...use some sort of marketing. Marketing is there so an organisation can find out what their customers’ needs are, and how these can be met. In this manual I will be talking about John Lewis Marketing process. Having a good marketing department can help the John Lewis keep costs down. If the correct process is taken for marketing, it will eliminate the guessing and forecasting that are linked with trying to predict product trends and consumers demand for goods or services. when the organisation knows what they customers wants, they will all be able to provide the right type of product or service and will always have customers ready to purchase. All so having a good marketing department or team, will help a John Lewis build a loyal customer base and help with repeat custom. This is called brand loyalty; it is one of the main advantages of having a good marketing team. Marketing is usually defined as a process that identifies and predicts what the customer wants and then trying to satisfying the customers’ needs and making a profit by doing this. Every business or organisation will follow marketing plan or a marketing process. The marketing plan will serve as a wide range plan which will outline the organisations marketing efforts. Using the marketing process, John Lewis will have to find out what their customers want and what their needs are and what the business can do to meet their needs and demands. The process of this will be done in mainly four steps...
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...comunicate but not always the most efficient. It is immediate and can solve most problems. What examples of verbal information will John Lewis look at when creating a Christmas advert? Written Information - Can be words, diagrams, graphs and charts. Can come from a wide range of sources - newspapers, books, trade journals and government publications. What examples of written information will John Lewis look at when creating a Christmas advert? On-Screen Information - Information may be produced on-screen. This can be seen in multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video. What examples of on-screen information will John Lewis look at when creating a Christmas advert? Multi-Media Information - This means multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data etc. An example could be a webpage with interactive guide and narration. What examples of multi-media information will John Lewis use when creating a Christmas advert? Web-Based Information - This displays many benefits of multimedia technology. Today's fast broadband speeds allow you to stream sophisticated content to a computer anywhere in the world. This allows somebody to access this information wherever they are. This can also be accessed by smartphones. What examples of web-based information will John Lewis use when creating a Christmas advert? What are the different purposes of information? Reliable and valid information is essential...
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...of these lectures was from Consult Capital on the 23rd January 2012 and the second was on 27th February 2012 and was from Caroline Willgoose. Caroline is the Personnel Manager from the John Lewis store in Cardiff. There is one difference between these two companies that stands out above any other element. This is the idea that each company conducts itself with either a ‘hard’ or ‘soft’ approach to Human Resource Management (HRM). ‘In essence, the ‘soft’, or what others have called ‘high commitment’ HRM, sees employees – both managerial and non-managerial – as part of the solution rather than the problem’, Bratton & Gold (2003 p.32). ‘Soft’ HRM is the idea that the employees are treated as the most important resource the organisation possesses and their needs are paramount. The hierarchy is far less highly stacked than that of the ‘hard’ approach. ‘The ‘hard’ version emphasized the term ‘resource’ and adopted a ‘rational’ approach to managing employees, that is, viewing employees as any other economic factor, as a cost that had to be controlled’, Bratton & Gold (2003 p.6 ). So, ‘Hard’ HRM is different in the fact that an organisation with this approach sees its employees and workforce as just another resource and offers little to them in regards to incentives and opportunities. John Lewis takes the approach of soft HRM as they really do value their employees as the most important resource that they own. They’re a partnership and so the whole workforce is considered shareholders...
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...campaign for John Lewis. In this task, I will be describing the different types of business information that John Lewis will use when going through each stage of preparing a new Christmas advert. ‘Types of information’ (use pages 126/127 to explain the following) * Verbal (what is it and how could John Lewis use it, for example, the marketing director at John Lewis may want to explain the theme of this year’s advert face to face with his staff to help create passion for the concept) * Written (what is it and how could John Lewis use it, for example, the marketing director may want to state all the resources that will be needed to make the campaign a success) * On-screen (what is it and how could John Lewis use it, for example, the marketing director may wish to use on-screen technology for his initial presentations of the theme) * Multi-media (what is it and how could John Lewis use it, for example, the marketing department may want to show their first drafts of the campaign on a computer along with audio for increased impact) * Web-based (what is it and how could John Lewis use it, for example, the marketing director may want to send e-mails to other parts of the organisation explaining the idea along with some statistical data based on recent surveys.) ‘Purpose of information’ (use pages 127/128/129 to explain the following) * Updating knowledge (what is it and how could John Lewis use it, for example, John Lewis may want to...
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...chose topic 8 because analysis and interpretation of business and financial performance has interested me and I want to learn more about and it is the topic I feel most comfortable with having completed my ACCA studies. Writing reports and analysing business performance was covered in papers F7 and P3 and through this report I will have the opportunity to enforce practically the knowledge acquired. Moreover undertaking this research project will improve my performance at work and enhance my professional and communication skills. I work in accountancy practice and this project will be invaluable experience. I decide to write a research project on Marks & Spencer plc. and the reason being is that I had carried out an investigation on this company before and I have preliminary knowledge on its activities and the sector in which operates. Marks & Spencer is well known and reputable retailer which I personally favour as a customer. Marks and Spencer Group plc. is an international multi-channel retailer with headquarters in London, in the City of Westminster .It carries out the retailing of apparel, home products and food items. It was started as a Penny Bazar 1884 in Leeds selling only British made goods (Enc. Britannica,2004) As of 30 March 2013 the Company’s product were sold through 766 UK stores and 418 stores internationally (www.marksandspencer.com, 2013) 1.1.2 The reason for choosing the John Lewis Plc. as the comparator company John Lewis was selected as a comparator...
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... 2 2. Strategies of Waitrose 3 3. Value Chain of Waitrose 3 4. SWOT analysis of Waitrose 10 5. Conclusion 12 6. Recommendation 13 7. Reference List 14 Internal sources of competitive advantage in Waitrose 1. Introduction: Waitrose is a chain of up-supermarkets as grocery retailer in the United Kingdom. Waitrose was found by Wallace Waite, David Taylor, and Arthur Rose in 1904. In 1908, "Waitrose" as a grocery store name was formed. Waitrose including 10 grocery stores and 160 employees has been acquired by the John Lewis Partnership that is a famous UK retailer owned by its employees since 1937. (Oppapers, 25th April 2008) In 1955, the first Waitrose supermarket was set up. Now Waitrose is the sixth largest supermarket in UK that has 241 branches, 18,000 stock lines, and owns about 4.3% grocery market share in UK. Waitrose has a very good reputation and image because its products are quality, freshness, provenance, and safety, its good customer service, and good home delivery service that are the reasons why there are lots of loyal customers and new customers. (John Lewis Partnership, 2010) Waitrose supermarket is a luxurious supermarket because it provides high quality, fresh goods, and good service to customers...
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...Waitrose SWOT Analysis | Strengths * Waitrose have their own brand have over 18000 products including 117 lines in their ‘Perfectly Balanced’ range which promotes a fresh and healthy lifestyle for their customers (mintel.com2011). * Waitrose own their own farms “Working with its farmers, growers and other suppliers, it ensures the best standards in quality, safety, environment and animal welfare are applied across its supply chain, supported by its own inspections and farm assurance schemes”. (waitrose.com 2013) * Waitrose also holds a Royal Warrant with Her Majesty the Queen to supply goods to members of the Royal Family (waitrose.com 2013). * Partnership with John Lewis improves Waitrose’s reputation; Waitrose would have struggled to achieve the success it has today without the help of the partnership. The partnership also functions as a team therefore diversifying risks. (John Lewis Partnership.co.uk 2013). * Waitrose has a strong culture of co-ownership due to the fact that it’s not owned by shareholders but owned by everyone who works for the partnership. (waitrose.com 2013) * | Weakness * Waitrose is very dependent on this product range with a majority of sales coming from its own brand. Diversification would be helpful to gain better strength in the market (mintel.com 2011) * Waitrose also has the weakness of only supplying high quality, high price products. This can be seen as a negative factor due to the exclusion of an entire demographic of people...
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...John Lewis Case Report Group member: OHTSUKI Takeshi STOREY David ZHOU Jiayue ZHOU Wei ZHANG Xuyun Executive summary 2 Introduction 3 SWOT 4 Strengths 4 Weaknesses 8 Opportunities 8 Threats 9 Rank and prioritize 10 STP 11 Entering New Markets 13 1. Japan 13 2. China 15 Products 15 Place 16 Promotion 17 Positioning 18 Conclusion 18 Executive summary John Lewis is currently in a very strong position, possessing a committed workforce, enviable brand equity, and strong growth. The long term growth horizon, however, is limited by the prospect of saturation in the UK market. In this report, we examine the case for, and execution strategies for, international expansion. We focus on two large countries where this strategy could be especially profitable: China and Japan. We conclude that China holds excellent prospects for John Lewis and we therefore recommend expansion. Our recommendation for expansion into Japan is more qualified, but we believe that an expansion there would also be profitable. However, market constraints in this country lead us to caution that a more thorough analysis may be prudent before any action is taken. Introduction The John Lewis Partnership is one of the UK’s leading retail businesses with 29 John Lewis department stores, 8 John Lewis at home stores, johnlewis.com, 246 Waitrose supermarkets, 31 Waitrose convenience stores, waitrose.com and business to business contracts in the UK and abroad. John Lewis...
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...Processes Coursework 2 Module Number: SOE09607 Matriculation Number: 40186031 Tutor: John Allan [pic] Word Count: 3990 Contents Page Introduction 2 Waitrose Overview 2 Resources and Competences 3 Porter’s Five Forces Analysis 5 Level of Competition 5 Threats of Substitutes 6 Threat of Entrants 7 Bargaining Power of Buyers 8 Bargaining Power of Suppliers 8 SWOT Analysis 9 Waitrose Supply Chain 10 Waitrose Value Chain 11 Primary Value Chain Activities 12 Inbound logistics 12 Operations 13 Outbound Logistics 13 Marketing and Sales 13 Services 13 Support Value Chain Activities 14 Procurement 14 Technology Development 14 Human Resource Management 14 Firm Infrastructure 14 Conclusion 14 Bibliography 16 Appendix A 18 Appendix B 19 Appendix C 20 Appendix D 21 Appendix E 22 Introduction As a continuation of the analysis provided in Coursework 1 on the Stamford Waitrose Branch and the Waitrose Company, using PEST(EL) analysis, on the external influences that affect its business. The analysis in this paper focuses on how the branch and Waitrose as company employs Supply Chain Management, Porter’s...
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...Waitrose: How to Be Better? By Boyang Yu (P12005387) 4th March 2014 Module: Service Operations Management Tutor: Martin Beckinsale Acknowledgments The author would like to express appreciation to his tutor Martin Beckinsale for valuable, constructive critique and support during writing this report. Special thanks to Xinzhu Hu for her valuable ideas and comments during the writing progress. Besides, the author would like to take this opportunity to thanks George Kokkinidis and Martin Beckinsale’s passionate lectures. In addition, the author would like to thank the Kimberlin Library for the empirical data. I Summary The rapid development of supermarket industry resulted in fierce competitiveness among various companies. Therefore plenty of companies began to realise the significance of service and have launched a variety of innovative service models in order to gain a competitive advantage in the era of service-oriented. This report started from theories of service concept and service operation management and analysed the supply chain and customer order system of Waitrose, a UK supermarket. This report is aimed at building a new and deeper awareness of customers to Waitrose and help its operation management to be more advanced, more completed and more professional. After researching and analysing, the author found that Waitrose owns a mature and profound supply chain of pig meat. However, Waitrose relies too heavily on its own brands. Key Words: Supermarket...
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...major forces that shape the HR agenda. In order, with Harvard and Ulrich model, the researcher has studied organizational effectiveness on business ethics and accountability positions. Moreover, the researcher has studied core aspects of organizational and HR strategy on business environment and planning attributes. Thus, through SWOT analysis, the researcher has initiated vertical and horizontal aspects of business planning and strategies on major policies and plans. Table of Contents Introduction 4 Identification and analysis of the major forces shaping the HR agenda in the organization (AC 3.1) 4 Examination of HR roles within the organization that contributes to organizational effectiveness, business ethics and accountability (AC 3.2, 3.3, 3.4) 5 Flow of human resource 7 Reward systems 7 Employee influence 7 Work systems 7 HR contribution to design and implementation of organization’s business and HR strategies in describing the techniques and tools required to analyze the business environment on planning purpose (AC 4.1, 4.2, 5.2) 9 Management capability 9 Enabling system 9 Cost and control 10 Competition 10 SWOT analysis 11 Strengths 11 Weaknesses 11 Opportunities 11 Threats 12 Vertical and horizontal integration of strategies within the organization (AC 4.3) 13 Identification of HR role in business planning and strategies, policies and plans that make good provisions on costs (AC 5.1, 5.3) 14 Annual operation plan...
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...I will do research on Royal Mail for the public sector along with John Lewis for the private sector. Task 1 Assessment Criteria 1.1 Evaluate the inter-relationship between the different processes and functions of a selected organisation. Include the following for a selected business organisation: mission statement, corporate culture, aims/objectives, business functions (e.g. human resources) business processes (e.g. management, operational and supporting processes). Selected organisation: John Lewis John Lewis Mission Statement John Lewis mission statement is to for the sole purpose ‘happiness of all our members, through worthwhile, satisfying employment in a successful business’. Where success is measured on our ability to sustain and enhance our position both as an outstanding retailer and as a thriving example employee ownership. With this in mind John Lewis strategy is based on three interdependent objectives partners, customers and profit. Corporate culture John Lewis has a good corporate culture which sets a standard for other businesses who do not follow this culture. John Lewis believe that all their employees should own part of John Lewis and therefore each employee holds a certain amount of shares of the company which is not available to the public and only the employees of John Lewis are the shareholders of the company. John Lewis follows certain principles define how John Lewis runs the business and who they are. The purpose of the business is...
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...reduce its dependency on the UK market conditions and economic climate and to create a powerful brand serving a worldwide customer base. With an extraordinary understanding of customers selective needs based on a complex combination of market analyses and research feedback to identify trends and factors influencing their choices and decisions, M&S provides quality, value and innovation, positioning customers at the heart of the entire business. This report presents an overview of M&S activity and perspectives using a) a comprehensive PESTEL analysis to point out the trends and the environmental influences affecting the business, b) Porter’s five forces framework to explore and evaluate M&S attractiveness, c) a detailed SWOT analysis to highlight the company’ main advantages and hot spots and to identify any opportunity it can capitalize on and challenges that may endanger its future evolution and d) a value chain analysis. PESTEL Analysis According to Fahey and Narayanan (1986), macro–environmental conditions set the fundamental context in which industries operate, so the PESTEL- Political, Economic, Social, Technological, Environmental Legal- framework helps us to identify and understand what changes of the external climate influence the evolution of M&S business....
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...Measures related to training and development generally allow companies as well as individual employees to benefit from increases in productivity, safety at the work place and well-being as a result of improved skills and enhanced knowledge. According to Armstrong (2001), training is defined as “planned and systematic modification of behaviour through learning events, programmes and instruction” that allows the individual achievement of skills, competencies and knowledge required for effective working. Within this definition, there are two aspects which might be seen as the most significant elements of training. At first, the fact that training is supposed to be planned and systematic needs to be highlighted. Moreover, the second aspect to be highlighted is related the objective of training, which is described as enhancement of specific work-related abilities. A simple but systematic model which captures the characteristics of training and development described above is the so called training cycle. It is characterised by displaying training not as a single and occasional event with a fixed starting and end point, but as a continuous process and an infinite circle. (Tayler, 1991) Since the 1970s and to the present the training cycle is the conventional model for organisational training and development. Originally and referring to Armstrong (2001), Donelly (1987) as well as Kenney & Reid (1986) the training cycle can be divided into four stages. As a first step in the cycle...
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...Delamere pottery limited is a company that manufactures earthen wires and table wares as its main line business and started trading in May 1997 after purchasing the asset of T.G. Delamere & Co Ltd. The company has as its managing director Malcon Lewis and John Wilshaw as production manager. The company focused on premium prices and economy earthen ware as its strategy to penetrate the market. After the buy over, the structure and strategy of the business was changed to increase profitability and the company also applied diversification and innovation to gain competitive advantage in a competitive market. With the strategy and product diversification, the company was not getting the desired result. Two years after (in 1999), the company engaged the services of MPC project to strengthen its profit margin. Strategies adopted: In 1997, the management of Delamere Ltd wrote a revised business strategy and a new business plan which is summarized below: • To continue manufacturing Pottery products with higher technology and equipment to achieve efficient and flexible production. The company intends to achieve this strategy through planning, efficiency, factory layout, sales forecast, fuel utilization, reduced cost, quality and enhanced communication. • To improve on quality and saleability of pottery brands by product and service improvement programme. • To improve profitability by improving gross margins and additional turnover. Every business develops...
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