...Executive Summary MedNet.com a healthcare website created in 2002 was launched with 3 goals ; to provide scientifically based medical information to a nonprofessional consumer audience , for free and generate profits from advertising sales .MedNet communicates with traditional web journalism , interactive software and social media tools like blogs , video reports and virtual reality tours . In the year 2006 it generated $1 million in profits , however in the first quarter of 2007 , MedNet started facing competition from several sites that offers an array of information on therapeutic treatments, alternative medicine and specific ailments such as cholesterol , government websites etc . MedNet was on the verge of loosing Windham one of its main advertiser to Marvel as it felt that Marvel would be providing same returns at cheaper rates . Though MedNet is able to convince Windham on Marvel , it confronts another competition from Cholestrol.com which has the same strength as MedNet as far as Windham’s product Vesselia is concerned . MedNet currently faces challenge of coming up with intuitive ideas as to how to advertise their advertiser’s product in ways their competitors didn’t and roadmap in the long run. Another key decision making point that is emerging from the case is whether one should go for the click through model / impression based model . Options available with MedNet: (a)Treat every visitor as patients and charge them for contents (A) (b)Bring alternative...
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...In today’s society the subject of internet privacy is a very well-known and explosive subject. Internet privacy involves the right or mandate of personal privacy concerning the storing, repurposing, providing to third-parties, and displaying of information pertaining to oneself via the Internet. Internet privacy involves the right or mandate of personal privacy concerning the storing, repurposing, providing to third-parties, and displaying of information pertaining to oneself via the Internet. Privacy can entail both Personally Identifying Information (PII) and non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to typically identify a specific person. People with only a casual concern for Internet privacy need not achieve total anonymity. Internet users may protect their privacy through controlled disclosure of personal information. The revelation of IP addresses, non-personally-identifiable profiling, and similar information might become acceptable trade-offs for the convenience that users could otherwise lose using the workarounds needed to suppress such details rigorously. On the other hand, some people desire much stronger privacy. In that case, they may try to achieve Internet anonymity to ensure privacy — use of the...
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...Find more on www.studymaterial.ca ADMS 2511 MIS Notes Ch 1 – Modern Organization in the Global, Web-Based Environment Management information systems (MIS)- deals with the planning of info tech to help people perform tasks related to info processing and management Information technology (IT)- any computer-based tool used with info to support the needs of an org Importance of Planning for IT -a new info system can apply to the whole org, or a specific area of the org Application portfolios- are groups of new system proposals (apps that have to be added/modified) IT Planning -begins with an organizational strategic plan -states the firm’s mission, goals, and steps to reach those goals -IT architecture describes the way an org’s info resources should be used to accomplish its mission -includes both technical (hardware operating systems) and managerial aspects (managing the IT dpt, how area managers will be involved) IT strategic plan- LT goals that describe the IT infrastructure and major IT initiatives to achieve the organization’s goals -it must meet three main objectives: -must be aligned with the org’s strategic plan -must provide for an IT architecture that networks users, apps, and databases -must efficiently allocate IS resources among different projects so they can all be completed on time, within budget, and function properly IT steering committee- composed of managers/staff who rep diff organizational units -they establish IT priorities...
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...in International Business, Intake 7 London Corporate Web Communications http://www.ryanair.com Martin Sentis 11 Martin Sentis MIB 7 – Group B Table of content INTRODUCTION ................................................................................................................................. 3 BUSINESS OBJECTIVES AND BUSINESS MODELS ............................................................................... 3 Presence ........................................................................................................................................ 3 Pricing ........................................................................................................................................... 3 Revenue......................................................................................................................................... 3 Exchange type ............................................................................................................................... 4 How does the Internet add value? ................................................................................................ 4 Rappa’s business model ................................................................................................................ 4 AUDIENCE PROFILE ........................................................................................................................... 5 WEB EVALUATION...............................................
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...Barbarians at the Gateway (and just about everywhere else): A Brief Managerial Introduction to Information Security Issues1 a gallaugher.com case provided free to faculty & students for non-commercial use © Copyright 1997-2009, John M. Gallaugher, Ph.D. – for more info see: http://www.gallaugher.com/chapters.html Draft version last modified: Dec. 7 , 2009 – comments welcome john.gallaugher@bc.edu Note: this is an earlier version of the chapter. All chapters updated Dec. 2009 are now hosted (and still free) at http://www.flatworldknowledge.com. For details see the ‘Courseware’ section of http://gallaugher.com INTRODUCTION LEARNING OBJECTIVES: After studying this section you should be able to: 1. Recognize that information security breaches are on the rise. 2. Understand the potentially damaging impact of security breaches. 3. Recognize that information security must be made a top organizational priority. Sitting in the parking lot of a Minneapolis Marshalls, a hacker armed with a laptop and a telescope‐shaped antenna infiltrated the store’s network via an insecure Wi‐Fi base station. The attack launched what would become a billion‐dollar plus nightmare scenario for TJX, the parent of retail chains that include Marshalls, Home Goods, and T.J. Maxx. Over a period of several months, the hacker and his gang stole at least 45.7 million credit and debit card numbers, and pilfered driver’s license and other private information from an additional ...
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...chapter 2 40 Chapter 2 you. I’ve asked Charlie Moody to come in today to talk about it. He’s waiting to speak with us.” When Charlie joined the meeting Fred said, “Hello, Charlie. As you know, the Board of Directors met today. They received a report on the expenses and lost production from the worm outbreak last month, and they directed us to improve the security of our technology. Gladys says you can help me understand what we need to do about it.” “To start with,” Charlie said, “instead of setting up a computer security solution, we need to develop an information security program. We need a thorough review of our policies and practices, and we need to establish an ongoing risk management program. There are some other things that are part of the process as well, but these would be a good start.” “Sounds expensive,” said Fred. Charlie looked at Gladys, then answered, “Well, there will be some extra expenses for specific controls and software tools, and we may have to slow down our product development projects a bit, but the program will be more of a change in our attitude about security than a spending spree. I don’t have accurate estimates yet, but you can be sure we’ll put cost-benefit worksheets in front of you before we spend any money.” Fred thought about this for a few seconds. “OK. What’s our next step?” Gladys answered, “First, we need to initiate a project plan to develop our new information security program. We’ll use our usual systems development and project...
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...Far Eastern University Institute of Accounts, Business and Finance “DASH Advertising Agency” Time period: 3 to 6 months with a budget of 20 million RIZZELE RAZON Introduction I. Overview of Advertising Plan A. Industry Trends Education in the Philippines has undergone several stages of development from the pre-Spanish times to the present. In meeting the needs of the society, education serves as focus of emphases/priorities of the leadership at certain periods/epochs in our national struggle as a race. Higher education in the Philippines is characterized by the diversity of its origin, plurality in its mission and regional accessibility. However, higher-education institutions established during the Spanish period were more monolithic and Catholic in orientation. It was only under American rule that there was diversity, plurality and greater regional accessibility. In the desire to have a sound democratic foundation, consistent with the tenets of democracy, the expansion of state higher education was equally matched by the growth of secretarian-sponsored higher-education institutions of both Catholic and Protestant persuasion. Higher education in Philippines began with the establishment of the University of Santo Tomas (UST) in 1611. With the founding of UST, it can be claimed that private higher education in the country preceded the state higher-education institutions were established before the arrival of the American: the University of San...
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...11/26/13 Tell me about yourself. - HR Interview Questions and Answers Search Arithmetic Aptitude Data Interpretation Logical Reasoning Verbal Reasoning Non Verbal Reasoning General Knowledge Sudoku Number puzzles Missing letters puzzles Logical puzzles Playing cards puzzles Clock puzzles C Programming C++ Programming C# Programming Java Programming Microbiology Biochemistry Biotechnology Biochemical Engineering Civil Engineering Mechanical Engineering Chemical Engineering Networking Database Questions Computer Science Basic Electronics Digital Electronics Electronic Devices Circuit Simulation Electrical Enigneering Engineering Mechanics Technical Drawing Placement Papers Group Disucssion HR Interview Technical Interview Body Language Aptitude Test Verbal Ability Test Verbal Reasoning Test Logical Reasoning Test C Programming Test Java Programming Test Data Interpretation Test General Knowledge Test Data Structures Operating Systems Networking DATABASE Database Basics SQL Server Basics SQL Server Advanced SQL Server 2008 JAVA Core Java Java Basics Advanced Java UNIX Unix File Management Unix Memory Management Unix Process Managemnt C Interview Questions The C Language Basics .NET Interview Questions .NET Framework ADO.NET ASP.NET Software Testing Home Aptitude Logical Reasoning Verbal Ability GK Puzzles Engineering Interview Online Test Tell me about yourself. @ : Home > HR Interview > HR Interview Room Improve English Speaking Le arn English Spe ak ing O nline to Im prove...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly...
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...DIT In Information Technology | ECOMMERCE 511 0 DIT In Information Technology | ECOMMERCE 511 Registered with the Department of Higher Education as a Private Higher Education Institution under the Higher Education Act, 1997. Registration Certificate No. 2000/HE07/008 FACULTY OF MEDIA INFORMATION AND COMMUNICATION TECHNOLOGY QUALIFICATION TITLE DIPLOMA IN INFORMATION TECHNOLOGY LEARNER GUIDE MODULE: ECOMMERCE 511 PREPARED ON BEHALF OF PC TRAINING & BUSINESS COLLEGE (PTY) LTD AUTHOR: AJITH RAMPURSAD EDITOR: THEMBA CHINOGWENYA FACULTY HEAD: ISAKA REDDY Copyright © 2015 PC Training & Business College (Pty) Ltd Registration Number: 2000/000757/07 All rights reserved; no part of this publication may be reproduced in any form or by any means, including photocopying machines, without the written permission of the Institution. 1 DIT In Information Technology | ECOMMERCE 511 LESSON PLAN ALIGNED TO MOBILE CONTENT [MOODLE] DIPLOMA SECTION SUBJECT MATTER 1 THE INTERNET-PLATFORM FOR BUSINESS 1.1 Defining Internet and its brief History 1.2 IN INFORMATION TECHNOLOGY Internet Service Provider Lesson 1 Lesson 2 & 3 Review Questions 2 THE NEW ECONOMY AND E-COMMERCE 2.1 Define E-Commerce 2.2 E-Commerce vs. business Lesson 4 Lesson 5 & 6 Review Questions 3 E-COMMERCE AND A NEW WAY OF THINKING 3.1 Changing paradigms Lesson 7 3.2 Portals and Vortals Lesson 8 3.3 E-Relationships ...
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...Blackjacking Security Threats to BlackBerry® Devices, PDAs, and Cell Phones in the Enterprise Daniel Hoffman Wiley Publishing, Inc. Blackjacking Blackjacking Security Threats to BlackBerry® Devices, PDAs, and Cell Phones in the Enterprise Daniel Hoffman Wiley Publishing, Inc. Blackjacking: Security Threats to BlackBerrys, PDAs, and Cell Phones in the Enterprise Published by Wiley Publishing, Inc. 10475 Crosspoint Boulevard Indianapolis, IN 46256 www.wiley.com Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada ISBN: 978-0-470-12754-4 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: The publisher and the author make...
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...Starting an Online Business FOR DUMmIES ‰ 4TH EDITION by Greg Holden TEAM LinG - Live, Informative, Non-cost and Genuine ! Starting an Online Business For Dummies®, 4th Edition Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, e-mail: brandreview@wiley.com. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates...
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