...5 Differences Between Social Media and Social Networking May 04, 2010 Sarah Hartshorn LinkedIn 2 Email The differences between social media and social networking are just about as vast as night and day. There are some key differences and knowing what they are can help you gain a better understanding on how to leverage them for your brand and business. 1. By Any Definition Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races. On the other hand, social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community. 2. Communication Style Social media is more akin to a communication channel. It's a format that delivers a message. Like television, radio or newspaper, social media isn't a location that you visit. Social media is simply a system that disseminates information ‘to' others. With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds. Conversations are at the core of social networking and through them relationships are developed. 3. Return on Investment ...
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...A SOSTAC® and PRACE planning checklist for online marketing Table of contents Start here – how can this template be used? 1 SOSTAC® Digital Marketing Plan outline incorporating RACE 2 SITUATION 2 OBJECTIVES 2 STRATEGY 3 TACTICS 3 ACTIONS 4 CONTROL 4 Start here – how can this template be used? SOSTAC® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. It’s no surprise that we've had several questions asking for more information about how they relate. To show how they’re related we’ve created this template that shows how each stage of the SOSTAC® planning process can be broken down into the key issues to consider when creating a plan to improve online marketing. It’s basically a dense checklist for annual review or when you start a new job or project aimed at helping you get up-to-speed quickly by showing the key issues to consider within each part of strategy definition. As with other parts of our digital strategy toolkit, we’ve created it as a simple, unbranded, unformatted Word document so that it can be more easily used in your company. Notes SOSTAC® was created by PR Smith as a framework for structuring marketing plans. You can read more about it and get Paul’s PDF on how to apply from Amazon at http://bit.ly/smartsostac. For simplicity in creating a strategy can limit to SOST since A is implementation details and KPIs and review process C can be covered under objectives Defining an activity as a “Strategy”...
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...“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” (Pirillo). Twitter is notorious for having user that prefer to tweet about their actions, before they think about them. Social media has slowly been working its way into people’s everyday life over the past twenty years. Most individuals cannot go a day without checking their Facebook or letting their Twitter followers know what kind of coffee they had to drink that morning. Social media can be either a blessing or a curse to the human race depending on how people look at it. Not only can social media help us connect with new people and become more aware of worldwide issues; on the contrary, it encourages the spread hate and fake...
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... It is imperative that employers understand the needs and listen to the concerns of their employees. The old way of conducting performance appraisals are no longer efficient because they are seen as outdated and cumbersome. Organizations should use technology especially the widespread acceptance of social networking as their new found way to communicate and provide feedback. This style of communication promotes comradery, supports inclusion and allows managers to perform better. It also supports the notion of 360 degree feedback but also provides the entire workforce an outlet to recognize accomplishment and seek guidance. I will attempt to explain and show how social media network performance systems are beneficial to the organization and their employees. Keywords: Social network, performance management, communication, generational workforce. Performance Review Takes a Page from Facebook Agree or disagree with this statement and provide reasons for your response. “If you have regular conversations with people, and they know where they stand, then the performance evaluation is maybe unnecessary” I disagree with the statement “If you have regular conversations with people, and they know where they stand, then the performance evaluation is maybe unnecessary”. Performance evaluations are not performed to just let an employee know where they stand. The...
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...Technology Social Change vs. The People Slowly but surely, technology has made its growth very present to the world. Especially the fact that it has begun to filter out easier and quicker ways to complete tasks, spread information, and make it easier to communicate with others! Have you ever stop to think, the ways technology has influenced your life? Technology allows people to be 10x steps ahead with the constant need for knowledge. Have we thought about how many steps the human race has fallen behind mentally because of this advancement? Technology and social media has ultimately altered our brains, making it easier to get distracted, which affects our relationships with others, communications and interpersonal skills, alongside worsening our multi-tasking ability. There is still time to fix this and save the younger generation and ourselves. Getting rid of technology is not the answer, but knowing our limits and remaining focus on a single task can allow us to stay a bit more humanized. Many of us have heard of social networking sites such as, Facebook, Twitter, or Instagram. These sites are great means of expressing yourself or to portray a type of image, but there is point where people online cross the line. Constantly putting personal business out there for others to know can create hostile environment and even an unsafe one. People create an illusion, where constantly checking our social networks for notifications that are not there, and people statuses in which I...
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...Conversation Kwame Anthony Appiah writes in his book Cosmopolitanism: Ethics in a World of Strangers (2006) about how people have imaginary boundaries that result in a lack of awareness. Many issues in the world are caused simply because at least one of the two sides in an issue are simply ignorant or unaware of the reality that the other side faces. Appiah explains that conversation is extremely important to the progression of the beliefs and ideals that human beings hold as individuals and as a society. In his book, Appiah speaks on the importance of conversation. Appiah defines conversation by stating, “So I’m using the word ‘conversation’ not only for literal talk but also as a metaphor for engagement with the experience and the ideas of others. And I stress the role of the imagination here because the encounters, properly conducted, are valuable in themselves. Conversation doesn’t have to load to consensus about anything, especially not values; it’s enough that it helps people get used to one another.” Appiah is correct in saying conversation amongst people with different beliefs and backgrounds can bring change to cultures and society, but nothing he points out should be regarded as anything other than attaching a name to a pattern that has repeated itself through human history. The practice of foot-binding in China is one of the examples Appiah provides to demonstrate how conversation can bring change. For over a thousand years, it was a Chinese custom for women to...
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...HEALTH ACTIVISM Activism is an action taken for a cause, against what is conventional or routine (Martin, 2007). Health activism involves a protest against the present order whenever it is supposed to be a social injustice or health inequality and employs a variety of strategies trying to rectify the existing situation. Social movements are explained as informal social networks, based on common viewpoint and shared aims, which are organized around conflictual issues, and arrange frequent and diverse forms of protest (Della Porta and Diani (1999). Activism also has a significant role to assist social movements to accomplish broader, long-standing campaigns such as the birth control crusade for enhanced options for women (Daly, 2007) and...
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...percentage of white actors than the rest of the races. White actors make up 73.1 percent of the actors leaving only 26.9 percent for acting roles for minorities. Showing that diversity has yet to be achieved. Even though society is supposedly evolving there is less than fifty percent of the acting roles that are going to minorities. Embracing diversity in the media is important because it will shed light on the importance of protecting against racial stereotyping. Racial stereotyping is a well know problem that all minorities have faced. Racial stereotyping is when a person has preconceived...
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...MEDIA AND COMMUNICATION TABLE OF CONTENTS: INTRODUCTION/ OVERVIEW TRENDS AND OPPORTUNITIES SKILLS AND LICENCES REQUIRED ENTRY AND PROGRESSION TRAINING AND DEVELOPMENT PROFESSIONAL BODIES INVOLVED SOURCES OF REFERENCE LINKS TO RESOURCES INTRODUCTION/ OVERVIEW The large and diverse media and communications industry assumes a central role within most economies. The industry covers a range of occupations and media, including: radio, television and film; print media; internet content development; advertising; public relations; speech writing; and design. The industry is highly concentrated and production is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels The media and communications industry encompasses a wide variety of establishments. The media segment includes motion picture/video producers who create movies, television shows, and other videos to sell to broadcasters; publishers who produce and distribute items such as books, newspapers, magazines, and CDs, excluding software; and television and radio broadcasters. Telecommunications is another segment of the industry. It includes both equipment from cables to telephones to services such as wireless carriers or cable providers. Telecommunications is what makes voice, data, and video communication possible, resulting in the information age. A new, quickly rising segment is the use of the internet for new media...
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...Starbucks Financial Accounting for Managers ACC556 May 18, 2015 Financial Tools Liquidity, Solvency, and Profitability The company chosen for the investment analysis is Starbucks Corporation. Starbucks offers some of the world’s finest fresh-roasted whole bean coffees. It was incorporated in Seattle Washington in 1985. Starbucks has continued to advance in the coffee industry over the years; but is classified as an eating place. In 2014 the corporation reported its annual revenue as 16,447,800 (Starbucks Corp, 2014). Starbucks financial health is evaluated using the tools of liquidity, solvency, and profitability. Liquidity refers to the company’s ability to pay short term obligations. There are two ratios that are most commonly used to evaluate this is the current and quick ratios. Starbucks 2014 current ratio is 1.37 and the quick ratio is .81. Next analysis examined for the company is solvency; this refers to the corporation’s capacity to meet its long-term financial commitments. The ratios typically used to evaluate solvency are debt to equity and debt to assets. Starbucks 2014 debt to equity ratio is .39 and the debt to assets ratio is .19. Finally, the profitability ratio was evaluated for Starbucks. Profitability is the assessment of the business’s ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific time period. There are five ratios evaluated for Starbucks in 2014; profit margin, gross margin...
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...CULTURAL DIVERSITY What is cultural diversity? Diversity is nothing more than a difference from the majority. In any culture there is a majority and many minorities. Culture is a set of norms that set standards for a society of what is acceptable behavior. In every culture there are basic standards for social interaction such as personal space distance, eye contact, amount of body language displayed in public, negotiating style, etc. In America, we stand about eighteen inches apart when engaged in normal conversation; prefer very direct eye contact; are pretty demonstrative with body language and negotiate very directly always asking the other party for their “bottom line”. In other cultures they may stand closer or farther than we are comfortable, may view direct eye contact as rude, be more or less open to displaying body language and negotiate more indirectly. In America, many of us have a peculiar habit of assuming that those who differ from our norms are wrong. We tend to view the world from a rather myopic view leading to those outside this country calling us “Ugly Americans”. Cultural diversity makes our country richer by making it a more interesting place in which to live. Just think how boring a meal would be without Chinese, Mexican, Japanese, Italian, German, French or Indian food! Cultural diversity also makes our country stronger and better able to compete in the new global economy. People from diverse cultures bring language skills, new ways of thinking, creative...
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...Homework 1 What would be the key impacts of studying these problems on the community? There are many problems in my locality and or community that requires social scientific research. One of the biggest problems in my African diaspora community is the epidemic of skin bleaching. Considering this issue as an epidemic might sound extreme but when looking at the statistic of skin bleaching amongst the Africans and African diaspora, it has clearly become more than an individual’s preference or choice. Conducting a social scientific research will help to answer the question of why Africans are prone to skin bleaching, ways to inform the people about the effects of skin bleaching and skin bleaching recovery. Gentrification is another issue that requires social scientific research. This problem is evidence in almost all major cities. Due to race and economical statues, minorities are concentrated in areas that are the worst parts of the cities while the white majority live in the best parts of the cities. Researching this problem will bring to light the effect of gentrification on the minorities and also to those majorities who might be “innocent” to the issue. It would also force the government to do something about it on the polity level. culture appropriation should also be research because our society allows for a certain group to “borrow” the culture of another group that has been exploited without giving the credit where it’s due. culture appropriation happens...
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...Being a young some-what socially conscious black woman, it is very easy for me to appreciate how my physical traits influence my life and identity. Being a woman, certain expectations are thrust on me and I certainly internalize them to an extent. Blackness functions in the same way. From an early age, my race has influenced and impacted my life. I have also interacted with and within my race to form my racial identity. My racial identity is the result of an intersection between my personal history, inter-racial experiences, and societal interaction. My first interaction with the concept of race came abruptly at the age of four. I was in preschool signing the lyrics to the Britney Spears albums that my sister played on repeat when I was...
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...Social Media Code of Ethics for Bedlahm Corporation Policy Effective Date: July 18th, 2016 The following codes of conduct relate to the personal and professional use of social media by employees employed by Bedlahm Corporation as of and after (date of submission). Failure to adhere to these practices shall result in the termination of employment at the discretion of the CEO. 1. Have a Plan Always know what you are going to post before you post it. Social media has become such a large part of this generation and can be a very powerful thing. Think through your post and ask yourself these questions: is it against my Code of Ethics? Who am I planning on targeting? Does this post have a purpose? 2. Be Respectful Never post things that are hurtful to other people or misleading to anyone. If you wouldn’t say something to their face, don’t put it on social medial. 3. Be Transparent Always be knowledgeable of other companies and whom you are representing when you post to social media. Do not make false representations of yourself or the company to better themselves. 4. Be Accurate Check your facts and find enough evidence to support your posts. Always promptly correct your mistakes. 5. Be Professional Always act in a professional manner, even if the conversation gets heated. Be polite and respectful of others’ opinions and show consideration to what people are saying. 6. Be Smart Remember that almost everything is protected by a copyright; therefore...
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...To understand the viewpoints of others when pertaining to the topic of race and gender in the media, you have to understand the political standpoint of the initial stereotype from the whole human being society. Understanding that the intelligent intellect is still being generated today a three fifths of a man and the minority as a whole is more than that. That the message between the African American community, and the Caucasian community conduct to be set apart as differentials; it’s about putting race in its place. And, lo and behold we still have to utilize the power and take initiative to continue to be the new face by rebuilding this world. The global issue is uneducated individuals who have do not know that we are more to the people....
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