...Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company’s vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available.” The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods, supported by education and socially conscious activities will "gradually transform the diet of individuals in a manner that would help them live longer, healthier, more pleasurable lives." (Case study, p.1) The company believes that its dedication to supporting organic farming, with programs such as the Whole Planet Foundation micro-loan program, supporting food banks, sponsoring neighborhood events, and donations to local nonprofit groups will generate the reputation and word of mouth needed to support the further success from a marketing standpoint. The company's image is further supported by its continued listing in the Forbes Best Places to Work list and recognition in health magazines. The vision is encompassed by the company motto “Whole Foods, Whole People, Whole Planet.” These principles are of the utmost importance to the company. By supporting the whole foods industry, healthier people from healthy food, and a healthier planet through green movement in agriculture and operations, this company...
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...The Local Food Movement Benefits Farms, Food Production, Environment The Local Food Movement, 2010 Pallavi Gogoi is a writer for BusinessWeek Online. She frequently writes on retailing. Just as small family-run, sustainable farms were losing their ability to compete in the food marketplace, the local food movement stepped in with a growing consumer demand for locally grown, organic, fresh produce. In addition to supermarket giants following the trend toward locally grown food and devoting shelf space to such items, local foods are also finding their way into schools, office cafeterias, and even prisons. Although the trend toward organic foods has not waned, consumers are increasingly aware of the environmental impact caused when organic foods must travel to find their way to the local grocery store shelf. For this and other reasons, consumers are opting instead for locally grown counterparts, choosing to eat what is available in each season in their areas rather than purchasing food that must be shipped from other regions. Drive through the rolling foothills of the Appalachian range in southwestern Virginia and you'll come across Abingdon, one of the oldest towns west of the Blue Ridge Mountains. If it happens to be a Saturday morning, you might think there's a party going on—every week between 7 a.m. and noon, more than 1,000 people gather in the parking lot on Main Street, next to the police station. This is Abingdon's farmers' market. "For folks here, this is part of the Saturday...
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...The Earth is yours. Save it! The Earth is yours. Save it! Name : Sanelisiwe Gomomo Laetitia Ngalula Aviwe Janeth Viwe Introduction What does it mean to Go Green? Going Green means that you have adopted certain practices and habits that reduce your overall impact on the environment. These practices may include anything from recycling, reducing your energy usage, using public transportation, to buying local products. Going green is quite important to the environment as well as our health. We will be able to breathe a little easier with less pollution in the air. Consider for a moment that a plastic soda bottle takes over 450 years to decompose, and that beer cans take 200 to 500 years to decompose. If these things are not recycled, or if a process isn't found to speed up decomposition, then we're going to wind up living in our own landfills. People all around the world consume billions of bottles and cans each and every single year, without a method to get rid of these items, our great grandchildren will still be seeing those same bottles and cans around, that alone is an important reason to go green. The Going Green Campaign is to ensure the earth will be a better place to live in future. I. INFORMATION ABOUT THE SERVICE The Going Green Campaign has been created to raise the awareness on the environment hazards we are facing today. There are many ways we can save our earth and prevent it from being destroyed. Our earth has lost a massive ideal environment...
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...Whole Foods’ market strategy is built upon their fundamental differentiation from conventional supermarkets. We strive to meet our strategy by working under the motto of Whole Food, Whole People, Whole Planet. At Whole Foods we use a focused differentiation strategy to offer unique products to our customers in a narrowed market. We focus on selling high quality organic and healthy foods that our customers can feel comfortable eating at a higher price. Whole Foods’ competitors include Kroger, Trader Joe’s, and Fresh Market. These three competitors operate under different strategies to set themselves apart in the grocery market. Kroger operates under the cost leadership strategy. They set the floor price in the market that still allows them to earn a profit. They achieve this by cutting back on advertising, research costs, and production costs to increase the scale of operation. Also, Kroger offers coupons and a Kroger card to add discounts to already low prices. Whole Foods does not focus on low prices like Kroger because doing so would take away from the high end feeling it markets to its customers. Next, Fresh Market operates under the broad differentiation strategy in the grocery market. They offer unique products that a wide range of buyers will find appealing. Fresh Market differentiates themselves by selling the freshest products from local and global vendors. Fresh market is not interested in entering the narrowed market of organic foods that Whole Foods operates in. This...
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...4-29-2014 Whole foods is a major distributor of organic goods. They focus on all aspects of the grocery shopping experience but with an added heath twist. Everything from meat, dog food, baby food, and vegetables are all sold at Whole foods which draws in the crowd that puts their health in front of savings. The demographic segment is going to be at the top of the list of the general environment followed by the social segments. The demographic segment is concerned with age, population, income, and ethic mix just to name a few. Because the external environment is always changing, Whole foods makes it their top priority to change with the times. Many Whole Food stores have positioned themselves to support the local ethnic groups by offering foods and other products that relate more closely to that ethnic background. Being able to blend Whole Foods in with which ever demographic areas have certain needs gives Whole Foods a distinct advantage over the super-sized grocery stores that are selling the same product at all locations. Whole Foods is able to make a connection with the local community and provide a more personal experience. The social aspect of the environment is a big factor in the Whole Foods influence because of their organic and environmental way of life. Many people protest animal cruelty and the use of harmful additives to meat as well as genetically modified foods that could be harmful to both adults and children. Over the past few years Whole Foods was able to gain...
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...| Whole Foods Market | Case Study Analysis #1 | | Britney Brumfield | 3/2/2014 | | Whole Foods Market was found in 1980 and has progressed from a local super market found in Texas, into the globes largest provider of natural and organic foods with over 270 stores worldwide. The rapid growth and success of Whole Foods is due to having “remained a uniquely mission driven company highly selective about what we sell, dedicated to our core values and stringent quality standards and committed to sustainable agriculture” as stated by the companies CEO John Mackey. Whole Foods states its purpose as a corporation is helping support the health, well-being, and healing of people, team members, and business organizations in general, and the planet. This is Made known by the company motto “Whole Foods, Whole People, and Whole Planet” (Whole Foods). (Fig.1) Whole Foods Market Motto (Fig.1) Whole Foods | Whole People | Whole Planet | * Highest quality * Least processed * Most flavorful * Natural foods NoArtificial: * Additives * Sweeteners * Colorings * Preservatives | People are their companyPassionate employeesMotivated employees | -Whole Planet Foundation-support food banks -Sponsor neighborhood events -Donate to local non-profit groups-Support of organic farming and sustainable agriculture | (Fig.2) Whole Foods Market’s Core Value | Selling the highest quality natural and organic products | Satisfying and delighting costumers | Team...
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....................... 5 Urban farming projects in Detroit ............................................................................... 8 4 5 Conclusion ........................................................................................................................ 11 Bibliography ..................................................................................................................... 12 2 1 Introduction The term urban farming or agriculture recently pops up in the media. It is mainly applied regarding city development in third world countries, but as well it becomes more often a phenomena taking place in cities of industrial countries. After examining the general characteristics of urban farming, I am going to scrutinize the strengths, weaknesses, opportunities and threats of urban agricultural projects taking place in the city of Detroit. The former Motor City has been experiencing a dramatic economic collapse. Hence, because of its urgent need for change, it serves as prime example for urban farming in industrialized countries. Further on, introducing the Earthworks project in...
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...tourism in this place: 1. The major aim is to protect turtles breeding and inform tourism the way to save extinct animal that change behavior and attitude of visitor. 2. Reinforce national and local income by increase number of tourism and startup business and. For example; hotels and restaurant. 3. Good reputation sine Oman protect environment and Wildlife. Ras Al Jinz protection turtle attract all group age notwithstanding according to Al Hinai how work in this place he said that the most visitor are old age and comes as group to gather. The most people visit this place who get interest when see wildlife. Needs and motivated play an important role in the mechanics of tourism. The most wants of tourism are transportation, activates, accommodation, physiological need for example food and water, security and safety and this needs already Oman have and social need that means accept by population. The pest time visit its place between middle march and November because of low temperature and time to see small turtle going out eggs. There are many character that attract tourism. First, natural attraction. Ras Al Jinz is attraction beach that provide some of words most necessary nesting place have four out of seven extinct turtles. Ras Al Jinz beach have around 20000 green turtles. The turtle guide tourism to see landscape of nesting turtles economically and revenue that get from tourism this place use to develop this place. Second, culture attraction. Oman environment...
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...Introduction Nana’s restaurant opened up in 1982 on a corner lot right outside of the city. This was a convenient location for not only the locals, but for those passing through town as well. The locals have stayed loyal customers and come in fairly regularly. The food is based on classic recipes passed down through generations. The restaurant has been open for 31 years and as time progresses so do the standards businesses are held accountable to meet. Nana’s on the Corner has always had the belief in serving quality food at affordable prices. The restaurant has the opportunity to really embarrass those beliefs all while helping to improve the business’s social responsibility. In order to move the company forward there will be specific steps and plans in place in regards to the environment, leadership, organizational, and legal recommendations. Environment First, there needs to be considerations made for how Nana’s can move forward with environmental responsibilities. Nana’s lot location actually has space to start a small garden which could produce herbs and some vegetables. This will have many benefits for the company as well as the environment. The company will see benefits such as cost savings from producing goods and being able to join the trend of going organic/local for food sources. In addition, the restaurant food scraps can be composted and used to enrich the soil which helps to eliminate waste. Another option would be for the restaurant to join a program...
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...When food prices rise in the developed world it is an inconvenience, something to grumble about. But, when food prices rise in the developing world it can make difference between going hungry and getting enough to eat. Food inflation is volatile. Agricultural prices tend to fluctuate because demand and supply are both inelastic and supply can vary due to the weather. However, despite the usual volatility, food prices seem to be showing a strong upward movement, reaching record highs in recent years. For example, in India a booming economy has GDP expanding at 9% a year. Official inflation is around 7%, but, headline food inflation is more than double at 17.8% [1. Indian food inflation at Economist, Jan 6th 2011] The Food and Agricultural Organisation said its food price index rose to 214.7 points in Jan 2001, above the peak of 213.5 set in June 2008. Implications of Food Inflation It is important to bear in mind food price spikes tend to be temporary and often the result of local bottleneck shortages. Whilst rising food prices tend to make headlines, later falls in prices tend to make less news. However, even temporary periods of rising prices can cause widespread hardship to those on the breadline. Agriculture is a market when relying on free market forces can cause much hardship. Though often difficult to implement, there is a necessity for guaranteeing supply and minimum prices of at least the basic food stuffs such as rice and wheat. (see: Buffer Stocks) Also, the...
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...How to do business in china With a Solid economic expansion, coupled with a rapid market transformation and a series of government reforms, mean China the world's second-largest economy is no longer just a country for low-cost manufacturing. It is also an increasingly attractive destination to do business. Several western companies including global giants such as Starbucks, Volkswagen, Boeing and Procter & Gamble have established a presence in the country. But despite China's increasing influence, challenges remain for those looking to do business in the country. Intense competition, corruption, business etiquette and language are some of the barriers that can be faced. In a first time we’re going to talk about a few keys of success of doing business in china, and then we will take the example of Starbucks and his adaptation on the Chinese market. Here are five things we should know before doing business in China: A mosaic of markets China is the world's most populous nation, with its sprawling 1.3 billion people making up a highly diverse market. There is no single consumer profile, and analysts suggest companies remain flexible and innovative, while understanding how their company would fit in each specific market. There's no simple answer in China it depends so much upon the specific market and upon the specific characteristic of your own company. Operating in a country with a history of thousands of years and ways of doing business that go back as...
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...and the Asian Rhinoceros amongst others) significant greenhouse gas emissions, and large scale deforestation. The ensuing outcry not just from the public but from groups including World Wildlife Foundation and Greenpeace, to local organisations such as the Auckland Zoo which removed Cadbury Products from its shelves in protest meant that Cadburys was forced to revert back to an only Coco Butter recipe even though it claimed to only be using certified sustainable Palm Oil. This has become a perfect example of ‘green’ and ‘ethical’ issues coming to light and forcing a company as large and Cadbury to take a step back and reverse a decision due to customer pressure. As green issues are highlighted more and more in today’s world, how important is green and ethical marketing to a large multinational such as Cadbury and how much power does the public have to make them stop, or change their practices so that they align with opinion? Furthermore how far do these companies, specifically Cadbury actually go to implement green strategies, and what type of governance do they employ within the companies to make sure they stick to their targets? Body – The Importance of Green and Ethical Marketing and Public Persuasion It is clear in today’s modern world that green issues are in the forefront of people’s minds. We are bombarded with...
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...breakfast burritos on the grill, vibrant greens, oranges, and yellows all around. The sight one can often expect to see every saturday morning at Phoenix Open Air Market. People sliding in and out of the crowd and back and forth between the different tents to find their favorite farm fresh produce or handmade good. The raw feeling that comes with shopping at the farmers market comes with its very unique producer to client connection. It goes from the farm straight to the local shoppers tables. Local people and local business come together to thrive with one another. Culture is the collection of a particular group's ideas, artifacts, beliefs, looks, or anything that pertains to it and makes them unique. Farmers market culture is characterized and defined by its amazing ability to build a community, provide fresh local produce, compete with big businesses grocers, keep the simplicity of a market, and has so much to offer to the people who surround it. In 1934 A.F. Gilmore opened the doors to the United States first farmers market at the peak of The Great Depression. It started with nothing but a handful of local farmers however within months it had grown exponentially and was larger than ever imagined. It was the...
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...Easy Green Home Services Submitted to Professor Conrad L. Boyle Submitted by: Team 1 Lauren Dwyer Manual Roman Bernardo Roschke Eric Schmutz Gregory Slate University of Maryland/University College AMBA 603 Table of Contents Executive Summary 4 Market Needs 5 Market Demographics 5 Market Trends 5 Market Growth 7 Macroenvironment 7 Mission 8 Product Offering 8 Positioning 8 SWOT Summary 9 Strengths 9 Weaknesses 9 Opportunities 10 Threats 10 Direct Competition 11 Indirect Competition 11 Value Proposition 11 Critical Issues 12 Financial Objectives 12 Marketing Objectives 13 Target Market Strategy 14 Messaging 15 Branding 15 Product Marketing 16 Pricing 18 Advertising 19 Public Relations 19 Direct Marketing 20 Service 20 International Markets 20 Implementation Schedule 21 Break-Even Analysis 21 Sales Forecast 21 Expense Forecast 22 Linking Expenses to Strategy and Tactics 22 Contribution Margin 22 Implementation 23 Keys to Success 23 Contingency Planning 24 Appendices 25 References 41 Executive Summary The popularity of eco-friendly living continues to gain popularity across America. Practicing conservation living also known as "Low Impact Living" or "Going Green" is a concept that has encouraged the development of thousands of products and services geared towards energy efficiency, recycling, alternative power sources, and life-style changes. More Americans are willing to make investments...
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...(PART I) TRENDS ON NUTRITION : A Paradigm Shift INTRODUCTION The Hospitality Industry plays a vital role in the Nurtition of our society specifically the Food and Beverage Industry. It caters to all kinds of people, rich or poor, single or married, male or female, individual consumer or family, it has no limit. With the new life style of today’s world, where both parents are working, high demand of work hours and hectic schedules, people tend to divert in fastfood products than cooking at home. This resulted somehow to create health problems of the cumsumers since not everyone in the Food and Beverage Industry is concern about the food they are serving. However, most of them value profit first and unconcious over the health benefits of the food products. Nutrition is a language of healthy life, proper diet and wellness of everyone. The advocacy of “Health is Wealth” is in every corner of the world but sad to note that the number of malnutrition in the Philippines alone, is increasing. According to statistics, under Poverty, Children and Health (Inquirer.net)malnutrition increased from 2005 to 2008, the prevalence of underweight children aged 0-5 years increased from 24.6 percent to 26.2 percent, about 3.35 million children. Another problem that concerns nutrition, is the rampant obesity. Obesity is more of a life and death issue than simply looking “bad.” Obese people are much more higher to develop diabetes type 2 and if not given extra attention will also cause...
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