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Speeding Commercial

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The purpose of the commercial is to slow down and not to speed. It will be the fault from both drivers because other people make mistakes if they don’t slow down. After the crash the drivers could be blamed in fact that they could kill or hurt someone else.

The perspective from the director of his idea is to support the New Zealand Government about the speed limit and driving on the roads. The lead from the government is drivers must slow down because other drivers make mistakes. For this commercial he chose this road because the use of road starts to the target audience at this spot.

For the evidence to support or demonstrate the knowledge and understanding it have been used techniques, sounds, characters and the target audience by the director. …show more content…
The target audience who is target at men at the age of 30, also can see that the drivers misjudged their time and distance to pull out safety because one of the drivers speeded 8 km/h over the speed limit of the roads in New Zealand.
The producer used different camera angles to show us an area of reactions and about the situation. He used the birds eye view to help the audience to see and understand the whole situation which we are watching. Through that we know that the act is in a T - section. For the movement the director used the panning shot. In the panning shot he used the slow motion to let us time to feel the emotions from the people. The close up shows us the face expression from the drivers to understand their behaviour when they were driving and

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