...SKODA AUTO- 2007 (Case Study) 3/13/2012 Submitted to: Mr. Manzoor Ahmed Mirani GROUP MEMBERS: Zareen Ahmed Memon Sajid Ali Shaikh Erum Naseer korejo Sheeraz Ali Shaikh SKODA AUTO- 2007 INTRODUCTION: | 1895 | Vaclav Laurin and Vaclav Klemnet form bicycle company. | 1891 | Laurin and Kelemnt start making motorcycles. | 1905 | The first car, called the “Voiturette A”, leaves the factory gates and thanks to its quality and attractive appearance soon gains a stable position in the emerging international automobile markets. | 1907 | Laurin & Klement set up a joint-stock company that goes on to export cars to markets the world over. | 1925 | The Laurin & Klement automobile factory merges with the Skoda machinery manufacturing company in Plzen. | 1939-1945 | During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage. The enterprise is nationalized in the autumn of 1945. | 1946 | The enterprise’s reconstruction takes place under a new name, AZNP (Automobilove zavody, narodni podnik” – Automotive Plants, National Enterprise). | 1989 | Czech republic formed. | 1991 | April 16 marks the beginning of a new chapter in the Company’s history, when it is acquired by the strategic partner Volkswagen. Skoda becomes the Volkswagen Group’s fourth brand. | 1996 | Production commences of another milestone car model for the Company – the...
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...Skoda [pic] Individual Assignment Executive Summary Skoda was established in Czechoslovakia in the year 1925. Overcoming the years of economic depression, war and political change Skoda is known today as one of the leading automobile manufacturers. Skoda is the largest car manufacturer in Europe selling approximately 5 million cars every year with a 12% world car market share. Key weakness that Skoda was able to identify Before 1999 Skoda was seen as low-budget and low-quality car, but after, under the ownership of Volkswagen AG, Skoda’s image changed. The quality and status of the car changed positively. Hence the brand image was not poor anymore, but was neither strong. For a brand to be successful correct positioning in the market is required. It is important to know what the customers pursue about your brand and your product. To always be in a customer’s mind as a top priority, brand awareness and brand recall are very important things. Once the company does advertisements, endorsements, etc for its brand, the customers in the open market will know about the brand. After the brand is established there has to be constant brand endorsements so that the customer now keeps your brand as his first option. In the market there are many competitors. Threat from the competitors constantly keeps increasing. Especially in the Automobile market there is a lot of competition and customers have a lot of options to choose...
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...discuss how consumers research and purchase new cars, the importance of the purchase itself and how the knowledge and associations of a brand influence consumer decision-making. Lastly, it is then possible to offer response solutions for manufacturers in the marketplace, in order to adequately meet the weight of these consumer perceptions. The brand that will be examined for this purpose is the Czech automobile manufacturer Škoda Auto. Škoda Auto First looking at the SKODA car brand itself, we will examine the current brand strategy as well as the target market for the brand as a whole. The SKODA brand is known for its value, while still maintaining quality, safety and reliability. Its current positioning strategy is of an attractive, emotional automotive brand for the entire family. Brands like SKODA are more of a volume brand, priced near the market average and are not purchased for their status or exclusivity but for reasons such as value for money (Understanding brand-dealer retention article). Further research from Australia wide car dealerships found SKODA buyers to be highly educated who are intensive in their information search, extremely well informed and place a very high importance on price. They are also less fashion conscious and seek only the best practical product for its value, prioritising features and car quality over image...
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...Advertising ........................................................................................ 4 General characteristics of the car industry .......................................................................................... 4 Skoda Citigo advertising analysis ....................................................................................................... 4 Seat Mii advertising analysis ............................................................................................................... 6 Part Three: Brand Advertising Strategy ................................................................................................... 9 VW Up advertising analysis ................................................................................................................ 9 Potential new advertising for VW Up ............................................................................................... 10 Reference .............................................................................................................................................. 12 Appendix................................................................................................................................................ 13 Appendix 1 – Skoda Citigo print ad...
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...THE ROAD AHEAD FOR SHANGHAI VOLKSWAGEN Shanghai Volkswagen is a joint venture between the German Volkswagen AG and a consortium of Chinese partners. The 25-year agreement signed by the partners in the middle of 1980s provided for 50 per cent VW AG equity. By 2001, this venture was the most successful automobile venture in China. Other attempts made by the US AMC Jeep Corporation and other carmakers failed. While other companies were attracted by the large population of 1.2 billion people (certainly only a very small percentage would be the customers), VW built the successful venture over the years. By 2001, it had a market share of over 50 per cent due to introducing “hot” models and assuring reliable service. But a great deal of effort was necessary to build up this market. The early years were not without difficulties. For example, VW had to develop suppliers for quality components, train the work force, work under constraints imposed by the governments, and had to share its latest engine technology. The Santana model, that proved successful in Brazil, was the primary vehicle that suited the Chinese market. By 1995, the improved Santana 2000 was introduced. The ultimate aim of the Chinese, however. Is to design, and eventually develop their cars by themselves. The factory, not far away from shanghai, has one of the most modern engine plants. Chinese engineers and managers were sent to the factory in Wolfsburg, Germany for training. Moreover, Chinese managers...
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...safety-related defects, he must initiate some form of CALL BACK to address the problem. e. g. Honda Cars India Ltd (HCIL), CALL BACK 64K units of diesel variants of Honda City manufactured from Dec. 2013 to Jul. 2015 to voluntarily replace the fuel return pipe. 2. The product reliability issues aren’t always related with CALL BACK but customer expect the need for CALL BACK for reliability problems also. e. g. navigation system malfunctions would be reliability issue 3. If the deviation of specification from the norms specified as per government regulations like emissions even then the need is felt by manufacturer to execute CALL BACK. e. g. Recent CALL BACK announced by German auto major Volkswagen Group of 3.23 L units for - Audi, Skoda and Volkswagen. This CALL BACK is in relation to the emission test. It was the largest recall of vehicles in...
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...Case #2: Globalizing Volkswagen; Creating Excellence on all fronts Global Business Management Vaishnavi Vanawala Sai Teja Boddupalli November 28th, 2015 COMPANY ANALYSIS Administrative Heritage The Volkswagen Group is a Germany-based automobile manufacturer with its headquarters in Wolfsburg, Germany. It is one of the world’s leading automobile manufacturer and carmaker in Europe. In 1930, Ferdinand Porsche, an Austrian born design engineer set up his own vehicle development center and that was foundation of Porsche AG, a leading sports car marker. In 1938, the government laid the foundation of the factory in Wolfsburg. However, before the plant started car production, it was a wartime production of military vehicles and airplane maintenance. In 1945, the British military government assumed control as a temporary trustee for next four years. It ordered production of the Beetle car but the quality was below the standard. In 1948, Heinrich Nordoff, an engineer took over. He focused on improving the quality of the car and focused on exporting cars and by 1951 company was exporting to 29 countries. During 1950s the sale continued to increase, driven by strong export sale to over 100 countries. The completely knocked down (CKD) production sites were set up first in Brazil and Ireland and later in Australia and South Africa. In 1964, they opened another site in Mexico. As the sales of the Beetle were increasing rapidly, there was a necessity to establish new plants in Germany...
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...I come from Quang Ninh, where is known as a name is land mines and tourist city. Do you know that, QN is a province that has the biggest source of coal in Viet Nam? We account for 90% of of Viet Nam’s coal. Beside, my hometown is also well-known because of having many places like Ha Long Bay, Cua Ong Temple, Yen Tu Pagoda, Bai Tho mountain and so on.They are famous tourist destination. Ha Long Bay has been twice recognized as a world natural heritage by UNESCO, is one of seven natural wonders of the world. If you come here, you should visit Thien Cung cave, Dau Go cave, Titop island,… They are somewhere that cann’t be missed when you go to visit HL Bay. The beaches are long and so beautiful, especially the beach is in Tuan Chau. The views are so wonderful if you see from a top of a mountain, or from a ship running on the sea. In addition, Mong Cai International border gate is also well-known. It’s not only a tourist destination but also a major and important commercial center. Because of being a coastal province, sea food is specialty of Quang Ninh. You can try some dishes are made from shrimps, crabs, abalones,… They are very delicious. And we have some other specialties such as nem chua, cakes nodded,… The people in my home town are very friendly and generous. If you go to Quang Ninh, I will introduce to you more and more about my...
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...only the growth of economy but the improvement for tourism, hospitality and events as well. I would like to share some of my personal experiences of Australian culture since I first came to Sydney for studying advanced diploma 3 years ago. As a Vietnamese student, when I come to Sydney, this multi culture country is totally different from Vietnam. I have been living there for about 3 years, I realize that Australian people also known as Aussies are very friendly, polite and they are speaking English as their first language. The first thing I was shocked is the fact that some teenagers use 2 fingers to make “V” symbol with their tongue but it is not like “Victory” like in Vietnam or United States, it is a really bad meaning in sexual way. In Vietnam, when someone invites you to go out for dining, it means they will pay for you all or men pay for women. But in Sydney, people just pay for their own food or drink. It is a very independent way since they are educated to be like that at very early age. In Thanks Giving, Christmas or New Year public holidays, Aussies celebrate warm parties at home with a lot of food and beverage but in Vietnam, people tend to go...
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...Introduction Disneyland is a theme park where people enjoy entertainment; bring the family together, sporting, eating and shopping. Nowadays, Disneyland intends to open its operation in VietNam. This is a good chance but there are many risks that Disneyland will face when the market in Vietnam is difficult. There are risk management strategies that Disneyland develops such as: borrowing money from foreign bank to overcome interest rate risk, mange and understand clearly goals to reduce cost risk, business risk and training programs to improve skills for staffs in the job. Contents: * History/ Vision/ Mission * Environment( SWOT, PESTLE) * Identification of risk and Impacts * Ranking * Risk management strategy * Recommendation * Conclusion ( Reference) 1. About Disneyland The first Disneyland theme park was built in Anaheim California, USA on July 21, 1954 within 1 year. Disneyland is owned by The Walt Disney Company. The cost for building Disneyland is 17.5 million dollars. It had revenues 31.9 billion in 2005. Vision: The destination in South East Asia to creates happiness, memories and wonderful feeling and scene for Guest, Community and Cast. Mission: Vietnam Disneyland inspires happiness and delivery world-class experience through creativity, great leadership and a passionate Cast. 2. Environment analysis SWOT analysis Strengths | Weaknesses | _Foreign expertise._High resources (budget, development...
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...1. Introduction In Vietnam, planning and conducting more effective learning and teaching strategies for History is considered as one of the most challenging task for educators (Mr. Truong Tan Sang 2012). The quality of teaching and learning History has stood low and even had tendency to get worse in the past few years. A report in Tuoi tre (July 26, 2011) revealed that the year 2011 witnessed an unprecedentedly disappointed result in History of the entrance exam, approximately 80-90% of candidates got the mark below five, in some extent, the figure even reached over 98%. This is a seriously alarming warning for Vietnam about the unacceptable quality of teaching and learning History. Although it is significantly crucial to do a research to figure out the effective ways of educating History, the number of studies about the methods of History teaching is relatively limited; in addition, all of them still have not provided enough necessary information (Mr. Truong Tan Sang 2012). Nevertheless, thanks to these studies, we at least have had an overview about what should be done to improve methods of teaching and learning History in Vietnam. According to Phan Ngoc Lien (2002) and Nguyen Thi Coi (2006), changing attitude, upgrading facilities and holding up training courses would be three crucial measures to improve the quality of History educating in Vietnam. The Ministry of Education has already implemented diverse campaign focusing on these measures such as textbook reforming and...
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...Curriculum Vitae Ho Thi Thu Suong CAREER Objective: CUSTOMER SERVICE PERSONAL DETAIL Date of birth: June 20th 1990 Place of birth: Quang Nam Province Address: 44 Phan Tu Street, Ngu Hanh Son District, Da Nang city Mobile: 0973 936 890 Email : Hothithusuong90@gmail.com Health: Good Marital Status: Single SUMMARY OF QUALIFICATIONS • “ Bachelor of Business Administration” by Da Nang University of Economics • “ English communication” by Anh - Viet Center • “ Office computing” by Da Nang Education & Training Directory EDUCATION • 2008 – 2012 + Degree: Bachelor of Economics. + Major : Business Administration – Da Nang University of Economics RELEVANT EMPLOYMENT • Nov 2011 – Sep 2012: CITYSMART EDUCATION & TECHNOLOGY CORPORATION + Position: Sales Showroom o Introduce products to customers at showroom o Analyse customer data. o Connect with customers and create a good relationship to them. o Introduce products directly in schools, language centres ... o Organize events to introduce new products. o Make a report of showroom’s result and plans in future prospects. o Control inventories. + Key Achievement: o Team Contribution Award for reaching high result. • Sep 2012 – Sep 2013: NEW LIFE KOREA VIET NAM TRADE COMPANY + Position: Customer service o Get orders from stores and customers. o Prepare sales contract ...
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...Task 1: - Type of consumer buying decisions: Routinised response behaviour - Purchase decision-making process: + Need/problem recognition: want to wake up when working or studying, feel thirdty, relax, communicate with friends, discuss about business work + Information search: mostly internal information. People choose a café based on their habits, memories or hobbies + Evaluation of alternatives: taste, quality, brand, places, services and price + The purchase decision: people decide to go to a café +Post-purchase evaluation: when people go to a café, they will be given a survey to evaluate about the café. Based on this, the owners will know customers satisfied or not. If they are satisfied, they will decide to go to the café again Task 2: Relative advantage: compare two coffees | |Starbuck |Coffee Bean | |Quality |Better |Good | | | | | |Place |Big city |Big city | | | | | |Taste |most delicious in the world |suitable for everyone | | | | ...
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...CONTRACT FOR SALE & PURCHASE OF USED RAILS Contract No. 47854234-133 Date: August,0 2 , 2011 COMPANY: ANNUCAM INDUSTRIES LTD ADDRESS: HEAD OFFICE: P.O BOX 89, TIKO, SOUTH WEST PROVINCE- REPUBLIC OF CAMEROON Represented by: Mr James Assam Villa HEREINAFTER REFERRED TO AS “SELLER” COMPANY: DNTN DONG TAM ADDRESS:2/5 NGUYEN VAN QUY STR, PHU THUAN WARD, DIST 7, HO CHI MINH CITY, VIET NAM COUNTRY: VIET NAM Represented by: MR. NGUYEN XUAN TUNG, DIRECTOR. HEREINAFTER REFERRED TO AS “BUYER” It is hereby agreed between the Buyer and the Seller, whereby the Buyer agrees to buy and the Seller agrees to sell the following materials within the following mentioned terms and conditions: 1.COMMODITY: USED RAIL R50. In lengths 3 meters. 2.QUALITY AND SPECIFICATIONS of Used rail: 2.1 Used Clean rail without slag, dross, trash, wood, plastic, oily parts, grease, alloy, prohibited goods, whole sets of machine and usable parts for machines, cast iron, motor turning blocks, engine blocks, war and explosive or armour plated materials, mud or wastes and maximum harmless impurities is less than 0.1%. 2.2 rail is without harmful impurities and totally free of any type of explosives, including, but not limited to bombs, arms, ammunitions, torpedoes, mines, shells, cartridges, sealed containers or tanks or envelops, gas cylinders, explosive materials, etc...
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...mail, in person anytime I have some questions to ask them, or when I feel unclear about what I am supposed to do. I can use my work computer at VIU and my laptop using Internet to contact with customers/ clients, attended the campus tour as member with Chinese high school student when they visited VIU. When I do not know whom I should contact with to know about detailed information, I can ask Director’s assistance or anyone I meet up in the office. 3. There are some differences between VIU or Canada workplace culture and environment and Vietnam companies I have worked for. The first difference is that how people communicate. Vietnamese people would prefer to speak indirectly while Canadian would like to get straight to the point. I tried to speak out my opinion, but I still think of Vietnamese language when I was talking to my mentor and colleagues. I need to practice more in English and try to understand the requirement clearly. In Vietnam, officials would like to go out for a dinner, and then go to a karaoke restaurant to sing. Time is unlimited, the invitation can...
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