...dropouts Steve Jobs quit his job at Atari and convinced Steve Wozniak to quit his job at Hewlett-Packard. Together, along with Ronald Wayne, they established Apple Computer with the purpose of developing and selling an inexpensive and simple personal computer. (Brashares, pp.15-16) On April 1, 1976, Steve Jobs and Steve Wozniak started out by building and introducing their first system known as Apple I in Job’s garage and sold them for $666.66. This system was without a monitor, keyboard or casing, which they decided to add on in 1977. The creation of the Apple II system by Jobs and Wozniak would revolutionize the computer industry with the introduction of the first-ever color graphics. Due to the Apple II system, sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public. (Brashares, p.21) On January 3, 1977, Apple Computer was incorporated without Ronald Wayne, who sold his share of the company back to Steve Jobs and Steve Wozniak for $800 dollars. Today Ronald Wayne’s share of the company would have been worth over 3 billion dollars. (Brashares, p. 35) In 1983, Steve Wozniak left Apple Computer, Inc. due to a diminishing interest in the day to day running of the company. Thereafter, Steve Jobs hired John Sculley from PepsiCo to become president of the company. However, this move backfired and after much controversy with John Sculley, Steve Jobs left Apple Computer, Incorporated and started a new company. Steve Jobs went on to...
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...Strategic Choices In April 1976, Steve Wozniak and Steve Jobs took $1,300 and founded Apple Computers. They began building computers for companies in a garage. As with any company Apple has seen its fair share of successes and failures. But today Apple is one of the most recognized brands in the world for not just computers, but also of other technologies. “According to surveys by J. D. Power, Apple has the highest brand and repurchase loyalty of any computer manufacturer.” (http://www.answers.com/topic/apple-computer-inc.). What has made Apple so successful? For this case assignment, I will use background materials along with other research to what I feel is one of the most important strategic choices Steve Jobs made that turned Apple into the powerhouse we know today. Mission Statement After much digging, I found Apple’s mission statement in a press release. “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” (http://www.apple.com/investor/). What has Steve Jobs done in the last decade to help Apple’s mission statement come true and make it one of the most powerful companies in the world? Dealing with threats When Steve Job took the position of Apple CEO in August 1997, the company was facing declining sales due to mismanagement, Macintosh clones and product shortages. Jobs eliminated many of the company’s...
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...started in 1976 because of 3 friends Steve Jobs, Steve Wozniak and Ron Wayne. Wayne left the company a few months into the company's existence. Wozniak made the company's first product, the Apple I computer, which had been rejected by his previous employer, Hewlett Packard. The Apple II was introduced in 1978. Apple all started in 1976 because of 3 friends Steve Jobs, Steve Wozniak and Ron Wayne. Wayne left the company a few months into the company's existence. Wozniak made the company's first product, the Apple I computer, which had been rejected by his previous employer, Hewlett Packard. The Apple II was introduced in 1978. | The British Heart foundation was founded in 1961 by a group of medical professionals, who were concerned about the increasing death rate from cardiovascular disease. They wanted to fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease The British Heart foundation was founded in 1961 by a group of medical professionals, who were concerned about the increasing death rate from cardiovascular disease. They wanted to fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease | Purpose | The purpose of apple is to make profit of selling their products to their customers so that they have enough money to improve their products. Therefore without customers the business would be failing to carry on. The purpose of apple is to make profit of selling...
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...counselor’s point of view of a new student struggling with a sleep problem. Right away the counselor assumed that Steve (the student) was struggling with the fear of being a new student on campus and that could be the result of his problem. But little did the counselor know that his issues where based on a larger scale. The counselor found himself going on a hero’s journey with Steve which was going through his unique past. As the story goes on through Steve’s journey I think the counselor learned a lot from the student. In the story it states that Steve has a personal goal in mind that he just wanted to be normal. The counselor on the other hand wanted to help Steve through any issues he might be having. But I don’t think the counselor quite understood Steve’s frustration until the part of the story was shared where Steve started to struggle with depression and suicidal thoughts. Steve took it upon his self during the schools winter break to check himself into a local outpatient group at a local hospital during the break. The counselor then recalls getting a phone call from a psychiatrist. That in which the psychiatrist explained Steve’s condition and his struggle with depression. I think this was a turning point for the counselor because he started to understand the struggles Steve has had to face due to some of his disabilities. He stated to Steve “Seems every doctor you run into is hell bent on telling you what you are not going to be...
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...2012 The issue here is about how to treat an extensive advertising campaign cost for reporting purposes in Target Inc. The Controller (CFO), Steve Smith is holds that it should be reported as an expense for the current period, basing his argument on the conservative principle of accounting which had been in place in the company. However, the Vice President and the CEO disagree with him and insists that the expense be reported as part of manufacturing overhead cost until the goods are sold, then can it be recorded as an expense. If it is not treated expensed for the current period, then it will be capitalized and thus will appear only in the balance sheet and not in the income statement. This will indicate a high net income. For financial reporting purposes, the practical problem of how to handle advertising expenditures is both one of measurement and of uncertainty about whether the actual future benefits exits. Until this happens, then can the company know whether to expense it or not. However, if the advertising creates an immediate benefit then it should be expense which is the norm for tax and financial reporting purposes which is the bone of contention in this issue. I think leaders of this company are faced with a situation where their corporate governance principles and their ethical values are put to test especially as it seems that the going is tough and their jobs might be at risk. The extensive advertising of their slow moving inventory is testimony to this fact...
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...Florida agricultural and mechanical university | Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech | Youtube Analysis Paper | | Aldranon English II | 7/11/2014 | Dr. Yvette Holmes Nelson Principles of Marketing Due Date: 7/16/2014 Aldranon English II Dr. Yvette Holmes Nelson Principles of Marketing 11 July 2014 The “Father of the Digital Revolution” Steve Paul Jobs was a pioneer and a visionary far beyond his time. He was an American entrepreneur, marketer and inventor that chaired several prestigious companies such as Apple Inc., Pixar and NeXT Inc. Rare video footage from 1980 depicts a young Steve Jobs conducting a seminar and providing valuable marketing advice to budding entrepreneurs. He explains the ups and downs of Apple and how the company secured pristine status among other elite brands in the world. Jobs commenced his speech with a powerful statement that captures the idea and the very essence of marketing. “Marketing is about values,” said Jobs (Raytracesvin 2013). Solomon, Marshall and Stuart states that value refers to the benefits a customer receives from buying a good or service (pg. 33). The principle of marketing applies to people just as they apply to cars, computers and clothing. We as individuals have market value; qualities that set a person apart from others and abilities other people want and need. Jobs states that we live in a “complicated and noisy world,” and getting a particular message across about ourselves...
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...which lead to the success of Steve Jobs as a technopreneure. Before looking at the success and failure we will see what does technopreneur means. Technopreneur’s is entrepreneurs who starts their own business using technology, new ideas, originative, enthusiastic, and self-confident and fervent about their work. They are always ready to accept risk, face trials and aim for greater achievement. Technopreneur’s struggle for continual improvement of the economy. Technopreneur’s are ready to accept failure because they view things differently and walks persistently for next challenge. Technopreneur’s intelligence can be seen by the way he/she think, the way he/she moves, and most importantly the self-assurance...
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...bankruptcy filings in US, and in contrast, looks at Apple’s inclusion on the list of Fortune’s top ten most admired companies and reason for its success. Enron and Apple – A Financial Tale of Failure and Success 3 The Fall of Enron Introduction As a Fortune 500 company, Enron Corporation made the “Fortune’s Top Ten” lists seven times: six times as “America’s Most Innovative Company” and one, and last time, as the “Top Ten largest bankruptcy in the US” (Fortune Magazine, 2001, 2009). Within 10 months, Enron’s stock declined from $83 to 26 cents. When the nation's largest energy, electricity and natural gas company filed for bankruptcy in December 2001, shareholders lost tens of billions of dollars, over four thousand employees lost their jobs, and thousands more lost their retirement savings (Ferrell, Fraedrich & Ferrell, 2011, pg 419). Enron’s History and Business Model Enron was formed in 1985 though the merger of two natural gas companies and initially earned its revenue by producing and distributing natural gas. Under the leadership of Ken Lay and later Jeffrey Skilling, the gas company evolved adding electricity, communications, and energy trading to its offerings and continued its development, construction, and operation of power plants and pipelines (Ferrell, Fraedrich & Ferrell, 2011, pg 420). By 2000, Enron’s wholesale energy income represented ninety-three percent of revenues. This included the trading of gas and electricity in US and Europe. Four percent of revenue...
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...Book Review – Steve Jobs The book “Steve Jobs” by Walter Issacson, just like its explicit and simplistic title, told the story of the life of Steve Jobs – Apple’s founder and CEO. Written in chronological order, readers get to have a close look at Jobs’ life, from the little boy tinkering with electronic components in his parents’ garage to the man in charge of changing the face of computing in the 21st century. Originally given up by his birth parents, Jobs was blessed to have come to the loving and supportive family of Paul and Clara Jobs. Jobs emphasizes, time after time, that only they are truly his parents. His childhood is spent working with semi-conductors and electrical parts as California’s Mountainview neighborhood – later on known as Silicon Valley – is the starting point of the newly immersed technology wave. From an early age, Jobs has showed himself to be determined to get what he wants, one example is by directly calling Bill Hewlett – cofounder of Hewlett and Packard – to ask for a component part needed to build his frequency counter. The Valley is also the place that witness the materialization of the fateful friendship between Jobs and Wozniak. At college age, Jobs develops an interest in zen and enrolls in Reed College - a liberal art university in Oregon. This period refines Jobs’ inner awareness and shapes his disposition to be the facilitator of technology and art, therefore sets him apart from competitors down the road. The idea for Apple Computer budded...
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...508~Contemporary Business Dr. Vonda Mallory July 20, 2015 Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. It is safe to say that the world as we know it has been significantly shaped as a result of the innovation brought forth by Steve Jobs and Steve Wozniak. The masterminds behind one of the world’s most influential and profitable companies are an example of the entrepreneurial spirit that the United States was founded on. Jobs brought his revolutionary computer company from humble start-up to unheard-of success. Today Apple is estimated to be worth nearly $400 billion and has become one of the most valuable brand names of all time. (Apple) Apple is a true example of the entrepreneurial spirit, from humble beginnings to a $400 billion industry leader, we should ask ourselves how does this happen? Jobs and Wozniak had a vision, their purpose for creating the Apple that has permanently changed the way we live was simple; to change the world through revolutionary technology. As a result of the genius of both Steve Jobs and Steve Wozniak, whose commitment and drive to make technology accessible, transparently simple, and highly coveted, Apple has introduced the world to products we never knew we needed have become indispensable to our lives. Everything about the way we document, photograph, record, listen, speak, text, view entertainment, present information, or surf...
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...! 1 Running head: SPEECH ANALYSIS Speech Analysis Marianna Henud Cresci UBIS University ! SPEECH ANALYSIS 2 Abstract: This paper responds to two questions presented by professor Philippe Laurent of Organisational Communication course related to the weekly learning material and analyses Steve Job’s speech at Stanford University. ! SPEECH ANALYSIS 3 1. As a listener, what are the biggest clues you have that a speaker has not taken the time to adapt the presentation so it is appropriate for a particular situation? Think of examples of speeches you have seen that did not take into account the situation (audience, speaker, and occasion). What was the impact of this negligence? There are several questions to be asked when watching a presentation that will help identifying if the speaker was prepared or/and if the speaker adapted the presentation to the particular situation. - Is the speaker adapting to the time? For example, consider a formal presentation at an office that was scheduled at two in the afternoon and was rescheduled to six in the evening. The speaker did the exact one hour presentation he spent days planning, without considering that the listeners are tired and itching to go home. Consequently, leaving the speaker frustrated from not getting the expected response from the colleagues. An attentive speaker would have changed his approach to a quicker, more direct presentation. - Is the presenter repeating information that was already given by the previous...
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...and vision. (Page limit: 2-3 pages, double spaced. Please include references and in-text citations). On April 1st 1976 Apple Computer was founded in a garage as the result of the combined effort of Steve Jobs, Steve Wozniak and Ronald Wayne. At this time Steve jobs was working at Atari, under Atari founder Nolan K. Bushnell. Wozniak finishes work on the Apple 1 at the time when he was working for Hewlett Packard and made them an offer for $800 for a machine that runs BASIC. HP at that time turns down the offer. After that, they decided to cut the price to $666.66 and exhibited the computer at the Home Brew Computer Club meeting. Paul Terrell, president of Byte Shop Chain was impressed by the new invention and placed an order for 50 pieces. The order was delivered before the deadline. After short period of time Ronald Wayne decides to leave the company making Steve Jobs, Steve Wozniak the primary founders of the company. This was the first big order that Apple got. In the same year, both of them came up with Apple II. It dint attract any buyers. At this time the company was facing a financial crisis and needed funding. A Steve job asks his former boss to help him find some investors who had interest in the project. Nolan Bushnell, who was his former boss introduces Steve jobs to Mike Markkula , who then went on to play a major role in the companies formation and operations for over 20 years. In 1977 Apple Computer Inc was legally incorporated. Mike invests $92,000 in Apple and...
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...APPLE COMPUTER AND STEVE P. JOBS (2006): PIXAR ANIMATION AND WALT DISNEY COMPANY Prepared by: AYURO, Roselyn CULPA, Cielo Mae CANO, Russel Paul EDER, Greniel Ann PEREZ, Jessamae DATE: February 20, 2012 TO: Apple Computer and Steve P. Jobs (2006): Pixar Animation and Walt Disney Company FROM: Accounting Students Consulting Team, UMAK Chapter RE: Analysis of Apple Company’s future and its competitive advantage BRIEF SUMMARY: This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image., this report tries to identify strategies that make their company more competitive. The analysis uses SWOT, IFAS, EFAS and other similar evaluative tools to reach an understandable and valid generalization. SITUATION DEFINITON: • CURRENT PERFORMANCE Today Apple’s operations are as diversified as they were never before. With its currently 13,599 employees worldwide it generated revenue of $63 million in the last quarter. It holds cash reserves of over %4.5 billion and has a ROIC of 3.05%. Apple’s operations are spread around the PC industry, computer peripherals and the software and service industry. In the overall PC industry Apple’s market share has diminished to a skinny 2.1%. Apple itself doesn’t look itself at the overall PC market...
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...Jobs co-founded Apple in 1976 with his school friend Steve Wozniak. He was ousted in 1985 and returned 1997 to save it from bankruptcy and died in October 2011. He transformed Apple into the world’s most valuable company. Steve Jobs was a polarizing figure, a visionary who led Apple from the depths of bankruptcy to become the most valuable company in the world His personality was integral to his way of doing business. Eccentric leadership style. He was a transformational, innovative and charismatic business leader. He was a Focused, Passionate, intense, petulant, impatient character. Described as a “visionary” He was excellent at communicating his vision to his staff, customers and shareholders. On his return in 1997, the company were producing numerous random products for example different versions of the Macintosh. Several weeks of product review sessions, Jobs intervened. On a whiteboard he drew a 2X2 grid declaring what he felt the company needed. On the two columns of the grid Jobs wrote “Consumer” and “Pro” and along the rows he wrote “desktop” and “portable” he told his team members to focus on 4 great products, one for each of the 4 segments of his grid. All the other ideas and products should be discarded. Jobs took 100 people on a retreat each year. On the last day of the retreat Jobs would stand up and ask the people involved with the retreat to give 10 ideas of what they should do next. This evoked a positive response with people fighting to get their suggestion...
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...proportionate number of high-value items, minimum purchase savings should approximate $48,000 to $50,000 per year ($900,000 x .90 x .06 = $48,600). * If the stores operation is discontinued, personnel and facilities operating costs can be reduced approximately $200,000 per year. (This assumes that the four individuals can be absorbed on an attrition basis elsewhere in the organization, and that the freed-up space can be used for other productive purposes.) * If Futronics is able to enter into a systems contracting type of agreement for three years with one of the supply houses, the incremental supply ordering costs in purchasing will decline markedly. This is a very significant operating efficiency which will free a buyer up to engage in additional analytical purchasing work. * Discontinuance of the stores operation will virtually eliminate the time requirements for supervision of the operation. Similar to item number 4 above , this additional time can be used by purchasing personnel to do a more productive and professional job of purchasing. * Futronics now has 42 operating sites. As the organization continues to grow, delivery of materials to these sites will become more costly and more troublesome to manage. Generally speaking, one would expect the supply houses to be better equipped to handle material delivery operations effectively. Potential disadvantages of purchasing outside store services: * The major disadvantage of...
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