I have never heard of the Redbox kiosk before in my life until today. The Redbox kiosk seems convenience and cheap for me. People can rent movies and video games at stores with very low price. The kiosk is a successful product, and the reason that made it succeed was the strategies from the company. From the video and textbook, there are three different kinds of strategy that impressed me. The first lesson I learned from the video is never makes the next step until the previous one is proven. The Redbox Company has always questioned themselves before they move to the next step. I think this is a really strategy because we never know if the new product will succeed or not, and so if we spent too much money on a new product that has never