...BEHAVIOR TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their comments and expectations which can be helpful to us if ever we open a salon near schools/universities...
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...3 The nature, number and characteristics of SMEs in your country. Small and medium business sectors is extensive. The core business of small companies are trade and catering, agriculture, industry and construction. However, it should be noted that the most common type is the trade and intermediary services (70%). Production activity takes approximately one in ten entrepreneur, about the same provide the public transport, construction and household.The main consumers of products and services for small and medium-sized businesses are the local population, residents of nearby towns and villages. In addition, their products and services are used by private firms and entrepreneurs, government institutions, trade and intermediary organizations. The important role of small and medium-sized businesses is that it provides a significant number of new jobs, saturates the market with new products and services to meet needs of large enterprises, as well as produce special products and services. In the current market conditions in Russia, small and medium businesses is one of the most promising forms of management. However, small and medium-sized businesses do not occupy the place which they enjoyed in developed countries, where the number of such enterprises is over 80% of the total number of enterprises. In this sector of the economy in developed countries, employs two-thirds of employees, manufactures more than half of GDP. Russia falls far short of market economies on these...
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...Contents Introduction to Industry 1 Company Summery 1 SWOT Analysis 2 Strength 2 Weakness 2 Opportunities 3 Threats 4 Segmentation, Targeting and Positioning 5 Segmenting 5 Targeting 6 Positioning 7 Marketing Mix 8 Product 8 Price 9 Promotion 10 Place 11 Processes 11 People 12 Physical Evidence 12 Reference 13 Introduction to Industry A spa is a place that mineral-rich natural water or sea water is used to give medicinal bath. Most established types of spa in the Sri Lanka are Day Spa and the Destination Spa over couple of years. Destination spa is method mainly carryout by hotels since it needs to arrange set of programs that customer should follow for several days. Day Spa mainly consist therapies and massages that can be have within few hours to few minutes that can be arrange in a place in even urban area. This type of spa provides a various services that has propose of improving health, beauty and stress reliving with relaxation techniques. Commonly it contains, * Massage services * Wet rooms * Steam rooms * Sauna * Body Works * Facials * Pedicures and Waxing . Company Summery ‘LifeLine’ Spa is a new destination offering customers the unique combination of massage, body and energy work, and training, all in one beautifully serene setting. It’s located in the heart of Nugegoda city next to the main road that can customers easily reach. The spa has several comfortable treatment rooms with...
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...GMAT WRITING - SAMPLE ESSAYS ARGUMENT 1 The following appeared in a memo from the manager of Upper Cuts hair salon: “According to a nationwide demographic study, more and more people today are moving from suburbs to downtown areas. In order to boost sagging profits at UpperCuts, we should take advantage of this trend by relocating the salon from its current location in Apton’s suburban mall to downtown Aption while retaining the salon’s decidedly upscale ambiance. Besides, Hair-Dooz, our chief competitor at the mall, has just relocated downtown and is thriving at its new location, and the most prosperous hair salon in nearby Brainard is located in that city’s down town area. By emulating the locations of these two successful salons, UppperCuts is certain to attract more customers.” ANALYSIS Citing a general demographic trend and certain evidence about two other hair salons, the manager of UpperCuts (UC) concludes here that UC should relocate from suburban to downtown Apton in order to attract more customers and, in turn, improve its profitability. However, the manager’s argument relies on a series of unproven assumptions and is therefore unconvincing as it stands. To begin with, the argument assumes that Apton’s demographic trend reflects the national trend. Yet, the mere fact that one hair salon has moved downtown hardly suffices to infer any such trend in Apton; HairDooz might owe its success at its new location to factors unrelated to Apton’s demographics. Without better...
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...Table of Contents 1. Executive Summary……………………………………..……………………………………………………2 2. Introduction…...………………..……………………………………………………………………….……3 3. Case Study………………………….................................................................................................................4 4. Situation Analysis………………………………………………………………………………………….…6 4.1 Historical Context……..…………..………………………………………………………………6 4.2 Industry Analysis………………………………….………………………………………………7 4.3 Market Analysis………………………………………………….……………………………….7 4.4 Competitor Analysis…………………………………………………………….………………..8 5 Objectives and Measurement of success………………………………………………………….….……..9 5.1 Communicating Objectives ……………………………………………………………..………9 5.2 Quantitative Benchmarks ………………………………………………………………….…..10 5.3 Measurement Analysis/Criteria for Success…………………………………………………..13 5.4 Time Frame……………………………………………………………………………………..13 6.0 Budgeting ……………………………………………………..………………………………………….13 7.0 Proposed Strategy …………………………………………………..……………………………….….16 7.1 Performance ……………………………………………………….…………………………..17 7.2 Assessment …………………………………………………………..………………..……….18 8.0 Advertising Campaign Proposal …………………………………………….…………………………19 8.1 General Objectives……………………………………..……………………………..………...19 8.2 Specific Objectives…………………………………………………………………..………….19 8.3 Media Strategy…………………………………………………………………………………..20 8.3.1 Flyers…………………………………………………………………………………20 8.3.2 Newspaper Advertisement………………………………………………………….26 8.3.3 Business Cards………………………………………………………………………28 ...
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...Thalassotherapy and its usage in Health and Wellness Tourism Park Jin Mun Thalassotherapy, from the Greek thalasso meaning ‘sea’ and therapia meaning ‘treatment’, uses the healing and beneficial properties of the sea and the marine environment for health and wellbeing. The principle behind thalassotherapy is that repeated exposure to sea air and immersion in warm seawater, mud, clay, and protein-rich algae helps restore the body's natural chemical balance. Seawater and human plasma are very similar. When immersed in warm seawater the body absorbs the minerals it needs through the skin. Thalassotherapy has important meaning in contemporary Health and Wellness Tourism industry, due to its applicability to various fields, not only tourism but also medical and beauty. Thalassotherapy is originated in France, during 19th century, and Worldwide, there are many health resort medicine centers dedicated to Thalassotherapy, especially in countries with coasts in northern and southern Europe, North Africa, Japan and, of course, the Dead Sea area (Armijo and San Martín 1994; Bobet 1999;Halevy and Sukenik 1998; Lucchetta et al. 2007). In this paper, the author will introduce 3 aspects of usage of thalassotherapy, usage in beauty, medical and tourism. In medical history, the concept of thalassotherapy casts back to approximately B.C. 400, by the book named “Ocean cures human disease” by Euripides. In 1791, Dr. John Latham established the first maritime hospital named ‘The Royal...
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...RETAIL MARKETING SINAV SORULARI 7. 1) Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For many products, total sales are directly linked to the number of outlets used (e.g., cigarettes, beer). Intensive distribution is usually required where customers have a range of acceptable brands to choose from. In other words, if one brand is not available, a customer will simply choose another. This alternative involves all the possible outlets that can be used to distribute the product. This is particularly useful in products like soft drinks where distribution is a key success factor. Here, soft drink firms distribute their brands through multiple outlets to ensure their easy availability to the customer. Hence, on the one hand these brands are available in restaurants and five star hotels and on the other hand they are also available through countless soft drink stalls, kiosks, sweetmarts, tea shops, and so on. Any possible outlet where the customer is expected to visit is also an outlet for the soft drink. 2) Selective Distribution: Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products. An advantage of this approach is that the producer can choose the most appropriate or best-performing outlets and focus effort (e.g., training) on them. Selective distribution works best when consumers are prepared to “shop around” – in other...
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... The making of any project requires contribution from many people, right from inception to its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We thank our colleagues and friends for providing constant encouragement and help. Finally, we are grateful to our families for their moral support and understanding. “Teachers open the door, but you must enter by yourself” AJAY RAJ SINGH SHEKHAWAT EXCUTIVE SUMMARY This study titled “Live Project Branding in Emerging Channel for Men Personal Category" The main objective to initiate a study on salon outlets for emerging a new channel and potential for the personal care in fiama di wills in men category. Understand the channel in term of need and category. By studying these outlets...
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...Who are we? The investment proposal that we would like to start is about a full-fledged store for men. All around the country, there are many stores that cater to the needs of women specifically, right from their clothing to cosmetic needs, but there is unfortunately no such store yet in Bangladesh dedicated especially for men. Yes, there are clothing stores, shoe stores, fitness stores, all present individually, but there are no such stores that can give away everything that that a man might need, altogether under one roof. This will give us a first mover advantage, and will ensure that we don’t have any current competitors as such. Furthermore, we are also planning to launch a conjoined entertainment hub, where people can enjoy themselves, by hanging-out, playing console games and watching league or national matches on large-screen TVs with their mates. So as it is evident, we are both a service as well as retail store.Here, diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business. Our product and services will be so diverse that it will promise to bring back good overall return values even if certain products do not sell well from our store. As far as our retail unit is concerned, these will be our products basically: * T-shirts, sports jerseys, Shoes * Gym Equipment * Hair-care products * Facial products * Body care creams/products...
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...Value Chain Analysis M. Porter introduced the generic value chain model in 1985. Value chain represents all the internal activities a firm engages in to produce goods and services. VC is formed of primary activities that add value to the final product directly and support activities that add value indirectly. Michael Porter published the Value Chain Analysis in 1985 as a response to criticism that his Five Forces framework lacked an implementation methodology that bridged the gap between internal capabilities and opportunities in the competitive landscape. This framework focused on industry attractiveness as a determinant of the profit potential of all companies within that particular industry. However, significant differences in performance exist between companies operating within the same industry that can be explained either by the company's participation in a successful strategic group or by a firm's specific competitive advantages. THE VALUE CHAIN DEFINED The idea of a value chain was first suggested by Michael Porter (1985) to depict how customer value accumulates along a chain of activities that lead to an end product or service. Porter describes the value chain as the internal processes or activities a company performs “to design, produce, market, deliver and support its product.” He further states that “a firm’s value chain and the way it performs individual activities are a reflection of its history, its strategy, its approach to implementing its strategy, and the underlying...
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...1. Executive Summary 1.1 Brief Summary While the Trump organization continues the expansion of its entertainment/luxury conglomerate through the recent acquisition of half ownership over the sports entertainment giant The World Wrestling Entertainment (WWE) and its recent entry into the higher-tier water business with its new brand, Trump Ice, it’s Casinos in Atlantic City (AC) do not seem to be doing so well. With increased competition, mounting regulations, and a relatively depressed economy the overall revenue of the Trump Organization’s AC hotels are diminishing, with administration expecting lower market shares in the coming years (“Trump buys raw”, 2009) (“The Trump Brand, 2012) (“Trump Entertainment Resorts, Inc”, 2010) (Bary, A., 2011). The organization’s failure to systematically allocate resources for periodic improvements/updates to these facilities have cost it the inability to attract or retain customers. In fact, just recently the organization relinquished one of its AC properties, The Trump Plaza to its competitor, The Golden Nugget (Wittowski, 2011). This is allocation of resources is critical in an industry where customer retention is correlated to the amount of expenditure and improvements made to the facilities. This slump in the organization competitive performance has been the case for quite some time. The Trump Organization has repeatedly fell at the brink of filing for bankruptcy – due to high leverage, low liquidity, and poor operating performance...
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...whenever they are going to be exposed to high amounts of UV radiation and by avoiding going to the tanning salons. According to the Skin Cancer Foundation the annual cost of treating skin cancer is estimated at $8.1 billion and $3.3 billion just for melanoma. Approximately 10,000 Americans die every year from melanoma. Melanoma can be detected early if people do self examinations. During a self-exam people should note any new or preexisting moles and look to see if they have any growth since the last time they were checked or if they have had a change in color. If melanoma is caught at an early stage it can easily be treated, but if it is caught late a patient may have to go through more stressful treatment therapies to remove the...
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...Identification of Community Originally called the Tri-City, Westminster is in Orange County, California. “Westminster is landlocked and bordered by Seal Beach on the west, by Garden Grove on the north and east, and by Huntington Beach and Fountain Valley on the south”, (Westminster Wikipedia entry, 2014). Westminster is also called Little Saigon. “The 2010 United States Census reported that Westminster had a population of 89,701 with a population density was 8,926.5 people per square mile”, (Westminster Wikipedia entry, 2014). 29.6% of the population is between the ages of 35-54. "Most people were hospitalized due to diseases and disorders of the circulatory system", (OC Health Info, 2011). Industry overview of Westminster is comprised of small businesses and services. Majority of adult population reported that their health was good, very good, or excellent. Summary of Assessment Population Economic Status Assessment The total population of Westminster in 2010 was 89,701 people. “The 2010 census shows racial makeup of Westminster was 32,037 White, 849 African American, 397 Native American, 42,597 Asian, 361 Pacific Islander, 10,229 from other races, Hispanic or Latino of any race were 21,176 persons, and 3,231 from two or more races”, (Westminster Wikipedia entry, 2014). “40.2% of the population is comprised if Vietnamese Americans making Westminster the highest concentration of Vietnamese Americans in the country” (Westminster Wikipedia entry, 2014). Westminster’s...
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...NATIONAL QUALIFICATIONS CURRICULUM SUPPORT Business Management Extended Case Studies (Set 2) [INTERMEDIATE 2] [pic] The Scottish Qualifications Authority regularly reviews the arrangements for National Qualifications. Users of all NQ support materials, whether published by LT Scotland or others, are reminded that it is their responsibility to check that the support materials correspond to the requirements of the current arrangements. Acknowledgement Learning and Teaching Scotland gratefully acknowledge this contribution to the National Qualifications support programme for Business Management. © Learning and Teaching Scotland 2006 This resource may be reproduced in whole or in part for educational purposes by educational establishments in Scotland provided that no profit accrues at any stage. Contents Introduction 4 Case Study 1: Mined Matters 7 Case Study 2: Is it Only a Game? 13 Case Study 3: Gardners Take the Biscuit 18 Case Study 4: Tanfastic!! 24 Introduction This resource is to support the learning and teaching process for Business Management at Intermediate 2 level. It consists of four case studies, each of which is accompanied by a number of questions. Each question has been allocated marks and, in each case, the total number of marks is 25. There are also suggestions on the type of answers that could be considered as a suitable response to the question. The case studies ...
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...32 Innovations That Will Change Your Tomorrow The electric light was a failure. gets you there. It’s bad financial decisions and blueprints for machines that weren’t built until decades later. It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do. When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough. Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years. That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie KoerthBaker Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But...
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