...In this book Alice Walker, she takes us on a journey of her life experiences while using her profound love for animals as a lens of observation. The Georgia born Pulitzer Prize winner uses deep metaphors and symbolisms to deliver a unique yet playful approach to her understanding of some of life’s greatest mysteries. Her “Chicken Chronicles” are a remarkable way the author choses to relive and retell her life story. Walker’s love for chickens extends beyond mere husbandry and develops into a lifelong relationship in which she often refers to them as her children. “I called out to them, as I do: Hi Girls, it’s Mommy” (Walker, 2011) she freely writes without care of what anyone thinks of her somewhat strange infatuation with her chickens. Her memoirs are filled with subtle explanations of life’s most misunderstood concepts. She deconstructs, love, loss, family,...
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...Tyler Gullivan, Shannon Johnston, Sara Seeger, Colin Watts | Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. The next logical step is for Victoria’s Secret to create a baby clothing line. The baby clothing line, entitled Baby Secret, would have various types of infant and toddler clothing, and would be classic and simple, yet fashion-forward. A focus group was interviewed to find out their feelings on the Victoria’s Secret brand as a whole, and the new baby line. From these findings, a rationale was built which helped form a new target segment, examples of possibly baby products, and recommendations of company changes in strategy and tactics. All of these elements confirmed the original proposition that the Victoria’s Secret new baby clothing line is the next logical step in the Victoria’s Secret expansion plan in order to generate more revenue, and capture a different target market. By capturing a different target segment with the baby clothing line, the hope is that these customers will become loyal Victoria’s Secret customers in future years. Table of Contents Executive Summary…………………………………….……..……….…………………… 2 Overview & Current Target Segment……………………...
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...Community Corrections or Incarceration Are community corrections a better solution than incarceration? Michelle Brooks ITT Technical Institute Community Corrections or Incarceration Abstract In this research paper will read about different subjects and topics that pertain to incarceration and community corrections. The incarceration rate is going up in the United States while at the same time community corrections is slowly fading away because of limited support from the local communities and government officials within each state. In this research I hope to find out those community corrections has more to offer than incarceration. In conclusion incarceration is not the right way but community corrections will be. Community Corrections or Incarceration Table of Contents Abstract Introduction Background on Community Corrections Background on Incarceration Effectives of Community Corrections Effectives of Incarceration Programs dealing with Community Corrections Programs while Incarcerated Theory Interview with Mr. Sharron Wilson Result Reference Page Community Corrections or Incarceration Introduction Community Corrections is a better solution than incarceration because it offers many different alternative programs for several different types of offenders. Incarceration also offers similar programs...
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...(or lack of). Ask ’ why’ to find a next-higher level goal. For data descriptions: Only put precision level 1 into the use case text. Precision Level 1: Data nickname Precision Level 2: Data fields associated with the nickname Precision Level 3: Field types, lengths and validations Icons Design Scope Organization (black-box) Organization (white-box) System (black box) System (white box) Component Goal Level 1 Very high summary Summary User-goal Subfunction too low For Goal Level, alternatively, append one of these characters to the use case name: Append "+" to summary use case names . Append "!" or nothing to user-goal use case names. Append "-" to subfunction use case names. The Writing Process 1. Name the system scope and boundaries. Track changes to this initial context diagram with the in/out list. 2. Brainstorm and list the primary actors. Find every human and non-human primary actor, over the life of the system. 3. Brainstorm and exhaustively list user goals for the system. The initial Actor-Goal List is now available. 4. Capture the outermost summary use cases to see who...
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...2007 Deloitte Tax Case Study Competition Regional Case Study This is the story of the Vitalité health and fitness phenomenon created by three American heroes. You’ve worked out in their gyms, bought their nutrition books, and devoured their frozen entrees – and you’ve seen them a hundred times on The Ophira Show! You even spent months wearing their “Cal Pal” to find out how many calories you burned. Here’s the story of how they rocketed to the top and the fallout of their success. Macy. When she was in her mid-20s, Macy Vitale was the picture of confidence and, in keeping with her name, Vitality, with a capital V! She graduated from college with a degree in journalism, and, by the time she was 32, her gorgeous face, perky attitude, and deep understanding of current affairs landed her the position of anchor for the Channel 8 evening news. Macy never took anything too seriously. She was such a natural on camera that it couldn’t count as “work.” Her carefree attitude ended one morning when she overheard the director tell the camera man to shoot Macy only when she was seated behind the desk. He whispered, “She’s starting to look a bit wide in the hips.” As soon as they were off the air Macy, picked up the phone and called Mark Newcomb from “Mad Mark’s Gym.” Mark. Mark isn’t your typical trainer. He is serious! He served in the Special Forces in Kuwait in the early 90s, has Masters Degrees in Health Sciences and Nutrition, and a Ph.D. in Kinesiology and Physiology. He has spent the...
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...Everything you need to know about TEACHING YOUR BABY TO READ by Madeleine Fitzpatrick MA, Cantab brillkids www.brillkids.com ™ © 2010 BrillKids Inc. All rights reserved. Visit www.BrillBaby.com to learn more! CONTENTS FOREWORD..................................................................................... i Chapter 1: INTRODUCTION................................................... 1 I don’t believe it!.................................................................. 1 Why teach babies to read?.................................................. 1 Shouldn’t I teach the alphabet first?..................................... 2 What if my baby doesn’t enjoy reading?............................... 2 What are the learning methods for babies?.......................... 2 Chapter 2: WHY TEACH READING EARLY?........................... 3 Babies are linguistic geniuses.............................................. 4 Isn’t learning to read supposed to be difficult?..................... 5 From speaking to reading … a giant leap?........................... 6 Reading’s place in history.................................................... 7 The promise of early reading................................................ 8 Early reading can prevent dyslexia....................................... 9 Chapter 3: WHOLE LANGUAGE VS PHONICS...................... 12 Why teach whole language?................................................ 13 Why teach phonics?.................................
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...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
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...errrCHAPTER 1 MOON. GLORIOUS MOON. FULL, FAT, REDDISH moon, the night as light as day, the moonlight flooding down across the land and bringing joy, joy, joy. Bringing too the full-throated call of the tropical night, the soft and wild voice of the wind roaring through the hairs on your arm, the hollow wail of starlight, the teeth-grinding bellow of the moonlight off the water. All calling to the Need. Oh, the symphonic shriek of the thousand hiding voices, the cry of the Need inside, the entity, the silent watcher, the cold quiet thing, the one that laughs, the Moondancer. The me that was not-me, the thing that mocked and laughed and came calling with its hunger. With the Need. And the Need was very strong now, very careful cold coiled creeping crackly cocked and ready, very strong, very much ready now—and still it waited and watched, and it made me wait and watch. I had been waiting and watching the priest for five weeks now. The Need had been prickling and teasing and prodding at me to find one, find the next, find this priest. For three weeks I had known he was it, he was next, we belonged to the Dark Passenger, he and I together. And that three weeks I had spent fighting the pressure, the growing Need, rising in me like a great wave that roars up and over the beach and does not recede, only swells more with every tick of the bright night's clock. But it was careful time, too, time spent making sure. Not making sure of the priest, no, I was long sure of him. Time spent to...
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...Women’s Business Center Group Members: Angelia Romero Chancelor Lowe Table of Contents * * Cover Page Table of Contents…….pg 2 * Summary…….pg 4 * Center for Women’s Business Research Urges SBA to Revise Its Federal Contracting Plan for Women Business Owners…….pg 5 * Study reveals economic impact of Northeast Florida’s women business owners…….pg 8 * Supporting Women Entrepreneurs at Every Step…….pg 11 * Message from the Director…….pg 12 * Businesses Owned by Women of Color Growing Faster Than All U.S Firms…….pg 13 * Sponsorship Benefits…….pg 16 * DR. Sharon Hadary Discusses Changes for Women- Owned Firms…….pg 19 * Women Own 20% of $1 Million Plus Businesses…….pg 23 * New Numbers Show Women- Owned Firms Comprise Forty Percent of all Firms…….pg 27 * About Center for Women’s Business Research…….pg 27 * DR. Sharon Hadary Retiring from Center for Women’s Business Research…….pg 29 * The Research Team…….pg 30 Summary The Women’s Business Center movement, and federal funding of many of those centers through the U.S. Small Business Administration (SBA), emerged in the mid-1990s as a means for assisting women in business formation, particularly those who were socially and economically disadvantaged. The Impact and Influence of Women’s Business Centers research study examines the social and economic impact of Women’s Business Centers throughout the United States and their effectiveness at assisting women entrepreneurs...
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...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy has...
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...2013 Annual Report Financial Highlights Diversified Portfolio American Girl Fisher-Price Other Fisher-Price Friends Other Barbie Latin America Asia-Pacific North American (US, Canada & American Girl) $7.1B Fisher-Price Core Entertainment Other Girls $7.1B Europe Wheels 2013 Gross Sales by Brand Source: Mattel 2013 10-K 2013 Gross Sales by Region 2013 Financials At-A-Glance $7,117.8 $2.58 $7,052.6 12 $6,841.1 11 $2.22 $2.18 13 11 12 13 Gross Sales Source: Mattel 2013 10-K Gross Sales History (in millions) Gross Margin Operating Margin Earnings per Share Total Shareholder Return (TSR) (For the Year Ending December 31, 2013) Mattel, Inc. S&P Source: Thomson Reuters 1 Year 34% 32% 3 Year 28% 16% 5 Year 29% 18% 10 Year 13% 7% 2013 Annual Report MATTEL, INC. For nearly seventy years, Mattel has been inspiring imaginations, fueling the innovative spirit and creating the future of play for millions of children around the world. Today, Mattel, Inc. and its family of companies comprise the world’s largest toy company with a strong portfolio of brands and toys that children and their parents have cherished for generations. Our portfolio includes some of the most iconic toys of all time, from Barbie® and Hot Wheels®, to American Girl®, Fisher-Price® and Thomas & Friends®. Parents trust Mattel to deliver hours of fun for their children, and our shareholders trust us to bring long-term value to...
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...82751 01 001-026 r6 ko 8/24/09 7:41 AM Page 2 Learning Objectives After reading this chapter, you should be able to ✔ appreciate the difference between passively watching movies and actively looking at movies. ✔ understand the defining characteristics that distinguish movies from other forms of art. ✔ understand how and why most of the formal mechanisms of a movie remain invisible to casual viewers. ✔ understand the relationship between viewers’ expectations and filmmakers’ decisions about the form and style of their movies. ✔ explain how shared belief systems contribute to hidden movie meaning. ✔ explain the difference between implicit and explicit meaning, and understand how the different levels of movie meaning contribute to interpretive analysis. medium. With so much experience, no one could blame you for wondering why you need a course or this book to tell you how to look at movies. After all, you might say, “It’s just a movie.” For most of us most of the time, movies are a break from our daily obligations—a form of escape, entertainment, and pleasure. Motion pictures had been popular for fifty years before even most filmmakers, much less scholars, considered movies worthy of serious study. But motion pictures are much more than entertainment. The movies we see shape the way we view the world around us and our place in that world. What’s more, a close analysis of any particular movie can tell us a great deal about the artist, society...
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...The use of extensive clinical interviews allowed for exploration in great depth of their thoughts, feelings, and behaviors as they negotiated childhood, adolescence, young adulthood, and adulthood. At the 25-year follow-up, a comparison group of their peers from the same community was added. Described in rich clinical detail, the findings highlight the unexpected gulf between growing up in intact versus divorced families, and the difficulties children of divorce encounter in achieving love, sexual intimacy, and commitment to marriage and parenthood. These findings have significant implications for new clinical and educational interventions. The study we report here begins with the first no-fault divorce legislation in the nation and tracks a group of 131 California children whose parents divorced in the early 1970s. They were seen at regular intervals over the 25-year span that followed. When we first met our young participants, they were between ages 3 and 18; by the mid- to late 1990s, when our study ended, they were 28–43 years old. They were the vanguard of an army of adults raised in divorced families who made up one quarter of the American population between the ages of 18 and 44, as reported in 1991 in the National Survey of Families and Households (personal communication, Norval...
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...T H E WAY O F THE S U P E R I O R MAN A Spiritual Guide to Mastering and the Challenges of Women, Work, Sexual Desire DAVID DEIDA P L E X U S 1997 IMPORTANT CAUTION - PLEASE READ THIS Although anyone may find the practices, disciplines and understandings in this book to be useful, it is sold with the understanding that neither the author nor the publisher are engaged in presenting specific medical, psychological, emotional, sexual, or spiritual advice. Nor is anything in this book intended to be a diagnosis, prescription, recommendation, or cure for any specific kind of medical, psychological, emotional, sexual, or spiritual problem. Each person has unique needs and this book cannot take these individual differences into account. Each person should engage in a program of treatment, prevention, cure, or general health only in consultation with a licensed, qualified physician, therapist, or other competent professional. Any person suffering from venereal disease or any local illness of his or her sexual organs or prostate gland should consult a medical doctor and a qualified instructor of sexual yoga before practicing the sexual methods described in this book. PLEXUS 815-A Brazos, Suite 445-B Austin, TX 78701 © 1997 by David Deida All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the...
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...infants and newborns. Examine Piaget’s stage theory in relation to early cognitive development. Illustrate the importance of attachment in psychosocial development. Discuss the impact of sexual development in adolescence and changes in moral reasoning in adolescents and young adults. Examine the life stages within Erikson’s theory of psychosocial development. Illustrate the physical, cognitive, and social aspects of aging. Describe the multiple influences of nature and nurture in human development. 12.3 Adolescence and Young Adulthood Physical Development Cognitive Development Social Development Cognitive Development Social Development Continuity or Change Relationships Ages and Stages of Adulthood 12.5 Nature and Nurture Summary of Multiple Influences on Development CONCEPT LEARNING CHECK 12.5 Nature or Nurture? CONCEPT LEARNING CHECK 12.3 Defining CONCEPT LEARNING CHECK 12.4 Is There a Adolescence “Right Time” for Everything? CRITICAL THINKING APPLICATION 12.4 Adulthood and Aging Physical Development Reproductive Life Life Expectancy...
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