...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...with a great deal of sexual appeal. However, the least prerogative commercial is the one that was most intellectual and heart hitting. The Ronald McDonald House Charity Corporation commercial stated that “When families stay closer, Children heal faster.” The skit in this commercial provided great imagery and a scenario that was actually true, making this commercial very effective. Thanks to this charity, more children are capable of healing faster and reaching better health. The pathos of this commercial was heavily illustrated throughout the entire commercial, starting with the big, bright smiles of the mature individuals. These smiles of hope create the emotional effect, which help to capture the attention of the viewer. The scene of the child not only held the attention, but created the feeling of sympathy. This as well created the persuasion, to encourage people t to donate to the Ronald McDonald house charity, so that other sick children have the advantage to be cured. Lastly the music in this commercial gives a lot of power, the slow soft tone sung and the lyrics used are high effective of the creation feeling of sympathy. The ethos in this commercial all tie back to Ronald McDonald. The statement “When families stay closer, children heal faster. The logos are the Ronald McDonald logo at the end and the statement” Ronald McDonald charities are happy to support kids with leukemia” Also the narrative voice. At the end of the commercial, pathos, ethos, and logos...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...October 2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...October 2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...Product area is concerned with developing the right ‘product’ for the target market” (Perreault, Cannon & McCarthy, 2011). McDonald’s has developed the right product. They serve food that millions of people consume on a daily basis. A piece of the appeal of McDonald’s is the fact that the product generally is consistent, and happens to taste the identical apart from coming from a different part of the world. McDonald’s products are very recognizable. They include regular hamburgers and speciality hamburgers that include, The Quarter Pounder with Cheese and The Big Mac. They also offer a variety of chicken items such as the famous nuggets and chicken sandwiches. Under the pressure of society and the strive to be more healthier., McDonalds also offers various salads and healthier options. Of course they still off desserts like sundaes, shakes, and apple pies. McDonald’s product has expanded to other options in order to keep up with the economy and consumer’s requests for quick to go’s. Snack item like side salads, and snack wraps have been brought to the menu in order to get ahead of call competitors. McDonald’s also branched out to coffee drinkers. They introduced their McCafe. Those drinks are espresso-based and can be served hot or cold. McDonald’s still offers breakfast in the...
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...McDonalds Tina Geer Marketing Management MKTG305-1303B-01 Jocelyn Dervis September 29, 2013 Abstract This paper is about fortune 500 company McDonalds. First it goes over their main line of business. Next it goes over when the company became international, summing it up to 118 internationally countries now today. Then it goes over house McDonalds Implements the 4p’s of the marketing mix. Finally it gives some differences between some of the international countries. There is a long list of fortune 500 international company in the service industry but one that stands out from them all is one that has been in business since 1940, McDonalds. McDonalds is a the worlds largest worldwide fast food chain restaurant. They operate their business to high standards of honesty and integrity. (McDonalds, 2013) There motto is quality, service, cleanliness and value. McDonalds main target segments are children, youth and young urban families. (McDonalds, 2013) They have many goals, some are: supply the world with quality service, quality food, at a quality price. (McDonalds, 2013) Another is help make the world a better place by using eco-friendly containers and support to the Ronald McDonald house charities. (Ronald McDonald House Charities, 2013) Ronald McDonald house charities is there to create, find, and support programs that will directly improve the health and well being of children. (Ronald McDonald House Charities, 2013) The charity believes that children heal...
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...saturated the world. American capitalism has become the driving force of globalization itself. The U.S. brands have been exported internationally and owned and operated by individuals around the world. One of the most apparent globalization businesses is fast food, and one of the most recognized is McDonalds and its golden arches. Mc Donald’s is one of the largest fast-food companies in the world. It has over 31,000 restaurants in 118 countries. There is 1.5 million employees and serves over 58,000,000 million people daily Shahid, M., Shafiq,(2014) Social Responsibility McDonalds Franchise has been trying to better its image and help its social responsibility issues. It has been on a journey to help serve good food with the right people, assist the environment and give back to the community. In 1980, the introduced the "nutritional information" in the restaurant which they showed what the food they were serving the nutritional content. They also started giving back to society by starting the Ronald McDonald House charities, which is several different way the organization that helps people around the world ("Ronald Mcdonald House Charities", 20014). One is called the Ronald McDonald house where they will accommodate families next to a hospital where their child being hospitalized....
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...Marketing Mix Paper El marketing es esencial para todas las empresas, sin ella la compañía probablemente no tendría éxito sin algún tipo de comercialización. El marketing no es sólo la publicidad como algunos podrían pensar, cuatro elementos componen el marketing mix. Se trata de productos, lugares, precios y promociones. Cada uno afecta el crecimiento de las estrategias de marketing de una empresa y tácticas de marketing de diferentes maneras. Una empresa que sabe todo acerca de la comercialización es el restaurante más conocido de comida rápida en el mundo: McDonald's. El producto es un elemento esencial que hace el marketing mix. “El área de producto se refiere al desarrollo del derecho del “producto” para el objetivo del mercado” (“”Perreault, Cannon & McCarthy, 2011). McDonald’s ha desarrollado el producto adecuado, sirve comida a millones de personas que consumen a diario en todo el mundo, el hecho es que el producto en general, es consistente y le gusta a la mayoría de las personas. “Los productos de McDonald’s son muy reconocidos, estos incluyen hamburgers regulares, hamburgers especiales como el quarter pounder y su especialidad el Big Mac por mencionar algunos. También ofrecen una variedad de comida de pollo, como los famosos nuggets y sándwiches de pollo, por la presión de la sociedad de esforzarse por comer más saludable, ofrece la variedad de ensaladas. Por supuesto sus sabrosos postres que son: sundaes, shakes, and apple pies, los productos de McDonald’s...
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...SALT LAKE MY SECOND HOME I think as i go down the bumpy road. “Why are we going to salt lake again?” “How long are we going to be there” I asked my mom. “We are going to a doctor appointment, we are staying in the Ronald MCDonald house.” It was there i met my friend grant. As we arrived at the doctor's office I had a change in meds. The doctor said I would have to stay a while as they fine tuned my meds. I thought that it would be a month or 2 at least. little did i know that i would have to stay for 2 years. We settled in at the Ronald MCDonald house. At the Ronald MCDonald house they serve breakfast lunch and dinner is is a home for kids and adults with family in the hospital. A couple day and med changes later I went to the doctor's...
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...2012 Susan Heywood McDonalds is the largest fast food chain on the planet and the majority of their success can be contributed to their wise marketing and branding decisions (“Ask Your Target Market”, 2012). Started in 1940 by two brothers, McDonalds finds themselves spreading rapidly around the world with various market brands. McDonalds is unique in that their brand is able to stay current and it targets all age groups, ethnicities, genders, and even health habits. Their brand has done an excellent job of making sure that you know how to recognize one of their restaurants or products when you see them (“Ask Your Target Market”, 2012). McDonalds started out with the “Golden Arches” and “Ronald McDonald”. These brands were targeting the younger generation and many of the McDonald restaurants had the “Play House”. Over the years their brand has went from the “Play House” to the “Café House”, when they launched the brand of McCafe’. Their marketing team has done a great job communicating to its target audience through their products, prices, places, and promotions (Duncan, 2004). McDonalds has the right marketing communication mix working together in their marketing program. They use such marketing communication as advertising, publicity, sales promotion, packaging, events and sponsorships, and customer service (Duncan, 2004). “Advertising is non-personal, paid announcements by an identified sponsor” (Duncan, 2004, p.9). McDonalds has tons of advertisements...
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...offer but with help of a business that can give back and help bring the community together, Kava may have more to offer everyone. I work for McDonald's. We are a worldwide franchise fast-food restaurant providing people all over the world with quality food and customer service. McDonald's has been working alongside with local charities to help communities regroup after a natural disaster by providing food and support to the members of the community. Crew members of McDonald's offer to help clean up houses or entertain children so the families do not feel so impacted by the disaster. McDonald's also has the Ronald McDonald House Charities, The mission of Ronald McDonald House Charities (RMHC) is to create, find and support programs that directly improve the health and well being of children (Ronald McDonald House Charities.org, 2011). When illness strikes a child and families have to be away from home to be with the child and are not able to afford a hotel, the Ronald McDonald...
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...MCDONALD’S Case Study Submitted by: Abigael A. Galvez Patricia Hannah Nicole S. Facto Submitted to: Prof. Marilou B. Lleno September 3, 2014 Brief History of Mcdonald’s In 1940 Dick and Mac McDonald open McDonald’s Bar-B-Q restaurant on Fourteenth and E streets in San Bernardino, California. It is a typical drive-in featuring a large menu and car hop service. In 1948 they shut down their restaurant for three months for alternations. In December it reopens as a self-service drive-in restaurant. The menu is reduced to nine items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. The staple of the menu is the 15 cent hamburger. In 1949 French Fries replace potato chips on the McDonald’s menu. Triple Thick Milkshakes also make their debut. In 1954 Multimixer sales Ray Kroc visits McDonald’s in San Bernardino intending to sell the brothers more Multimixers. The 52 year old Kroc is fascinated by the operation. He learns from the brothers that they are looking for a nationwide franchising agent. He has an epiphany and is determined that his future would be in hamburgers. In 1955 Kroc opens his first McDonald’s in Des Plaines, Illinois on April 15. The attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953. First day sales are $366.12. By 1965 there would be aver 700 McDonald’s restaurants throughout the United States. In 1956 Ray Kroc hires future McDonald’s Chairman, Fred Turner to...
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...employees started as a restaurant level employee. In addition, 67,000 McDonald’s restaurant managers and assistant managers were promoted from restaurant staff. Fortune Magazine 2005 listed McDonald's as the "Best Place to Work for Minorities." McDonalds invests more than $1 billion annually in training its staff, and every year more than 250,000 employees graduate from McDonald's training facility, Hamburger University. • The business is ranked number one in Fortune Magazine's 2008 list of most admired food service companies. • One of the world's most recognizable logos (the Golden Arches) and spokes character (Ronald McDonald the clown). According to the Packard Children's Hospital's Center for Healthy Weight children age 3 to 5 were given food in the McDonalds packaging and then given the same food without the packaging, and they preferred the food in the McDonald's packaging every single time. • McDonalds is a community oriented, socially responsible company. They run Ronald McDonald House facilities, which provide room and board, food and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. Ronald McDonald Houses are located in more than 259 local communities worldwide, and Ronald McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. • They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in...
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