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Rosie the Riveter

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From Rosie the Riveter to I Love Lucy
1) Describe the post-WWII frustrations felt by women such as Betty Friedan
Betty Friedan and other women were frustrated about their roles as women in society and in the household. Many women weren’t satisfied being the average housewife, they wanted to be someone and have their own personality. When women started working during WWII they found the role they wanted for themselves. After the war, most women stopped working and went back to being housewives. Betty Friedan was frustrated at this and didn’t understand why women stopped working.

2) During the era of “Rosie the Riveter”, what gains did women make in the workforce? How did these women feel about themselves and their contributions? What did society as a whole think?
While most of the men were off fighting in the war, women were the only ones left to the work the men had left behind. Propaganda at one time discouraged women from competing with men for jobs, but when all the men went to war, women were then encouraged to join the workforce. These women felt they were greatly contributing to their country and families. While their husbands were earning low military pay, the working women were earning an additional income to help their families. Society believed that women should contribute to the war as much they could to help their men survive overseas.

3) What role did mass media play during the 1950s and 1960s in regard to supporting or undermining the “feminine mystique”?
At first, the media undermined the feminine mystique. In magazines (edited by women) they showed women who had careers and who made their own way and had goals. That changed when men started coming home from the war. These men wanted a comfortable domestic lifestyle with their wives working at home. They became the editors of the magazines, and started portraying women as loving housewives and supporting feminine mystique.

4) Which television heroine -- Alice, Lucy, or Miss Brooks -- came the closest to TRULY overcoming the feminine mystique, and elaborate on that heroine’s situation and relationship to the men in her life.
Alice came closest to overcoming feminine mystique because she was always putting her husband in his place, and always took charge.

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