...Internet Marketing – What is the key to success? Probably all people who are somehow connected to the internet marketing are agree, that there are several ways to create a really profitable internet business. However not all people manage to create… The question why? Through my business experience I gained knowledge in this field and noticed some facts that are the main keys to success. And by this article I decided to share my experience with you. So the first point is : Traffic – Key To Success? This question has been bothering me recently. Many people nowadays who are connected to the internet marketing argue about this thing. The question is “will traffic increase your profit?” Probably all will agree with me, that traffic is responsible for your profit. So in other words : No Traffic – No sales. Simple, isn’t it? However sometimes traffic doesn’t bring a good sum of sales. Probably because it’s not the targeted traffic. You should spend your time more on increasing the one you need. In other words: When you decide how to develop your internet business keep that in mind, that not just the traffic is success, but a targeted one… Second interesting point is : Good Key Word and Niche research. Mostly all merchants and other people, who are involved with the internet marketing, know that without qualitative key word research and niche research it is impossible to build really strong and successful internet business. But It...
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...Successful Marketing Strategies Jadiam Lopez ENG/147 Prof: Susan Honea A successful marketing strategy or campaign relies heavily on a marketing team’s ability to manage time effectively. Success comes with perseverance, but also, the marketing team needs to manage their time correctly and organize their thoughts. Time can work against the marketing team if their time is not managed efficiently, also if the marketing team is not organized it can further complicate the marketing team chance to prevail. Success is dependent on a lot of different factors, but one thing is for certain; a successful marketing strategy requires a great deal of time management and strong organizational skills. Time management will give one of the best chances to be successful in marketing. As a team leader delegates assignments, the focus will be slowly on how to use all resources properly with ample time. Given the proper time, the marketing team can easily prepare to research, edit, revise and proofread the project on hand. “As they say, "We don't plan to fail; we fail to plan." Don't let a "nonexistent" marketing plan guide your business.” (VanVranken, 2012). What Van Vranken means is always to draw a plan for success, because if the team fails to plan, then the team is planning on failing. Time management provides a base so all projects will meet the current deadline without the need to rush. With all success in life, no matter if it's a project or real world, time management is a key factor...
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...Mrs John Smith Managing Director ACME 15 Success Road Downtown XY2 1YX 19th September 20XX Dear John The blue areas are the notes to help you develop your own proposal NOTE: Start off your proposal with a warm opening statement, here is a suggestion that we use and find that it works really well. It was great to meet you and Jane on Thursday, September 13th, I really enjoyed the meeting and finding out about your plans and ambitions for the business. Having had time to think about how we can help you take ACME to the next level, I have outlined the approach we would take to work with you to achieve your business objectives. I would appreciate if you read this document from start to finish as it has been designed to be read in this way. Your Current Situation NOTE: We have found that it is better to talk about the client’s current situation rather than a lengthy executive summary that focuses on the past. You can include in this part, the vision that the client has for their business and the future direction they would like to go in. Therefore it’s important that you ask the right questions to get this information during the meeting you have had with the client prior to developing this proposal. Knowing where the client wants to take their business is key to the recommendations that you make. Here is a suggested opening sentence that we have used for this part of the proposal. You want ‘jump start’ sales and marketing activity to ensure the business does not plateau over...
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...production line. Due to the success of Zesty Air, McGuff Corporation was able to have Vanish stocked on every supermarket shelf in St. Lucia. Vanish’s cost of production is about 15% greater than that of competitors such as BOP and Baygon, due to low, but slowly increasing sales volume. A 750 ml tin of Vanish sells for $7.95, as compared to $ 8.50 for BOP and Baygon. Tony Thorpe, the Marketing Manager is not sure whether this price differential is causing the consumer to bypass the product and label it as ‘cheap’ and ineffective. He wonders whether the plain black and white can is being missed by the consumer. Tony is also not sure how effective Vanish is as compared to its competing brands. Nevertheless, the Zesty Air brand continues to reap resounding success in St. Lucia, and recently in the Grenada market. STEP 1 - KEY BACKGROUND INFORMATION ( BE AS INSIGHTFUL AS POSSIBLE) - INSTEAD OF JUST REPEATING THE INFORMATION IN THE CASE FOR THE BACKGROUND OR SUMMARY YOU CAN BE ANALYTICAL AND CONSIDER KEY STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS AS PART OF THE SAYNOPSIS. Key Strengths An established product line which can be used as a cash cow to fund struggling product lines – dogs and question marks Synergy in production and the opportunity to reduce overall production costs A growing distribution network and brand equity- works well for the distribution of new product lines Key Weaknesses Let’s fill them in together Key Opportunities and Threats ...
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...Journal of Intelligence Studies in Business JISIB is a peer review no-fee Open Access Journal. The journal publishes articles on topics such as Market Intelligence, Business Intelligence, Competitive Intelligence, Scientific and Technical Intelligenceand Geo-economics and their equivalent terms in other cultures. E.g. Intelligence Èconomique in France, Omvärldsanalys in Sweden or Konkurrenz-/Wettbewerbsforschung in Germany. This means that the journal has a managerial as well as an applied technical side (Information Systems), as these are now well integrated into real life Business Intelligence solutions. By focusing on business applications the journal do not compete directly with journals of Library Sciences or State/National or Military Intelligence studies. The journal do publish articles on Knowledge Management and Knowledge Transfer even though these are well developed areas with their own journals. JISIB occupies a niche. It currently caters to a defined group of scholars of some 400+ active individuals. It is supported by some estimated 5.000+ practitioners. It caters to specific conferences (ECIS,SIIE, VSST, SCIP, ITICTI, EBRF, ICI, ECKM, INOSA) where both academics and practitioners meet regularly. These conferences turn out some 300+ articles annually, of which some estimated 50+ can be considered potential full length scientific articles. JISIB will have 3 issues a year with about 5-10 articles in each. To strengthen the tie to practitioners a special...
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...customer-following approach and customer-leading approach. The former utilizes expressed consumer needs and the latter focuses on consumers’ latent needs. The article identified design as an important role in new product development process, especially in the case of user-driven products such as mobile phones. Thus, the number of customer-leading approaches is increasing rapidly through design-oriented NPD. An example of this is LGE’s Chocolate phone that has been a success since it was launched in 2005. The theme of the article revolves around identifying the dynamic evolutionary process and key success factors of design oriented NPD for the case of LG Electronics’ Chocolate Phone. The research method used was interpretive and case-based. The article discussed topics involving Chocolate Phone’s conceptualization, development, and strategies LGE used to achieve success. There are four phases of Chocolate Phone’s development process including product concept phase, design phase, development phase and marketing. As for the principal success...
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...Care Homes Marketing Process Objective How would you lead the marketing process within a Signature community to ensure you get the full ‘buy-‐ in’ of the team? Since the Sales Teams and General Managers won’t actually report to the Marketing Manager and will have to implement much of the marketing, how would you as the Marketing Manager direct and influence marketing at the site level? Marketing Process Step 1: Feedback Gather feedback and input on existing approach to Marketing Understand current situation in terms of Marketing approach at each of the homes Gather feedback and input from General Managers, Sales Team and Customers Research consumer markets and understand market trends, competition, consumer needs and spending habits Current Marketing Step 2: Plan Develop Marketing Plan for each home using feedback and input gathered Set up Project Team for each...
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...considered the services of Company ABC? * How important were Company ABC's services in solving your problems or addressing your challenges? * What did you value most about this company's work? * What other products or services do you wish they offered that could help you with other business challenges? 3. After all the interviews have been conducted, compile the information to discover trends and themes. 4. Send a thank-you letter to every client who participated. Include key lessons from the interviews and explain the specific changes you plan to make to your business based on this information. The important part here is to use what you learn. If you don't make changes to your business, then you've wasted everyone's time. One company that recently did this tripled its business in one year-the owners learned what people wanted, how their solution made a difference, how to present it, and how to price it, and then proceeded to make changes that improved those areas. Keys to success: The conversation...
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...CASE I - MARKETING SPOTLIGHT- NIKE 1. Nike one the top listed shoe company in the current world begun their business in 1962. The company focused on high-quality running shoes designed especially for the athletes. The key factor for Nike was that they have been able to create strong brand preferences among the customers. Nike created their brand image into consumers mind by using celebrity. The company’s commitments to designing innovative footwear for serious athletes help it build a cult following among American consumers. They run their marketing by using top athletes in their advertisement all over America and found that it put a huge influence to the consumer mind. Nike found that product and brand choices of consumers are hugely influenced by the preferences and behavior of their beloved celebrities. So the company signed an upcoming popular runner named Steve Prefontaine for their advertisement in 1973 and Prefontaine’s irreverent attitude matched Nike’s spirit. At the end the thought of using professional athletes in their advertising campaign proved both efficient and effective. Another important reason for Nike’s success was that they read the consumers mind perfectly. Nike does not sell “Nike air max” shoes, it sold a way of life, which is key to its success. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. Nike uses a motivational type of language to inspire...
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...Unit One IP: Principle of Marketing Unit One IP: Principle of Marketing By Porschia Cullen AIU Abstract The following material will reflect the Industry of Home Healthcare and the service it provides. Also to mention, this material that is discussed coincides at a marketing level and addresses key points of the marketing world and how home healthcare service contributes to society . The key points of interest that will be discussed are the following: Describe the function of marketing and demonstrate its importance to the overall success of the organization, Illustrate the environmental forces that effect marketing, Demonstrate investigative/research skills, Demonstrate a systematic approach to the application of relevant marketing tools to a variety of situations, Analyze the major challenges facing marketers, Identify the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective, Demonstrate information processing skills. Therefore an understanding of marketing lingo, its contributions and how home healthcare service interacts within marketing. When discussing marketing and a service or product, there are a few factors that coincide with how and why a service or product distributes to society. Society is the overall dollar sign and determines how much a service or product will earn in revenue. When referring to marketing there is a simple formula that is...
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...Development of Marketing Capability of Small Businesses: The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing success factors Contents Introduction-2 The Identification of Critical Success Factors in Marketing-2 Showcasing/Evaluation of key diagnostic audit tools-4 Conclusion-6 References-7 Introduction In this paper I will showcase how supporting the Development of Marketing Capability of Small Businesses and The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing. Small businesses struggle with lots of elements of the business world both external and internally exploring the use of business tool kits, the paper will discuss how these will help SME’s and which kind of tool kit is best for certain company’s. Small micro-businesses generally only employee between 0-9 people, which in 2012, there were 4.7 million micro businesses within the UK. This figure constituted towards 96% of all businesses (Parliament.uk, 2013). SME’s will play a key role in helping to stimulate economic growth in the UK and help the recovery from recession. The Identification of Critical Success Factors in Marketing The introduction of a product to a market place with success is a difficult process, given that successes in a sector can be few and far between for small business. Segmentation is a key issue, exploiting gaps within this market, can lead to rapid growth when coupled with a good marketing plan. It...
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...nor did its project manager make accurate estimates of the costs, time and resources needed for completion of the project. As a result, eRPD failed to give the customers a system that was reliable and easy to use. Recently, on a very volatile trading day, customers could not log into their account. When one investor finally did, stock and index quotes were inaccurate, giving a false sense that the damages were not as bad as he initially thought. By the time the corrected quotes were reported, it was too late for the investor to do anything. To keep up with technology and tap into the new source of wealth, RPD must first clearly define the scope of the project. They need to accurately estimate time, cost, and other resources, such as key personnel. By hastily implementing eRPD without definition of scope, accurate estimates, prioritizing and developing means to measure and manage the performance of the program could backfire and alienate the new sources of...
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...Name Defining Marketing University of Phoenix MKT/421 – Marketing Prof. Date Defining Marketing Marketing is a process that involves the research, promotion, sell, and distribution of products or services to satisfy the customer’s needs. In this paper, the subject is to review several definitions of marketing, including a personal point of view. In addition, another area of discussion will be to explain the importance of marketing in organizational success, including examples from the business world. From my viewpoint, marketing involves more than selling product. It is a combination of methods that engages the production, promotion, and provision of goods and services to consumers and businesses. Marketing creates a preference for a particular product in the market. If the process is carried out effectively, the organization marketing a product will acquire new customers and retain existing customers. According to the American Marketing Association (2011), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Definition of Marketing, para. 2). This definition shows the range of activities involved during the marketing strategies. Another complete definition specify that “marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing...
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...1. What is the overall purpose of a marketing plan? A marketing plan is a written statement that helps the company to operate on a certain standard to keep production of the product or service on the same level ( Winer 2004). A marketing plan is a necessary factor for every business to have in the employee handbook and also for proper and even distribution of the product or service. A written plan is a easy way for the marketing manager to inform employees exactly what is expected of them instead of having everything in his head. This way everything is covered without having loose ends and later on having production problems. Direct communication with the employees is a good thing, but with a written plan this gives the manager concrete evidence on how the organization should be operated. In other words, the manager spends less time telling the employees what to do and more time making sure the product or service is correct. The most important thing in having a written marketing plan is that it helps you build, direct and shape up your product or services. It also forces the marketing manager to look at the business from the inside and the outside to give good service to the customer and stay abreast on the competitors. “This disciplined thinking helps to ensure that before any marketing strategies or programs are developed, the manager first analyzes customers and competitor behavior and the general climate in the product category or industry. Market-focused decisions...
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...The Keys to NASCAR Success NASCAR is the second highest rated sport watched on television and is home of the most loyal fans of our time. In only a few years, NASCAR has grown from just a regional weekend pastime to a national phenomenon; their races are broadcasted in over one hundred and fifty countries around the world. It has not become a successful business only because it provides high quality entertainment, but also because of the way NASCAR markets itself to its fans. NASCAR has grown to have one of the best marketing strategies in the world. The initial strategy of NASCAR is to appeal to their fans. They have attracted over seventy-five million loyal, devoted fans around the world. NASCAR uses its advertisements, reviews, content, promotions, and several other tactics as ways to continue to appeal to their fans and gain new fans. Another crucial strategy of the sport is their use of web and digital content. Over the last decade, the company has extremely increased its digital and web content to market the company. NASCAR introduces new information about the company, posts videos of previous races or interviews with drivers, and a variety of other things to help people experience what it is like to attend an actual event. Next, NASCAR has chosen to take advantage of sales promotions, but the key to their success that is differs from other companies is the company targets third-party promotions. Examples of these promotions are the free tickets given to radio stations...
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