...BOOK REPORT: JRN 670 INTRODUCTION: Most of us already have preconceived notions concerning the meaning of public relations, but not every depiction of this aspect of society is accurate. Coombs and Holladay attempt in “It’s Not Just PR: Public Relations in Society”, to sure us both the negatives and positives of public relations practice. We will read of the media’s use and misuse of the term “PR” as well as the actual practice of public relations in the marketplace. As with anything else in society there is an ethical aspect to public relations and this practice also has a responsibility to those who they are communicating to, as they can have that persuasive impact on the public. In mention of the above, the origins of public communication is also delved in, tracing back to the rhetoric traditions of the Greek and Roman communicators such as Aristotle and Quintillian. The ‘who’ and ‘why’ of the public relation practices is definitely explored, as we read that PR is much more than just publicity, but rather a relationship network that bonds corporations with stakeholders and in turn stakeholders with each other. Taking steps into the 21st century, public relation practices and focuses has evolved as we will read in this book report. Besides the effect that public relations can and has had on society, we will pinpoint some strategic efforts that has enabled public relations to help shape our society, in terms of behaviors and attitudes. Lastly, we will be look...
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...essay reconstructs communication theory as a dialogical-dialectical field according to two principles: the constitutive model of communication as a metamodel and theory as metadiscursive practice. The essay argues that all communication theories are mutually relevant when addressed to a practical lifeworld in which “communication” is already a richly meaningful term. Each tradition of communication theory derives from and appeals rhetorically to certain commonplace beliefs about communication while challenging other beliefs. The complementarities and tensions among traditions generate a theoretical metadiscourse that intersects with and potentially informs the ongoing practical metadiscourse in society. In a tentative scheme of the field, rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions of communication theory are distinguished by characteristic ways of defining communication and problems of communication, metadiscursive vocabularies, and metadiscursive commonplaces that they appeal to and challenge. Topoi for argumentation across traditions are suggested and implications for theoretical work and disciplinary practice in the field are considered. Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication has recently been flourishing.’ Nevertheless, despite the ancient roots and growing profusion of theories about communication...
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...Chapter 1: Introducing Public Speaking Four Characteristics of Public Speaking: 1. Public speaking features communication between a speaker and an audience 2. Public speaking is audience centered 3. Public speaking emphasizes the spoken word 4. Public speaking is usually a prepared presentation What is the historical tradition of public speaking? As far back as the fifth century B.C.E., all adult male citizens in the Greek city-state of Athens had a right to speak out in the assembly and vote on proposals relating to civic matters. The ancient Greeks were the first people to think formally about rhetoric as well as a subject. Many of Aristotle’s ideas influence the study of public speaking even today. What are the main components of the transactional model of communication? How is this model different than the linear model? The linear model process involves several key elements. Specifically a person with an idea to express is the source, and the idea, that he or she conveys to the audience constitute the message. Sources communicate their messages to one or more receivers, who try to make sense of the messages by decoding. In the transactional model, the participants in a public speaking exchange seek to create a shared meaning – a common understanding with little confusion and few misinterpretations. How does critical thinking influence public speaking? When you engage in critical thinking, you carefully evaluate the evidence and...
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...everything on the quiz will derive from this guide. Indeed, you should carefully review the readings for other noteworthy facts, terms, or concepts that you might encounter on the quiz. KEY TERMS Communis The expositional approach to the study of communication The rhetorical approach to the study of communication Claude Shannon, Warren Weaver, and Wilbur Schramm Sender Recipient Encoding Decoding Transmission Physical barriers to communication Linguistic barriers to communication Belief barriers to communication Stereotypes Informed generalizations SUMMARY An introductory communication text rightly begins by defining its core concept, communication. After defining communication and showing how it comes into existence, this chapter distinguishes different types of communication from each other. Communication derives from the Latin root word communis. In English, this root word means common, general, universal, or public. When a person believes, feels, values, or acts as one with another person, communis exists. Communication can be studied in two basic ways. The expositional approach studies attitudes, values, beliefs, feelings, or behaviors that unify people as a whole or particular groups of people. The rhetorical approach studies the steps people take in their quests to establish shared attitudes, values, beliefs, feelings, or behaviors with others. Communication is the transmission of meaningful information from one person or group of persons (the sender) to another person...
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...The Role of Leadership in Shaping Organizational Culture Douglas E. Kronk Walden University Abstract Leadership’s role in shaping a healthy organizational climate has many facets. Both leadership and organizational culture are difficult concepts to define, as many researchers have chosen to define each in various ways. For the purposes of this paper, I examine leadership as a process that guides both leaders and followers to a common goal, that being a shared culture that binds the members together in a healthy and productive climate. I present several leadership factors that play an important role in shaping a healthy organizational culture. The Role of Leadership in Shaping Organizational Culture One of the most critical roles of a leader is to create and maintain a healthy culture in his or her organization. This needs to happen at all levels of an organization, so the responsibility rests with all levels of leadership, from the most senior executives down to the first line supervisor. Culture represents the organization’s personality and has a critical influence on both employee satisfaction and organizational success. While every organization has a culture, it is often misunderstood by the members of the organization due to various interpretations between departments or divisions, both laterally and hierarchically. While some variation may be necessary to meet business demands in larger organizations, it is important for all organizations, both large...
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...Thinking Skills: To include creative thinking, innovation, inquiry, and analysis, evaluation and synthesis of information • Communication Skills: To include effective development and expression of ideas through written, oral, and visual communication • Teamwork: To include the ability to consider different points of view and to work effectively with others to support a shared purpose or goal • Personal Responsibility: To include the ability to connect choices, actions and consequences to ethical decision-making ENGL 1301 Expected Learning Outcomes. By the end of ENGL 1301, you should be able to demonstrate the following: Rhetorical Knowledge • Use knowledge of the rhetorical situation—author, audience, exigence, constraints—to analyze and construct texts • Compose texts in a variety of genres, expanding your repertoire beyond predictable forms • Adjust voice, tone, diction, syntax, level of formality, and structure to meet the demands of different rhetorical situations Critical Reading, Thinking, and Writing • Use writing, reading, and discussion for inquiry,...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...advantages have substantially increased the number of United States businesses looking to grow beyond the U. S borders into the county of India. Dunlop Software Consultant’s goal is to also expand its operations internationally and believes that India has the business environment to meet our goal of expansion globally. Accordingly, I will be examining cross cultural challenges, differences in business practices, and ethical issues that we encounter as by expanding operations into India. As we consider our expansion of our consulting business into India, there are cultural differences that we must consider and understand. There are obvious cultural differences between business and personal standards in the U.S and India. The first major cross-cultural difference to be aware of is communication. India has a culture of hierarchy that can be traced back to the caste systems of 3000 years ago. (Kumar, 2005) The caste system is a rigid and upward mobility is difficult if not impossible. Although India abolished the caste system it continues to have steeped tradition in the culture today. This legacy has created a business environment where employees are typically not empowered to make independent decisions without orders from superiors; even to the point of following the orders when they know those orders are incorrect. This scenario is often not the case with U.S. employees because of a smaller power distance index and power is distributed more...
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...Typically before class session or by appointment. Required Learning Materials This course is a series of thematic conversations about human values and your responsibilities as an emerging/aspiring business leader. There is no traditional textbook, but there is much reading. You are required to read The Moral Compass: Leadership for a Free World, a workbook by Lindsay Thompson available online as a PDF in Course Documents. You will find details about required learning materials in the Bibliography and Theme Briefs sections of the Syllabus. Course Description and Overview This course explores ethical leadership as a framework for enterprise value creation in a complex environment of competing economic and moral claims. Students examine the intrinsic ethical challenges of leadership and the concept of a moral compass as a foundation for responding effectively to the ethical challenges of corporate citizenship and value creation in a competitive global economy. (2 credits) Syllabus Table of Contents Page Topic 2 Bibliography & Learning Resources 6 Calendar, Seminar Structure, Theme Briefs, Content 42 Seminar Preparation Toolkit 48 Learning Objectives, Graded Assignments, Deliverables 59 General Academic Policies 61 Supplemental Readings on Learning Theory bibliography learning resources ------------------------------------------------- Bibliography of Required and Suggested Readings Required: Appiah, Kwame (2010). The Honor Code: How Moral...
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...definitionS of Pragmatic, Pragmatism, and the Pragmatic Theory of Drama in Plato and Aristotle. A University of Lagos, M.A Seminar Work By Larayetan, Raphael Segun, (Mat. No.139013058) COURSE: Theory of Drama LECTURER: Dr. Patrick Oloko Introduction: This paper attempts an exploration of pragmatics, pragmatism and pragmatic theory as perceived by scholars from different intellectual tradition with focus on drama as a genre of literature. From the classic to the contemporary period, dramatic theorists and dramatists have been involved in the polemics on functions of drama, whether it is an instrument of communicating ideas or just a genre of literature that only entertains. Whether drama entertains or bears the ideological or moral burdens which the author through his art intends to pass to the readers, drama unequivocally has a function which, according to Philip Sidney, is to “teach and to delight”. With this in mind, it can be established that every piece of drama sets out to achieve a function though critics and dramatists have disagreed on what the ideal function of drama should be. It is this light that the current paper explores the pragmatic theory of drama in Plato and Aristotle, or, simply put; how Plato and Aristotle perceive the ideal function of drama. Definition of Terms: Pragmatism is a theory that emphasises the dual function of a work of art. It stipulates the heuristic function...
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...their confidence and faith: Leaders have those indispensable qualities of contagious self-confidence, unwarranted optimism, and incurable idealism that allow them to attract and mobilize others to undertake tasks these people never dreamed they could undertake. (To Lead or Not to Lead, Unit One 36) Jesus had infectious self-confidence that attracted all types of people to his cause. A teacher of the law said to Jesus, “Teacher, I will follow your wherever you go” (Matt. 8:19). He was also an optimist: Jesus said, “But seek first his kingdom and his righteousness, and all these things will be given to you as well” (Matt. 6:33). He was an idealist; his mission commanded his followers to be spiritually perfect (Matt. 5:48). Although Jesus' ethical standard was incredibly high, his faith in God was appealing and comforting to others. Jesus' prophetic proclamations and...
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...Name Ronald Kent Robey Course BIBL 104 Date September 21, 2011 (Summary of the books of the Old Testament Books) Exodus The Book of Exodus Exodus is a history book in the Bible's Old Testament. And Exodus is also a law book. The people called Hebrews were slaves in Egypt. God sent Moses to free them (Exodus 3). The people in Egypt did not want to free these slaves. But God caused many terrible troubles in Egypt. These troubles forced the people in Egypt to free their Hebrew slaves. So, the Hebrew people left Egypt. God promised the land called Israel to the Hebrew people. But the journey to Israel was through a desert. God did many wonderful things to help the people through the desert. God provided water (Exodus 17) and food (Exodus 16). Moses met God at a mountain called Sinai (Exodus 19). There, God gave the law to Moses (Exodus chapters 20-30). Moses made a special tent where the priests would serve God (Exodus chapters 35-40). We are writing books and articles to help you to study this Bible book. You can download these books and articles free. Please click on the links below to select our other books and articles. (space) The Book of Exodus begins more than four hundred years after Joseph, his brothers, and the Pharaoh he once served have all died. The new leadership in Egypt—feeling threatened by Jacob’s descendants, who have increased greatly in size—embarks on a campaign to subdue the Israelites, forcing them into slavery and eventually...
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...investigate scribal awareness of multiple readings in Codex Vaticanus, Fuldensis and Ms. 88, which can be observed in some sigla left by the copyists of these texts. Chapter three examines the identity of the author(s) and the date of composition for both the interpolation in Corinthians and the Pastoral Epistles. Chapter three provides a survey on the role of women in the churches under Paul’s personal supervision. It also examines the ancient view of the role of women in the Greco-Roman society and how it impacted the deutero-Pauline understanding. Next, I present the most important issues behind the debate concerning the role of women between the deutero-Pauline school (represented especially by the Pastoral Epistles) and the Pauline tradition represented by the Acts of Paul. Finally, I investigate the canonization of the Taceat Mulier dogma. Chapter ONE The Origin of 1...
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...INTRODUCTION Euthanasia is defined as the intentional killing, by act or omission, of a human being for his or her purported benefit. This definition is quite wide-ranging and a number of types of euthanasia and related activities have been defined. These include physician-assisted suicide and involuntary/non-voluntary euthanasia. While participation in the death of another—desired or otherwise—is usually defined in terms of a criminal act, a number of jurisdictions have established lawful protocols permitting such outcomes. By the same token, other jurisdictions, the Netherlands, have adopted what amount to non-punitive protocols in the face of existing legislation to the contrary when certain medical procedures are undertaken by licensed physicians. All of these acts have created considerable debate, extending to such issues as physician responsibility, duty of care, extent of individual responsibility, and personal integrity, to name just a few. This paper considers aspects of euthanasia and the moral factors that pertain. At the conclusion, this paper will recommend that certain types of euthanasia be permitted under the general supervision of a trained physician. EUTHANASIA AND PHYSICIAN-ASSISTED SUICIDE Physician-assisted suicide (PAS), like euthanasia, has been forbidden since the creation of the Hippocratic Oath. However, as a practical matter, physicians have had a measure of latitude in the specific application. For example, a fatal dose of an opium...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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