...gets its way up to the top 300. Huawei's mainstream product: broadband and optical-fiber network product cover the biggest share in the world-wide market, the sale of mobile product list on the No 2 and data communication also intrudes into the top 3. This overseas sales growth not only appears in the developing countries, but more in developed countries in Europe and America. The sales volume in European market was up to 3.4 billion dollars in 2010, which was 17% higher than that of 2009. The high-tech product, such as mobile 3G has made its way into France, Germany, Span, Italy and Norway etc. It holds over 30% of the newly increased market share.4G products has also been developed and introduced to many international operators. Huawei (HW for short) has been intruding into the so-called impenetrable European telecommunication market with unthinkable power. There are lots of top international operators in Europe: German Telecommunication DT (TOP3), Spanish telecommunication Telefonica (TOP5), Vodafone OP6, French Telecommunication （TOP8, Italian Telecommunication TI (TOP9) etc. The European market is one of the best world high-techmarket. It is a highly- competitive market. Meanwhile, he world best telecommunication equipment suppliers are also in Europe: German Siemens, the inventor of the first telegraph; French Alcatel, which had held 90% share of the Chinese fixed-line telecom market. Swedish Ericson, the No.1 in telecommunication,...
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...Define the type of organisation and the industry in which it operates. • Established by a group of enterprising pharmacists in 1937 • listed in ASX in year 1996 • industry, product segments / markets? ◦ Second largest competitors in non-alcoholic beverages ◦ product for non-alcoholic including SCD soft drinks, fruit juices, snack food markets ◦ to various distribution channel e.g. supermarket, convenience stores, hospitality • current life cycles was growth, ◦ demonstrated by the consistently increasing growth in revenue of revenue in the industry shown in Table 4 and increasing growth in bottled water consumption shown in Table 3. 2. PEST external environment |Factor |Issue |Nature of impact |Assessment of impact| | | |(positive or |on future industry | | | |negative) |growth (low, medium,| | | | |high) | |Political |Threat of imports due to the high volume and low unit value of water. |Positive |Low | | |Import tariff 5 %...
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...opened in Sydney in 1938. After a series of market expansions, ABL is currently the second largest company in Australia non-alcoholic beverage industry. The company is run by Tom Dwyer, the current managing director, who has been appointed since 2005. b. What industry, product segments/markets does ABL operate in? ABL is currently the second largest company in Australian non-alcoholic beverage industry. With the exception of bottled water, ABL operates in almost all product segments of non-alcoholic beverage market, that is, carbonated soft drinks (CSD), fruit and milk-based drinks, etc. It has also moved into snack food market through acquisition of several small businesses. Its core activities include manufacturing, distribution and marketing. c. What is the current life-cycle position of the industry? Non-alcoholic industry ➢ The non-alcoholic beverage industry is at the growth stage of its life cycle. This is evidenced by: (1) Consumption of non-alcoholic beverage in Australia increased form 179.7 liters per capita in 2005 to 228.5 liters per capita in 2009, representing a 27% increase. (2) As Australian per capita consumption follows US pattern, Australian’s current level of 63% of US per capita consumption indicates significant opportunities for growth. (3) According to Table 4: revenue for non-alcoholic beverage has increased from $7199m to $10449m between 2003 and 2009, and is projected to grow another $3728m in the next 6 years. The actual and projected growth...
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...the 22 records 8 people or 17 records yielded result where 1 person is issued 1 software and 1 hardware with the exception of Mok,C where he was issued 2 software and 1 HW 1 person (2 records) show 2 software issued to him; 1 record (1 person) shows only a software was issued to him; and lastly there is 1double entry for Lower, P – same invoice # and same type (software). b. c. Conduct a software and hardware inventory Collect software usage data and be able to tru-up savings in un used SW. Gather software licensing data an establish and communicate software policies Question No. 3. a. Out of the 18 records, 13 pertains to salaries deposited to same account but different employee numbers; 2 records show double deposit (2x deposited to same employee b. Question No. 4 MEMORANDUM Date : November 13, 2013 To : From : Fraser, Leung, and Gill Re : Audit of Production As requested at our meeting last Wednesday, I have identified key areas to be reviewed, general audit criteria, and a general audit approach for this audit. Once you have reviewed these points, I will prepare a formal audit program. Key areas to be reviewed In reviewing the production activities, the audit should assess the adequacy of systems and practices used for the following activities: • Strategic positioning and evaluation Assessing overall production strategy on the importance of production in terms of total product costs and potential contributions to profitability...
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...Dell evolution Dell strategy past to present Daniel Spanier, Alexandra Bielková About the Presenters Daniel Spanier Alexandra Bielková Education: Education: Bachelors of Economics and International Management 6 Sigma Green Belt Certified Masters in Maths & Mgmt, Comenius University, 2002 PhD in Mathematics, Comenius University Work experience Dell: Work experience Dell: Finance Director – Commercial ESG Finance Director – EMEA FP&A Controller– EMEA Services Call Centers Services Globalization and Liberty Lead Americas Support Services Team Lead Worldwide Operations - Manufacturing North America PA FP&A Services FP&A manager Western EMEA FP&A EMEA RUM Forecast Coordinator OPEX controlling & consolidation EMEA Fin Systems Training 2 Agenda Dell strategy past to present Dell History Strategy Dell direct model Dell.com Dell embracing the channel Strategy shift 1) Going private – change in strategy? 2) 3 1) http://techaisle.com/blog/2012/04/dell-confirms-its-position-as-an-end-to-end-solutions-company/ 2) http://www.forbes.com/sites/connieguglielmo/2013/10/30/you-wont-have-michael-dell-to-kick-around-anymore/ Dell History 4 Dell Timeline 1986 1989 1988 1984 Industry's fastest performing PC (12MHz, 286based system) M. Dell founded company 5 1st Dell™ laptop computer, the 316LT Dell completes its initial public offering http://www.dell.com/learn/us/en/uscorp1/about-dell-company-timeline ...
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...dan informasi yang telah diolah, dibuat alat atau sistem untuk mencapai tujuan bersama. Framework dari major area SIM: - Fundamental IS Business: - Trends in IS o 1960’s Electronic Data Processing (EDP) Management Information Systems (MIS) o 1970’s Decision Support Systems (DSS) Roles of o 1980’s End User Computing Executive Information Systems (EIS) Enterprise Resource Planning (ERP) o 1990’s The Internet Intranets and extranets Global networks o 2000’s Business Intelligence (BI) – all applications and technologies focused on gathering and analyzing data/information for strategic business decisions Internet-based/Web-enabled enterprises – dramatically changed the capabilities of IS in business Global e-business and e-commerce – now commonplace IS is now solidly entrenched as a strategic resource in the modern organization - Peran e-bisnis dalam bisnis o E-Bisnis : menggunakan teknologi internet untuk memberdayakan proses bisnis, e-commerce, dan perusahaan kolaborasi dalam perusahaan dan pelanggan, supplier, dan stakeholders. o Enterprise Collaboration System : mendukung komunikasi, koordinasi dan kolaborasi antara jaringan workgroup/tim. o E-Commerce : membeli, menjual, memasarkan dan melayani prouk, jasa dan informasi melalui jaringan...
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...STRATEGIC MARKETING International Business Machines Techno in or techno out Case study 6-13 By Giana Martiena, MBA 2012-2013 Faculty of Hospitality, Tourism Management & International Business Studies University of Aruba, March 2013 INTRODUCTION By adapting its marketing strategy to meet and create demands International Business Machines (IBM) has proven to be able to withstand the ever changing technical world. Challenges come and go, in this case study we discuss a three-prong road that IBM faced. Should they continue to be a tech services company? Or should they explore the collaborative business model, running a risk to become exploited? Is it an option to keep the acquisition spree going for growth rather than organically grow by in-house or collaborative research and development? Facts of the case Structure, management and strategic directions IBM is a multinational corporation that started its activities in 1911. Its origins however, can be traced to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the ¡§Big Blue¡¨ It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the ¡§Big Blue¡¨ IBM main activity is to find solutions to its wide range of clients...
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...starts with a general overview of operations management and its relationship to other functions of the business. Managing operations well requires both strategic and tactical skills. During the term, we will consider such topics as: strategic planning, demand planning, process analysis, locating facilities, determining capacity, materials management, and technology, together with relevant analytical techniques. The course will involve class room discussions, use of case studies and problem solving. PRE-REOUISITE: MGT 511 Quantitative Business Analysis, Use of PC including Excel & software provided with the text book. TEXTBOOK: Jay Heizer and Barry Render, Operations Management (Global 10th Edition), 2011, Prentice Hall. REFERENCES: William J. Stevenson, Operations Management, 10th Edition, McGraw-Hill, 2008. COURSE OBSECTIVES This course introduces basic concepts of business operations. Specifically: • Understand operations processes including inputs and outputs to meet customer satisfaction for products and services. • Management concepts and techniques used in operations management. • Focus on applications of the concepts. Description of the knowledge to be acquired Understand Operations Management and its relationships with other functional and support areas, such as, finance, marketing, accounting, MIS, and suppliers. Develop operations strategy based on business strategy including how to deploy operations strategy. ...
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...Marketing Strategy of Apple Computers Inc. Introduction Marketing Strategy of Apple Computers INC. Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple computer Company revolutionized the personal computer industry and brought forward the expansion of the clean industry within the New West. Situated within California, the company’s initial product was the Apple I, a single-board processor with on-board storage (ROM), that was marketed for approximately $650 not including a monitor or keyboard. Orders instantly soared, and Jobs and Wozniak quickly brought out the Apple II, including a keyboard, color monitor, and expansions for peripheral devices (Birzer & Schweikart 2003). In 1984, Apple introduced the Macintosh that was aimed toward the business and education markets, by which era the corporate had already not only modified the American market but had reshaped entire areas of the West around silicon. In 1996, after a series of CEOs did not keep Apple profitable, Steve Jobs came back to the company for an interim period as corporate executive and shortly launched a brand new promoting and licensing relationship with Microsoft. In 2000 his direct sales idea, the Apple Store brought the business back into the black (Birzer & Schweikart 2003). In 1994 Apple computers launched a brand new line of computers that supported the PowerPC processor chip. The creation of the new chip was a venture between Apple Computers, IBM, and Motorola, and since the...
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...Pasini b a b Bocconi University, Viale Filippetti, 9, 20122 – Milan, Italy SDA Bocconi, School of Management, Via Bocconi, 8, 20136 – Milan, Italy Available online KEYWORDS Service dominant logic; Co-production; Service management Summary An emerging marketing management logic proposes a new perspective on service activities, which previously have been subject to a biased goods-dominant logic. According to this new logic, customers always are co-producers of services and co-creators of value, not simple marketing targets, because they mobilize knowledge and other resources in the service process that affect the success of a value proposition. This article explores this key proposition, analyzing service co-production and value co-creation phenomena in the business-to-business segment and focusing on the case of service-oriented architecture (SOA) with an in-depth, qualitative analysis of two firms pioneering the implementation of SOA solutions. Ó 2008 Elsevier Ltd. All rights reserved. Introduction Marketing literature and practice converge around the idea that, especially when it comes to services, customers play different foundational roles in value-creation mechanisms. Marketing theory recently introduced the concept of the service dominant logic (SDL), according to which the customer is always a co-producer of value, not a target of that value, because he or she mobilizes knowledge and other req Authors gratefully acknowledge IBM Italy for...
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...Case Study ERP Implementation Failures ERP systems are an integrated software solution that is typically offered through a vendor as packaged software that supports the organization’s supply chain and other business functions, such as, receiving, inventory management, customer order management, production, planning, shipping, accounting, and human resource management. The use of ERP is very widespread across a multitude of industries. As a matter of fact, a report by Computer Economics Inc. states that, “76% of manufacturers, 35% of insurance and health care companies, and 24% of Federal Government agencies already have an ERP system or are in the process of installing one.” Over 60% of Fortune 1000 companies have implemented ERP systems (Hawkins & Stein, 2004). It is not just large firms that are implementing ERP systems, small and medium size companies are making use of ERP systems as well (O’Leary, 2004). ERP systems have expanded across the globe and many of world’s leading companies consider Enterprise Resource Planning (ERP) systems an essential information systems infrastructure to survive and prosper in today’s economy. There are many advantages to ERP systems. Companies that have successfully implemented ERP systems report improvement in management decision making, improvement in efficiency, improvement in information exchange, improvement in performance and productivity levels and improvement in customer service and customer satisfaction, just to name a few. So...
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...capabilities, jumping onto the environmentally sustainable movement-and is also a threat to their original business model) Threats-politics (policies/regulations), economics (supply and demand fluctuation, improved commodities markets), competition, natural disasters 2) Problem Analysis (this should be clear and to the point-a few sentences is all that is necessary): Their image is tarnished, so they are concentrating on rebuilding this. They started this process by changing their name from British Petroleum to simply BP (Beyond Petroleum-suggesting that they will focus their efforts on multiple energy sources). Why is their image tarnished? What led to this occurring? What measures have they taken to address this issue? 3) Develop strategic alternatives to solve the problem (BP has already addressed some of this, but there are flaws in some of the changes they have implemented) * reinvest money into pipeline maintenance and infrastructure (original) * have contingency plans (expand later) * Implement more effective ethics plans * Focus on hiring processes * Focus on training process to...
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...Assignment Topic Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. Title Bank Home Loan Package to two new market segments, First Home Buyers and First time Investors. Word count (from the start of the Introduction section to the end of the Conclusion section):2118 Table of Contents Assignment Topic 3 Title 3 Word count (from the start of the Introduction section to the end of the Conclusion section):2118 3 Executive Summary 4 Background 4 Objectives 5 Marketing Strategy 5 Product and Price 6 Place 7 Promotion 7 First Time Investors 8 First Home Buyer 8 SWOT 8 Internal 8 Strengths 8 Weakness 8 Opportunities 8 Threats 9 External 9 Strengths 9 Weakness 9 Opportunities 9 Threats 9 Sales Volumes, Market Share and Profit. 10 Target 10 Measures 13 Branch 13 Call Centre 13 Internet 13 Dashboard 13 Demonstration of success 13 References 15 Executive Summary This is a marketing plan that provides the details of a three month campaign designed to generate new leads, increase sales and drive up product usage for a Banks home loan product to two new segments. Through the implementation and iterative refocussing of below the line trigger programs along with in house analysis, new target markets have been identified, First time investors and First home buyers. The marketing plan discusses the current marketing situation with background on the...
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...13 Withdrawal (TD) of a Course 14 Attendance 14 Academic Load 14 Credit Exemption and Transfer 15 Grading System 16 Academic Standing 17 Deferment, Suspension and Termination 18 2 ACADEMIC GUIDELINES ACADEMIC PROGRAMMES MASTER OF BUSINESS ADMINISTRATION (MBA) 20 21 Introduction MBA Course Structure Programme Specifications and Learning Outcomes 23 Course Synopsis 26 21 DOCTOR OF BUSINESS ADMINISTRATION (DBA) Programme Specifications and Learning Outcomes DBA Course Structure 38 41 OTHER INFORMATION REFERENCES UTM IBS Postgraduate Student Society (PGSS) 42 43 3 ACADEMIC GUIDELINES OVERVIEW / BACKGROUND OF UTM The main campus of Universiti Teknologi Malaysia (UTM) is located in a strategic area of 1,177 hectares in the Iskandar Development Region, Johor.UTM has another campus known as the UTM Kuala Lumpur, Jalan Semarak with an area of 18 hectares. The history of UTM began in 1904 as a Treacher Techical School and was later upgraded to a Technical School in 1906. In 1942 the Technical School was upgraded to a TechicalCollege located at High Street (now known as Jalan Bandar) before moving to Jalan Gurney (now known as Jalan Semarak). In 1972 the Technical College became the National Institute of Technology (ITK). On 1 April 1975, it became a university known as Universiti Teknologi Malaysia. PHILOSOPHY OF UTM...
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...Chapter 7: * Merger: a strategy through which two firms agree to integrate their operations on a relatively co-equal basis * Acquisition: a strategy through which one firm buys a controlling, or 100% interest in another firm with the intent of making the acquired firm a subsidiary business within its portfolio. After acquisition, management of the acquired firm report s to the management of the acquiring firm * Takeover: a special type of acquisition when the target firm did not solicit the acquiring firm’s bid for outright ownership * Friendly acquisition: the management of the target firm wants the firm to be acquired * Unfriendly acquisition (hostile takeover): the management of the target firm does not want the firm to be acquired (direct negotiations with the firm’s owners; tender offer; bear hug) Explain the popularity of acquisition strategies in firms competing in the global economy * There are seven reasons why acquisitions in firms competing in the global economy work * Increased Market Power: * This is the primary reason for acquisition * If a firm achieves enough market power, it can become market leader * Example: AT&T acquisition with T-Mobile made them in the lead with market share in w-ireless service providers * Also, not only would their market share increase, but their customers would increase by 1/3 and all cell towers and wireless spectrum that t-mobile had would also turn to AT&T ...
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