...activities of the selected organisations and their stakeholders: Sports Direct Political How the local, national, and international developments could affect the organisation and in what ways this could happen. Economical Nationally and internationally environmental issues that could affect the organisation Social Social and developing trends that an organisation might use or operate for future planning. Technological The various types of new technology can put impact on a competitive advantage with other organisations. Political factors These political factors are laws and regulations that are made by the government that could affect the business (legislations.) Many types of businesses and organisations can be affected by these laws. Political factors can cover a number of things from both national and international laws (European Union) e.g. employment of people within UK (Sports Direct-working permit), environmental issues such as Sports Direct - insuring that their products are recyclable and government e.g. taxation. Economical factors The economy plays a huge effect on businesses for example if the consumer spends more at Sports Direct then the business will attentively receive more revenue (income.) If the government raise taxes this then raises the costs of the business and could therefore affect what people buy, what the business sells and how much they sell it for e.g. Sports Direct could be affected by this as they might not gain as much as...
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... The trade restriction and tariffs are also another of the most important political factors that must be considered. This is due to the fact that the company already followed the strategy of Adidas and Nike in outsourcing their production in Asia. The primary reason for outsourcing of production is because, most of Asian countries offer lower labor cost and other taxes compare to Europe and America. In terms of political stability, due to the fact that the company is a multinational company that produce as well as sell their products in different parts of the world, there different political issues and events in other local partners that can affect the overall performance of the company. Economic Factors The said situation in the political factors, are somewhat connected with the different economic factors that might affect the development process of the company. Primarily is the situation of the home economy or the economic situation of Germany, in terms of monetary issues, stock exchange and the likes. The economy trends of happenings in the home economy are also important, so as the economic situations and trends of the partner...
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...Soccer: Goal Line Technology Does goal line technology ultimately benefit the sport of soccer? Goal Line Technology is a matter that has carefully been examined because of the opposing controversial arguments that exist. Soccer goal line technology features cameras that will determine whether or not the complete circumference of the ball has crossed the goal line, and it will send an instant alert to the referee allowing him to quickly determine the call. The International Federation of Football Association (FIFA) still remains unsure whether it would be appropriate to incorporate this technology around the world. In Joshua Robinson’s article, ” Goal-Line Help For Referees,” goal line technology is favored because it will assist the officiating crews by eliminating blown calls that affect the game negatively. He states technology will be a positive addition to the game as a whole. The game will be more advanced, keeping up to date with current modern times. On the other hand, the exclusion of this technology is viewed as positive idea. While Robinson beliefs that goal line technology is a great contribution to the game, other authors such as Daniel King and Peter Higgs believe the game needs to remain technology free. In King and Higg’s article “Soccer Says No to Goal-Line Technology,” Traditionalism and Human error are praised because that’s the way the game has been played for decades. He makes it clear that goal line technology is not really necessary because it brings...
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...CQ1) How are priority issues for Australia’s health identified? 1. Account for the differences in health status of men and women in Australia (7 marks) 2. Define the following terms: mortality, morbidity and life expectancy (3 marks) 3. How is epidemiology used to improve the health of Australians? Provide examples (6 marks) 4. Outline two indicators of morbidity. Include examples in your answer (3 marks) 5. Why is it important to prioritise particular health issues in Australia? Include examples in your answer (5 marks) 6. Discuss the limitations of using epidemiology to describe the current health status of a population (4 marks) 7. Compare the health status of Australian males to Australian females (4 marks) 8. Analyse the importance of social justice principles in selecting health priorities in Australia (6 marks) 9. Demonstrate how an illness or disease is selected as a National Priority area (5 marks) 10. What is the role of epidemiology? Explain how epidemiology can be used to determine the priority areas for Australia’s health (4 marks) 11. Explain the main measures of epidemiology. What information do they provide about the current health status of Australians (4 marks) 12. Is Australia a healthy nation compared with the rest of the world? Explain your answer. How can Australia’s health be improved? (5 marks) 13. Distinguish between the terms ‘prevalence’ and ‘incidence’ (2 marks) 14. Identify reasons for Australia’s declining infant mortality rate...
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...SWOT Analysis...………………………………..…………….……….……………………6 IV. Marketing Objectives..…………..…….….……………………………….…..………………..7 V. Marketing Strategies...……………………………………………………..…………………...8 VI. Marketing Implementation.………………………….…….….…….…….……………...……10 VII. Performance Evaluation…………….………..…………………………….......................…….11 References..…………………………………...………………….………........….12 I. EXECUTIVE SUMMARY: Suunto is a world leader in designing and manufacturing sports precision instruments. Since 1936, Suunto has been at the vanguard of innovation and design of sport watches, dive computers, and sports instruments engineered for training, hiking, mountaineering, hiking, skiing, and sailing. Suunto enjoys an esteemed reputation because it delivers intuitive design, accuracy and dependability combining aesthetics and functionality that allows athletes analyze and improve their performance. The demand for fitness products and the rise of wearable technology is a prospect that Suunto must look into. Suunto must look into the feasibility of expanding its product line to produce products that will fill the needs of other users in aviation, and the military for example. This expansion in product offerings has the potential of increasing market share and revenue. Suunto will have to overcome challenges to expand its product offerings and increase its market share. This marketing plan presents a possible way for Suunto to capitalize on its...
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...potential for success or failure. From this case, we identify the analysis as follows: Factor | Trend | EvaluationO = OpportunityT = Threat | Impact1 = Low5 = High | Political | FDI Policies | T | 2 | Economic | - Increase in price of raw materials and resources- Growth of income- Chinese labor cost increasing | TOT | 553 | Social | - Consumers seek quality- Women desiring healthier lifestyle | OO | 33 | Technological | - Increase in E-Commerce | O | 4 | Environmental | - Complying with federal, state, and local environmental protection laws | T | 4 | Legal | - Customs and trade regulations | T | 4 | Exhibit 2: Five Forces Analysis of the Sports Apparel Industry Porter’s Five Forces Model depicts how intense the competition between the companies are and what specific factors relate to each force. The sports apparel industry is highly competitive and demanding. Many players exist in the game, which also increases competition. Rivalry: Moderate-Strong * Buyer demand is high and increasing (-): From 2006 to 2011, Under Armour’s net revenues tripled, starting at $430,689 and ending at $1,472,684 in 2011. These numbers are expected to continue to grow in years to come * Ease of brand switching (+): Other competitors such as Nike and Adidas typically price items in the same range as Under Armour * Product differentiation is low (-): different styles of clothing offer certain benefits such as HeatGear, ColdGear, and AllSeason Threat of New Entrants:...
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...Environmental factors can affect the way a company conducts business. Adidas is not exempt from environmental factors internationally and domestically. The following paper will help readers to understand economic interdependence, importance of demographic and physical infrastructures, and cultural differences. Also the social responsibility verses legal obligations, political systems on international relations will be covered in the paper. Economic independence as pertaining to Adidas is important because without economic independence global outreach would not happen. Economic independence will help Adidas to continue to produce quality products that can be sold either in the Untied States or globally. Global independence can help boost profits and build a stronger company for both clothing line and sports apparel. Having strong global independence can affect the trade policies because if the global independence was weak, Adidas would not be able to have a strong presence in any market. Demographics and physical infrastructure are also a strong point that Adidas can support for environmental factors. Adidas is able to provide apparel all over the world which is contributed to the demographics in which the marketing department strategically placed. With strong demographic presence, the apparel is easy to obtain and the selection is strong enough to keep the consumers wanting more merchandise. Physical infrastructure can attribute to the strong brand name and the quality of...
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...strategies. This report examines the sportswear industry and its major players’ marketing activities and strategies within a competitive environment, which will then lead to a strategic brand direction for a brand. Favorable trends have been observed in the sportswear industry, creating great opportunities for brands to capitalize on. The sector is observed to be highly profitable in the upcoming years with fast catching trends. It is a highly competitive market with majors players such as, Nike and Adidas leading the sector. Other popular brands such as, Puma and Under Armour have not been far behind. The industry has seen a tremendous growth in the demand of sports apparel in recent years. A high increase...
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...The advancement of technology has had a huge impact on a global scale in the last 20 years. Many things have improved drastically because of this advanacement; wether it be space travel or sending an instant message to your friend. Among those sectors who have benfeited is sport. With the advancement of IT in the sports sector, sports is now enjoyed on a global basis through the countless dedicated sports channels throughtout the world. Such of the magnitude of viewers sports comands, it remains an integral part of our society. The new technology available to sport not only affects the number of viewers but also athlethes, coaches, trainers, referees and many more. One advantage of technology in sports is the use of software to assist the referees in making important decisions in a match situation. A case study I will look at is the use of 'goal-line technology' in soccer. It can be described as ''a method used to determine when the ball has slightly crossed the goal line with the assistance of electronic devices and at the same time assisting the referee in awarding a goal or not.'' (Wikipedia). A chip is planted inside the playing ball and is linked to a device on the referees wrist. When the ball triggers the sensors on the goal line by crossing the goal line, it will triggger a signal that is sent to the referees device on their wrist. The referee then is sure the ball crossed the line for a goal, and this elimnates the human error factor in awarding goals in soccer...
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...pROFESSOR dEANNA TEEL pRINCIPLES OF MARKETING - MRKG 1311 SPRING 2013 pROFESSOR dEANNA TEEL pRINCIPLES OF MARKETING - MRKG 1311 SPRING 2013 performance sport booster car seat by MARKETING PLAN performance sport booster car seat by MARKETING PLAN Product and Company Background Company Background Recaro has over 100 years of history designing seats for the world's most prestigious automobiles, airlines, and race cars. Recaro is German engineered, and an international leader in seating safety, design, comfort and style. Recaro is the pioneer of child seat side impact technology, going beyond any side impact requirements as tested with the ADAC European standard. Founded in 1906 by Wilhelm Reutter as Reutter Carosserie-Werke, the company became famous for building limousine bodies during the 1920s. Recaro has been setting standards in automotive seating ever since. Recaro Automotive Seating produced the first retrofit sports seat for automobiles, the world’s lightest car seat and the most innovative commercial vehicle seat in addition to new sport seats in a modern composite design. Recaro Automotive Seating’s customers include prominent manufacturers of automobiles and commercial vehicles around the world. Through retail sales, the company also provides end customers with aftermarket seats and motorsports customers with racing shells. Recaro Automotive Seating is a division of the global Johnson Controls group, with lean structures, short decision paths...
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...Nike Written By: Jamie Battelo Nike has three main products in footwear, appearence, and equipment . Nike founders were Bill Bowerman and Philip Knight, in 1964 known as the “Blue Ribbon sports”. That’s where Bill Bowerman and Philip Knight took a $500 pledged and purchased 300 pairs of shoes. Then Philip Knight began selling the shoes off his truck, and Bill Bowerman started to rip the shoes apart because he want to learn how they worked because he was a American track and field coach. Did you know that Philip knight ran for track in college for Bill Bownerman. Now today Nike’s headquarter is in Washington County of the United States near the Beaverton, Oregan area. That’s sitting on Six acres of land “Nike’s campus”, it has 17 main building on it. The original head-quarters officially open their door in 1990 and they have doubled in size by 2001. Nike has about 700 contract factories, in 52 countries that all manufacture all of Nike’s stuff. They have to order every 6 months at least or they lose a contract factory. Nike has more than 36,000 employees globally and 7,000 employees in the Beaverton, Oregon area. Nike products are designed for the specific sports and activities. The most popular product the more active sports “like running, basketball, footballs, etc”. Nike market their products that improves your abilities to run faster and jump higher than without Nikes and look good when being active. Most of Nike’s product targets the more active and fitness industry...
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...combined companies' operations, work force, financial dealings, research & development facilities and the human resources will work as a single entity. In this document, I have taken the example of Adidas and Reebok merger. Adidas was a German sports goods maker and was the world's second largest after its nearest rival Nike. Reebok was the second biggest sports goods maker in the United States and was the toughest competitors to Nike before the merger. Adidas had a merger with Reebok and the merger was friendly and the deal was around US $ 3.8 billion. Adidas and Reebok before merger Adidas was a premium branded sports equipment maker in the world where as Reebok is a medium segmented sports equipment maker. Adidas has its strong presence around the globe and its distinguished premium branded products are sports shoes, footwear, sport equipment etc. Reebok has captured the diversified products like women apparel, sports apparel and sports equipment at very cheaper prices when compared to Adidas. Mostly, Reebok has captured the women sector with the making of the products related to them. Both the companies want to merge and hence the presence of both the companies will be widened across the earth. Pre merger conditions Nike was the biggest sports goods and apparel maker in the world and it was posing very stringent competition to Adidas...
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...The basketball has been changed many times over the 123 years since the sport was invented whether it is majorly or minimally. The changes of the ball have been for good of the sport as it has increased agility, grip and accuracy. These major and/or minor changes have clearly been for the better of the sport as some of the major changes have allowed for more grip and the ball has become smaller and lighter. This means that because the ball is light it has made the players about to move with more agility and higher shooting percentage and the extra grip on the ball has also made the players more agile. The development of the basketball has changed significantly since it was invented in 1891. (Nba.com, 2014) Some of the major developments are...
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...environments that affect the U.S. auto industry, and General Motors? In order to find out key forces in the general environments that affect the U.S auto industry, we divide the general environment into six segments: demographic, sociocultural, political/legal, technological, economic, and global. Then, we use Porter’s five-forces model to examining the competitive auto industry environment and then find out key forces that affect General Motors. In general environment * Demographic: Aging workforce (and high number of retirees) means higher hourly wage and health-care costs for current workers, and higher expenses related to retirees. In addition, as the baby boomers generation gradually retired, U.S auto industry starts to change their target market to the next generation. * Sociocultural: more concern for environment, looking for more efficient (smaller) vehicles, but generally want quality, "cool" smaller cars. * Political/Legal: Inflated costs and low profit margin informed large debt in GM, so it required large loans from government. In the law, government * Technological: People more concern about the “green environment” and fuel efficient, such as the electric cars or hybrid car. However, it is always slow to develop and deliver to market electric/hybrid vehicles. In general, development of new models has been slow, expensive, and ineffective for some time-not as nimble as competitors such as Toyota * Economic: Although the economy affects all industries...
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...profitability. A very small industry will be a close to "perfect competition", which to all of the profits of the business was driven to normal profit. They consist of those forces close to the company that affect the ability to service and make the profit. A change in any of the forces normally requires a business unit to reassess the marketplace given the overall change in industry information. The company is able to apply their own core competitiveness, business model or network to achieve a profit above the industry average. Bargaining power of suppliers The suppliers mainly through its raise prices of input factors and reduce the capacity of the unit value of quality to affect the profitability of existing enterprises in the industry and the competitiveness of their products. The strength of the suppliers forces depends mainly on what they provide to the buyer is input factors constitute a large proportion of the total cost of the purchaser product, when the value of the input factors provided by the supplier, the buyer of the production process is very important or seriously affect the quality of the buyer of the product for potential buyers bargaining power is greatly enhanced. Boo. Com, the first vision to become the world first online global sports retail site, the placed order will be by the of the week 228848 visits had resulted in 609 orders with a value of $64000 from the original 4 in 1000 around 50000 unique...
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