...Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen University of Phoenix BSA/375 Blair Smith August 24, 2009 Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project...
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...perception the company works hard to rebut through corporate communications and advertising. Conversely, there are consumers who perceive Walmart as a people-oriented store that offers products at affordable prices. This is the same perception the company has about itself in putting the needs of the customer first. To serve the customers well and ensure that Walmart lives up to its mission, there is need for a realization of consumer perceptions towards the company. Quantitative research is guided by the paradigm based on the assumption that social reality has an objective structure and that individuals are respondents to such an objective environment. It therefore involves counting and measuring events as well as conducting a statistical analysis of numerical data. It is assumed that there exists an objective truth that is measurable and scientifically explainable. In this research method, measurements are valid, reliable, and can be generalized in their clear prediction of cause and effect. Moreover, quantitative research is based upon formulation of research hypotheses and their verification on an empirical basis on a specific set of data, since it is deductible and particularistic. Scientific hypotheses are however free-value such that the researchers biases and subjective preferences cannot form a basis for quantitative research. Quantitative methods of research forms a strong basis for this research because they state the research problem in clearly specific and set terms...
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...device characteristics that make Information Access possible, this is currently generally confined to accessing the WWW. While useful, this method is not the best way of providing information access to mobile devices. This paper discusses current research in the use of mobile services and proceeds by presenting a background on an infrastructure for a focused information access application for mobile commerce. Through this background, we discuss the need for embedding multi-dimensional context awareness into the design of applications that provide dedicated, targeted and personalised information access to users, and describe the dimensional vectors necessary for the acquisition of contextual information. Further to this, the paper highlights the challenges that must be overcome in obtaining contextual information on a mobile computing scenario, as required by the design we propose. even more important as an indicator when the characteristics of today’s mobile phones are considered. Mobile phones have come a long way from being devices dedicated to telephony. In fact, it is now almost impossible to distinguish between a mobile phone and a PDA, as in may ways, both types of devices offer similar type of...
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...Gimbal CONTEXT AWARE PLATFORM MOHHAMAD JUNAID ASHARAF | GAURAV VASANI | MOHAMMED SAALIK NAWAB | UDIT DIXIT CONTENTS Executive Summary ........................................................................................................ 4 Market Summary ............................................................................................................. 7 Target Market .............................................................................................................. 7 SWOT Analysis ............................................................................................................... 9 Strength ..................................................................................................................... 10 Interaction .............................................................................................................. 10 Content Feed ......................................................................................................... 10 Bluetooth Proximity Beacons ................................................................................. 10 Analytics ................................................................................................................. 11 Checkout option ..................................................................................................... 11 Opportunity ................................................................................................................ 11 Application...
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...The coordination of the Supply Chain Management varies on the business industry and collaboration of each company functions. In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and priorities, most important fundamental component of the supply chain management would be Functional Coordination within the firm operation, without this function we couldn’t isolate who does what in each phase of operation, and couldn’t determine who being profitable by accomplishing the objective task within budget, and constraints there are other imperative dimensions that have to be addressed in all functional operations. At first Prestige’s Wines LLC had major problem with Coordination and because of that situation we were not profitable for third years, the high cost of the process was out control so we had to reorganize our operations we have implemented a process to our management team to analyze the important features of our operations and coordination of our unique process in the wine business cycle. One of the dimensions of the functional coordination has to be well established before any arrangement can be implemented. The interaction of the company is vital with the collaboration of each category of the process with individuals, committees, and other departments within the company...
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...22 The future of online grocery in Europe The online-grocery market is poised for growth. But only early movers will win—and only if they are adept, disciplined, and agile. Nicolò Galante, Enrique García López, and Sarah Monroe Just because Europeans aren’t buying groceries online en masse doesn’t mean they don’t want to. In fact, many of them love the idea of saving time by not having to trek to a supermarket, push a shopping cart down aisle after aisle, then wait in the checkout line. The convenience of shopping for groceries online is alluring. But convenience isn’t everything. Consumers will shop for groceries online only if the offer is right: they’re not willing to sacrifice the price, quality, and range of products that they’ve grown accustomed to in the supermarket, and they won’t put up with inconvenient delivery or pickup arrangements. To date, few European retailers have given consumers a compelling reason to switch from the neighborhood grocer to the Web. That could soon change. Based on our latest research, we believe the advent of the “click and collect” model—which allows customers to place orders online and pick them up at a store or other designated location—could entice more retailers, as well as more consumers, to the online-grocery space. Nevertheless, getting into e-commerce isn’t a trivial matter for a grocery retailer. Will the payoff be worth the investment? Our research, which included a survey of more than 4,500 European 23 consumers...
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...Acxiom: Utilizing Smarter Data for Competitive Advantage Context Acxiom * Data Collection * Partners * Data Elements * LiveRamp Financials Contextual View Over the last decade, there has been a worldwide surge in the utilization of consumer data in hopes of creating better relationships with customers. Companies have come to realize the importance of knowing their consumers on a more personal level. Whether it is by social media, surveys, or directories, the opportunities that exist in these modern times have provided us with more personal data than we could have ever imagined in the past. In order to stay relevant, it is important to understand consumer trends, which will help organizations to improve their marketing habits in order to remain relevant against competitors. Among large-scale US agencies and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior. Increasing sales, sign-ups and registrations, ROI, customer satisfaction and sales leads also saw similar numbers when seeing benefits from using Big Data. Collecting consumer data might sound like an easy task to some people. However, knowing about your target audience is one of the most important challenges companies and organizations face. There are multitudes of different options that businesses can choose from when it comes to collecting data. Giant Eagle Giant Eagle has become one of the...
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...International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson.edu market, one that is striving to transform its economy from being manufacturing-based to technology-based. The Chinese government has attached great importance to e-tailing in spurring economic growth and recently has released a series of policies to regularize and guide Internet and e-tailing development (6). Furthermore, China has overtaken Japan as the world's second-largest economy and is predicted to replace the US as the world's top economy in roughly a decade (12). Collectively, all of these factors bode well for an improving etailing environment in China. The focus of this study is to examine whether online consumers in China and the US share similar attitudes with regard to online shopping. While there is a wealth of research focusing on online shopping behaviour in Western countries, relatively little research has compared consumer attitudes toward online shopping across nations. Reflecting the call by Van Slyke, Belanger and Sridhar (13) for more cross-cultural...
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...Choice Modeling: Marketing Engineering Technical Note 1 Table of Contents Introduction Description of the Multinomial Logit (MNL) Model Properties of the MNL Model S-shaped response function Inverted “U” Marginal response Elasticity of response Proportional Draw Logit Model Estimation via Maximum Likelihood Using Logit Models for Customer Targeting Using Logit Models for Customer Segmentation Determining the number of latent segments in MNL models Summary References Introduction Firms today have access to increasing amounts of market response data at the level of individual customers, including data from scanner panels, direct marketing efforts, online retailing, loyalty programs, and the like. These data include both the marketing effort directed at a customer (e.g., price discount, or specific email sent to that customer) and the associated specific behaviors (e.g., purchase, customer support) of that customer. Consequently, there is also increasing interest among marketers in developing and using response models specified at the individual level. Analyses of individual-level data are useful for firms even for making decisions about aggregate marketing actions, such as TV advertising. After all, markets are composed of individuals, and acknowledging This technical note is a supplement to the materials in Chapter 1,2, and 7 of Principles of Marketing Engineering, by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn (2007). © (All rights reserved) Gary L. Lilien...
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...with the internet, opening the website and searching for goods, you can easily get whatever you need. This new method is known as the new fashion of shopping. Currently, in China, about one of four consumers is online shopper; while, this number in Europe and Korea is two of three. ( Jia-xin, et al. , 2010). It is obvious that the trend of shopping through the internet is growing more and more quickly. * Research question The existing argument on whether shopping online is better than traditional shopping or not. Thus, my study will focus on answering the research question which is “ What is the advantages and disadvantages of shopping online from the consumers’ perpectives”. * Reseach objectives The overall purpose of the research is to analyze what is the differences between traditional shopping and shopping online. Moreover, the research also evaluates the advantages and disadvantages of shopping online, thus consumers can decide which method they prefer for their shopping. This research will be discussed in the following way: first, the literature reviews on some relevant theories and researchs which discussed some topics of shopping online . Second, the method which is established for this research design will be introduced. Third, data analysis, followed by the results will be presented properly...
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...Knowledge Gap between the Vendors and Customers: A Comprehensive Study on the Fast Food Outlets of Basundhara City Food Court and their Customers Abstract In most of the business, there is always a possibility of the existence of knowledge gap between the business owners and their customers. Like any other business, the growing fast food industry in Bangladesh might be facing this problem. If the fast food vendors do not have proper idea about the expectations of the customers, they are less likely to satisfy them by providing what they need. Therefore, this research aims to identify if there any knowledge gap exists between the Basundahra City food court vendors’ perception the about customer deciding and satisfying factors and the actual factors considered by the customers and their actual effects in the industry. Necessary data will be collected using questionnaires and secondary data will be used as well for analyses which will include hypothesis testing and correlation. Introduction & Background The fast food industry started in early 90’s in Bangladesh. Worldwide, the customer base of fast food stores is the usually almost its total population but in Bangladesh, the younger generation and the growing middle class have been the main customers of this new tremd. After starting the first fast food shops at Bailey Road, the industry has spreaded exponentially over the city opening thousands of stores. The fast food industry has around Tk. 8.0 million ...
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...Fitch in European nations with reference to its advertising methods, for example, focusing on and situating, division and adjustment to market and institutionalization of its item approach and other showcasing blend approaches. Cement examinations are completed on the diverse elements included for the situation study and Suitable suggestion given in accordance with the answers that take after the layout questions. BUSINESS BACKGROUND The Abercrombie and Fitch brand was established in 1892 by David T. Abercrombie and Ezra Fitch. Its portfolio comprises of four noteworthy brands; this includes A&F, the Abercrombie kids the Hollister Co and the Gilly Hicks These are all directed to children, adolescence and the more established shoppers. While it designs itself as a select brand from the custom of the East drift pattern of the USA, New York City specifically; the dress line unmistakably embodies the American way of life of the adolescent and preppy. It has its central command in New Albany, Ohio USA. Through the decades it has made immense achievement in the business sector and as of late ventured into the European business opening stores in various areas adding to its as of now tremendous number of stores in the US. The following is a more critical take a gander at the quantity of stores and area of the A&F mark in Europe. A&F has made some amazing progress subsequent to its foundation....
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...In this paper I will analyze and describe the consumption behaviors and sources of influence associated with such widely recognized cultural occurrence as Christmas. “Christmas is a mixture of celebrations, personal behaviors and attitudes, rituals and myths, the selling and buying of gifts, and public and private get-togethers. They all are brought together from ancient pagan festivals, various ethnic traditions, the biblical stories of Jesus’ birth, historic religious traditions, practices and beliefs, and material business strategies that are all focused around December 25th” (Sherbondy). How much do we actually know about the history of Christmas? Some might be completely surprised that December 25 is an approximate date of the birth of Jesus Christ. The exact date of his birth was unknown, so early Christians chose that date “to correspond with the day exactly nine months after they believed he was conceived” (Crock). The current culturally accepted forms of consumption behavior became established over time. “For centuries it was common to give Christmas gifts to friends and relatives at Christmas. However hanging out stockings to be filled with presents was first recorded in parts of England in the early 19th century. It became common in the late 19th century” (Lambert). “The sending of cards at Christmas time evolved from the practice of giving small, inexpensive favors to wish distant family, friends, and acquaintances well over the holidays. Over time, this...
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...address the problems during this time and, therefore, the various change initiatives that were mounted. 2. Position of the case The case study relates, in particular, to the problems and means of managing strategic change in Marks & Spencer. So it is particularly related to the coverage of strategic inertia and strategic drift in chapter 1 and programmatic design and change in chapter 10. With this in mind it might be taught at the end of the strategy course. However, it could also be used as a case to require students to analyse the reasons for the problems of Marks & Spencer, not only in terms of organisational culture, but also in terms of the market and competitive position of the firm. In this sense it could be used as a strategic analysis case earlier in the course. It also poses the question of the strategy that should be followed to regain competitive advantage, and is therefore also concerned with strategic choice. 3. Learning objectives The case study requires an understanding by students of some important concepts and tools. In particular: • the concept and the causes of strategic drift...
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...Digital marketing glossary A AB TESTING With regards to SEM AB testing is a means of testing single variable test subjects (such as a web page) against a control element with the aim of improving customer response. Also sometimes referred to as Split Testing. ACTUAL COST PER CLICK The amount you actually pay for each click, considering your click through rate and the performances of your competitor ads. In this way, you may get to pay less than you bid. AD GROUP An ad group can contain one or more ads targeting the same group of keywords. AD RANK/AD POSITIONING The ad rank is calculated by considering the bid (max. cost per click), the click through rate and ad text. AD SERVED PERCENTAGE The number of times an ad is displayed, in relation to the number of searches and the other ads in the ad group. ADSENSE An advertising program by which Google acts as the intermediary between content sites and web advertisers. ADWORDS DISCOUNTER The Google tool that allows you to pay less that your maximum bid, as soon as your competition loosens. ADWORDS PRODUCT PLUSBOX When your AdWords ad appears, and your Google Base feed contains a product that is relevant to the user’s query, the Product Plusbox shows the images, titles, and prices of your products under your ad. For more on this feature visit the dedicated page. AFFILIATE DIRECTORY A list on the web where you can find affiliate programs. AFFILIATE LINK A link...
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