...Market Research Study for Pre-School venture in Lower Manhattan Introduction The price of private education in Manhattan is exponentially increasing. Over the past 10 years, the median price of first grade in the city has gone up 48%, adjusted for inflation, compared with a 35% increase nationally (NYTimes.com, 1/29/2012). Clearly there is a supply and demand crisis, with more students than seats available. Therefore, our team decided to research the possibility of launching a new pre-school in lower Manhattan. We believe there is a desirable opportunity to open a customized pre-school that serves both our own interests and parents’ current unmet needs. To give some color, below are three recent excerpts concerning the topic: “I think the nursery school admissions process is a war zone. It’s parent against parent, it’s toddler versus toddler… Parents are crazy competitive…It’s about getting in, fitting in, it’s about belonging. That’s why people sweat it.” (Parent from “Nursery University” documentary, 2007) “In an entrepreneurial city where even volatile commodities like real estate eventually find their equilibrium, the desire for private school seats has outpaced supply for many years, in some cases by an order of magnitude. “ (nytimes.com, 2010). “When the public school Pre-K selections were announced, we were denied acceptance to ALL 10 schools…out of 12 friends with kids hoping to enter Pre-K in the Fall of 2011, not ONE of them got in. You see, simply...
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...Social Analysis Report Children Obesity Mengtong Huang Holly Lachapelle Jung Ohyeon Professor Fidaa Shehada Global Citizenship (GNED500204) Due date: December 3, 2015 Introduction of children abesity and connected with GNED 500(by Holly Lachapelle) The topic of our social analysis is child obesity. As far as we know, childhood obesity is becoming a growing epidemic in the modern world. According to Centres for Disease Control and Prevention, “The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to nearly 21% over the same period.” (Ogden,2012) These numbers are concerning because childhood obesity leads to long term health risks including diabetes, heart disease and many cancers. As our society becomes increasingly technologically driven, our youth are becoming less and less physically active. Today’s children are more likely to send a friend a text rather than run over to their house and “call on them”. Modern conveniences and entertainment such as videogames, television, the internet, facebook and kid-friendly fast food joints play a major role in the growing rate of childhood obesity. Currently there are many efforts being made to slow down or reverse the negative effects of living in modern day society for our children. Some of these attempts include increased awareness about nutrition and...
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...Process Report 1: Current Business Analysis The current state of business Noon child-care, a kind of private institution to take care of children and students whose parents cannot spare time to pick them up because of their works. The organization is in charge of children’s lunch, nap and giving guidance in their study, most of children are from elementary school. Child-care is an inevitable outcome of development of society. Not only to solve the problem of parents who cannot take care of kids, but also create a new industry, giving job opportunities to a part of people. Current business analysis According to statistics, there are two hundred million of students in China, and about 40% students need tutoring after school, that is eighty million students. If each student costs one grand, there is about eighty billion market size. And based on the pressure of study, 90% of parents have urgent need of one-to-one tutoring service. Shenzhen, a vigorous city of southern China where inhabited by a large number of citizens who are potential customers of child-care centre. There are seven hundred eighty thousand elementary school and high school students, and thirty-five thousand of them are in noon child-care centre. We found that most of child-care a focus on life care, and could not help much on studies of children. Compared with other training institutions, we minimize the cost, realizing the advantage of the chain management; sending the...
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...changes in school lunches are beneficial to everyone that is involved. Children are becoming obese sooner in life do to not eating the right things at school. If we supply breakfast and a healthier lunch for children, they would be a lot healthier. This brochure should inform you of the benefits for your children to eat healthier. Congress passed the National School Lunch Act in 1946 to support commodity prices after World War II by reducing farm surpluses while providing food to schoolchildren. By 1970, the program was providing 22 million lunches on an average day, about a fifth of them subsidized. Since then, the subsidized portion has grown while paid lunches have declined, but not since 1972 have so many additional children become eligible for free lunches as in fiscal year 2010, 1.3 million. Today it is a $10.8 billion program providing 32 million lunches, 21 million of which are free or at reduced price. The number of students receiving subsidized lunches rose to 21 million last school year from 18 million in 2006-7, a 17 percent increase, according to an analysis by The New York Times of data from the Department of Agriculture (Sam Dillion, New York Times, Nov. 30, 2011). Some children only get to eat food at school. In Dallas, Newark and Chicago, for instance, about 85 percent of students are eligible, and most schools also offer free breakfasts. Now, some places have added free supper programs, fearing that needy students otherwise will go to bed hungry. Our school systems...
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...Promotion……………………………………………………………………………8-9 Financial Management……………………………………………………………….9 Assumptions…………………………………………………………………………10 References……………………………………………………………………………11 Abstract The suggested company is an answer to the flourishing needs of families to have a place to take care of their pre-school kids where they will be safe, and taught the beginnings of the education. Their exclusive selling slogan will be, “Security, Amenity, and Benefits of a Home-Like Setting”. Kids at Home Learning Center Introduction Primarily, this business will be a sole proprietorship. The spouse of the administrator, as she has the correct skills needed, will run the business. The company will be based amongst a society that has young partners that have one or more children that could possibly enroll in our pre-school. Research on demand depicts a reliable market share which will be grabbed by our pre-school. Estimates of our first year of business show that we will not be in need of extra financing, and that we are financially sound, at least for the first year. Business Description Kids at Home Learning Center is a day care center that will be built within a subdivision of a provincial society. This daycare/pre-school center will provide...
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...obligation between Leslie and her aunt and uncle, we should go through the four requirements to form a contract: 1. Offer: one party (“offeror”) must offer (verbally, in writing, or by conduct) to make a contract and specify all of the key terms. In the case, Leslie’s aunt and uncle first suggested Leslie buy the business, which is an electronics store. However, there was a “counter offer”, which is that offeree rejects the original offer and accepts a new offer before making final contract. Initially, her aunt and uncle planned to sell the business at $ 300,000. But Leslie did not accept it and insisted on buying at the fair value price $400,000. This means that she rejected the original offer, and made a counter-offer to them. Yet, as her financial ability is not strong enough to buy the business at once, her aunt and uncle suggested that they would like to receive $150,000 for now and collect the rest of money later. Thus, this is another new counter-offer to Leslie. Additionally, all the offers are made verbally without any written agreements, but it is still enforceable if it meets the other three requirements that we will discuss in the following parts. 2. Acceptance: other party (“offeree”) must accept that offer, on those terms, without any changes. At last, Leslie accepted the counter-offer that pay $150,000 for now, and with either half of profits going to them or else “whatever Leslie could afford.” However, it should be noticed here “whatever Leslie could afford”...
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...5 When they enter the store with the kids 5 Positioning of Murphy’s paper and pen 5 Product development to gain competitive advantage 5 Distribution channels for Murphy 6 Price of Murphy Products 6 Promotion strategies for Murphy 6 Extended Marketing mix of people 7 Recommendations 8 Introduction Murphy is a small company and hence, they never gave due importance to marketing but it will be very difficult for the company to survive if this is the case even in the near future. Marketing will allow the customers to be aware about the availability of the product. Murphy should understand its customers and produce products accordingly rather than that of pushing the products that they have with them. Marketing process Every marketer at Murphy needs to understand the marketing process so that they can implement the same at Murphy so that they achieve success. The marketing process is discussed below: - 1. Situational Analysis – Marketing process starts with situational analysis so the marketer at Murphy can understand the unfulfilled requirements of the customer. As a part of situational analysis, the marketer should undertake 5C analysis, SWOT analysis and PEST analysis so that they can understand the strength, weakness, opportunities, threats, business environment and competitors of Murphy. 2. Marketing strategy – Marketing strategy basically means STP. Murphy should segment the market into small parts so that...
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...comes a time in a teachers’ life where we always ask why. Why do we teach, why do we have to go through all of this training? Through all the years from the beginning of Plato to the current year, there have been many events that in combination define who we are and why we do what we do. In the beginning when we are kids we sit in a room looking at a person we get to know as teacher. Running through most teachers’ minds is that “students learn from each other as well as from their instructors (Childs, Broad, Gallagher-Mackey, Sher, Escayg, Mcgrath 2011).” As young people we do not realize how much education and time they must go through just to be at the front of that room. We do not realize that every single teacher must have not one but two degrees and on top of that they must have “at least forty days of supervised practice teaching (Childs, Broad, Gallagher-Mackay, Sher, Escayg, McGrath, 2011).” Teachers have a goal to work with a very diverse melting pot of students. In the late 1800’s it was acknowledged that getting the degree at the secondary school was getting expensive. It was brought to the attention of the Supreme Court to tax the supporting funds for the secondary education because of Kalamazoo College. This college was making claims that a very large percentage of the graduated student body studied out if the country. During this time Kalamazoo College would get scholarships and endowment funds to help these students pay for these terms. Students would have...
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...days a week. It’s a great alternative if you don’t have relatives that are available to watch your children that are not old enough to go to elementary school. Daycare centers should provide the emotional and social needs for babies that are crucial during the first two years of life in developing the learning structures of the brain. They provide a loving environment that will give your child a chance to grow and learn with other children their age and generally centers take kids as young as 6 weeks old to 6th grade. A center that has an after school program is another great way to supply additional income to the center by offering after school activities to keep kids busy until they are picked up by their parent after they are done working. Daycare centers that are not part of a big chain lack standard training for their personal. The person’s that are in the room’s with the younger kids are normally mothers, grandmothers or young adults that love kids but aren’t necessarily trained to watch them and nurture them during their development stages. Training should be a very big part of hiring teachers in daycare centers and it should be on-going where seminars should be attended or bring in some outside trainers that can help in staying current on what is expected from daycare teachers. The director of the daycare center called Kids World needs help in developing a training program for all of the employees that can also be used when hiring and training new employees in...
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...Business Plan . By Ajinkya M || Himanshi Aggarwal || Nidhi Vig || Rahul Sinha || Santhosh S Table of Contents 1.1 Company 3 1.2 Product 3 2.1 PEST Analysis 3 2.2 Industry 4 2.3 Market 6 3. Business Model 7 3.1 Customer Segments 7 3.2 Value proposition 7 3.3 Channels 8 3.4 Customer Relationships 9 3.5 Key Resources 9 3.6 Key Activities 9 3.8 Revenue Stream 10 4. Plan 11 4.1 Marketing Plan 11 4.2 Operations Plan 12 4.3 Financial Plan 14 4.4 Risk Management Plan 16 5. Organization Structure 17 5.1 Top Management Team 17 5.2 Key Personal 17 6. Proposal 17 6.1 The ‘Ask’ 17 6.2 The ‘Offer’ 18 1.1 Company KidzCraft is a Kids Entertainment Company which provides a solution for kids belonging to the middle and lower section of the society to play and learn at an affordable price. KidzCraft also runs a chain of Day Care Centers which provides a solution for the working parents and increases the interactivity among children from a very tender age which improves their overall personality. 1.2 Product KidzCraft has a range of products and services for children 1. Toy Retail. 2. Toy Rentals. 3. Day Care Centers. 4. Kids Entertainment. 5. Events for Kids for their overall development. 2.1 PEST Analysis 1. Political The Political situation in India has so far been very good for new industries. It has further provided many subsidies for new industries further in certain states like Gujarat are inviting new players...
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...the teachers or children are to blame for the decrease in of academic progress. In the book Wasting Minds, Ronald Wolk speaks about why he thinks our education system is failing. He believes that reasons for poor performance in school have to do with poverty and race, whereas in A Nation at Risk, the writer emphasizes on performance based on the amount of test we do. That leaves us with the lingering question, is what is really causing the decline in school performance? Wolk says “the nation rushed into action with little thought or analysis,” he is referring to the many test and quizzes the government put in the curriculum because they believed poor performance came from little work. They did not take in to consideration that this might just draw students away from school. Teachers will have an excuse to be lazy and just give out handouts. In this article Wolk describes school to be hostile and alienating. It is not a fun place to learn, but rather a place to get knowledge crammed into you head....
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...time between the ages of two and seven years, depending on the local custom. Purpose Children attend kindergarten to learn to communicate, play, and interact with others appropriately. A teacher provides various materials and activities to motivate these children to learn the language and vocabulary of reading, mathematics, and science, as well as that of music, art, and social behaviours. For children who previously have spent most of their time at home, kindergarten may serve the purpose of helping them adjust to being apart from their parents without anxiety. It may be their first opportunity to play and interact with a consistent group of children on a regular basis. Kindergarten may also allow mothers, fathers, or other caregivers to go back to part-time or full-time employment. Kindergarten strategy impact the way a child perspective about schooling. At this young age, it is not all about academic success- i.e. how well they can read or how good their math...
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...Marketing Practice Marketing Survey report on Dental Practice for Kids Submitted by: Maria Pokidaeva Date:20 November 2014 Table of Contents: * Aims and Objectives 3 * Introduction 4 Consumer Buyer Behaviour * Methodology 7 * Main Body 12 * Analysis/Findings 13 * SWOT Analysis 14 * Conclusions & Recommendations 15 * Bibliography 16 * Evidence of Research 17 Aims and Objectives Instructions have been given to the report writer to carry out a marketing survey for new Dental Practice which will specialise in providing treatment for kids. Primary and secondary research methods will have to be applied in order to investigate consumer buyer behaviour. All results will have to be evaluated in a form of report. Afterwards, SWOT analyses will have to be carried out. All findings should facilitate vital decision making and also reduce possibility of failure. Key questions to answer and points to complete: * Is there a market for a Child Dental Practice in Galway? * How many similar businesses/competitors do I have in the chosen location? * Need to explore consumer buyer behaviour and understand the requirements of consumer buyer behaviour. * Understand the importance of market research of this line of business. * Draw appropriate conclusions and recommendations which will provide prospectus for future actions regarding setting up this business Introduction Marketing is an essential part of the whole business world nowadays. It...
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...Content 1. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 4 1.1 Market Potential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 4 1.2 Business Objective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3 Summary of Business Plan . . . . . . . . . . . . . . . . . . . . . . . . . . … . 5 2. Company Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 2.1 Business Features And Functionality . . . . . . . . . . . . . . . . . . . . . . 6 2.1.1 Product Differentiation – Close Proximity . . . . . . . . . . . . … 7 2.1.2 Product Differentiation – Mass Tuition For All Subject. . . . 7 2.2 Start-Up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.3 Pricing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 2.4 Revenue Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3. Competitive Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3.1 Demand Effect – Changes of Prices and Quantity . . . . . . . . . . . 11 3.1.1 Demand Effect - Income . . . . . . . . . . . . . . . . . . . . . . . . . . 11 3.1.2 Demand Effect – Preference . . . . . . . . . . . . . . . . . . . . . . . 12 3.2 Supply Effect – Changes on Price and Quantity. . . . . . . . . . . . . . 12 3.2...
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...they come back to home and many things need to be done before they can lie down on the bed. House should be tidied, clothes need to be washed, and cook the meal, housework make them becomes angry, crumpy and tired. Laura (2012) estimated that parents seem to put too much responsibility on teaching and looking after their kids on the schools. Moms and Dads nowadays are too busy to take a rest and feel pressure on how to balance everything in life. While the busy parents put all their trust on the helps of school, unluckily, some of those schools just formed as the unethical business with the profit on their top of their cores element. Evidence showed on the Global Times (2012) that one kindergarten teacher in China ordered her students to beat up one six-year-old girl in the class to “teach” her how to keep silent in class. The articles detailed the story as the teacher asked the class of 32 students to line up and hit the girl ten times each. Moreover, there is the situation that school manage to keep additional children which is over the standard of students cap per in the classroom (Spencer 2012). The size of class becomes lack of space and conditions for kids to grow and study just because of the profits. The schools ignored the policy and it leads to the fact that with many children under just one or two teachers who can not have capacity to put eyes on every kids. Some parents think that if they spend lots of money to put their children in the expensive...
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