Art & Animation 21 3.3 Game Play Elements 24 3.4 Cinematics/ Video 29 4.Sound and Music 32 4.1 Overall Goals 32 4.2 Game Walkthrough 32 5.Story 37 5.1 Background 37 5.2 Synopsis 37 5.3 Story (3 Levels + The Grand Theft) 37 6.Level Requirements 39 6.1 Level Diagram (Simple linear model) 39 6.2 Asset Revelation Schedule 40 6.3 Level Design Seeds Notes About the Diagrams Below 41 1. Game Mechanics 1.1. Core Game Play Permanent running; the player only stops when falling into a gap between the houses, running into obstacles, falling through sky-windows, getting shot or caught by the persecutors/enemies Preset pathway; no “real” own direction choices possible, though...
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