...understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. | 000835874 Boost Sri Lanka's Tourism Marketing Plan Table of Contents 1. Introduction 3 2. Planning and research 3 3. Marketing objectives 8 4. Target market 9 5. Activities and program 10 6. Timetable 12 7. Control and evaluation procedures and measures 13 8. Appendix 1 14 9. References 15 Introduction Sri Lanka is island country, which located in the Indian Ocean (CIA, 2014). It is well known as its natural beauty, cultural heritage, golden beaches, multiple wildlife, unique festivals and great people. Sri Lanka is generally known as “the pearl of the Indian ocean” it is attracting more and more international visitors including Chinese tourists to explore its natural beauty and splendid culture recent years. Despite of these all, a strong marketing campaign is required not only to stable its position in the tourist market but also...
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...Industry Analysis Sri Lanka’s changing landscape with numerous projects which have enhanced and bloomed the construction industry. This will by default, increase the necessity of associated segments like the cement industry. Because cement has become one of the main and crucial ingredients which is used in these giant projects where infrastructure is being enhanced with a great scale. Post war situation of the country has result in this demand. Currently Sri Lanka has many companies or rather brands to bring the very same cement to the market at many different prices but the quality is subject to change with one brand to the other. Main suppliers for cement industry in current Sri Lankan market are as follows. 1) Tokyo Cement 2) Holcim Cement 3) Ultratech Cement Above mentioned companies are some of the companies operate in Sri Lankan market. Currently the maximum retail price of a 50 kg bag of cement is Rs. 785. This kind of market control mechanisms have been executed in the market because this market has become really very important to customers and have become a frequently required item. Sri Lanka is estimated to be consuming about 5.8 million tons of cement per annum. Sri Lanka is used to import 66 percent of its requirement either in the form of cement or clinker and it is important to note that this could go up to 75 percent. Mainly Sri Lanka imports cement from countries such as India, Vietnam, Pakistan, Malaysia, Indonesia and Thailand. This...
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...designed by master architect, Mr. Channa Daswatte. He had the intention to infuse the culture and influence of the pioneering Arab traders whose vessels inextricably linked this island nation to West Asia, North Africa, Morocco and the Persian Gulf in the tenth century. From the Mughal inspired bedrooms, Moroccan influenced Zillij terracotta tile work to the intricate Mashrabiya carved wood lattice are all works of art that speak of understated grandeur and contemporary comforts. The culmination of unique design elements and the myriad of influences extend unrestrained throughout the resort. These designs that are symptomatic of Islamic architecture, encapsulates the essence of cinnamon, the spice which was extensively traded across Sri Lanka’s shores. “Comfort, creativity and discovery are ingrained into the properties. The comfort is more than evident within the rooms, all of which are spacious and equipped with all requisites of the five star milieu” Mr. Daswatte explained.. Completely secluded from the main resort is the VIP wing with 28 Deluxe rooms and two suites. The VIP wing is designed for exclusivity with its individual pools, choice of private breakfast in the exclusive restaurant 800 Degrees and open plan bathrooms with amazing views. Each suite boasts a luxurious space of 1,440 square feet with a kitchenette, pantry and spacious private terrace and Jacuzzi plunge pool overlook a panoramic view. A butler...
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...Introduction After being designated the Sri Lankan market for our assignment we began in depth research as to what areas of their economy we could exploit. After further examination we decided upon the gem industry as we saw a lot of potential to combine with an Irish company, in this case Waterford Crystal. We chose an Irish company as a result of a rising cost base and lack of raw materials for Gems in Ireland, both of which are not a problem in Sri Lanka. By combining Waterford Crystals expertise and reputation with the natural resources of Gems in Sri Lanka, we found we could exploit the growing trends in exports of gems and jewellery which is currently worth $450million but has the potential to be a billion dollar industry in the country with Waterford Crystal to the fore. Why subcontracting in Sri Lanka? One of the key components in our research into Sri Lanka and the possibility of moving our operations to the country depended on how the operations would be structured in the Sri Lanka and also the viability of those structures. We have decided on a process where we will subcontract our operations out to a Sri Lankan company which basically means we will supply a local company with the technology and sophisticated components to manufacture our products and export them to foreign markets under our brand Waterford Crystal. However upon choosing this process of subcontracting in Sri Lanka it is important to remember that along with many advantages, there...
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...How has the United Nations performed as an agent of mediation and peace-brokering in ethnic conflicts? Answer with reference to the UN role in Rwanda and Sri Lanka. Dr. John O’ Brennan Founded in 1945 with lofty ambitions to advance prosperity and security in the world, the United Nations Organisation (UN) is best endowed to conduct preventive diplomacy by preventing disputes and conflicts arising from interstate and intrastate relationships. It may be argued that the UN currently possess the capability to prevent such conflicts and disputes from emerging and escalating into armed confrontation (Ododa Opiyo 2012:61). Having developed peacekeeping as a form of impartial interposition between belligerents during the Suez Crisis in 1956, the UN has continually broadened its sphere of action. The organisations first 15 years of activity entailed of 15 operations however, between 1988 and December 2012, the UN set up fifty-four such operations to restore or maintain peace. Those missions extended from “simple interposition, as in the case of UNIIMOG in 1988, to enforcement operations mandated by the UN Security Council in Resolutions 770 (1992) for the former Yugoslavia and 794 (1992) for Somalia” (Hatto 2013:497). These operations consisted of humanitarian assistance, election supervision, the repatriation of refugees, the disarmament, demobilisation and reintegration of former combatants, the restoration of a state's ability to maintain security out of respect for the rule of law...
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...Case study 2 Sri Lanka Cargills Ceylon Ltd Total cost: Financier Year of initiation: NA Private company 2001 2010-2015, Possible partner under the IFAD-supported National Agribusiness Development Programme (NADeP) Relational chain, buyer-driven Value chain approach: Background. Cargills Ceylon Ltd (Cargills) is a supermarket chain called Food City in Sri Lanka. It has improved the efficiency of its operations by purchasing directly from producers, increasing the efficiency in the chain, thereby increasing its own income as well as the price paid to smallholders. Its intervention in the passion fruit chain provides an example of how Cargills improved the efficiency of the chain resulting in considerable benefits to the producers and increased sales of passion fruit through its retail outlets. In a normal fruit and vegetable chain in Sri Lanka (see Figure 11) there are many actors who usually tend to act in their best interests rather than operating as a coordinated chain, resulting in high operating costs. Some 30% of the market value accrues to the middlemen, post-harvest losses amount to about 40% and only around 30% of the final value accrues to the producer. Figure 1: Conventional supply chain for fruits and vegetables (SL/kg) In the generic chain there are many problems. Usually low quality planting material is used. In addition, premature harvesting and poor post-harvest practices contribute to inferior product quality entering the markets. Fresh produce is traditionally...
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...6 In Economic news: • Sri Lanka to borrow another USD 3bn as govt runs out of options to bridge fiscal deficit. • Taxes galore as govt struggles to make ends meet. • Sri Lanka hit by Fitch downgrade and S&P lowering of outlook. • Sri Lankan economy grows a slow 4.8% in 2015. • Minimum wages for private sector workers comes into effect. • Port City back on, its official. • Sri Lanka happier in 2015, rises to 117th in the Happiness Index. • Inflation rises 1.7% YoY in February. • Rupee in March at 142.59/146.78 vs. USD (down 0.08% MoM). • Stock market closes at 6,071.88 in March (-11.9% YTD). In Business news: • Tourist arrivals up 19.4% YoY in Feb 2016 to 197,697 as China replaces India as the premier tourist sourcing location. In Consumer news: • Nielsen consumer confidence index falls to 65 (-5 pts MoM). • Vehicle registrations falls 25.4% YoY in Feb 2016. • Tea production drops to 22.9m kgs in Feb 2016. • CPC continues to make losses but LIOC rakes in mega profits; as Sri Lankan Airlines’ going concern nose dives. • Business sentiment index at 16 month low, 138 in Feb 2016.(-13 pts MoM). • Prima wheat flour prices increased. • Nestlé launches “out of home’ beverage provider. • Body Shop comes to Sri Lanka. Gradient Alliance M ont hly Bullet in: M arc h 2 0 1 6 In Economic news: Sri Lanka to borrow another USD 3bn as govt runs out of options to bridge fiscal deficit. The Central Bank of Sri Lanka (CBSL) is to issue sovereign...
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...The Sri Lankan Civil War is one of the longest and bloodiest civil wars ever. It went on for more than 30 years and ended only after LTTE was defeated in 2009, after a full-on attack by Sri Lankan forces. The ethnic conflict in Sri Lanka has many root causes and consequences that are closely interlinked. But the main reason for this terribly prolonged war was the domination of the Sinhalese majority over the Tamil speaking minority. Sinhalese were pressing for such a dominant position for their language that the Tamils felt alienated and subordinated. The Sinhalese followed a systemic method of depriving the Tamils of their education, jobs etc. The Tamils saw a rapid deterioration in their living standards. This raised resentment among the Tamils and they started demanding parity of status for their own language. Through the course of my Research Paper I will be mainly looking into the linguistic aspects of the Sri Lankan Civil War. I will also look into the role law plays in times of such conflict. For example the 1956 Sinhala Only Act increased the animosity between the communities. I also try dealing with many other questions such as - Why does multi-lingualism become a problem? Why does language become the object for social and political conflict? Can two or more languages co-exist in a society? The war may be over in Sri Lanka but it is imperative to look into the issues behind the conflict. Every country (especially India with its diverse population) should take a lesson...
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...Research on the links between religious beliefs and medical decisions in Jaffna, Sri Lanka. Theoretically This research project aims to explore the ways in which religious beliefs affect the medical-decision making of Sri Lankans in Jaffna. Due to the medically pluralistic environment of Jaffna, many citizens employ complex combinations of both biomedical and spiritual healing modalities. Many Sri Lankans have adopted informal guidelines according to their belief systems that dictate which medical healing modalities they seek when illness arises. In order to investigate the ways in which biomedical and spiritual thought intersect in Jaffna, this research will be conducted through certain interviews, observation of patient-doctor interactions, Point Pedro Hospital, Jaffna District. The main objectives of this research project are to give insight into the various etiologies of disease that are adopted by both the biomedical and spiritual healing systems in Jaffna, to identify complementary aspects of both explanatory models of these systems, and to further propose practical steps towards building trust and collaboration between these systems and in patient-healer relationships in order to ultimately take steps toward improving health outcomes in partnering institutions within Jaffna. Background Due to the medically pluralistic environment of Jaffna and the surrounding areas, many people in Jaffna employ complex combinations of both biomedical and spiritual healing modalities...
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...Sri Lanka Telecom, the national telecommunications provider, proudly announces the appointment of Mr. Lalith De Silva as the new Group Chief Executive Officer with effect from 7th February 2013. De Silva’s position as the Group CEO will see him overlooking the SLT Group Companies excluding Mobitel (Pvt) Ltd. A veteran in IT & Telecommunications, Mr. De Silva has held the position of CEO of Mobitel (Pvt) Limited since 2011 and has also functioned as Director/CEO of Mobitel subsequent to Mobitel’s acquisition by SLT in 2002. He also served as an Advisor to the Chairman of SLT from 2002 to 2004 and thus possesses a deep knowledge of the group’s operations. Mr. De Silva is ideally positioned to chart the future course of one of Sri Lanka’s most valued brands going ahead. Commenting on his appointment to one of the most coveted and respected positions in Sri Lanka’s corporate sector, Mr. De Silva said: “I am delighted to serve my country as the first local CEO, post privatization in 1997, of our nation’s most trusted flagship telecommunication provider. I am committed to adding immense value in my new role to better serve my country and the ICT industry. SLT is perhaps one of the most dynamic and innovative companies in Sri Lanka and I am enthused by the challenge of taking it to the next level. The company’s 150-year-old heritage reflects its deep roots amongst the people of this nation and we hope to thank the people and our partners for their trust and loyalty by rolling out...
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...1. Introduction Foreign Direct Investments (FDI) has been playing a critical role in the Sri Lankan economy since last four decades. Similar to many developing countries in the world, Sri Lanka also focuses on seeking and attracting FDI through many public policy measures due to many positive sides of FDI. FDI could be defined as an international investment made by a resident entity in one economy (Direct Investor) with the objective of establishing a long term interest in an enterprise (the direct investment enterprise) resident in another economy (N. Samarappuli& G.C.R. Tharanga, (2009). While bringing foreign capital into the country, FDI supports economic growth by transferring knowledge, technology, managerial skills and best practices and creating employment opportunities (Dharma de Silva, 2011). When considering the Sri Lankan context, with the termination of three-decades lasing civil war, Sri Lanka is moving itself towards a faster economic growth reaching the upper-middle income status. With these objectives, the importance of attracting FDI has become a high priority of the Government’s strategies. The Sri Lankan Government has been adopting very liberal FDI policy in order to encourage and attract foreign investors into the country. As per the report on “Recent Economic Developments” published by the Central Bank of Sri Lanka (CBSL), net FDI has increased to USD 368 million during the first six months of 2012, compared to USD 364 million during the corresponding...
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...MACRO AND MICRO ENVIRONMENT ANALYSIS FOR NINTENDO Macro Environment Macro environment is said to be the most general layer of the environment. This consists of broad environmental factors that have an impact on the organisation. The PESTEL framework helps us to identify the future trends which might impinge on Nintendo and therefore identify the key drivers of change. On the other hand the five forces framework helps to understand how the competitive dynamics within and around the video game industry are changing. The two frameworks are discussed below: PESTEL Framework: This categorises environmental influences into six main types, namely: political, economic, social, technological, environmental and legal. A PESTEL analysis on the video game industry is carried out below: Political: Factors such as taxation policies, foreign trade regulations and social welfare policies influence the video game industry. Video games have a tendency to play with the emotions of people which inturn can threaten peace and law, a country being multicultural. Therefore Government has the authority to control the contents of the video game frames. Economic: Places such as U.S and Japan are largely dominated by the video game business. Therefore contributing towards the GDP of their countries. Interest rates have not much impact on the video game business as they manufacture their own units. The disposable income of the consumers in the video game industry has an effect on their...
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...Madame This report provide information about expansion project in finding a publicly listed subsidiary in Sri Lanka. Our team report has been researched and summarised all the information regarding to the project and attached as a report below. We recommend you to have a look at the report and consider carefully about seeking international expansion opportunities. Sincerely, Vien Nguyen Executive summary This report divided into two categories. The first part provided information about the financial reporting requirement for publicly listed company and linkages the influence of Sri Lanka’s cultures in the financial reporting as well as the political factor that impact the process of setting accounting standards. The second categories discussed about the expansion project which Aitkin Spence hotel is believed to meet Sekara Hotel Ltd.’s core competencies in developing and management hotels and resort leisure. A briefly summary information regarding to the hotel financial and non-financial was provided in second part of the report. The impact on the hotel’s stakeholders from Sri Lanka financial reporting environment was mentioned as well. Table of Contents Introduction 4 Finding 4 Section 1 4 Description of Financial Reporting in Sri Lanka 4 Influence of Culture in Sri Lanka Financial Reporting Framework 5 Political Pressures on Sri Lanka for Setting Accounting Standards 5 Section 2 5 Expansion project recommendations: 5 Influence on company’s...
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...they are in a peripheral location to economic and political care; the desire to protect and build upon a minority language or religion and the feeling or being mistreated due to being an ethnic minority (e.g. the Tamil Tigers in Sri Lanka). Separatism can lead to a wide range of consequences that range from the collapse of governments and civil wars to, more political disputes and peaceful protests. Separatism does not have to be aggressive. The Sri Lankan civil war is a prime example of where Separatism has led to aggressive consequences, in this case the acts of the Tamil Tiger (a separatist group) led to a civil war that spanned over three decades. The Sri Lankan civil war was fundamentally caused by ethnic discrimination between the ethnic majority Sinhalese and the Tamil minority that populated the north and northeast of the island. When the British owned Sri Lanka they turned the country into the tea making capital of the world and brought with them a vast amount of wealth and benefits to certain groups. These certain groups where the Hindu Tamils of Sri Lanka and India; furthermore when the British gave Sri Lanka its independence it did not take long for tensions to arise. With the minority Tamils not gaining any political power when Sri Lanka gained its Independence, they were repeatedly repressed and eventually leading a...
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...Smart Guide C.D. Godagama#1, S.Vasanthapriyan *2 # Department of Computing and Information Systems, Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, P.O Box 02, Belihuloya, Sri Lanka. 1godagama_cd@susl.lk * Department of Computing and Information Systems, Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, P.O Box 02, Belihuloya, Sri Lanka. 2priyan@sab.ac.lk Abstract— In “Smart Guide” project we are focusing on developing a windows phone 7.1 based smartphone application which will help visitors of National Zoological Garden to find paths inside the zoo and get sufficient information about animals live in the zoo. Since we are using our own created map we have to find a way to get best path in order to find the paths inside the zoo. To get user’s location we use GPS technology. But we have to find a way to deal with GPS error which is approximately 10-30 meters. Keywords— Windows Phone 7.1, Smartphone, GPS, GPS error I. Introduction National Zoological Garden of Sri Lanka (also called Colombo Zoo or Dehiwala Zoo) is a zoological garden situated in Dehiwala, Sri Lanka, established in 1936. It spreads over 22 acres of land and facilitates over 3500 animals belongs to 350 species over 50 places. Generally about 5000 people visit the zoo daily and this could be increased up to 10000 during weekends and school vacations. [1][2] Since it covers 22 acres of land, it is hard to find the correct order to visit all 50 places and...
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