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Rhetorical Analysis Paper

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Introduction Rhetorical Analysis (RA) is an examination of how the author uses rhetorical elements to present strong arguments and effective communication with the audience. Rhetorical analysis is one of the best ways to learn persuasive writing strategies that I will use to improve my writing. In an article “Cognitive computing capabilities can help member firm clients make smarter, faster choices,” the author uses a variety of writing works to deliver his/her messages about Deloitte’s professionalism and clients’ benefit. I have analyzed the article into three parts: rhetorical situations, rhetorical appeals, and rhetorical strategies. By identifying elements of the rhetorical situation, I can learn how to set up the circumstances that …show more content…
In an introduction, the author gives a question "How can cognitive computing be used to benefit member firm clients and our network?" and answers that cognitive computing is already helping organizations save time and money. It shows Deloitte’s understanding of customers’ needs. It is a great start to attract the audience and create a strong personal connection because it is crucial for consulting service. It also effectively shows that Deloitte is a friendly company and provides the best solution for the customers. This emotional expression affects the forward audience perspective of reading the …show more content…
This example supports the idea that its clients can benefit from its system development and have the more meaningful response on audit, consult and advisory services. The author uses exemplification because he/she wants to show the real results of how the cognitive computing has been helped to mine information from tons of

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