...HOW IS A BUSINESS ORGANISED All business organisations have different areas that carry out different tasks or functions. These areas are called “Functional Areas” The Different Functional Areas in Tesco Tesco Finance Marketing Human Resource Operations/ Logistics Management All of these functional areas use ICT in order to collect, process and produce data or information. Without UPTO-DATE and ACCURATE information decisions cannot be taken by managers. Their decisions will affect the business and its customers. Having empty shelves will make customers go to other places to shop. Tesco customers can go to other supermarkets to shop. The other main supermarkets are ------------------------------------------------- WHAT OTHER SUPERMARKETS ARE THERE ------------------------------------------------- Each function cannot operate in isolation …. Whatever one functional area does will have a knock-on effect on others. What do these functional areas do …… [A] Finance ------------------------------------------------- DESCRIBE WHAT THIS DEPARTMENT DOES ….. refer to a Business Studies text book and the Tesco web site. ------------------------------------------------- This department uses ICT in various ways. Here is what they use IT for. * Review current finances and forecast future finances using spreadsheet software * Produce...
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...Organisational Behaviour Structure and Culture HND in Business Management (Assignment 1) Lecturer- Damir.jovic Eindray Kaung [Type text] Ealing, Hammersmith and West London College Hammersmith Campus Page 1 4/8/2011 Organisational Behaviour Introduction The purpose of this essay is to understand the term of organistion and how it is important in forming a business. Moreover, it also describes the organisational behaviour, which means how people behave in an organisation, and why it involves a major role of within the organisation in general. Furthermore, why organisation is essential for every business and how it can make the company successful in the business area. What is more, it expresses why people need to study organisational behaviour and how it is important to a certain extent for every business. In addition to this factor, it compares and contrasts different organisational structures and cultures which have a great impact on culture as well as performance. This essay concludes by presenting how different types of leadership styles stand in both organisations and their effectivness. Marks & Spencer's background The company of Marks & Spencer is a well-known retail store in the UK with 21million people visiting each week. The profitable UK company, Marks & Spencer, operates over 600 stores in the United Kingdom employing over 75,000 people in the UK and abroad with the support of 2,000 suppliers globally. The largest store is located at Marble Arch...
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...International Journal of Retail & Distribution Management Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme Jennifer Rowley Article information: To cite this document: Jennifer Rowley, (2005),"Building brand webs", International Journal of Retail & Distribution Management, Vol. 33 Iss 3 pp. 194 - 206 Permanent link to this document: http://dx.doi.org/10.1108/09590550510588361 Downloaded on: 15 September 2014, At: 19:08 (PT) References: this document contains references to 37 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 17452 times since 2006* Downloaded by UNIVERSITI MALAYSIA SABAH At 19:08 15 September 2014 (PT) Users who downloaded this article also downloaded: Jason J. Turner, Karen Wilson, (2006),"Grocery loyalty: Tesco Clubcard and its impact on loyalty", British Food Journal, Vol. 108 Iss 11 pp. 958-964 Mark D. Uncles, Grahame R. Dowling, Kathy Hammond, (2003),"Customer loyalty and customer loyalty programs", Journal of Consumer Marketing, Vol. 20 Iss 4 pp. 294-316 Jennifer Rowley, (2007),"Reconceptualising the strategic role of loyalty schemes", Journal of Consumer Marketing, Vol. 24 Iss 6 pp. 366-374 Access to this document was granted through an Emerald subscription provided by 313615 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about...
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...INTRODUCTION Recently, Tesco announced that the firm was ending its US venture. Indeed, Tesco appears to be the most recent British retailer to have encountered with failure in the US. Indeed, over the past decades, several major firms such as Sainsbury’s have been compelled to review their overseas ventures (Butler, 2012). These firms have incurred significant deficits in their quest for a new market. However, there seems to be evidence that some of these companies have been able to establish themselves in some foreign markets. For example, Tesco has failed in Japan but has proved to be a success in South Korea. Over this past century, there has been an evident emergence of multinational retail corporations. The general philosophy of these companies has been economically driven, that is, to prosper in terms of sales revenue and to expand globally while acquiring maximum market shares. The most dominant firm in this aspect is U.S. based Wal-Mart that leads with sales revenue exceeding $466.1 billion in 2012, followed by French based Carrefour with income of $112.6 billion (Forbes, 2013). They are trailed by U.K based Tesco at $96.8 billion and by Germany’s Metro in fourth place with sales of $90.5 billion (Forbes, 2013). The common strategy of these stated firms has been to target their marketing efforts towards rapidly emerging countries by investing in the establishment of foreign branches. An emerging market can be defined as an economy which is in the process of a shift...
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...----------------------- eCommerce Case Studies Case Study 1: Amazon Amazon, originally called Cadabra, was launched by Jeff Bezos in 1995. It was set up during the dotcom boom of the 1990s with an unusual business model - it did not expect to make a profit until after at least four years of business. While other dotcom businesses grew rapidly, Amazon slowly built strong foundations. Finally, at the end of its fourth year, it made a $2.5 million profit. In 2005, it made a profit of $359 million and in 2006, $190 million. Amazon's most famous for selling books, but the company also sells a wide range of products from CDs to small kitchen appliances such as coffee machines. Sales in books from traditional stores have reduced recently and Amazon has often been blamed for `stealing' their sales. Amazon provides an enhanced experience for its customers. For example, when a customer logs in they see a personalised page with suggestions of products they might like. Amazon does not just provide the products, but includes customer reviews, detailed product descriptions and other information to help customers to select the right product for them. There are facilities to create a wish list and a wedding list: customers create a list of products that they would like and pass this on to family and friends to let them know what to buy for a wedding gift or other occasion such as a birthday. For more information, visit the Amazon site, especially the About Amazon and Help sections...
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...way ea one ons > Cr than dati ore foun > M the … owth ying e gr > La utur f for ors rect of Di d ent Boar atem Our l St t ncia epor Fina t rs’ r emen mary ecto ir tat Sum ry D al S i mma nanc > Su ew y Fi Revi mmar ss > Su sine tion a Bu form and and r in ndar esto ale Inv c ion > rmat cial How to find out more online info inan er > F ——— Every year, more and more hold ——— hare s —— Chai rman eme Stat 6 6 8 10 12 16 20 24 26 28 28 30 34 36 —— ——— ——— information is available for our shareholders, staff and customers. www.tesco.com/annualreview08 ——— —— 212583_TESCO_REVIEW 30/4/08 07:26 Page 1 Most people know something about Tesco. After all, we are the UK’s largest grocer and we’ve been serving customers for the best part of a century. What you might not know, is that Tesco is also the world’s third largest grocery retailer with operations in 12 international markets, employing over 440,000 people and serving millions of customers every week. We’re not simply about providing great quality food at affordable prices. We provide more choice than ever to more customers, whether it’s through our expanding international operations, innovative retailing services or our growing non-food offer. It doesn’t matter how people choose to shop with us or what they choose to buy, our core purpose remains the same – to create value for...
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... this concept has taken the top place among the business professionals who really wish to establish their product in the market. The present study intended to excavate into this concept and see how really it works specially the impact of customer relationship and finally evaluate the profitable customer relationship. It is expected that a proper explanation of these aims will help build a better understanding in the end. The research objectives defined for this thesis are: 1. To measure and examine significantly the features of relationship marketing installed at Tesco. 2. To investigate the impact of customer relationship marketing on customer retention at Tesco. 3. To explore the concept in marketing especially in retention and acquisition of customers. 4. To investigate the major elements of the relationship marketing which eventually affect the process of customer acquisition and retention. 1.2 Research Questions Research questions are very crucial for conducting a study on a particular field. The research questions which have been selected for this thesis are: 1. What exactly customer relationship marketing really do in the acquisition and retention of customers Tesco? 2. What are the influential aspects of relationship marketing that have an effect on the retention and acquisition of the customers for Tesco? 1.3 Background and rationale of the research Satisfying customer is one of the greatest challenges of the business organization which has been...
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...Assignment 1 Case Study 2 Assignment 1 Case Study 2 Department of Mechanical and Manufacturing Engineering Faculty of Engineering EMM 5604 INDUSTRIAL MARKETING MANAGEMENT Lecturer: Dr. Siti Rahayu Hussin REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN GS 40244 REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN GS 40244 TABLE OF CONTENT 1 Introduction 1.1 TESCO as Giant Retailer in UK 3 1.2 Becoming supplier to TESCO 3 2 Branton Ltd 2.1 Company background 5 2.2 Branston Ltd as TESCO supplier 6 3 Key approach to TESCO 3.1 Product Innovation 7 3.2 Redefine convenience 8 4 Marketing Strategy 4.1 What is the marketing strategy 8 4.2 Key factor driven by Branston 11 4.3 Branston’s Marketing Mix 12 5 Issue and recommendation 5.1 Relational Marketing 13 5.1.1 Long term perspective 14 5.1.2 Trust 14 5.1.3 Commitment 15 5.1.4 Communication 15 5.1.5 Customer Service 15 5.1.6 Mutual benefit 16 6 Reference 17 1. INTRODUCTION 1.1 TESCO as Giant Retailer in United Kingdom (UK) Tesco is one of the leading retailers within the UK industry, and is also one of the largest food retailers in the world. Tesco store was founded in 1919 when Jack Cohen started...
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...------------------------------------------------- TESCO CORPORATION Presented to University of Houston Victoria School of Business MAY 4, 2014 Elena Acosta Amy Rodriguez Hina Naqvi Teghrid Darwich March 2, 2014 Hina Naqvi Amy Rodriguez Teghrid Darwich Elena Acosta March 2, 2014 Hina Naqvi Amy Rodriguez Teghrid Darwich Elena Acosta Table of Contents 1.0. Executive Summary………………………………………………………………………...4 2.0 Company History…………………………………………………………………………...5 2.1 Background…………………………………………………………………………………6 2.2 Purpose of this Study……………………………………………………………………….8 3.0 External Analysis…………………………………………………………………………...9 3.1 General Environmental Analysis…………………………………………………………..10 3.1.1. Demographic Segment…………………………………………………………………..10 3.1.2. Economic Segment………………………………………………………………………12 3.1.3. Political/Legal Segment………………………………………………………………….12 3.1.4. Socio-Cultural Segment………………………………………………………………….13 3.1.5. Technological Segment……………………………………………………………………14 3.1.6. Physical Segment……………………………………………………………………………14 3.1.7. Summary of General Environment Analysis……………………………………………...15 3.1.8. Driving Forces……………………………………………………………………………...
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...Jack Cohen founded Tesco in 1919 from a market stall in London’s east end. Now Tesco operates business in more than 12 countries in the world with an employee of more than 530,000. Tesco has been always well known for providing best shopping experience for their customers. Today they as well focused on doing the best things for their customer & communities. Policies & Practices Pay & work Hours * Offering a very competitive compensation package and benefits for all staff is mantra for Tesco. * Working hours cannot be excessive & should be with national standards & industry guidelines. * Tesco freely seek employment & consider overtime as voluntary. Tesco has implemented certain rules of hiring employee with matches government standards where no hiring of child labor, forced labor to make a few. Job security * Tesco has its own term & agreement with notice period written & conditions agreed by the employee. Health and Safety * Tesco provides a safe environment for their employees, minimizing foreseeable risks in the workplace. * Tesco provides adequate governance for health and safety. * Training & Development * Tesco takes the training and development seriously and promises his people 'an opportunity to move forward. " * For persons Tesco development mean to have a workforce that can serve the best customers and managers who thoroughly understand the business and the Tesco culture. Workers'...
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...PEEST Analysis of Tesco i) Political and legal forces An example of how political and legal forces may impact Tesco can be seen in the example of the allergen food law introduced by the Food Standards Authority in the UK to be implemented in December 2014 requiring all food service organisations serving unpackaged food or food that is packaged on site for immediate consumption to supply details of the items that contain the EU Top14 allergens (Allergy Aware Kitchen, 2014). Therefore Tesco will need to ensure its products are clearly labelled if they contain such allergens, illustrating how Tesco must adhere to changes in EU law. ii) Economic forces Economic forces can be seen to likely impact Tesco through the effect of the recent economic recession influencing consumer spending. Lower household incomes in the UK as a result of the economic decline has led to a drop in sales of 1.5% in the third quarter of the retailer’s trading in 2013 as consumers have turned to discount stores such as Aldi and Lidl (Economist, 2013). Tesco similarly reported losses in its European and Asian operations, facing similar challenges from discount retailers. iii) Social and cultural forces An example of how social and cultural forces are likely to impact Tesco can be seen in the form of consumerism through campaigners and religious groups calling for supermarkets such as Tesco for clearer labelling of meat. Campaigners are particularly seeking clearer labelling of halal products to give...
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...mean a poor quality product, retailing at a very low price because the supermarkets are competing with each other to attract consumers and this is affecting the quality of the product. On the other hand this might only be true if the big four supermarkets dominate the market so instead of it being an oligopoly market, the grocery market would be considered a monopoly market. The BIG 4 would be able to this by opening small stores such as Tesco Express around local small convenience stores and making them out of business as Tesco benefits from economies of scales so it can charge a lower price in comparison to the local independent stores, which would make Tesco more attractive to consumers. Also the big four have some sort of loyalty cards deal which offer rewards eg Nectar card and Tesco club card and this leads to repurchases and creates loyalty between locals. A recent study illustrates the increase in smaller convince stores which are being opened by the Big 4(look at figure 2). The supermarkets support the local community for instance Tesco hold free cooking classes for kids and by funding projects such as gyms or libraries. But would...
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...MarketLine Case Study Tesco plc Case Study How Tesco Became the UK's Largest Retailer Reference Code: ML00001-041 Publication Date: December 2011 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED TESCO PLC CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers...
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...and how can we deliver this customer value? * Market/systemic. What kind of market ecosystem can we create, and how can we use it to enhance the strategy Organizational Capabilities: Focuses on internal processes and systems for meeting customer needs. Tesco also builds its organizational capabilities by in-creasing its expertise in various relevant functional areas including retailing, marketing, distribution and finance. Tesco is very much hold to the UK’s core business value. Due to the culture differences in Malaysia, Tesco must be study closely the local culture. In addition, instead of setting up a whole operation system based on UK culture concept, Tesco should acquire some of local supermarket chain companies and employed and promote natives into management level to run the operation. These international management approaches provides the key elements for Tesco’s global success. Moreover, Tesco must implement the uses cutting-edge technology and bargain power with its suppliers to achieve low-price strategy which has always been company’s strongest competitive edge. Currently, Tesco uses bar code system and should start using electronic product code (EPC) to control its inventory. By doing so, Tesco is able to improve checkout time for the customers and trace its inventories on stock. Therefore, it is more efficient on the...
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...Introduction Reading problems stem from several sources. First, the student may not be able to read the words themselves. Indeed, word decoding development and discrepancies are the concern of many researchers and educators, predominantly for younger children and children with learning deficits. However, this concern has sometimes led to the abandon of the corresponding item of word decoding: sentence comprehension. It is clear that many readers be deficient in adequate reading abilities and knowledge to appreciate the sort of texts that encompass their classroom lives. World knowledge is mostly cooperative to considerate text genres such as narratives or novels. But students need domain-specific knowledge to understand their textbook material. Here in this assignment it is going to be discussed about the reading strategies and how it helps in communication in the businesses 1.1 All information about the natural or social world is based on the text data surrounded. School, work and the success of our social order depends on the capability to realize the material. Many children and adults are still under pressure to understand the text data. Following are some techniques to make them understood: Reading strategies Before reading Preview text type and text features: students should be thinking about what's going to read it before reading. Also, graphics, hyperlinks, and the information will be aware of what kind of writing. (www.ft.co.uk) Four corners and staying guide:...
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