...October 2015 Global Entrepreuership- BBE 3143 Business Plan Roos Technologies Sweden Limited | Marcus Ulvne ID: 110044219 | Examiner: Maryam Amini | | Content 1. Business Concept 2.1 Idea behind the business 2.2 Goal 2.3 Business Mode 2.4 Vision 2. Products 3.5 Product Range 3.6 Research & Development 3.7 Patents & Licensing 3. Business Environment - Sweden 4.8 The Marketing Environment 4.9 Economic environment 4.10 Political & legal environment 4.11 Cultural Environment 4.12 Technological Environment 4. Conclusion 5. Källförteckning 6. Bilagor 1. Business Concept 1.1 Idea behind the business Roos Technologies (RT/ RT:s) idea behind the business is to revolutionize the printing industry by providing the markets most efficient printers in . The efficiency will help businesses save time, which will save them money. 1.2 Goal RT:s short term goals are to increase sales. That will occur though various marketing activities in order to create customer brand awareness for RT:s products and create new customer leads. Long term goals are to become market leaders by retaining a good customer base. Through extensive research and development (R&D) RT will strive to stay ahead of competitors...
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...Table of contents 1. Introduction 3 2. Research and findings 3 2.1 Government 3 2.2 Political Economic System 5 2.3 Employment laws and regulations 5 2.4 Economy 7 2.5 National Culture and Hierarchy 9 2.5.1 Hofstede’s dimensions 9 3. Analysis 12 3.1 Government 12 3.2 Political Economic System 13 3.3 Employment law and regulations 14 3.4 Economy 14 3.5 National Culture and hierarchy 15 4. Conclusion 17 References 18 1. Introduction The Kingdom of Sweden; IKEA, VOLVO, forests, lakes, snow, democracy, how is it up there? We all know about how well IKEA is doing, and we all know about Zlatan and Abba… but how do we become equally successful? The demands on Human Resource Management is currently increasing as it has been widely discovered and discussed that it directly affects the economic growth. What do we have to think about when we develop our HR department? In this paper we will analyze the institutional context of Sweden and evaluate what impact they have on the decision making of Human Resource management. As students of Economics and Business it is a vital part of our education to go in depth to actually understand and be able to adapt our theoretical skills in a new country. To do this we will consider the government aspect, with political system and political landscape included and its affect in the context of people management practices. Subsequently, the political economic system and its impact will be reviewed, looking at aspects such as welfare...
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...STOCKHOLMS GASTRONOMICAL LANDSCAPE THROUGH A SOCIOLOGICAL PERSPECTIVE A COMPARISON BETWEEN 1950-60s AND 2000s NORRA REAL Oskar Åkerstrand ENGLISH COURSE C SPRING 2013 Abstract Food and especially gastronomy is something that has always interested me. Because of my interest of cuisine I chose to write a paper about restaurant culture in Stockholm. My goal was to write about the restaurant life in Stockholm through a sociological perspective, with politics and economics as the main perspectives. Because of time limits I was needed to narrow my view of the restaurant world to two timeframes, from 1955-1965 and 2002-2012. The study is mainly based on literature analyses and attempts to find connection between economical and political events and events in the restaurant world. Through the analysing of literature pertinent to my subject I’ve found that the restaurants and it’s life is highly dependant on it’s society, some changes are of course panoptic but there are certain changes in the political landscape and the economy that has indeed influenced the restaurants. It is important to recognize that we can’t discuss about Stockholm’s restaurant life isolated when there has been major changes in society. Some changes are general for the whole society as well as the country. Keywords Gastronomy, Restaurant life, Sociology Introduction Question Can the development of society mirror on to the restaurant scene of Stockholm regarding array of cuisines,...
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...“Job satisfaction: a study between public and Private university teachers of Bangladesh” Course name: Organizational behavior Course code: PA-411 Submitted To - Dr. Syeda Lasna Kabir Associate Professor, Department of Public Administration University of Dhaka Submitted By- Shereen Akter Prothoma 3rd Batch, Roll-FM 21 7th Semester, session: 2008-2009 Department of Public Administration University of Dhaka Date of Submission- 13th May, 2012 Acknowledgement As a student of University of Dhaka, Department of Public Administration, I am completing a subject named “Organizational Behavior”. To make the study more practical, my honorable course teacher Dr. Syeda Lasna Kabir (Associate Professor, Department of Public Administration; University of Dhaka) has given me a research assignment on “job satisfaction: a study between public and private university teachers of Bangladesh”. It helps me to increase my knowledge about understanding research system, writing research paper, and overall...
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...or (+1) score. | | Low Potential (-1) | Moderate Potential (0) | High Potential (+1) | 1. | Extent to which the idea: * Takes advantage of an environmental trend * Solves a problem * Addresses an unfilled gap in the marketplace | Weak | Moderate | Strong | 2. | Timeliness of entry to market | Not timely | Moderately timely | Very timely | 3. | Extent to which the idea “adds value” for its buyer or end user | Low | Medium | High | 4. | Extent to which the customer is satisfied by competing products that are already available | Very satisfied | Moderately satisfied | Not very satisfied or ambivalent | 5. | Degree to which the idea requires customers to change their basic practices or behaviors | Substantial changes required | Moderate changes required | Small to no changes required | Part 2: Industry-Related Issues | | Low Potential (-1) | Moderate Potential (0) | High Potential (+1) | 1. | Number of competitors | Many | Few | None | 2. | Stage of industry life cycle | Maturity phase or decline phase | Growth phase | Emergence phase | 3. | Growth rate of industry | Little or no growth | Moderate growth | Strong growth | 4. | Importance of industry’s products and/or services to customers | “Ambivalent” | “Would like to have” | “Must have” | 5. | Industry operating margins | Low | Moderate | High | Part 3: Target Market and Customer-Related Issues | | Low Potential (-1) | Moderate Potential (0) | High Potential (+1) | 1. |...
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...A STUDY ON CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER Submitted in partial fulfillment for the requirement of the degree of BACHELOR OF BUSINESS MANAGEMENT BY B.SHARATH BABU (Regd No.10625031) Under the guidance of Dr. K.Visweswara Reddy M.A., N.ET.,Ph.D.(MBA) LECTURER IN COMMERCE DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT [pic] St. Joseph’s Degree College Kurnool Affiliated to SRI KRISHNADEVARAYA UNIVERSITY ANATHAPUR 2011-2012 St. JOSEPH’S DEGREE COLLEGE, KURNOOL CERTIFICATE This is certify that this is the Bonafide Project work entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER” carried by Mr. B.Sharath Babu. Register No.10625031 for the year 2011-12 in partial fulfillment of the Requirement of the award of degree of Bachelor of Business Management of Sri Krishnadevaraya University, Anantapur. Principal Project Guide Examiners PROJECT GUIDE CERTIFICATE Mr. B.SHARATH BABU a student of final B.B.M of St.Joseph’s Degree College, KurnooL. In partial fulfillment for the award of degree of Bachelor of Business Management has done her project entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER”. All the details collected and furnished...
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...4. For how long you are working in this company? a) 0 – 6 months b) 6 months – 1 year c) 1- 2 years d) 2 years & above 5. Whether you are aware of your leave policy? a) Yes b) No 6. For how many days you are taking leave in a month? a) 0 – 1 day b) 1 – 3 days c) 5 days & above d) None 7. What is the main reason for your absenteeism? a) Family problem b) Transportation c) Leave policy 8. What is the nature of your work? a) Hard b) Moderate c) Better d) None 9. Are you assigned with overtime in your work? a) Always b) Often c) Sometimes d) Never 10. How do you find the level of communication? a) Good b) Adequate c) Moderate d) Poor 11. What kind of transport facility is provided to you? a) Bus b) Van c) None 12. What kind of conflicts you are facing with your co-worker? a) Friendly b) Enemy c) Employee relation d) None of the above 13. How do you feel regarding the working environment? a) Good b) Fair c) Poor d) Very poor 14. What is your opinion regarding the pay scale? a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied 15. What are all the motivating factors providing by the company? a) Incentives b) Training c) Recognition d) None 16. What is your opinion regarding the performance appraisal of the company? a) Very good b) Good c) Fair d) Poor e) Very poor 17. What is your opinion regarding the working condition? a) Very good b) Good c) Fair d) Poor e) Very poor 18. Whether organizational policy is affecting...
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...INTRODUCTION Bank as the financial services industry is approaching full historical cycle. Originally the banking system operated as full service industry, performing directly or indirectly all financial services. Banks are direct agents to create opportunities for development in a country and also provide large scale of employment opportunities. Banks mobilize savings and make it advances to investors and by this process make profit. As they deal with public money, their form of business is different from others. Banks must refund public’s money when they demand & qualityful services either it makes or not. So, overall operation system of bank should be evaluated carefully. Banking sector is expanding its hand in different financial events every day. At the same time the banking system is becoming faster, easier and the banking area is becoming wider. As the demand for better service increases day by day, they are coming with different innovative ideas & products. In order to survive in the competitive field of the banking sector, all banking organizations are looking for better service opportunities to provide their fellow clients. As a result, it has become essential for every person to have some idea on the bank and banking system. The evaluation of banking system is a complex process involving interactions between the environment, internal operations, and external activities. The ultimate objective of management is to maximize the value of bank’s equity shares by attaining...
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...Full Feasibility Analysis From “Preparing Effective Business Plans” by Bruce R. Barringer Note: All fields can be expanded to provide additional space to respond to the questions. A copy of this template, along with each of the assessment tools, is also available in PDF format at the authors’ Web site at www.prenhall.com/entrepreneurship. Introduction A. Name of the proposed business B. Name of the founder (or founders) C. One paragraph summary of the business Part 1: Product/Service Feasibility Issues Addressed in This Part A. Product/service desirability B. Product/service demand Assessment Tools Concept Statement Test • Write a concept statement for your product/service idea. Show the concept statement to 5 to 10 people. Select people who will give you informed and candid feedback. • Attached a blank sheet to the concept statement, and ask the people who read the statement to (1) tell you three things they like about your product/service idea, (2) provide three suggestions for making it better, (3) tell you whether they think the product or service idea is feasible (or will be successful), and (4) share any additional comments or suggestions. • Summarize the information you obtain from the concept statement into the following three categories: * Strengths of the product or service idea—things people who evaluated your product or service concept said they “liked” about the idea * Suggestions for strengthening the idea—suggestions made by people...
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...System, The Sandwich Buddy would be under the six-digit code level: 326199. This six-digit code is the industry of: All Other Plastics Products Manufacturing, under this code is the manufacturing of plastic products. Industry Attractiveness Assessment Tool Low Potential Moderate Potential High Potential 1. Number of competitors Many Few None 2. Age of industry Old Middle aged Young 3. Growth rate of industry Little or no growth Moderate growth Strong growth 4. Average net income for firms in the industry Low Medium High 5. Degree of industry concentration Concentrated Neither concentrated nor fragmented Fragmented 6. Stage of industry life cycle Maturity phase or decline phase Growth phase Emergence phase 7. Importance of industry’s products and/or services to customers “Ambivalent” “Would like to have” “Must have” 8. Extent to which business and environmental trends are moving in favor of the industry Low Medium High 9. Number of exciting new product and services emerging from the industry Low Medium High 10. Long-term prospects Weak Neutral Strong Through the industry attractiveness assessment tool, you can see that The Sandwich Buddy has a moderate to high potential of gaining the industries attractiveness. The...
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...INTRODUCTION India is a land of diverse culture, and Railways play a key role in not only meeting the transport needs of the country, but also in binding together dispersed areas and promoting national integration. Indian Railways have emerged as the sinews of the Indian economy, and have reached out to bring together the great Indian family. Indian railway is a Central Government owned Railway Company of India, which owns and operates most of the country’s rail transport. Indian Railways has more than 64,215 kms of the track and 7,083 stations. It has the World’s fourth world’s largest network after those of the US, Russia and China. It carries 30 million passengers & .2.8 million tons of freight daily. Indian Railways, therefore, rightly occupy pride of place in the growth and development of the nation. Apart from normal trains connecting almost all part of the country, the Indian Railways also runs special luxury trains like the Palace on Wheels, Rajdhani Express, Shatabdi Express, Fairy Queen, etc. STATEMENT OF PROBLEM Railways play a crucial role in the modern economy. This project is done to identify and analyze the level of satisfaction of the consumers and their problems faced in the railways. It is one among the high preferable means of transport by the people of India. But there are various problems faced by them in different aspects in journey. OBJECTIVES To know the consumers awareness about the services provided by the railways. To...
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...burns Chapter 10 MEASUREMENT IN MARKETING RESEARCH GENERAL CONCEPT MULTIPLE CHOICE QUESTIONS 1. In the text, Maritz Research offers criteria for customer-satisfaction scales. Which of the following is NOT one of the criteria? a. be reliable b. be valid c. apply to a specific product or service d. be easy for respondents to relate to e. be symmetrically unbalanced Answer: (c) Difficulty: (Difficult) Page: 268 2. What are the basic question-response formats? a. unprobed, probed, and neutral b. open-ended, closed-ended, and skip patterned c. open-ended, closed-ended, and scaled-response d. closed-ended, continuous, open-ended e. open-ended, probed, general Answer: (c) Difficulty: (Easy) Page: 270 3. The question "What was your reaction to the Sony CD player advertisement you saw on television?" is an example of which response format? a. unprobed, open-ended b. unprobed, closed-ended c. scaled-response d. ad reaction measurement e. probed response Answer: (a) Difficulty: (Easy) Page: 271 4. If a researcher wanted the respondent to simply answer an open-ended question with no additional information, he/she would likely use a(n): a. open-ended, unprobed format b. open-ended, probed format c. closed-ended, probed format d. continuous response format e. general format Answer: (a) Difficulty: (Easy) Page: 271 5. Which of the following encourages...
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...and implement better marketing plans in order to improve quality of the services. Thus marketing success largely depends on the ability to anticipate buyer’s needs. Presently a great deal of awareness has been created in studying customer preference. Professional courier is one of the leading courier services in India. The study is undertaken to analyze customer perception about the Professional courier services. The study concentrates customer preference of Professional couriers as many of its competitors are offering similar services and features to satisfy customer needs and wants. Need of the study Customer is the king in the market. How to satisfy them is a big problem for every company. In order to know how customers could be satisfied, the need for the study arises: * How well the customer accept a service and with reasons for the same. * What services are offered for the similar courier company so that the company too can offer in order to attract new customers and retain the existing ones? * How it should be popularized. * How to improve better service and satisfy customers. * To analyze the competitors’ share in the market and the positioning they have made. * To...
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...Easy; p. 5) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management b. e-mail advertising c. a quality Web site d. properly trained sales people (a; Moderate; p. 15) 3. This business is now the best-known name on the Net. a. Barnes and Noble b. Microsoft c. Amazon.com d. America Online (c; Easy; p. 3) 4. Jeff Bezos, founder of Amazon.com, wants to deliver a _____ to every customer. a. special experience b. superior value c. wide selection of products d. none of the above (a; Easy; p. 4) 5. Amazon.com delivers all of the following benefits except one. Choose it. a. huge selection b. good value c. convenience d. no refund, credit only policy (d; Challenging; p. 3) 6. Selling on the Web presents serious challenges. Amazon.com has made large initial investments in computer systems, distribution centers, and _____. a. customer acquisition b. inventory c. employee training d. employee benefits (a; Moderate; p. 4) 7. Many experts predict that the future will belong to retailers who offer both “clicks” and _____. a. major discounts b. bricks c. superior locations d. superior promotion (b; Easy; p. 4) 8. You have learned at work that today’s successful companies at all levels have one thing in common: they are...
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...are you paid for the work you do? j k l m n Extremely well j k l m n Very well j k l m n Moderately well j k l m n Slightly well j k l m n Not at all well 3. How many opportunities do you have to get promoted where you work? j k l m n A great deal j k l m n A lot j k l m n A moderate amount j k l m n A few j k l m n None at all 4. Are you satisfied with your employee benefits, neither satisfied nor dissatisfied with them, or dissatisfied with them? j k l m n Extremely satisfied j k l m n Moderately satisfied j k l m n Slightly satisfied j k l m n Neither satisfied nor dissatisfied j k l m n Slightly dissatisfied j k l m n Moderately dissatisfied j k l m n Extremely dissatisfied 5. Are you satisfied with your job, neither satisfied nor dissatisfied with it, or dissatisfied with it? j k l m n Extremely satisfied j k l m n Moderately satisfied j k l m n Slightly satisfied j k l m n Neither satisfied nor dissatisfied j k l m n Slightly dissatisfied j k l m n Moderately dissatisfied j k l m n Extremely dissatisfied 6. How proud are you of your employer's brand? j k l m n Extremely proud j k l m n Very proud j k l m n Moderately proud j k l m n Slightly proud j k l m ...
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