...1. Short Description a) Definition, origin Visual perception[1] is the ability to interpret the surrounding environment by processing information that is contained in visible light. The resulting perception is also known as eyesight or vision. However, what people see is not simply a translation of retinal stimuli (i.e., the image on the retina) [2]. Aesthetic experience of visual perception can therefore be conceptualised in three levels: sensory perception (environmental stimuli), cognition, meanings and values that the viewer may associate with this typology. (Gjerde M. 2010.) The Analysis of visual perception is a method to clarify visual information in physical environment, thus parsing human’s interpreting process into legible components...
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...Abstract Within the pages of a book, authors are able to create great visual images of locations and landscapes by using elaborate and descriptive words. Sometimes these images are transferred into an actual visual by the subsequent creation of films based upon these great works. “2001: A Space Odyssey” by Stanley Kubrick is an example of such as it is based upon the literary short story, “The Sentinel” by Arthur C. Clarke. Kubrick has done an astounding job at developing the original short story by combining music with visual images way before it’s time. The film allows its viewers to see the original short story told by Clarke, creatively expanded and elaborated upon in comparison with great detail. Table of Contents Introduction The Sentinel (Arthur C. Clarke), 1951 • Descriptive Elements • Theme – First contact 2001: A Space Odyssey by Stanley Kubrick, 1968 • Style, Visual and Music Elements • Theme – Evolution Conclusion References The Sentinel and 2001: A Space Odyssey Introduction “2001: A Space Odyssey” (1968) has been called, “The most spectacular vision of the future,” and “Eerily accurate and wild with suspense” (Nashawaty, 2011). It is an epic science fiction film based on the short story, “The Sentinel” (1951), written by Arthur C Clarke. Comparing the literary work from Clarke, to the fully elaborated film by Kubrick, it can be said that there is very little similarities. Kubrick has managed to develop Clark’s ideas into an epic movie that must...
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...city neighborhood or suburb, a building (house, mall, corporate or government office building, etc.), a street, a park or beach and so forth. However, the site you choose must but be a physical space (do not use the Internet as a site). You are not only thinking about the physical space itself, but your subject’s relationship to that space. Therefore, the ethnographic site will depend on your ethnographic subject. These are some of the questions to consider in developing your essay: * How does your ethnographic subject use, appropriate, and shape the space? * Using Lefebvre’s concept of the “spatial triad,” how do you understand your site as a representation of space, a space of representation, or created through spatial practices? * How would you characterize the topography of the built environment of the site? * What macro and micro forces produce that space? * How is the site legislated or policed? * What are the dominant and resistant spatial discourses about that space? * What happens to your subject when you use spatial analysis rather than visual analysis as an interpretive strategy? Is it more effective in complicating and contesting your stereotype? You must provide a visual illustrating your ethnographic subject’s relationship to space. This visual may be a map, a diagram, a photograph, or a drawing...
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...xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx NAME AND TITLE Templates of the four formats are available online at http://emedia.leeward.hawaii.edu/hurley/default.htm. To use, substitute your words for the words in the template The format for each letter follows → Hurley Eng 209/WI Block Letter Format All lines begin at the left margin LETTERHEAD line 13 or 2 lines below letterhead Date 4 – 10 lines here, so as to center letter on page Addressee's Name and Title Company Name inside address is single spaced with no abbreviations except for state abbreviation Street Address City, State Zip double space Dear addressee's last name, double space SUBJECT: a brief...
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...Visual Basic is the first programming language with an exemplary number of variable naming rules. The msdn.microsoft.com article explains the rules well. To start a word you must use a letter of the alphabet as the first character. You cannot use a space, nor a period, nor an exclamation mark, or the special characters of @ (at), & (and), $ (dollar sign), # (pound key) in the name. The name cannot surpass 255 characters in total length either. Names have to be precisely identified if the variable name is the same as an already existing one. You cannot repeat names in the same scope without the name being a different variable type. Lastly, while Visual Basic is not case-sensitive, it keeps the capitalization in the statement where the name is defined. Python is the next programming language where it gives you slightly more freedom for a variable name. A name must begin with a letter, lowercase or uppercase or an underscore. Python is case sensitive as well, consistency is important for read-ability. The variable name can be any “reasonable” length according to w3resource.com. Lastly, there are some reserved words Python uses for other things, which yourself cannot use. Java is the last of the three programming languages and no surprising exception to the naming rules. Names are case-sensitive, while you can begin a variable name with the $ sign or _ symbol, it is highly discouraged. The docs.oracle.com documentation of Java variable names tells the reader to always change...
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...railways, the identity of the railway concourse has changed over the last century. The design of railways stations is one of the most challenging practices and the concourse design must provide for large fluid spaces to facilitate rapid movement. In addition to these, the modern station demands much more from a railway concourse. The National Rail has chalked out the key requirements for every station with Security, Information, Navigation and Facilities as one of the few Basic needs followed by Higher-level needs such as Retail and Catering. In the life of all cities, the railway station plays an important role in the day-to-day life of its citizens and thereby a constant effort has been made to keep up with increasing requirements of the concourse yet maintaining the fluidity of spaces. This report discusses the effect of a concourse layout and its relation with the urban context on the process of ‘navigation’ and ‘way finding’ in the system. Another aspect of railways stations is the way it fits into the urban system which determines the nature of the concourse and the way people interact with the space. Liverpool street station gives an impression of it being an enclosed public square, accompanied by way finding as an easy process and thereby the fluidity of space is maintained. A contrasting observation is made at Victoria station, where many visits can yet sustain an unfamiliar environment. A comparative between Liverpool street station and Victoria station in this area...
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...Psychology (Specification A) PSYA1 Unit 1 Cognitive Psychology, Developmental Psychology and Research Methods Thursday 10 January 2013 1.30 pm to 3.00 pm You will need no other materials. Time allowed 1 hour 30 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 72. Question 7 should be answered in continuous prose. You may use the space provided to plan your answer. In Question 7, you will be assessed on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. (JAn13psyA101) G/T87042 6/6/6/ PSYA1 Section A Cognitive Psychology and Research Methods Answer all questions in the spaces provided. Total for this question: 4 marks 1 Research has suggested that the encoding and capacity of short-term memory are different from the encoding and capacity of long-term memory. 1 (a) Explain what is meant by encoding. The way in which information is stored as a memory...
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...Museum Assignment Painting: Latin American art. Jose Clermerte Orozco (born in 1883 In Cuidad Guzman Mexico) Died in 1949 in Mexico City. Grupo Erotico (Allegorical Figures), 1945. Oil on Canvas. Next to the entrance and next to Candida Portnari (born in 1903 in Sao Paub, Brazil) Brazil Wood, 1938. Pencil on Craft Paper. Died in 1962 in Rio de Janeiro. Brief description of painting: In this painting, there appears to be a male figure carrying a female figure on his shoulder. The male figure appears to be running away from something. It appears that he may have just rescued a damsel in distress. As he is running, he is stepping on what appears to be two evil creatures. Shapes – A shape is a two-dimensional figure that may regular or irregular in appearance. In this painting, both regular and irregular shapes were used. Irregular shapes were primarily used in this painting. The irregular shapes are unique and have the outline of a human figure. There are four distinct irregular shapes in this painting, which are the male figure, the female figure, and the two evil looking creatures toward the bottom of the painting. These irregular shapes are considered biomorphic because they resemble living beings. The regular shapes in this painting can be seen on the evil figures toward the bottom of the painting. Regular shapes are geometric shapes that have a name, such as a circle or square. Circles were used to make the eyes of the creatures. The head of the creature, most towards...
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...BASIC COMPOSITION.COM VISUAL DESIGN THEORY CARP (or CRAP) PRINCIPLES Robin Williams, a visual design guru, suggests that there are four Basic Design Principles: CONTRAST, ALIGNMENT, REPETITION, and PROXIMITY CONTRAST Contrast helps us to differentiate items on a page. Use contrast to show differences between a multitude of visual elements (type, color, size, shapes, etc). Contrast helps the reader to locate items more effectively. Additionally, contrast helps the reader to see differences between visual units. The biggest items often receive the most attention. The smallest items usually receive less attention. Consider this idea when you consider contrast. EX: LARGE Small ALIGNMENT Alignment is where you place things on the page in relation to other things. Everything should be placed strategically on the page (keeping in mind the direction of the reading). For instance, in the United States mainstream culture, readers read predominately English, which requires items be assessed from left to right and top to bottom. Our attention focuses on a diagonal line which runs from the top left to the bottom right. Things in this line tend to receive more attention from readers/viewers. Considering this idea can help a person understand how some items on the page may be viewed first or last. Most Arabic cultures read things from right to left, so you may need to change your design orientation. Likewise, many Asian languages do not read from side to side, they may read top...
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...Walking from the rear of the stage, Huxtable takes center stage while a holographic light focuses and scans the full length of her body, importing her into the rotating screen behind her. A shrill violin accompanies her as she expresses anxieties about the ephemeral nature of the Internet archive. Huxtable’s digitally modulated voice reads out a series of letters dedicated to “a lost era of technology and great virtual cities”―messages addressed to Geocities. The final chapter, titled AVATAR deals with the small online communities of which Huxtable was a part of, focusing on the switch from text to visual culture on the Internet. Juliana refers not only to image-sharing sites like Tumblr, but also video gaming and cosplaying. Such one-off references confuse and prove to be at times difficult to follow. Chronological time collapses and skews history as she overloads “the older, whiter version of ‘the man’ past” with fast and feminist fictions. In this fluid and collaborative mode, Juliana approaches history and...
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...Visual Image of the Man on the Moon Paper # 2 A visual image is essentially visible wavelengths of light caught on camera through a lens during a specific moment in time, but the value of a visual image goes far beyond scientific explanation. These images are captured memories that allow us to recall, understand, and interpret that specific moment. These visuals may mean different things to different people, but the one thing most of these individuals have in common is that they are expecting truth from that image. Truth in this context can mean that the image embodies a certain quality or effect, represents evidence that an event took place, or that it sums up certain political and social values. One picture in particular whose truth has been frequently questioned is the iconic image of the first man on the moon. Ever since the day this image was taken of Neil Armstrong on July 20, 1969 people have been creating conspiracies and theories about the validity of the event. Some believe that NASA faked man actually being able to walk on the moon once they discovered they could not exit the spacecraft in safety, and others believe the entire event was staged. Since numerous undeniable rebuttals have been made against the hoax claims we can argue that the “truth” to this picture is that it stands as evidence that something took place. Apollo 11 was the name of the spaceflight that would land Buzz Aldrin and Neil Armstrong on the moon during the time of Richard Nixon’s Presidency...
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...Unit 2 Research Assignment 12-5-2014 Variable naming conventions vary from program to program. In Visual Basic the variable must begin with a letter and you cannot use a space, period (.), or the characters !, @, &, $, # in the name. Visual Basic variable names must be under 255 characters long. You shouldn't use any names that are the same as the functions, statements, and methods in Visual Basic. You end up shadowing the same keywords in the language. To use a basic language function, statement, or method that conflicts with an assigned name, you must explicitly identify it. Precede the fundamental function, statement, or method name with the name of the associated type library. For example, if you have a variable called “Left”, you can only use the “Left” function using “VBA.Left”. In Python, variables must begin with a letter or underscore (_). Other characters can be letters, numbers, or the underscore. Python variables are case sensitive and can be any length, within reason. There are several keywords in Python that are reserved for other functions and cannot be used as variables. For example; print, def, from, not, and return. Variables in Java are referred to as Identifiers. In Java the variable must begin with a letter, an underscore, or a dollar sign ($) although a letter is typically what is used. The other characters may be letters or numbers, no spaces or special characters are allowed. Java identifiers can be any length within reason. These variables...
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...the discussion of design elements and principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension...
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...| Retail Management Final Assignment | Objective: Retail store research | | Rajiv Tanwar, 215114014 | | Store evaluation for the final assignment. | Store Evaluation – EasyDay, Bhiwani, Haryana Store layout, design, visual merchandising and space management techniques implemented by this store are very effective Store layout- Grid type. Design and Visual Merchandising- Grid type layout with proper places for signage & graphics and they have properly used- 1. Freestanding Display- to attract people. 2. End Cap- for high margin products 3. Promotional Aisle- for seasonal and sale items. 4. Cash wraps – near cash counters 5. Walls used for ads Space Management- Space allocation is done in a great way. There are mainly three important things- 1. How much space to a merchandising type 2. Where to place a merchandising 3. Merchandising location within a category And full store is divided into three zones – 1. Decompression zone 2. Strike zone 3. Heavily trafficked and viewed zone. Let us now take objectives of the store- Increase sales- Sale is going very fine for this store as compare to its competitors because techniques formulated by this store are easily visible to the customers and they are influenced to buy. Build customer’s loyalty- Customers are given number one preference in this store and what they like is available in the store in any condition. So, customers love this store and...
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...shall be explaining the definition of Psychology and Visual merchandising. Psychology : The science of the human mind and behaviour. The word psychology literally means “study of the soul” ~wikipedia Visual merchandising : The activity of promoting the sale of goods , especially by their presentation in retail outlets. This includes combining product , environment , and space into a stimulating and engaging product , environment and space into a stimulating and engaging display to encourage the sale of a product or service . ~New Oxford Dicitionary Visual merchandising is not as simple as people make it to be , There is a psychological aspect to visual merchandising that must be considered if you want to optimize the success of your visual merchandising . Consumers will often make purchases based on how they feel e.g based on emotion . The connection between what your customers think and feel and how your market to them makes an incredible difference in how effective your visual merchandising display is . Even if your companies products...
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