...There are many factors to consider when re-positioning a phased out product. Segmentation, targeting, and positioning are important when identifying the specific target market that you will supply in order to sustain growth. The product that I have in mind to reposition is the MP3 player device. Apple already has MP3 players that have been very successful due to the increase in technology. Their products have ranged from 60 GB color screen iPods to the lower gig shuffle without a screen. These Mp3 players were great in their time however; due to an increase in technology, Americans wanted a gadget that was an all in one. This is where the popularity of iPhones, Androids, and other smart phones saturated the market. Users no longer prefer to carry around a MP3 device when they have newer more technical savvy gadgets. For example, the smart phone has given its consumer base the ability to have the same MP3 capabilities, internet usage, games options and more in one device. There is no longer a need to have stand-alone devices for different uses. In order to acquire the same concept as Apple I will need to thoroughly study my competitors target market approach. For instance, Sony and Samsung actually never reached the level of success that Apple has with their iPods, one reason being is that they did not analyze their pricing data to determine what target market would work best for them. Instead, they choose the same segmentation as Apple. Statistics show that Apple...
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...All my childhood home videos are of me running around in a diaper like any other child’s home video; however, the major difference between my home videos and others is that I am running around screaming in Hindi. As I grew older and began to go to preschool the videos slowly transitioned to me speaking English. I came very close to completely forgetting how to speak Hindi, yet my parents only spoke to me in Hindi at home. Even though speaking another language has countless benefits, I have always felt different from the typical American teenager. Richard Rodriguez describes how speaking a distinct language created a barrier between his family and the rest of the country whereas Audre Lorde retells her first encounter with racism when she visited Washington D.C. Richard Rodriguez’s essay “Aria: A Memoir of a Bilingual Childhood” and Audre Lorde’s essay...
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...was around even back in the 1400s but there was very few articles that are available from back then . The first accurate description of yellow fever was written in the year 1495, after the battle known as Vega Real or Santo Cerro, fought by Columbus in Hispaniola against the Indians.According to Rocha Lima, the first appearance of yellow fever in South America took place in 1658, in Pernambuco and it appeared in New York in 1668, in Boston in 1691, in Philadelphia in 1669 and in Charleston in 1699. from the 18th century on, because of the great military expeditions and the facilities in the passenger routes, that is when the yellow fever broke out .The English speaking countries adopted that name the "yellow fever " from the islands , while the Spanish speaking ones called it "Black Vomit," after the paper by the Spanish physician Juan Jose Castelbondo, a resident in Cartagena of Indias, which was published in 1729. In the late summer of 1793, refugees from a yellow fever epidemic in the Caribbean fled to Philadelphia. Within weeks, people throughout the city were experiencing symptoms. By the middle of October, 100 people were dying from the virus every day. Caring for the victims so strained public services that the local city government collapsed. Philadelphia’s mosquito population and the death toll fell to 20 per day by October 26. Philadelphia's ravenous mosquitoes provided the perfect vehicle for spreading the disease by first lunching on an infected...
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...SAVONIA UNIVERSITY OF APPLIED SCIENCES Savonia Business Marketing Plan in Spain of Black Light Discipline Heikki Karvonen Zhao Yunke Gogunskaya Valeriiya Xie Yuanyuan International Business Administration May 2011 CONTENTS 1 INTRODUCTION 5 2 TITLE 6 2.2 Subtitle 6 2.2.1 Subtitle 6 3 DISCUSSION 6 3.2 Subtitle 6 3.2.1 Subtitle 6 4 CONCLUSION 7 4.2 Subtitle 7 4.2.1 Subtitle 7 REFERENCES OR BIBLIOGRAPHY (examples) 8 5 APPENDIX 1 Title of Appendix 1 9 6 APPENDIX 2 Title of Appendix 2 10 INTRODUCTION With the development of globalization, our company decides to expand our target market to Spain. To make sure we have enough background knowledge about Spain, our company has done some marketing research, such as questionnaire, telephone interview and face-to-face interview before we dealing with the detailed marketing plan. In this marketing plan, we will present the result of our marketing research, and the analysis of marketing mix. The SWOT analysis is also an essential part of this plan. The insights of strengths, weaknesses, opportunities, and threats offer our company a good foundation before implementing the marketing plan. Below is some background information of Black Light Discipline band: Black Light Discipline is a Finnish band founded in 2005 on the idea to make captivating, synth-based grooves with a mix of metal and electro genres...
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...Mexico, as a child, and his family is incredibly impoverished. In comparison to their meager lifestyle, life in America seems alluring and extravagant. However, there is an obstacle between the De La Cruz family and the north: the United States-Mexico border, which represents a separation between rich and poor and “a transitional zone on the way to the American dream” (Gumbar 135). Dissatisfied with his destitute life in Mexico, Don Antonio, Big Angel’s father, leaves his family for a woman and job in the United States. Big Angel is now removed from his father by thousands of miles and a border wall. This uproots the structure of the De La Cruz family, forcing Big Angel to care for the rest of his family. Although Big Angel is barely a teenager at this point, his “siblings [look] up to him [...because] Don Antonio had abandoned them” (The House 97). By crossing the border with the aspiration of wealth, Don Antonio upends the family hierarchy and forces his child to become the caretaker, a responsibility that haunts Big Angel later in life. Even on his deathbed, Big Angel’s attempts to maintain his authority and his tendency to refuse help reveal the rift within the family caused by the US-Mexico border. Near the end of the novel, Big Angel is unable to...
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...consisted of ten Hispanics. Seven boys and three girls who were all between the ages of 14 and 17. Nine were originally from Guatemala and one from Mexico. Most of their academics took place in a pull out setting. Two of the girls lived with their parents. The rest were transients who were living with a relative. Most were in the legal process of obtaining legal status in the United States. Snow (1992) suggests that learning to read in the students native language is crucial to the success of the student being able to read in a second language The students were very cordial and enjoyed and enjoyed letting me follow them throughout the school day. I tried to use as much of the Spanish that I learned many years ago when I could. Much of the classroom time the teachers and students communicated with each other in Spanish. The teachers told me they did this because many of the students were still learning basic English and did not understand some of the academic terms that are used in the general education classroom. The students’ day started with a mock interview. They wrote down ten questions that might be included in a...
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...Princess Rosalinda (Demi Lovato) of the small Spanish-speaking nation of Costa Luna is about to be crowned queen upon reaching maturity. Inexplicably, General Kane, the dictator of a neighboring country (Costa Estrella), is able to massively infiltrate her palace with his agents during her coronation rehearsal, and attempts to assassinate her while effecting a coup d'etat against her regime. Luckily, Joe Mason, an agent of the Princess Protection Program, a secret organization funded by royal families that looks after endangered princesses, is able to whisk her away to safety via helicopter because Gen. Kane’s agents failed to secure her rooftop helipad. They succeeded in capturing her mother, the Queen Sophia, but unfortunately for the general, his coup severely alienated him from the international authorities. To keep Princess Rosalinda hidden, the Princess Protection Program places her in Mr. Mason’s home in rural Louisiana because she refuses to trust anyone else. There she meets his daughter Carter (Selena Gomez), an insecure girl who works at the local bait shop and dreams of going to the school dance with her crush, Donny (Robert Adamson). In becoming a normal teenager, Rosalinda takes up the name Rosie and soon becomes popular at school, which Carter must learn to handle. The two become close friends. Carter teaches Rosie to act like a normal American girl, and Rosie shows Carter how to disarm those that scorn them and put them in their...
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...for. When referring to the United States census bureau and monster fact.com census the number of Latinos did not represent a large percentage. According to the New York Times Mexican American alone accounted for 60% of the Latino/ Hispanic group. Mexican is the largest Hispanic group In the United States. The percentage of college graduate is significantly lower than other minority group. Many young Mexican American teens are learning the language just as quick as the other minority group. It is far more important for the children of immigrant parents to be proficient in the English language because long term, the later generations linguistic skills are needed to integrated in American society. For many Mexican American second generation, Spanish is still their first language. Therefore, the Bush "No Child Left behind Act" is a very important political step for the Mexican Americans. Mexican Americans are very family oriented, and family is everything to them. (Conover, 1991). Mexican Americans is deeply religious and predominantly Roman Catholics. Many Mexican immigrants arrived to the United States with very little skills. Most of them usually are low income family and hold manufacturing, agricultural jobs. The female are usually nannies, or hold cleaning jobs. Mexicans are usually not very social because of language barriers. They tend to stick around and live in the same neighborhoods of the same race. Soccer is a fun pass time for many Mexicans. Puerto Rican Americans Puerto...
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...One of the most recent ones being HBO’s Walkout based on the 1968 East L.A. Walkout. The movie strives to show the injustice Mexican-American along with other Hispanic students faced in school. Some of them for example are, being punished for speaking Spanish at school, locked restrooms during lunch and forced janitorial work as punishments. In the movie Sal Castro cries out “It's a beautiful day to be a Chicano!” (Walkout 2006). This is a wonderful and easily understandable example to help modern day Chicanos understand why their ancestors who took part in the movement felt so strongly about...
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...Motivation 1 Motivation and Its Role in Language Acquisition Robert A. Cote SLAT 596Y Dr. Linda Waugh December 15, 2004 Motivation 2 “Motivation represents one of the most appealing, yet complex, variables used to explain individual differences in language learning” (MacIntyre et al. 2001, p. 462). These words succinctly describe the multifaceted issue that researchers, classroom instructors and language learners themselves have faced since Gardner and Lambert brought to light the complexities of motivation via their studies in the late 1950’s. The number of factors involved in motivating persons to acquire a foreign language has increased tremendously during the past four decades and attempting to address all of these components in one paper is impractical. The author will therefore attempt to present a limited overview of motivation, supporting research from both inside and outside of the classroom and views challenging its validity. Prior to exploring motivation and its function in language acquisition, one must first understand the term in its general sense. MacIntyre et al. defined motivation as “an attribute of the individual describing the psychological qualities underlying behavior with respect to a particular task” (2001, p. 463). This goal-directed behavior shows itself through distinct actions of the motivated individual. Dörnyei described this explicitly when he wrote the following: The motivated individual expends effort, is persistent...
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...The Future of English? A guide to forecasting the popularity of the English language in the 21st century David Graddol First published 1997 © The British Council 1997, 2000 All Rights Reserved This digital edition created by The English Company (UK) Ltd David Graddol hereby asserts and gives notice of his right under section 77 of the UK Copyright, Designs and Patents Act 1988 to be identified as the author of this work. What is this book about? This book is about the English language in of the English language and concludes that forecasting, identifies the patterns which the 21st century: about who will speak it and for what purposes. It is a practical the future is more complex and less predictable than has usually been assumed. underlie typical linguistic change and describes the way large corporations have briefing document, written for educationists, politicians, managers – indeed any decision maker or planning team with a professional interest in the development of English worldwide. The book has been commissioned by the British Council to complement the many texts already available about the teaching and learning of English, the history and used ‘scenario planning’ as a strategy for coping with unpredictable futures. Section three outlines significant global trends which will shape the social and economic world in the 21st century. Section four discusses the impacts these trends are The Future of English? takes stock...
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...schools and high schools, students must read for any subject, so the reading must be a skill with which they can study properly. However, lately, the students are having reading problems what affects them in the grades and scores. The root of the problem is that the students do not like to read or because they do not feel motivated by their teachers. Many times, the teachers do not use the proper techniques of reading. Also, the students have problems by reading in their own language. This occurs because they really do not like the type of literature used in the high school. On the other hand, learners must read in English, this is another problem because the students find English difficult because English has a different structure from Spanish. In this work, different theories will be cited in order to analyze the problem and what techniques can be useful for improving when reading. Some of those techniques that can help to improve reading in English in the classroom are scanning, skimming, previewing, predicting among others, which will be explained later. Another point is that the students do not read for lack of help of their parents at home. This thesis will encourage the connection of the three elements, teacher-student-parents. The idea is that parents and teachers help the student to read in English in the classroom and at home at the same time in order to get good scores. Teachers take care of the classroom and parents can help from the house through the techniques provided...
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...Community Health Task 1 Alisha Diehl Western Governors University Community Health Community Description and Data Interpretation Located in South Central Pennsylvania, comprising a total of 910 square miles, York County was founded in 1749. It was formed out of Lancaster County, and became the fifth county established in Pennsylvania, as well as the first county established west of the Susquehanna River. A dispute grew between Pennsylvania and Maryland, as both states claimed a portion of York County. Thus the government hired British surveyors Charles Mason and Jeremiah Dixon to establish the boundary line between Maryland and Pennsylvania, who formed a demarcation which became known as the Mason-Dixon Line. York County lies just north of this famous Mason-Dixon Line, which later became integral during the Civil War for dividing the Union and Confederate Armies. (York County Historic Timeline, 2012). Population/Economic Assessment The total population of York County is 434,972 as of the 2010 Census, with York being the largest city with 43,550 people. The median age is 40.1 years, with 24.1% of the population being age 65 and older. This is an increase of 6% since the year 2000. The average household income for York County is $57,027, while the average household income for all of Pennsylvania is $49,520. The total percentage of households in York County living in poverty is 9.0%, with 7.1% for White Non-Hispanic residents and 24.5% for Hispanic or Latino...
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...Spanish Is A Romantic Language. Almost Everything Sounds More Romantic In Spanish Than In English, Don't You Think? On This Page You Can Learn The Vocabulary Of Love And Romance. Try Them Out On Someone Special. How To Say "Sweetheart" In Spanish In English We Call Our Loved Ones "Dear", "Honey" Or "Sweetheart". Here Are Spanish Words You Can Use To Express The Same Idea. Cariño - Dear Mi Amor - My Love Mi Vida - My Life Corazón - Heart Mi Reina/Rey - My Queen/King Tesoro - Treasure Querida/Querido - Dear Nena/Nene - Baby Muñeca - Doll Guapa/Guapo - Gorgeous Bonita - Pretty Novia/Novio - Girlfriend/Boyfriend Esposa/Marido - Wife/Husband Expressions Of Love Now That You Know How To Address Your Loved Ones, You Will Need A Few Handy Phrases To Make Them Feel Special. Spanish Has Two Verbs That Express Love: Amar And Querer. Generally Speaking, Amar Is Stronger And You Will Probably Only Use It With Your Spouse Or With Whomever You Are Romantically Involved. Querer Is More Affectionate And Less Passionate. You Can Use It With Your Friends And Family. There's A Famous Song By El Príncipe De La Cancion, José José, Called "Amar Y Querer" Which Explains The Difference Between The Two In A Highly Romanticized Way. Here Are The Lyrics. By The Way, Listening To Latin Songs And Studying The Lyrics Is A Great Way To Improve Your Spanish. I Love You - Te Quiero, Te Amo You're Beautiful - Eres Muy Bonita You're Handsome - Eres Guapo I'm Crazy About...
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...violence is in the background of this novel, serving as the catalyst for Melinda’s silence. The description of the assault is brief, using non-graphic language: We were on the ground. No I did not like this. I was on the ground and he was on top of me . . . I'm trying to remember how we got on the ground and where the moon went and wham! shirt up, shorts down, and the ground smells wet and dark and NO!--I'm not really here . . . he smells like beer and mean and he hurts me hurts me hurts me and gets up and zips his jeans and smiles" (Anderson 135-36). The sexual assault in the novel functions as a characteristic of good realistic fiction: the use of characters living and wrestling with real problems close to real life experiences of teenagers. Carolyn Lehman, author of Hero, Victim, or Monster? discusses how a trauma as pervasive as sexual assault should be "examined and its impact explored in literature for the very people who are living it" (36). She further notes, "it isn't only survivors who seek insight" (36). She writes a "15-year-old reader told me that when her best friend was raped in 7th grade, she didn’t want to talk about it—she wanted to read a book that could help her understand what her friend was going through" (36). As statistics show, rape is a relevant topic to teens and Anderson's Speak may offer young readers therapeutic value in dealing with the aftermath of sexual assault and also offer courage to those who want to reach out to others who may be dealing...
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