...Television viewing is one common activity children engage in for hours hence, its impact on them and adolescents cannot be denied. While television can entertain, inform, and keep these viewers company, it may also influence them in undesirable ways. Some benefits and drawbacks of spending time in front of the tube will be discussed. Television programmes for children have been specially created for them, hence their benefits are indisputable. Educational programmes engage children with cultures, information and news from around the world. Educational programmes like Sesame Street, and The Magic Box introduce children to people and places they would not otherwise encounter in their daily life. Even prime time scripted programmes, if age appropriate, introduce concepts that are complex and intellectually stimulating. This can help shape children’s interest and make them more engaged in classes that deal with those specific topics. Another advantage is that television provides a reason for families to spend time together. While watching a programme, parents can use the content to teach children important values and decision making. On the other hand, too much television can lead to a host of problems. The most disturbing one is when children watch television without any adult supervision. Since they will be exposed to a great amount of violence and unsuitable content, psychologists claim that this can be damaging to their mental health, leading to aggressive behaviour. Furthermore...
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...Its presence is reassuring. * At home, it has an exceptional status. The answer is TELEVISION of course! Well, all these facts are real: Watching TV is the third activity in term of time for western population after working and sleeping. On average, French people spend 3.5 hours a day watching TV, 4 hours a day for American people. When I mentioned an exceptional status at home, I meant that it has pride of place on the best place of the main room, and generally the layout is done according to it – and not as a friendly circle. Nowadays, only 3% of French households don’t have a TV set. It has become such a common thing that and we don’t even wonder why we have a TV at home anymore, but rather why wouldn’t we have one? That’s exactly the point I’m going to develop today. WHY SHOULDN’T WE WATCH TELEVISION NOWADAYS? Regarding health: * Although health campaigners – and parents – have long warned of the dangers of watching too much television, its effects on life expectancy have never before been calculated. But now, thanks to Australian researchers, we know that every hour of TV watching shortens life by 22 minutes. It means that someone who spends 6 hours a day in front of the set is at risk of dying 5 years sooner than those you enjoy more active hobbies. * This is explained by the fact that TV watching eats up leisure time that could be spent walking, exercising, or even just moving around. And it has also been linked to unhealthy diets, including...
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...Acknowledgment First and foremost, I would like to express my love and gratitude to the following whose encouragement and support have served as my inspiration to make this project reality. And thank you to the people who had touch my life. Thank you Lord, for all the blessings you have given me, especially for letting me has my beloved parents, who always support and love me. Most important of all, to you God almighty for giving me the gift of wisdom, knowledge, discernment, and for the opportunity of serving you. This is not goodbye everyone but see you some other time. ACKNOWLEGEMENT First of all I would like to thank my mother for the guidance and for supporting me complete this research paper, for the moral support and financial aid. She really contributes a lot in completing my research paper. To my English instructor, Mrs. Flora Saligumba for teaching us and for giving us examples and editing our mistakes in English. Thank you for guiding us how to do our research paper well. To my classmates and friends at BSBA-1-A especially to my PARDZ friends. Thank you for helping me complete this research paper and for giving me advices how to do it. I really do treasure you guys. Most of all to God for giving me strength and courage for completing this research paper. SURVEY QUESTIONNAIRE Name: Date: Course and Section: Instruction: Mark with a check of your preferred...
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...The attitude of today's youth are affected by television programs. 1.0 INTRODUCTION “Televiewing causes people to duplicate inappropriately, in other areas of their lives, behavior styles developed while watching television.” (Kottak, 1990, p.3) Television programs can be educational as well as entertaining. It can give people the opportunity to travel around the globe, expose them to new ideas that they might not have encountered from their community and also a chance to learn about different cultures. Pro-social messages from shows on television will give a positive impact on the behavior of today's youth. However, these youths are more likely to learn negative values from these television programs. Television has now become a debatable issue as some question its influences on the attitude and psychological development of today's youth. Nowadays, the world of television has been discovered by children at very young age. As we know, television is an effective educational tool. With programs showcasing wildlife, scientific theories etc, it helps these children to be broad-minded and also have a better understanding about the world around them. However, we have to remember and be aware that the television also is seem to posses more negative effects than positive ones. A day in a youth's life will generally be filled with activities such as playing with friends, reading, doing homework and being physically active but this can be easily replaced with the presence of television...
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...The Impact Reality Television Has On Our Youth Television serves nearly 30 hours of entertainment to children 8 to 18, weekly. Reality television is a phenomenon that is sweeping the globe. These programs are widely viewed by kids, tweens, and teens. Many of these kids idolize reality stars and mimic their every move and their vocabulary. This alleged reality is negatively affecting the well-being of children world-wide. Kids tend to imitate what they observe on television and these programs typically support the worst attributes of behavior. (Ludwig 2003). While reality television can be positive, parents should monitor the programs watched by their children due to the negative affects these shows contribute to children’s overall health. It is a known fact that television influences our lives and the lives of our children. Today, kids are watching more reality television and revering those they see. They are basing their lives, their wants, their desires on what they perceive as real on these programs. This influence is shown in lower self-esteem, poor level of respect displayed, and the ideals of happiness our youths possess. Research presented by Dr. Helen Street revealed that children who suffer from depression will believe beauty, wealth, and popularity leads to fulfillment. (Genesis Health, 2003). The American Academy of Pediatrics (AAP) also shares concern that this exposure to reality media carries health risks to children. These risks include violent...
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...INTRODUCTION: Sex and “Violence” on TV clearly needs some limitation since we don't need youthful kids or effortlessly impacted personality’s inspection belongings that will degenerate there beginning or source disarray. Be that as it may, it ought to be accessible on specific channels that can without much of a stretch be obstructed by families that don't need it. TV has generally been around since the mid "1900s" fit as a fiddle or frame. Man has been around any longer than this and savagery has been a part of the human culture following the time when then. We have known a wide range of sorts of savagery from hitting a child on the play area, to challenges in Ohio, to emptying a round on honest regular people. It would be difficult to constrain the savagery that exists in our lives since we see it all over we go, demonstrating that “TV” isn't the main medium for roughness. Sex is a subject that each individual countenances throughout their life eventually. Whether it is examined in school, at home, or with companions, we encounter it. On the planet today, it is difficult to go anyplace without seeing these pictures of brutality or sex since it is all over. In spite of the fact that, that can really be something to be thankful for. The data kids gain from topics like sex can originate from “TV” programs, which can really help them in life. There are such demonstrates that include examining sex so as to educate about safe sex, the outcomes from dangerous sex, self-regard, and...
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...The media, including TV writing computer programs, child's appears, film, the news, furthermore composing and magazines, is a competent and pervasive medium for expression. It can accomplish endless and go on musings, social measures, stereotypic parts, power associations, ethics, and qualities. Through these messages, the expansive correspondences may influence particular behavior, points of view, and qualities, furthermore in embellishment national character and culture. In spite of the way that there is an amazing potential for the media to have a positive and demanding effect on the all-inclusive community and society all over, there may be fundamental negative results when the messages went on are destructive, hazardous, or horrible. Numerous clinicians have considered the impact of the media on an...
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...The Impact Of Television On Children The Impact Of Television On Children The impacts of television on children are subjects that touch almost everyone in the world. This essay will prove that the television impact the children’s attention spans, because children spend too much time with programs that affect the focus of the children. There are three types of programs that affect children. The first one are programs that are for adults and are programs that children just don’t need to watch. The second one are the programs that are supposes to be made for children, but they could still affect the children for their content or for how they are made. The third one are the programs that con educate and teach good values to the children. Adults are the ones that have to choose what they can watch and also don’t expose the children with too much TV even it is good TV programs This essay will attempt to breakdown this research and find out how television has an influence on children’s attentions spans and other behavior problems. Looking at how different programs that affect children in different ways. There are several different theories with children’s attention spans and its relationship to television and in this essay I will attempt to bring them all together and draw one conclusive theory, which reflects all the evidence I have gathered. Dr. Dimitri A. Christakis, Director of the Center for Child Health, and other researchers, which make this study, say...
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...: Does it work? What is the impact of Advertising on Children. Introduction The impact of television on growth and development in children media for both information and enjoyment. As a source of news, sports, academic culture to the children in the same variety oMedia ff data if not properly screened, it could negatively affect the child. The impact will depend on how much of the content. The proposed model And the time that children watch television. The impact of television on growth and development in children. Media for both information and enjoyment. As a source of news, sports, academic culture to the children in the same variety of data if not properly screened, it could negatively affect the child. The impact will depend...
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...Chapter 1 1.0 Introduction The research reported here represents impact of TV commercial break in TV channel among customer and consumer. Consumers are exponentially overwhelmed by commercials; Consumers were already using frequently the remote control in order to switch away from TV commercials. Starting from big MNC to small entrepreneur, everyone is busy in several TV channels to present their TVCs in order to grab the expected market. This is a prestige and fashion for a newcomer in the industry to put at least one TVC in any channel. Every channel has its own programs which are actually sponsored by the TV Commercials of different companies. On an average, the Commercial break of a popular program got a duration of at least twenty minutes and this time frame is fully occupied by those TV commercials. 1.1 Objective: 2.1 .1 Broad Objective: To find out effective of TV commercial air time 1.1.2 Specific Objective: * To find optimum TV commercial airtime in each break * Number of optimum TV commercial break * Alternative mode of TV commercial break 1 1.2Methodology: Research design : Descriptive Data Source : Primary data : Secondary data Research Instrument : Sample random Design Sample Size : 40 Sample location : Dhaka Sample Element : Student : House Wife ...
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...Classical Conditioning 4. Impact of Reality Programs on Various Industries i. Food Industry ii. Home Improvement Industry iii. Entertainment Industry iv. Health Industry 5. Involvement Level and Interactivity that affect Viewers Perception v. High Involvement Level vi. Low Involvement Level 6. Conclusion 7. Appendices 8. Reference List 1. Executive Summary This report discusses about the impact of Reality TV shows on viewers. Firstly, the theories that apply to the way in which viewers form their perceptions are discussed. Three different types of theories namely selective perception, consumer learning and classical conditioning will be examined and how they relate to the forming of a viewer’s perception of a Reality TV Show. Secondly, the report also discusses how these programs impact the viewer’s purchasing decisions. Information from four industries was used to evaluate and explained the impact of Reality TV on consumer purchases. Lastly, involvement theory was used to evaluate the impact of involvement to the perception of the consumers/viewers. High-level and low-level involvement consumers/viewers are used in deriving to the answers. 1 2. Introduction Reality TV Show has impacted consumer lives in a huge way. Fashion trends, eating habits, purchasing preferences and lifestyles of viewers have all been influenced by Reality TV Shows. Reality TV Shows also affect viewers’ understanding...
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...Sony Smart TV SWOT Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. Interbrand valued Sony brand at $11 million. Unique Design Sony’s unique design always make it stand out from the crowd. For example, Sony 55HX853 rather than mount the TV on a pedestal, as other manufacturers do, the TV slots into a long and quite wide frame. High Quality It expertly melds together supreme picture quality for both 2D and 3D material, excellent sound quality and a strong line-up of Internet services. Customer Loyalty There was a time when the best TV buying advice you could give someone was to get a Sony. Sony’s customer loyalty is still very high even today. Help & Support Get a 10/10 rating in Help& Support in 2013 Best Internet TV comparisons and reviews. Its help & support includes telephone, one-year-warranty, FAQs, Chat support, Email, Community Forums, Service Center Locator. Global Diversification Sony products and services are available throughout the world in approximately 200 countries and territories. This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region. Weaknesses Poor Proximity of Production to Customers Sony's production facilities are located far from its customer base. Approximately 60% of the annual production in Japan must be distributed to for other regions. Not Quite...
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...The Impact of Fast Food Advertisements on Consumers’ Buying Behavior Syafiqah Abstract Media are the most powerful tool of communication to advertise products and services of companies. Thus, types of media used are important in order to determine the effectiveness of advertisements. The aim of the present study is to examine the impact of fast food advertisements on consumers’ buying behavior. There are two main objectives of the paper which i) to examine the influence of fast food advertisements on IIUM students’ purchase decision and ii) to investigate the media preferences of IIUM students. The convenience sampling method used to collect data and 105 questionnaires distributed to IIUM students. The finding shows a positive relationship between fast food advertisements and consumers’ buying behavior. Besides, the finding reveals that, TV advertisement is the most preferable media among IIUM students. Keywords: fast food advertisements, consumers’ buying behavior The Impact of Fast Food Advertisements on Consumers’ Buying Behavior Introduction Background of the study For the past several years, the pattern of fast food consumption increasing tremendously among the young generation in Malaysia. The increase in the number of fast food outlets around Malaysia is proven as the growth of the Malaysian fast food industry. Among popular fast food restaurants in Malaysia are MC Donald’s (McD), Kentucky Fried Chicken (KFC), Subway, Pizza Hut and many more. According to Jekanowski...
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...J. Basic. Appl. Sci. Res., 3(6)99-106, 2013 © 2013, TextRoad Publication ISSN 2090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Estimating the Effectiveness of Promotional Tools on Sales Growth An Analysis of Occasional Study Faisal Shafique Butt1, Muhammad Waseem1, Tariq Rafique2, M. Wasif Nisar1, Dr. Syed Mazhar Abbas Zaidi1 1 COMSATS Institute of Information Technology, Wah Cantt 2 Preston University, Islamabad ABSTRACT This paper examines that promotional tools such as TV advertisement, Print Media, Billboards and LCD’s create boosting impact on short-term sales. Advertisement is primarily used to attract new customers and increase purchases by existing consumers. Publicity and advertising straightforwardly have an effect on the power of loyalty a buyer has for its beloved product. Therefore, if the preferred brand puts together a strong advertisement companion, the devotion of the customer will definitely increase but on the other side if the competitor brand also goes on advertising, the loyalty may decrease. Results are positively associated and have a strong relationship of promotional tools on sales growth under occasional study of advertisement campaign by Olpers milk Pakistan in the month of Ramadan. KEY WORDS: Advertisement, sales growth, Olpers, Regression, Milk INTRODUCTION In the words of Peter Drucker; the objective of marketing activities is to boost trade. By bearing in mind huge modifications and changes...
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...MARKETING DEBATE—Has TV Advertising Lost Power? Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse than, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: 1. TV advertising has faded in importance 2. TV advertising is still the most powerful advertising medium. In my personal opinion the answer is no. Advertising over television on trusted networks is one of the best ways to still build brand recognition and trust. Even Internet giants have all benefited immensely from the use of television media. Remember Yahoo and Google commercials? This trend will not die, not anytime soon at least. To increase views of commercials of entertainment value the other Medias such as Internet have allowed for them to become viral and increase effectiveness via online video. 1. Marketing managers must begin with an identified target market and the strategic direction of the brand before choosing the advertising program. The selection of TV advertising as the medium should be as a function of: the mission, money, message, media...
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