...Television technology The technology that I’ve chosen to write about is the television. (Oxford University, 1997) defines television as a system for transmitting visual images and sound that are reproduced on screens chiefly used for broadcasting programs for entertainment, information, and education. In 1927, the beginning of television, the pictures presented on screen was only shown in black and white. Television eventually evolved into color pictures in the early 1940’s. Over the next eighty years television will undergo numerous advancements from cable TV, high definition, to 3D television with even more advancements made to televisions for the future. This paper will explain three impacts of television, 1. That it competes with other ways of human interaction, 2. Provides information and entertainment. 3. Television could be damaging to one’s personality. The first impact that television has is that it competes with other ways of human interaction such as Friends, Family, and School (Human Communication Research, 1985). It also has an influence with young people in helping them develop values and ideas from events happening around the world. It also has a hand in contributing to viewer’s attitudes and beliefs about themselves as well as socially, ethnically, and cultural backgrounds. Television has a visually interesting and highly interesting style that commands many human’s attention for several hours a day. The second impact television can have is providing...
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...Infobae * 4 FM 1 Am, website and television * Radio is most profitable, reaches to all areas of Argentina * Radio is in decline (invest in other opportunities?) * #3 in television, but how many other major news networks are there? 3? * 1st to launch into mobile devices * What product is out in the market (what are the functions? Can we build off of the current application?) * Feel like they are the right size and they feel their success is driven by solidarity * Grow organically (seems pretty adamant against teaming up with other companies) * Advantage – synergy between group and products don’t cannibalize each other * Disadvantage – young, people don’t know the brand * Solution – social networks, online, sponsor with wikileaks * How do they get in touch with the older crowd? * Rely on teamwork to get news info * Aim to be the quickest to gather information * 6 trucks and 1 helicopter (lacks resources?) * Will not be affected by Kirchner’s regulation because company’s market share is too small * Company layout is all decision makers at the center of the room and people sit around them * Decision makers for radio, tv and internet all sit next to each other * Decision making is faster, less formalities * Employees are younger with very few seasoned individuals (weakness?) Ideas * Live streaming onto mobile devices? * Cater to the business class * Customizable...
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...Analysis of Household appliances Industry 1 • Color Television : CTVS Ø Recent Performance Ø Industry Structure Ø Industry Trends •Refrigerators Ø Recent Performance Ø Industry Structure Ø Industry Trends •Washing Machines Ø Recent Performance Ø Industry Structure Ø Industry Trends •RACs Recent Performance Industry Structure 2 Industry Trends :3 : 12 : 17 : 41 : 48 : 53 : 68 : 75 : 79 : 91 : 98 : 101 • Demand Review and Growth Projections Ø CTVs Ø Refrigerators Ø Washing Machines Ø RACs • Costs and Profitability Analysis • Critical Success Factors • Impact Analysis • Player Profiles 3 : 117 : 127 : 140 : 151 : 164 : 186 : 196 : 203 Color Televisions: Recent Performance 4 Overview •Rising disposable incomes, growing aspirations of consumers, declining prices, shrinking replacement cycle for colour televisions (CTVs) helped the industry increase at a 5 per cent CAGR during 2006-07 to 2011-12. •However, in 2011-12, colour television sales (volume terms) declined by 1.3 per cent y-o-y to 12.8 million units. •This was mainly due to decline in sales of conventional colour TVs (CCTV) and flat colour TVs (FCTVs) by 28 per cent and 8 per cent, respectively and also due to slower growth in LCD segment. •Also high inflation and rising interest rates combined with weak consumer sentiment put pressure on the demand during 2011-12. LCD,LED segment record strong growth •The CCTV segment has been steadily losing ground in the past few years mainly due to the narrowing...
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...Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Print Media Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. Newspapers: Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that masses at large depended on, for daily news. A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics which are in lighter vein like cartoons,...
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...Conclusion12 Bibliography13 Executive Summary An attempt has been made through this paper to understand the evolution and development of televisions from the marketing perspective. This paper discusses the shortcomings which were noticed by manufacturers which initiated a chain of constant innovation and improvement. It also gives useful insights on the evolution of television and its positive/negative impact. Introduction Growth is the only evidence of life (Newman, 2010). This statement holds true not only for life but for other things as well. As people evolved, the things surrounding them also did. It won’t be an exaggeration to say that electronics developed out of proportion; since, every day something new is added to the market. Everything boils down to creating value for the customer, all the research and development done by companies is to understand the need of consumers and create a product or service which caters to their need. (Armstrong, 1996) The extent to which a business organisation goes to know their customers is baffling. Coke actually knows how chilled the Can should be when it comes out of the vending machine, it knows how many people like to have coke with their breakfast. Companies go a long way to understand their consumers so that they can provide value, satisfaction and quality. This paper studies how televisions developed over the years, how the needs and wants of consumers changed and what efforts did companies put in to provide the best...
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...and kind support in preparing the report and doing the activities required for the same. 2|Page TABLE OF CONTENTS SL. NO. 1 1.1 1.2 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 4 4.1 4.2 5 5.1 5.2 5.3 6 6.1 6.2 6.3 7 8 HEADINGS OVERVIEW Key Growth Drivers for Consumer Durables Major Hurdles and Challenges INDUSTRY ANALYSIS Industry Classification Success in the Industry would depend on the following factors Profiles of Key Consumer Durable players Opportunities and Challenges CONSUMER ANALYSIS Consumer Classes Changing Attitude of Today’s Customers Marketer’s Response to Consumer Attitude MARKET ANALYSIS Consumer Electronics Household Appliances PRODUCT ANALYSIS Television Consumer Electronics Market in India – CTV CTV Industry Post Liberalisation COMPETITION ANALYSIS Competition Overview India as an Emerging Force in Television Market Market Measurement and Forecasting THE ROAD AHEAD CONCLUSION PAGE NO. 4 4 5 6 6 7 7 10 11 11 12 13 14 14 15 16 16 18 18 20 20 22 23 25 26 3|Page 1. OVERVIEW India in its 62 years of journey has seen manifold increase in the income of its denizens (Rs. 38,084 as on 2009) and this has led to paradigm shift in the purchasing behaviour of the people here. There is a discernible shift in the consumer’s preference in favour of higher end, technologically superior branded products, the demand being spurred by...
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...CHAPTER ONE INTRODUCTION 1. Background to the Study Films, generally, serve as a tool for national integration and development. Major types of film are home video, which develop, until now, from what is formerly known as cinema or stage play/drama. As part of mass media, home videos play the important roles of informing, educating, entertaining and transmitting social heritage. Through their educational role, however, home videos concern themselves with evolving a better society by exposing societal ill and wrongs. Since the emergence of home videos, at the turn of the twenty-first century the films industries, and both male and female actors in Nigeria, Nollywood, have considerably influenced the habits, belief systems, style of dressing and other behavioural idiosyncrasies on many Nigerian youths. Thus, one can say, however, that the emergence of home videos have helped to promote the Nigerian cultural heritage; aside this, it has awaken in many youths the Nigerian culture that was once lost during the colonial period. There are also negative effects of home videos on audiences. However, there have been cases where home videos are criticized to the cause for some societal ills. Social critics, who believes in this school of thought says that some antisocial behaviours like violence and extravagant life that many films portrays in their content perceptibly affect the behavior of the audience. Nonetheless, all these sum up to mean that home videos have both positive...
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...Paradigm Shift: Televisions Think of a paradigm shift as a change from one way of thinking to another. Home entertainment has advanced rapidly over the course of the last decade. From VHS to DVD, CD players, surround sound systems, and televisions. The most common technology people have in their homes is the TV. A television is a system for transmitting visual images and sound that are reproduced on screens, generally used to broadcast programs for entertainment, information, and education. Televisions have evolved from the big boxes with antennas on top to a sleek more attractive trend that people will spend anywhere from $500 to $5000 on. Within the next two decades I believe that today’s television will be in a museum. In twenty years I presume that the impact of televisions will rapidly advance. The television, though used generally for entertainment, will soon be used for more than just that. Social dynamics and synergistic experiences will drive more event-based viewing. While the viewing landscape grows increasingly fractured, consumers still want to be part of the collective social experience of events such as the Super Bowl or the Grammy Awards. If content creators can build a strong social experience around a program (e.g., gaming and other social second screen experiences) viewers will not want to be left out and be driven back to the screen. Bingeing will drive more innovation in measurement and personalization. “M&E companies will need to measure “bingeing”...
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...Television and Media Violence – Affect on Children Exposure to Violent Television Causes Aggressive Behavior in Children Prepared for Mrs. Martha Jagel, Professor Rogers State University Prepared by Ashton Duncan, Student Rogers State University June 20th 2013 Television is the most powerful medium the world has ever seen. Never before has it been possible to communicate and so strongly influence millions of people at the same moment right in their own homes. But its misuse has been felonious, and society is paying an increasing price (Langone, 1984). Almost weekly the press carries some story about the harmful effects of television on children. Parent-teacher lobbyists wring their hands about the violence depicted on Saturday morning children''s programs. Nutritionists decry commercials that tout sugar-laden junk food to youngsters. Consumer advocates clamor against the deceptive marketing of children's toys. In Washington, D. C., politicians anxiously express their regrets, then turn to more pressing business (Landesman, 1995). This paper intends to address the behavioral effects that violent television has on children. Violence and television has been the subject of numerous controversial studies for the past thirty years. The most persistent questions have concerned aggressive, anti-social, or delinquent behavior and their link, if any, to violent television entertainment (Paik & Comstock, 1994). Numerous articles, written on almost...
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...violence, substance abuse and some others. While it is difficult to determine which children who have experienced televised violence are at greatest risk, there appears to be a strong correlation between media violence and aggressive behavior within youth. Over the past 30 years there has been extensive research on the relationship between televised violence and violent behavior among youth. Televised violence and the presence of television in American households have increased steadily over the years. In 1950, only 10% of American homes had a television. Today 99% of homes have televisions. In fact, more families have televisions than telephones. Over half of all children have a television set in their bedrooms. This gives a greater opportunity for children to view programs without parental supervision. Studies reveal that children watch approximately 28 hours of television a week, more time than they spend in school. The typical American child will view more than 200,000 acts of violence, including more than 16,000 murders before age 18. Television programs display 812 violent acts per hour; children's programming, particularly cartoons, displays up to 20 violent acts hourly In closing, the evidence seems so show a very good correlation among media violence having a negative effect among children. Works Cited Beresin, Eugene. The Impact of Media Violence on Children and Adolescents: Opportunities for Clinical Interventions. Print. Martinez, Andrea. Research on the Effects...
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...Children and Television Introduction: This research aims at shedding light on the effects that television has on children, both good and bad, and also on how parents feel about their children’s TV watching habits. It will therefore, rely on most information that has been provided by parents. Television and media as a whole are very powerful factors in not only children’s development but also in most adults lives, even though they can be beneficial to us constant concerns from the different media houses about the risks and harms associated with them can leave many parents feeling insecure and overwhelmed. This research aims at navigating through the contradicting reports and advice and establishing a balance between the two. Conclusion: In conclusion, we observe that it is fundamentally the role of parents to make good choices that will influence their children’s development positively. They are therefore, deemed to be responsible and take control of what their children view. They can do this through various methods, some of which include; balancing the time spent watching TV against other healthy and enriching activities, choosing programs that go together with the child’s interests limiting the time spent watching TV, viewing some programs together with the children so as to explain and clarify some areas of importance to them, using TV to capture the child’s creativity and then supplementing that with trips to the library for more reading, adopting the use of the red...
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...a chance to hear the news live as it happened instead of | | |waiting to read about it in tomorrow’s newspaper. Radio also gave the advertisers a chance| | |to reach out to more people and increase their sales. Around the mid-twentieth century the| | |television was introduced. America now had the chance to see the news right in their home.| | |They could sit in the comfort of their easy chair and find out what was going on in their | | |town, and the world all around them. Sitcoms were now a chance for family’s to sit down | | |together and enjoy the adventures of whatever character they would choose to watch that | | |evening. Soap operas became a way for housewives to get lost in a dream words every day | | |and fantasize about the “perfect” life. Thanks to the introduction of television the | | |Vietnam War became a televised conflict causing Americans to see first-hand what was going| |...
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...TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you CURRENT SCENARIO OF INDIAN NEWS CHANNELS Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The...
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...Kyle Budde COM 101-002 Paper #1: Three Persuasion principles Netflix wins again One of the many avenues of persuasion comes from reciprocation when someone does or gives you something and then you feel a need to return the favor. I fell victim to this when I was a freshman in college. While in high school, my parents utilized a standard cable package with no need of buying any premium cable channels. This was the norm to me. However, as I was exposed to dorm life, I quickly realized that some of the shows on Netflix were actually very intriguing. My dorm roommate made an account and I found myself surfing through Netflix rather than flipping through channels. Everything was customized to him: because he watched Iron Man, the website suggested he watch Black Knight. There was no thinking involved, which impressed me. One night while doing homework I saw an ad for “Free Netflix for a month” I clicked on the bright red, flashing ad and signed up instantly to stream shows from my own Netflix account for free. However, in the last paragraph of the subscription sign up page, there was a paragraph describing how the company would start to charge me for the service after the first month. I told myself as I inputted my credit card information that I will not be paying for this and I will cancel within the month. As the free month rolled around, I only watched two movies, and I realized that it was time to cancel, as paying for a subscription would not be feasible since I hardly...
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...Today, we live in the modern world and we need some tools for communication. Fortunately, we have various types of media such as books, radio, TV, film, theater, comics, which are used for communication. All these have some advantages and disadvantages. In this essay I consider three item of this category include TV, radio and books. In my opinion, books have had undoubted effect on people life. For many years, books were only way for communication. Nowadays, we can find a lot of old books that were written many years ago. Books have a lot of advantages. Books are known as valuable source for record information, theories and so on. We can access them all the time. Unfortunately, books have some disadvantages. Firstly, if books are not maintained carefully, they will be destroyed. Secondly, books are written in different languages, so sometimes when they are translated, some of their concept in destination languages is changed. Finally, communication through books is offline. In the beginning of twenty century, Lumiere brothers introduced industrial of cinema to the world. Because of their invention, today we have TV and radio. TV and radio in some way are similar. Both of them are based on online communication between people. We have a lot of live programs on TV and radio. We can follow online news from whole world. Besides, both of them are used for commercial proposed too. For example, daily a lot of advertising are shown in TV. There is no limited for time, channel and...
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