...effective than advertisements that portray thinner, more perfect models. GAP, for instance, launched a chain of stores called Forth & Towne for middle aged and older women in 2004. This was, in a sense, a good idea because it targeted women who do not fit the stereotype of young and beautiful. This plan backfired since most women believe they are forever twenty-two and skinny. Another valid point from this side of the argument is that these dangerously thin models are actually children instead of adult women. These children, who are being portrayed as women, do not typically reflect what men find attractive, even though it is a goal for advertisers to create women who are more attractive to the opposite sex. That's what fashion is supposed to do. To summarize Advertising Age’s study, women who just looked at skinny models were four times more likely to decline the offer of Oreos than that of the women who have yet to see these beauty ideals. The women that did accept the cookies were also 42% more likely to choose the reduced-fat Oreos. This could be because they have the desire to be like these women or even be used as motivation to not eat those extra calories. I think this has to do with our beauty obsessed society. Everything that fits in the stereotypical mold of “beauty” is being liked, loved, worshiped and endorsed by the masses. Researchers have proven that products which display super thin models attract more attention and rake in more sales when compared to products that used...
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...Tribune Business Build by Helping March 3, 2011 People who own businesses have to be resourceful to be successful. Some turn to helping non-profits to raise awareness of their products... ...Big Skinny, on the other hand, went at it in a BIG way, erecting a 21 foot by 10 foot wallet right in Harvard Square, Cambridge, MA. Guinness World Records quickly crowned it the World's Largest Wallet. Several not-for-profits benefitted from this unique fund-raising vehicle to remind holiday shoppers to help the poor and others in need. Day after day, representatives of these groups told about their worthy causes and collected donations. Each group had its own pocket in the giant wallet. "Our hope is that the big crimson wallet urges folks to open their wallets to help address the needs of the underserved community," says Alexandrov, who also arranged for the Big Skinny website to stream live videos from historic Harvard Square of all those who participated. Those groups served include the Jose Mateo Dance Theatre, Salvation Army, Pediatric Aids Treatment Solutions, Harvard Square Homeless Shelter, Old Cambridge Baptist Church, Solutions at Work, Earthen Vessels, Molecular Frontiers, Cycle Kids, Cambridge Arts Council and Medulla Thyroid Cancer Research at John Hopkins. The Big Skinny Wallet, conceived by Alexandrov, solves the top five wallet problems. It is made of ultra-thin nylon micro-fiber and its unique design results in a 50 percent reduction in size. www.macedonian.org ...
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...Case Study Big Skinny Wallet Name: Institutional Affiliation: Table of Contents Contents Executive Summary 3 Case Study Big Skinny Wallet 4 2. A Summary of an Environmental Appraisal Analysis for Big Skinny in UK 5 Rationale for Marketing Big Skinny Wallet 5 2.1 Macro Environment 6 2.1.1 PESTEL analysis 6 2.1.1.1Political 6 2.1.1.2 Economic Analysis 6 2.1.1.3 Social-Cultural 8 2.1.1.4 Technology 8 2.1.1.5 Demographic 9 2.1.1.6 Legal Environment 9 3.0 Micro Environment 10 3.1 Customers` Profile 10 4.0 Market Segmentation and Target markets 11 4.1 Market Overview 11 4.2 Target Market I: for Big Skinny Company in the U.K 12 4.2.1 Long-established Online Retailers and Suppliers 12 4.2.2Target Market I: Positioning of merchandise 13 4.3 Marketing Mix for Big Skinny in long-established Online Retailers and Suppliers 14 4.3.1 Marketing Objectives 14 Product 15 Price 16 Place 18 Promotion 18 4.4 Target Market II: All-out Social Media Campaign 19 4.4.1 Marketing Mix Target Market II: for All-out Social Media Campaign at Big Skinny 20 Product 20 Price 21 Place 21 Promotion 21 5.0 Three year marketing plan…………………...…………………………………………………………………………………………………..23 6.0 Recommendations 23 References 25 Executive Summary Big Skinny is a company that produces the world`s thinnest wallet. As such this paper regards the environmental appraisal of Big Skinny Company and its entry in the UK market. For the environmental...
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...slightly less satisfied at 55 percent.”(Potter). Most people think that this only happens to females but it affects males greatly also. In today’s society women feel that they need to be 5’5” and 110 pounds to be attractive. It is reasons like this that females suffer from diseases such as anorexia and bulimia all because advertisements imply that they are not attractive. Women look at magazines like Victoria’s Secret, Playboy, and Maxim and see how guys react to those pictures and think that they need to look like this to get the same attention. So, it is pretty obvious that the majority of males are not helping this cause out at all, because they participate in the purchase of these items and act negatively towards women who do not fit this image. Although men may cause women to feel like this, women do the same exact thing to men. Every time a girl see’s a 6’0” muscular man with a six pack they get all googly over him. That makes some of the men who do not look like that feel that they have to get into better shape and take whatever drastic measures might be needed to look like this. So even though it might not be as common for men as it is for women to experience bulimia and anorexia, it is still just as likely and definitely is still existent in that nature. In the article of, My Body Is My Own Business, the...
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...Childrearing and Eating Disorders Mary Maha ANT101: Introduction to Cultural Anthropology Instructor Adrienne Stafford May 8, 2016 Childrearing and Eating Disorders Childrearing in today’s society is different especially when there are different ways in between having the mother discipline or the father discipline. Different ways of childrearing are mainly the authorative or the permissive. Rarely would anyone have any other type of childrearing in the family. Also having issues with young teens in eating disorders to fit in with the right crowd within the community has been a major problem around the world. Due to having a certain image has brought the young adolescents to have this certain eating disorder. So within this paper I will be explaining the different ways of childrearing in each family from an etic perspective. I also will be giving an insider’s perspective on the image of young adolescents and the problem with the eating disorders that they will face for cultures in different countries. Part I Childrearing parents are different in many cultures, but the main point is the way the mothers and fathers have their own ways of childrearing in their lives. You have the authorative, permissive, non-conforming, and the rejecting-neglecting parents. Having different childrearing ways characterize a family relation as positive, but not as positive as the permissive style. You basically have the mothers as being more of the authorative style and the fathers...
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...Eating, Substance Abuse, Sex/Gender/Sexual, Impulse-Control, and Personality Disorders The capacity for normal human functioning is reduced when an individual suffers from eating disorders, substance abuse, sexual, gender identity and/or personality disorders. When an individual suffers from an eating disorder their perception of the self is blurred with a constant need to be “skinner”. Society plays a major role in self-perception. Society portrays beauty as women and men who weigh ninety-five pounds. Due to this current obsession to be skinny in today’s society, many young girls and boys will develop an eating disorder, or turn to drugs and alcohol as a way to escape from the daily pressures to be beautiful in today’s society. This paper will analyze the biological, emotional, cognitive, and behavioral components of eating, substance abuse, sex/gender/sexual, and personality disorders. The DSM-IV-TR includes two axis I categories of eating disorders, anorexia nervosa—restricting and binge-eating/purging types—and bulimia nervosa—purging and non-purging types. Biological factors involved with eating disorders include genetic basis, hormonal excesses and deficiencies and abnormal neural activity. People who suffer from anorexia and bulimia usually have low serotonin levels as well as structural brain abnormalities. High expectations set by parents is a key factor in the emotional aspect of this disorder. Many strive toward high expectations and suffer the effects of...
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...part that we need for reproduction, they play a major role in the development of society and our social norms. The controversy of importance is argued by doctors as well as piers. Today most people affiliate breasts with vanity. People have always loved the beauty in breasts, but society has lost the value in them and why they are beautiful. What is so great to look at, when everyone’s got them, and if they don’t, they can buy some at your local doctor’s office. So why do people buy them? And is bigger the better? There really isn’t an answer to that question because they are both very broad topics and constantly changing. We can try and interpret these answers with social norms which vary in different cultures, or we can look at research and biology and try and answer the questions scientifically. Either approach will lead you to controversy because over time there purpose in life has changed significantly. And there are debates all over the world today about how and when should breasts be exposed. Boobs in the big picture are an attraction for men and feature for women. Sociology: Humans are obsessed with women’s breasts and since the beginning of man the breast has been the first source of nourishment and comfort. It is innate for a human of any age to be attracted to breasts and we are conditioned to get pleasure from...
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...Depleting Body Image: The Effects of Female Magazine Models on the Self-esteem and Body Image of College-age Women Influence of Magazines on College-Age Females’ Body Image Millions of women every day are bombarded with the media’s idea of the “perfect” body. These unrealistic images are portrayed in women’s magazines all over the country. The message being sent to women is that they are not pretty or skinny enough. The average American woman is 5’4” and weighs 140 pounds, while the average American model is 5’11” and weighs 117 pounds. Annually, magazine companies spend billions of dollars on diet and exercise advertisements to put in their magazines. Magazines sell body dissatisfaction to their readers through unrealistic images of women, as well as dieting and exercise information. Thirty years ago, Marilyn Monroe, a size 14, had the “ideal” body shape and size, but today’s standard is much smaller. As the beauty ideal continues to get smaller in our society, body image within American women continues to plummet. Magazines portray and compare happiness with being thin; therefore some feel if they are not thin, then they are not happy. As with women of all ages, many college-age women are believed to hold unrealistic ideals of body shape and size, ideals that can be both physically and emotionally unhealthy. Our study, focused on women who attend the University of Wisconsin-Madison that are between the ages of eighteen and twenty-four. We wanted to identify the specific...
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...Voss 1 Long slender legs, tiny waists, chiseled face with high cheekbones, and the unrealistic urge to be “perfect” are struggles that some people struggle with in the world today. Everyday people are reminded, sometimes plagued, with the “ideal” look of a woman, or man. Adolescents whom are idolizing models in magazines, movies, and televisions that give them the false realization that every person, should look like they look, or should fit in clothing like they do. Seeing these unrealistic, usually photo shopped, beauties give an average person, or even overweight person, a notion that in some way they are less than beautiful or glamorous than they are. While most people can shrug off these kinds of stereotypes or feelings of looking like these models, others are haunted by the thought and are constantly obsessed with looking like and compromising their own view for society’s view of being “perfect”. This way of thinking not only affects how they feel about their looks, but also affects their outlook on the every aspect of their lives; whether it is academics, sports, or comparing to others in their family. High energy and fast paced lifestyles have made family interaction a minimal experience and leading kids towards the road of self destruction. Rumney (2009) states that, Anorexia Nervosa, is psychological disorder in which an individual deliberately and willfully starves themselves, engaging in “relentless pursuit of thinness” that can be fatal (p. 16). While...
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...Christopher Russell Mrs. Schreiber English 3 4 March 2015 Holocaust Research Paper The Holocaust was one of humanity’s worst catastrophes in history. No one thought that something so evil could happen in the 20th century in one of the most educated country in the world. When Hitler’s Nazi Party took over Germany, anti-semitism was encouraged. Having blond hair, blue eyes made someone an “Aryan”, this is what Nazis thought was supposed to be the master race. The Nazis blamed the Jews, mentally and physically handicapped, and other supposedly inferior races of Germany’s downfall. They believed that the handicapped were “useless eaters” and the Jews were inferior creatures. They believed that if they cleansed themselves of these “diseases” that...
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...The Model Image Body imaging is one of the most popular topics amongst the younger generations today. While issues of body images are more focused towards women, men also experience these issues. According to the National Association of Anorexia Nervosa and Associated Disorders about 24 million people in the United States suffer from so sort of eating disorder. About 10-15% of those 24 million people that suffer are men. This issue comes about because of the societal norm that everyone must look a certain way and if they do not look this way it is a problem. This picture is the perfect example of how this societal norm can affect anyone’s lifestyle. If not everyone, almost everyone wants to have that “model image”. They desire an image that is seen in magazines and on television in ads and commercials. I think it makes them feel normal or to up to the standard of society and like they are a part of a status quo. I can honestly say I’ve been through this before myself. I would look at the guys on TV and say I want my body to look like that. This made me start going to the gym more and working out with the heaviest weights I could, in order to get the model body I wanted. I even changed my eating habits and started a new diet to gain the weight I wanted to transform into muscle. This was something I felt could happen in a matter of weeks. When in reality it would take a few months for me to gain weight and build muscle that I wanted. I would have to arrange my schedule so that...
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...Angel Pelaez Mrs. Larsen AP Language, Period 3 21 November 2014 Disney Research Paper In society, gender roles (a set of social and behavioral norms that are widely considered to be socially appropriate for individuals of a specific sex) are everywhere. For a long time men and women had to do certain things throughout their lives. It was expect that men would be the ones that had to work, while their wives had to stay home to take care of the house, the kids, bills, etc. Over time, these gender roles have changed. Females now take on tasks that only men were supposed to do. Gender roles appear in places that one wouldn’t expect: Disney movies. Disney movies do a great job at showing how gender roles were portrayed at the time the movie came out. Most notably, in these movies, males fulfill a certain appearance stereotype (tall, muscular, handsome, etc.). The same stereotype applies to females as well (makeup, being slim, posture, etc.). In Disney movies, the male protagonist is almost always good-looking, muscular, tall, etc. An example of this is Prince Eric from the Little Mermaid movie. In the movie, he’s tall, light-skinned, muscular, and handsome. He’s almost “perfect”. In the essay ....Happily Ever After (Or What Fairy Tales teach Girls about being Women) Alice Neikirk states “the hero, often a prince, is generally described as brave and handsome.” Over time, the appearance of the male protagonists have changed. For example, Flynn Rider from Tangled is just a slim, not...
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...Narrative of Adolescence Years Abstract This paper is a narrative of my adolescent years from twelve to eighteen. I label these years of awkwardness and pain off a hit show from the early nineties called, “The Growing Pains.” Similar to the characters in the show I struggled creating a personal identity and had difficulty blending in with societal norms. As a result I suffered from much insecurity, false conceptions of beauty, and depression. Up until writing this paper I felt these ideologies and feelings were better left in the past. However, I now understand these experiences shape my current beliefs and will affect my identity as a counselor. Therefore I must address these experiences and deal with them emotionally. As I relive these moments I will correlate my development with the research of the following theorist: Piaget, Erikson, and Seltzer. By showing correlation of my development with their theories I will prove many of experiences as an adolescence were typical of an American teenager. Looking into the mirror I was frustrated. Why isn’t my hair pretty? Other girls wear their hair straight. Why did mine always have to be braided? Why couldn’t I have a relaxer to smooth out my curls? I shook my head in frustration and began to look for the hot comb. On my first day of middle school I was going to look pretty like everyone else. I was going to have my hair straight and laid to the side. My mother usually kept the hot comb under the kitchen sink...
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...Columbus Technical College Author Note This paper was prepared for Introductory Psychology 1101 taught by Professor Cyrus. Abstract Bizarre, devastating, and baffling are three words that describe the anorexia nervosa disease. By definition, anorexia nervosa is an eating disorder in which a normal-weight person diets and becomes significantly underweight, yet, still feeling fat, continue to starve themselves. People with this disorder are suppressing a strong desire to eat, because they are afraid of becoming fat. Anorexia is characterized by extreme starvation that leads to a disastrous loss of weight. Anorexia nervosa affects a large number of people today in the world, and does not discriminate against anybody. This research paper shows how dangerous and life-threatening anorexia is on adolescence, as well as, how self-image, family issues, and the media influence anorexia. Anorexia in Adolescence Adolescence is a chaotic time in the life of a growing teenager in which he or she experiences many physical as well as emotional changes. Not knowing where they stand in the world yet and trying to figure themselves out, adolescents may fall subject to influences and become victims of such horrible things as eating disorders. During adolescence a major importance in life is to be accepted and to fit in somewhere which brings about the issue of eating disorders. In order for them to be accepted and feel as if they are able to fit in with the status quo, some adolescents, mostly...
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...Empty Vessel: Self-esteem Concerns in young girls Gonzalo Melendez University of Texas in El Paso Abstract This paper will take a look at the different dynamics of the rising the issue of the continued decrease in self-esteem in young girls. This paper will inform you of the age that self-esteem becomes a factor in a young girl’s life. It will also address the multiple causes that affect self-esteem in young girls. It will explain the long-term effects that come with low self-esteem and low self-image. Finally it will highlight ways to help mitigate and prevent low self-esteem in young girls in our society. Intro 12 year old Lana wakes up one morning looks in the mirror and thinks “Ewe why are not pretty.” “I really hate the way my jeans look on me.” “I wish I was smart.” The thought process behind a young girls mind today is a scary one. “Today we define self-esteem as ‘positive or negative attitude toward one’s self’’ and can be viewed as a key indicator of a healthy psychological well-being.” (Daniel Clay, 2005). Self-esteem can be fragile and can be easy shattered. Body image is central to adolescent girls’ self- definition, because others have socialized them to believe that appearance is an important basis for self-evaluation and for evaluation. (Daniel Clay, 2005) Poor self-image is a growing issue among most young girls in today’s society. When you think of poor self-image, most people think immediately of looks, but the truth is poor self-image is also how...
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