...defined as the process through which people induce or urge the adoption of certain actions or beliefs of others. Body The capability to persuade is essential in the business world. On a day-to-day basis, you need to be able to convince your employees to work on accomplishing the company goals or to persuade people or clients to believe your ideas or suggestions. If you can excel in the art of persuasive communication, you can effect people’s behaviors and make them adopt your ideas. Or in a business environment you will be able to persuade them to work in a group and make them work as a team to achieve all the goals you have set for the company. Literature review One of the most important goals of language and communication is persuasion. A great deal of communication seeks to change one’s minds about issues...
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...The art of persuasion is an essential part of rhetoric and good argument. There are different levels of communication. If you simply want basic information because you are in an unfamiliar location, that is one thing. On the other hand, in communication at higher levels you are often engaged in the process of sharing a point of view and attempting to get others to share your point of view. Imagine how many aspects of modern business and commerce, local, national and international politics, education, the arts and every form of industry are dependent on intelligent people making persuasive arguments literally countless times each day. In in class speaker, Mr. John Divine, provided us with a great example of this. Mr. Divine is honed in the necessary art of persuasion due to his vast personal experience, as he performed the art of persuasion for both a living and profession. For many years Mr. Divine was involved in sales for IBM, a multinational consulting and technology company who designs and sells computers and computer hardware and software in addition to offering consultancy in technology. Furthermore, Mr. Divine was involved in the political realm of persuasion; he acted as mayor for the town of Salina. Through his personal experience Mr. Divine has come to be a prolific reserve in terms of information pertaining to persuasion. He has come to learn in what cases persuasion is more likely to be effective, which he kindly shared with our class. He told us about key steps which...
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...INTRODUCTION Speech is just not someone’s written or voiced opinions but it is also how that person tries to express his or her ideas or believes using other meanings. Gestures, signs, paintings photos e.t.c. are also different kinds of speech. There are three major classifications of speeches i.e informative, persuasive and commemorative. However this assignment is going to focus on two kinds of speeches, i.e. the informative speech and persuasive speech particularly on the differences. In order to fully understand the differences between the two I will explain briefly what each of them mean. According to ask.com, An Informative speech is one that is written to present fascinating and useful information to increase the knowledge of your audience. A good informative speech features a topic that should be fun and interesting, and one that makes it easier to capture the audience's attention. Persuasive speech comes from the word persuade or persuasion which implies an argument or other statement intended to influence one's opinions or beliefs. There are quite a number of differences between the two kinds of speech. One of the major differences can be highlighted from the purpose, fully understanding the information or purpose of the speech will help signify the difference because depending on the purpose different rhetoric speeches will be used. E.g. In an informative speech there is more evidence and less Pathos. Speaking in order to inform As the name suggests informative speeches...
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...Your emotions plays a critical role in persuasion. There are many emotions we all have to deal as individuals on an everyday basis, but the one emotion we often used in persuasion is humor. Humor is a valuable quality that causes laughter in individuals as they do ridiculous things or say a few silly jokes to make individuals laugh and put individuals in a great mood. “According to persuasion theory, people who are in good mood are less likely to disagree with a persuasion…” (Lyttle, 2001, p.207). Your emotions also work together with the way an individual meditates on different issues or situations in our lives. There are many different methods of persuasion techniques that have been used in marketing, public campaign, and in political messages. The authentic message itself is essential as one message can bring about wavering altitudes of emotions and humor for many different people. In human relationship humor is not only significant, but it can help reliefs the pressure and avoid the escalation of conflict, but it is also can be a remedy for your heart, soul, and mind. (Seiter & Gass, 2004). Some individuals have many different opinions on this subject matter, however, regarding the effectiveness of humor in persuasion. After reading Perspective on persuasion, social influence, and compliance, The Effectiveness of humor in persuasion: the case of business ethics training, and The Joint impact of humor and argument strength in a print advertising context: a case for weaker...
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...The Supreme Court decision allowed Obama to create a moment for action (Kairos). Throughout his speech he uses the word “equal” a lot. In the second sentence, President Obama connected the fundamental principles of this country to the notion that we are “all created equal” by repeating the word. By using the different vocabulary words like equal, equality, believe in our hearts, law by decision—he uses rhetoric as a “universal dialect” to persuade his audience of the unity that we as Americans supposed to fundamentally believe in (Aristotle Rhetoric book 1 chapter 1). Obama uses the laws of the land— which is ethos to establish credibility in his argument of unity and equality. Furthermore, President Obama’s personal character makes the audience think of him as trustworthy (ethos). According to Aristotle there are three ways to insert an effective mode of persuasion— logical reasoning, the common good in the character of the speaker, and the comprehension of emotions (book 1 Chapter 2). Aristotle also says that because things are “true and just” usually takes on the natural ability to prevail over anything that may oppose it. President Obama also implies the word “victory” (Kairos) to implicate a beneficial win for everyone...
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...have gone by, persuasion has changed and we must change our persuasion skills in order to adapt ourselves to the 21st century. For every human being that presents there is always a first time; a first time speaking from a platform, a first time standing behind a podium etc. After these “first” persuasive presentations, presenters feel like they could have done better. I will introduce to you the key concepts and theories that a professional presenter should acknowledge and learn to improve their persuasive presentation skills. In order to become a skilled and self-assured presenter, one should entail personal preparation, professional development and practice. Take in consideration that a person does not become a presenter solely by reading a presentation, but by personal preparation. Practicing is the essential in all presentations and it boosts up the presenters confidence. Presenting a persuasive presentation is seen as achieving a goal, therefore this engages in a step to step process which enables the presenter to gain insight and experience on the subject. One of the most essential key concepts for a successful persuasive presentation is practice. The ability to present effectively is developed by practice, practice produced proficiency and without practice a speaker does not become a great presenter; just like a football player does not become a great quarter back. If a persuasive speaker does not take the time to prepare their persuasion power weakens...
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...Reading Assignment #6 – Persuasion and Influence By Andre Jaundoo 1. Summarize the advice given by Chris Anderson. (1 point) a. In summary the advice that Chris Anderson provides on how to give a Killer presentation. Is broken up into several categories. The first is being able to “Frame your Story”. Within any preparation is it vital to conceptualize and frame what the presenter wants to say. More importantly being able to take the audience on a journey where they feel engaged. And be able to share real life stories with value that the audience can relate to. Point number two was to “Plan your delivery”; which is broken into three main approaches to include reading it off a scripts or a teleprompter, develop a set of bullets to speak from, or to be really good. You can always memorize your presentation verbatim. Chris emphasized that it would behoove a person not to read the presentation or even read off a teleprompter. Or else you will lose the audience. Nevertheless, memorizing the talk will ultimately be your best option. However, as mentioned it to can prove quite the challenge in memorizing your talk, just for the fact that at times most people go “Through That Valley of Awkwardness”, where they have yet to memorize there talk to a tee, and at times the audience are able to recognize when the lecture presented now all of a sudden comes across as recited. Bottomline it will behoove you if given the right amount of time to memorize the speech thoroughly, and also...
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...Task 3 Rational: In class, for part two of the courses; we studied about persuasion and we even read some speeches and books that include language and persuasion. I personally love language and persuasion and even language and power because when I read it grabs me and it shows me the right path by the reasons and evidence. For my third written task, I have decided to give a speech to my friends (students) and their families. The speech will be given when I graduate from schooling in Iraq, Ankawa, and Mar Qardakh School about love and religion using language and persuasion. The topic of the speech is “Religion” it is suitable for this task because it allows me to express my feeling and views in daily life. Nowadays people do not understand their religion, I will try my best to make them understand the word religion and relating it to love by using a simple language. My speech will be based on, God is love, Love is a gift, Love forgives, Love is a sacrifice, and true love is everlasting; it's undying. I have read some great speeches that Winston Churchill gives for uniting his people; I will use similar style for uniting the Christianity. The text type is a speech to a student and their families to advise them during their studies because religion affects their studies and even for making it...
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...not. It will answer what types of tactics she uses to influence others based on a portion of her speech. This paper will also provide answers about her sources of power and characterize her motives. Lastly this paper will answer whether or not managerial differences based on gender play a role in Ho Ching’s influence. Is Ho Ching an influential leader? Why or why not? Ho Ching is an influential leader based on the reading passage. She is influential because she is the wife of Singapore’s Prime minister. This means that she has the ear of one of the nation’s most powerful men on an almost daily basis. Ho Ching says that she and her husband engage in spirited debates because they do not always agree. By engaging in these debates, she attempts to influence her husband’s opinion. Ho Ching is also influential because of her position as the chief executive of Temasek Holdings where she manages a portfolio of $50 billion. She acquired this position through influence gained from education, experience and in part through family connections. Ho Ching has the power to influence many markets throughout Asia as the chief executive of a powerful holding firm. Based on the excerpt from Ho Ching’s speech, what type of tactics did she use to influence the behavior of others? Ho Ching uses inspirational appeals, ingratiation, and rational persuasion to influence listeners during her speech. Ho Ching says “the sparkle is beginning to return” to Asia. Ching intends to inspire pride in...
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...The Necessary Art of Persuasion by Jay A. Conger Harvard Business Review Reprint 98304 This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. HarvardBusinessReview M AY– JUNE 1998 Reprint Number DAVID J. COLLIS AND CYNTHIA A . MONTGOMERY CREATING CORPORATE ADVANTAGE 98303 JAY A . CONGER THE NECESSARY ART OF PERSUASION 98304 CHRIS ARGYRIS EMPOWERMENT: THE EMPEROR’S NEW CLOTHES 9 8302 JEFFREY PFEFFER SIX DANGEROUS MYTHS ABOUT PAY 98309 M AHLON APGAR , IV THE ALTERNATIVE WORKPLACE: CHANGING WHERE AND HOW PEOPLE WORK 9 8301 ORIT GADIESH AND JA MES L . GILBERT PROFIT POOLS: A FRESH LOOK AT STRATEGY 9 8305 ORIT GADIESH AND JA MES L . GILBERT m anager’s to ol kit CONSTANTINE VON HOFFM AN HBR CASE STUDY GORD ON SHAW, ROBERT BROWN, and PHILIP BROMILEY ideas at work L ARRY E. GREINER HBR CL ASSIC HOW TO MAP YOUR INDUSTRY’S PROFIT POOL DOES THIS COMPANY NEED A UNION? STRATEGIC STORIES: HOW 3M IS REWRITING BUSINESS PLANNING EVOLUTION AND REVOLUTION AS ORGANIZATIONS GROW JEFFREY E. GARTEN 9 8306 98311 9 8310 9 8308 BO OKS IN REVIEW OPENING THE DOORS FOR BUSINESS IN CHINA This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. 98307 The language of leadership is misunderstood, underutilized...
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...La Union Del Pueblo Entero also known as LUPE is a community-based union that serves the low-income neighborhoods of Hidalgo County through community organizing and social services. In 2003, LUPE was established in the Rio Grande Valley by Juanita Valdez-Cox who now is the executive director of the organization, and the speaker at a presentation held at South Texas College on November 11th 2015. This public presentation was open to the general public to raise awareness and educate people about the migrant workers who are often oppressed or forgotten down here in South Texas. Juanita Valdez-Cox elaborates on this in her speech; she talks about how she used to be a migrant worker, and how since LUPE they have been able to increase the benefits of the farmworkers, and are currently working towards installing streetlights in colonia communities. This presentation had many different strengths and weaknesses, Ms. Valdez-Cox is able to establish strong credibility with her own personal history, she is also able to effectively evoke emotion in others with her touching stories of those living in the colonias, but she uses faulty logic because all her numbers are exceedingly outdated. Juanita Valdez-Cox starts off with by introducing LUPE, she talks about who they are, how the organization works while also informing the audience about the many accomplishments LUPE has had since their founding in 1981. Throughout the presentation all of the victories, the main focus of the entire...
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...Part I: Theoretical discussion of some concepts on Persuasion 1. Define persuasion and distinguish it from other forms of communication. Persuasion is a form of communication that involves the ability to convince others to change his/her position on a certain subject. But unlike negotiation, which suggests some degree of backing down or meeting in the middle. “Rather than compromising, as in negotiation, effective persuasion will actually convince the opposing party to abandon their previous position and embrace yours (http://westsidetoastmasters.com/resources/laws_persuasion/chap1.html).” In other words, effective persuasion enables you to get other people to willingly do what you want them to do. Looking closely at the definition of Perloff (2003) “Persuasion is a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice.” The two most important component of this definition are: (1) the deliberate intention to change the attitude or behavior of another person, and (2) voluntary compliance, that is, not by force. Therefore, although persuasion is like any other form of communication such that it is a “process of stimulating meaning in the mind of another by means of a message (Putnam, 2014).” it is different from the accidental type since in the accidental form there is no intention to change attitudes or behavior but simply to transmit...
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...It is common misconceptions that only individuals involved in sales, marketing, or leadership position are hold the degree of persuasion. Whether he or she realize it or not, the individuals success, income, and even his or he relationships depend on his or her ability to persuade a motivate others. Persuasion is such a critical component of success in our everyday lives. My paper today will prove persuasion is good use in the right behavior. Showing knowleability on current uses: and how the breakdown on groupthink can help. The power of persuasion is of extraordinary and critical importance in today’s world. Nearly every person has encountered an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other. We all want others to listen, trust, and fellow our advice. Persuasion is power, for good or bad. Persuasive people keep children off drugs, prevent crmins, and improve lives. Of course, persuasive people also get children on drugs, commit crims and destroy lives. We want to focus on the power of persuasion for the improvement and betterment of ourselves, our friend and most of all our families. As I arrived at the City council meeting the check-in process was just as if attending a criminal trail: bags check meal detectors, and informed police office easily seem. The agenda was place in an invisible box also posted on the door. Instreating...
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...at the time of these discrepancies, did engage in questioning three employees of their union activity within the organization. The Union organizer also argued that the company had threatened employees. The Union rep was based this argument off of the comments of the new supervisor of these employees when he made the comment that if a Union was elected the janitors helpers would lose their rent free apartments and the janitors charged for second bedrooms. My opinion is this was a statement by the supervisor but did seem intended to coerce the voting. The last argument that I find most persuasive for the favor of the Union is the unique timing of new health benefits of the company (Schoen & Gilbert, 1989), which seems to be a direct persuasion to the employees to not vote for the Union. As with all arguments there is a different view point. The company believed that because Melton’s comments were not intended to coerce employees this was not in violation. I tend to agree that despite the inquiries Melton never indicated any loss of benefits to employees. Also that Melton was terminated prior to the election so any indication of threats would be obsolete since that employee was no longer employed with the company. The company also makes the statement that the health benefits were scheduled after the company’s annual review of their current benefits package (Schoen & Gilbert, 1989). The last position of the company was that the new...
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...Persuasive communications The European commission have recently released there latest figures reviling UK women are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be...
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