1 INTRODUCTION 1 Over half of the 50th richest people in the world made their fortunes on the Internet. Many people have taken to the Internet gold rush after the Internet has become widely used in our life. Even though it is a virtual world, its impact is real. The arrival of E-commerce as a shopping method for people has changed the way we look at the Internet. We live in a networked society which creates new opportunities and brings with it the evolution of marketing. Internet marketing is broken down into three specialized areas: SEM (Search Engine Marketing), E-mail marketing, and social media marketing. (Whittaker, 2008) In the early 2000s, something has changed as the Internet emerged from stock meltdown. Email became more popular. It was considered as the perfect communication technology to apply for mass marketing and mass two-way communication. (Safko, 2013) We developed an ongoing dialogue with e-mail and began to move towards a mass two-way dialogue which was provided by the social media and digital marketing. Social media marketing, as one form of internet marketing, helps companies increase their brands’ visibility and expand customer reach with the social network (Rouse, 2011). Social media is growing at an amazing rate. The Pew Research Center found that 73% of online adults use social networking sites (September, 2013). Since the increased popularity of social networking sites such as Facebook, Twitter, Myspace, LinkedIn, and YouTube, social media marketing has increasingly become a common way to promote products and build customer relationships. A company is given opportunities to reach current customers and potential customers through social media. On the other hand, social media creates the opportunity for customers to voice their opinions. Markets are proved to be conversational. These conversations lead to a high volume of data, and consequently, a number of insights can be gleaned through the social networks. In this way, social interactions between customers and marketers are captured.