...MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing Strategies………………………….. Basis for Segmentation…………………. Target Market…………………………… Positioning……………………………….. Competitive Approach…………………..Target Audience………………………………Proposed Budget………………………………Communication Objectives…………………...Overall Creative Strategy……………………..Creative Executions…………………………... Social Media……………………………... Experiential Marketing…………………. Sponsorship………………………………. Personal Selling…………………………. Television Ad……………………………..Media Strategies………………………………Activity Schedule……………………………..Plan Assessment & Closing Recommendations……Bibliography………………………………………….Appendix……………………………………………... Appendix 1: Tables…………………………… Appendix 2: Images…………………………... Appendix 3: Definitions……………………… |...
Words: 5538 - Pages: 23
...INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGMENT For partial fulfillment of MBA programme 2011-2013 [pic] CONTEMPORARY REPORT ON “ STRATEGY ANALYSIS OF APPLE CORPORATION AND ITS PRODUCTS” [pic] |Submitted to: |Submitted by: | |Mr.Sandeep Vyas | Neha Singh | |Mr.Rahul Sharma |MBA/11/2065 | | | | CERTIFICATE This is to certify that the project work of market research and analysis in the report entitled “Strategy analysis of apple corporation and its product” is a bonafide work carried out by Ms. Neha singh under my supervision and guidance. The project is submitted for the partial fulfillment of the requirement for the award of Masters of Business Administration. The project is the original work carried out by the Student herself. Date:26/04/2012 Faculty Mentor: Mr.Sandeep Vyas Mr.Rahul Sharma PREFACE This project has been undertaken to understand the strategy of Apple...
Words: 13532 - Pages: 55
...reading’, the meaning of a work of art could be deduced, it was presumed, from a close critical analysis of the autonomous object. This approach is not without appeal: in giving prominence to beauty and aesthetic experience, one assumes some degree of congruence between the aesthetic intent of the artist and the affective response of the intended viewer, both of which are vested in the work itself. In other words, situating the import of an aesthetic work within the object itself, rather than, let’s say, in its cultural context, enables one to circumvent the complex issues of production and reception, not to mention the apparent gap that separates the two. The art-historical counterpart of New Criticism, perhaps best exemplified in the formalism of Heinrich Wölfflin, Roger Fry and Clement Greenberg, found itself on the defensive during the last quarter of the twentieth century.1 Following the historicist and postmodernist currents of the day, art historians were increasingly critical of approaches predicated on the presumed autonomy of the object. Moving away from the self-contained object, scholars placed increased emphasis on the object’s Sitz im Leben – the social, political, and institutional context from which the work emerged. Historians of Buddhist art were not immune to these developments. Where their predecessors engaged in formal and stylistic analysis, iconography, connoisseurship and other methodologies that foreground...
Words: 17731 - Pages: 71
...and Music Maker are registered trademarks of MAGIX Software GmbH. VST and ASIO are registered trademarks of Steinberg Media Technologies GmbH. This product uses MAGIX patented technology (USP 6,518,492; USP 6,888,999) and MAGIX patent pending technology. Other named product names may be registered trademarks of their respective owners. www.magix.com Preface 3 Preface MAGIX Music Maker 2013 offers an easy start and the option to dive deeper into the world of music production. A giant, high-quality sound archive, an especially intuitive approach to creating original music, plus many useful functions result in an unbeatable complete package for making your own songs. The handling is especially easy and consistent. The included sound files can be combined with the software synthesizers easily. MP3 songs can be used with audio CD tracks, your own music recordings and even videos, photos or graphics. Even VST and DirectX plug-ins or MIDI files can be added easily. This turns your computer into a universal production studio for music and all other kinds of multimedia files. The included CD-quality musical building blocks can all be easily combined since they are all categorized according to tempo and harmony. And for those of you who...
Words: 69747 - Pages: 279
...User Manual Copyright 2006-2009 by reFX Audio Software Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form, including photocopying or recording, without the written permission of the copyright holder, application for which should be made to the publisher at the above address. Such written permission must also be obtained before any part of this publication is stored in an information retrieval system of any kind. The information in this document is subject to change without notice and does not represent a commitment on the part of reFX Audio Software Inc. The software described by this document is subject to a License Agreement and may not be copied to any other media unless specifically allowed in the License Agreement. INTRODUCTION NEXUS2 User Manual 3 INTRODUCTION W elcome and thank your for purchasing NEXUS2. You are now the owner of a highquality product that includes a professional and comprehensive sound library and an easy-to-use but powerful patch management system. The demands placed on your computer’s CPU are surprisingly low. NEXUS2 is a sample-ROM based synthesizer (often called a “rompler”). This means that NEXUS2 accesses sampled waveforms from your hard disk to generate its sounds. Apart from the low demands on your CPU mentioned above, this method also has other benefits: It allowed us to sample several prohibitively expensive analog hardware devices and make these quality sounds available...
Words: 9726 - Pages: 39
...ement paradign Management Paradigm: The Untapped Power of Process Laws By James A. Brimson BIO: James A. Brimson is President of Activity Based Management Institute (ABMI). He is author of a number of books and articles based on his research and experience working with prestigious organizations. Prior to ABMI, Jim was Partner-in-Charge of Coopers & Lybrand’s International Centre of Excellence for Activity Based Management in London, UK. As Vice President of CAM-I, he originated and was project Director of the Cost Management project that was the original source of ABC as a management tool. Jim can be reached at abmi@tx.rr.com. BLURB: If we are to compete in a dynamic business world; if we are to provide our decision makers with transparent information; if we are create value for our customers; then we must be bold and objectively reevaluate our management practices; we must adopt a management philosophy that mirrors the way the business world behaves! "I dreamed a thousand new paths... I woke and walked my old one" Chinese Proverb Information is the lifeblood of an organization. Information is also one of the most improperly used tools in managing a firm. Organizations become mesmerized with information organized and analyzed according to generally accepted practices and processed with the latest state-of-the-art software. This “formula for success” puts blinders on managers and prevents organizations from viewing information in innovative ways. If an organization...
Words: 6338 - Pages: 26
...Production Techniques DIR200 2nd Year Directing “The Director's POV” Index: 1. Introduction 4 Section A: My Version 2. 1st Chosen Scene: Original Script 5-8 3. 1st Chosen Scene: Shooting Script 9 4. 1st Chosen Scene: Shot List 9-12 5. 1st Chosen Scene: Floor Plan 13 6. 1st Chosen Scene: Chosen Shots Storyboarded 14-15 7. 1st Chosen Scene: Short Analysis of Scene 16 8. 2nd Chosen Scene: Original Script 17-22 9. 2nd Chosen Scene: Shooting Script 23 10. 2nd Chosen Scene: Shot List 23-26 11. 2nd Chosen Scene: Floor Plan 27 12. 2nd Chosen Scene: Storyboard 28-29 13. 2nd Chosen Scene: Short Analysis of Scene 30 Section B: Their Version 14. 1st Chosen Scene: Floor Plan of Actual Shots 32 15. 1st Chosen Scene: Marked Up Script 33-38 16. 1st Chosen Scene: Various Notes on the Filmed Scene 38-39 17. 2nd Chosen Scene: Floor Plan 40 18. 2nd Chosen Scene: Marked Up Script 41-47 19. 2nd Chosen Scene: Various Notes on the Filmed Scene 48 Section C: Comparison 20. Comparison 49-52 Section D: General Analysis of the film 21. Plot Summary 53-54 22. Tag Line 54 23. 'What if...?' Statement 54 24. List of Locations 55-57 25. Character profiles 57-59 26. Subtext 60-61 27. "Moments" 61 28. Director's Style 62 29. Emotions 62-63 30. Conclusion 63 1. Introduction Initially I was going to choose a black comedy called Eulogy [2004;...
Words: 11635 - Pages: 47
...General Information about the iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard. History: Apple released the first iPad in April 2010, selling 300,000 units on the first day[22] and selling 3 million in 80 days.[23] During 2010, Apple sold 14.8 million iPads worldwide,[7][8][9] representing 75% of tablet PC sales at the end of 2010.[24] By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold[25]—selling more than all other tablet PCs combined since the iPad's release.[26] In 2011, it took approximately 73% of the tablet computing market share in the United States.[27] During the fourth quarter of 2011, Apple sold 15.4 million iPads. Before launch Apple's...
Words: 5257 - Pages: 22
...General Information about the iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard. History: Apple released the first iPad in April 2010, selling 300,000 units on the first day[22] and selling 3 million in 80 days.[23] During 2010, Apple sold 14.8 million iPads worldwide,[7][8][9] representing 75% of tablet PC sales at the end of 2010.[24] By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold[25]—selling more than all other tablet PCs combined since the iPad's release.[26] In 2011, it took approximately 73% of the tablet computing market share in the United States.[27] During the fourth quarter of 2011, Apple sold 15.4 million iPads. Before launch Apple's...
Words: 5257 - Pages: 22
...9-609-066 REV: MARCH 4, 2010 STEFAN THOMKE BARBARA FEINBERG De esign Th hinking and I Innovation at Apple Th hink different. — Apple Advertising Slogan, 1997 e 7–2002 By the beginnin of March 2010, weeks after the dramatic debut of its iPad, A y ng Apple’s share price remai ined in the US$ 200 range, where it had hovered for more than f six month U d for hs—signaling solid g financ strength and future gr cial a rowth prospec as world e cts economies, an businesses continued t reel nd s, to from the worst rec cession since the Great De epression. Wit a market c th capitalization of nearly US 200 S$ billion and annual sales appro n oaching $50 b billion, Apple was now w e worth more t than the indu ustrial giant General Elec ctric and exce eeded the val of Sony C lue Corporation b a factor of five, even th by hough both f firms had larg revenue b ger bases. All the more amazin ngly, a scant 12 years earlie when Steve Jobs er, e return to Apple, the company share pric had hovere around $5 and the futur was uncert ned , y’s ce ed re tain at best. J Jobs, after all had already been fired fr l, y rom the firm he co-founde almost a d ed decade earlier and r, he wa coming bac when the c as ck company was nearly writte off. Even s through th difficult pe s en so, hat eriod, the co commitme to produc design and development had stayed a ore ent ct t alive. Sin being fou nce unded in 197 Apple has been consid 76, s dered a leading designer and integrat of tor computer hardwa and softw...
Words: 7945 - Pages: 32
...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...
Words: 5705 - Pages: 23
...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...
Words: 5705 - Pages: 23
...including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Academic Resource Center, 1-800-423-0563 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com Text Permissions Manager: Timothy Sisler ExamView® and ExamView Pro® are registered trademarks of FSCreations, Inc. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. Technology Project Editor: Rob Ellington © 2009 Cengage Learning. All Rights Reserved. Content Project Manager: Lysa Kosins Manufacturing Coordinator: Doug Wilke Production Service: PrePressPMG Sr. Art Director: Tippy McIntosh Internal and Cover Designer: Mike Stratton/Stratton Design Cover Image: Todd Davison PTY LTD/The Image Bank/Getty Images...
Words: 18749 - Pages: 75
...The Bridges of Madison County a novel Robert James Waller __________ READ ME FIRST! This eBook file is for my personal archive use only. These files are copyrighted materials. If you somehow got hold of this eBook file, by whatever manner or way, and you do not own the original book, Please DELETE THE FILES IMMEDIATELY! I will not be held responsible for any held copyright violations due to your failure to do so, despite this notification and warning. __________ The Beginning There are songs that come free from the blue-eyed grass, from the dust of a thousand country roads. This is one of them. In late afternoon, in the autumn of 1989, I'm at my desk, looking at a blinking cursor on the computer screen before me, and the telephone rings. On the other end of the wire is a former Iowan named Michael Johnson. He lives in Florida now. A friend from Iowa has sent him one of my books. Michael Johnson has read it; his sister, Carolyn, has read it; and they have a story in which they think I might be interested. He is circumspect, refusing to say anything about the story, except that he and Carolyn are willing to travel to Iowa to talk with me about it. That they are prepared to make such an effort intrigues me, in spite of my skepticism about such offers. So I agree to meet with them in Des Moines the following week. At a Holiday Inn near the airport, the introductions are made, awkwardness gradually declines, and the two of them sit across from me, evening coming...
Words: 36893 - Pages: 148
...[pic] The Firm John Grisham [pic] • Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 • Chapter 9 • Chapter 10 • Chapter 11 • Chapter 12 • Chapter 13 • Chapter 14 • Chapter 15 • Chapter 16 • Chapter 17 • Chapter 18 • Chapter 19 • Chapter 20 • Chapter 21 • Chapter 22 • Chapter 23 • Chapter 24 • Chapter 25 • Chapter 26 • Chapter 27 • Chapter 28 • Chapter 29 • Chapter 30 • Chapter 31 • Chapter 32 • Chapter 33 • Chapter 34 • Chapter 35 • Chapter 36 • Chapter 37 • Chapter 38 • Chapter 39 • Chapter 40 • Chapter 41 • About the Arthor The Firm by John Grisham Chapter 1 The senior partner studied the resume for the hundredth time and again found nothing he disliked about Mitchell Y. McDeere, at least not on paper. He had the brains, the ambition, the good looks. And he was hungry; with his background, he had to be. He was married, and that was mandatory. The Firm had never hired an unmarried lawyer, and it frowned heavily on divorce, as well as womanizing and drinking. Drug testing was in the contract. He had a degree in accounting, passed the CPA exam the first time he took it and wanted to be a tax lawyer, which of course was a requirement with a tax firm. He was white, and The Firm had never hired a black. They...
Words: 137089 - Pages: 549
