...Chap 6 Cost Leadership Cost Leadership Strategies gaining advantage by reducing its economic costs below all of its competitors. 1. What are the major sources of cost advantages? a. Size differences and economies of scale: Exist when AC(Q)↓=TC(Q)/Q↑, until reach to optimal volume of production * Volume of Production and Specialized machines: Only big volume company has the ability to buy new machines to save cost. * Volume of Production and Cost of Plat and Equipment: Volume↑, per-unit-cost manufacturing operations↓ * Volume of Production and Employee Specialization: Volume↑, employment more specialized, cost↓ * Volume of Production and Overhead Costs b. Size differences and diseconomies of scale: when other firms grow beyond the optimal firm size, a smaller firm (which a level of production closer to the optimal) may obtain a cost advantage. * Physical limits to efficient size * Managerial diseconomies: too large to manage efficiently * Worker motivation * Distance to Market and Suppliers: transportation cost is too expensive and eat up those profit. c. Experience differences and Learning-curve economies: cumulated volume of production greater experience in manufacturing a product or service cost↓ * Learning curve vs economic scale: a) cumulated volume vs the volume at a given point in time and average units cost. b) Optimal volume affects cost per unit vs No optimal volume affects cost per unit ...
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...82476 c02.3d GGS 3/17/09 15:15 r r r r r r r r r r r r r r r r r r r r r r r r r rr ECONOMIES AND SCOPE OF SCALE 2 r r r r r r r r r r r r r r r r r r r r r r r r r rr F ew concepts in microeconomics, if any, are more fundamental to business strategy than economies of scale and the closely related economies of scope. Economies of scale allow some firms to achieve a cost advantage over their rivals. Economies of scale are a key determinant of market structure and entry. Even the internal organization of a firm can be affected by the importance of realizing scale economies. We mostly think about economies of scale as a key determinant of a firm’s horizontal boundaries, which identify the quantities and varieties of products and services that it produces. The extent of horizontal boundaries varies across industries, along with the importance of scale economies. In some industries, such as microprocessors and airframe manufacturing, economies of scale are huge and a few large firms dominate. In other industries, such as apparel design and management consulting, scale economies are minimal and small firms are the norm. Some industries, such as beer and computer software, have large market leaders (Anheuser-Busch, Microsoft), yet small firms (Boston Beer Company, Blizzard Entertainment) fill niches where scale economies are less important. An understanding of the sources of economies of scale and scope is clearly critical for formulating and...
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...Cost leadership strategy Definition : | A firm pursuing a cost-leadership strategy attempts to gain a competitive advantage primarily by reducing its economic costs below its competitors. If cost-leadership strategies can be implemented by numerous firms in an industry, or if no firms face a cost disadvantage in imitating a cost-leadership strategy, then being a cost leader does not generate a sustained competitive advantage for a firm. The ability of a valuable cost-leadership competitive strategy to generate a sustainted competitive advantage depends on that strategy being rare and costly to imitate. Sources of cost advantage * Economies of scale Economies of scale One of the most cited sources of cost advantage for a firm is its SIZE.There is a relationship between firm size measured in terms of volume of production - and costs - measured in terms of average costs per unit of production. The optimal volume of production is reached when the average costs per unit of production is minimum. Sources of economies of scale : volume of production and specialized machines : Acompany with a high level of production, it is able to purchase and use specoalized manufacturing tools that cannot be kept in operation in small companies. volume of production and cost of plant and equipement : Ahigh volume of production may allow a firm to build larger manufacturing operations. Large-volume firms will be able to build lower per unit cost manufacturing operations and will have...
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...CHAPTER 10 DETERMINING HOW COSTS BEHAVE 10-16 (10 min.) Estimating a cost function. 1. Slope coefficient = = [pic] = [pic]= $0.35 per machine-hour Constant = Total cost – (Slope coefficient ( Quantity of cost driver) = $5,400 – ($0.35 ( 10,000) = $1,900 = $4,000 – ($0.35 ( 6,000) = $1,900 The cost function based on the two observations is Maintenance costs = $1,900 + $0.35 ( Machine-hours 2. The cost function in requirement 1 is an estimate of how costs behave within the relevant range, not at cost levels outside the relevant range. If there are no months with zero machine-hours represented in the maintenance account, data in that account cannot be used to estimate the fixed costs at the zero machine-hours level. Rather, the constant component of the cost function provides the best available starting point for a straight line that approximates how a cost behaves within the relevant range. 10-17 (15 min.) Identifying variable-, fixed-, and mixed-cost functions. 1. See Solution Exhibit 10-17. 2. Contract 1: y = $50 Contract 2: y = $30 + $0.20X Contract 3: y = $1X where X is the number of miles traveled in the day. |3. |Contract |Cost Function | | |1 | Fixed | | |2 |Mixed | | |3 |Variable ...
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...* Boston consultant group’s advantage matrix * Experience Curve Effects The BCG matrix method The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product’s market grows the better it is for a company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. STARS(high growth, high market) - Use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. -Frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept. 2. CASH COWS(low growth, high market share) - Profit and cash generation should be high, and because of the low growth, investments needed should be low. Keep profit high. - Fondation of company. 3. DOGS ( low growth, low market share) - Avoid and minimize the number of dogs in a company. - Beware of expensive ‘turn around plans’ - Deliver cash, otherwise liquidate. 4. QUESTION MARKS ( high growth, low market share) - Have the worst cash...
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... CHAPTER EIGHT Cost Estimation and Budgeting To Accompany PROJECT MANAGEMENT: Achieving Competitive Advantage By Jeffrey K. Pinto CHAPTER EIGHT PROJECT PROFILE – Boston’s Central Artery/Tunnel Project: Updated and Complete 8.1 COST MANAGEMENT Direct vs. Indirect Costs Recurring Versus Nonrecurring Costs Fixed Versus Variable Costs Normal versus Expedited Costs 8.2 COST ESTIMATION Learning Curves in Cost Estimation Project Management Research in Brief: Software Cost Estimation Problems with Cost Estimation PROJECT PROFILE – Heathrow Airport’s New Terminal Five Development 8.3 CREATING A BUDGET Top-Down Budgeting Bottom-Up Budgeting Activity-Based Costing 8.4 DEVELOPING BUDGET CONTINGENCIES Summary Key Terms Solved Problems Discussion Questions Problems Case Study 8.1: The Dulhasti Power Plant Case Study 8.2: London’s Millennium Dome Internet Exercises PMP Certification Sample Questions Integrated Project: Developing the Cost Estimates and Budget Bibliography TRANSPARENCIES 8.1 SOURCES OF PROJECT COSTS 1. DIRECT VS. INDIRECT COSTS 2. RECURRING VS. NON-RECURRING COSTS 3. FIXED VS. VARIABLE COSTS 4. NORMAL VS. EXPEDITED COSTS 8.2 LEARNING CURVE MODEL [pic] 8.3 PROBLEMS WITH COST ESTIMATION 1. LOW INITIAL ESTIMATES ...
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...Economies of Scale, Economies of Scope and the Learning Curve In this paper I aim to thoroughly explain the differences between economies of scale, economies of scope and the learning curve. Although the first two are related, we will come to see that none are wholly dependent on another. Each of these are important in their own right as they enable firms to benefit in different ways. Furthermore I will describe the circumstances under which we are more likely to experience one of the aforementioned concepts instead of one of the others. Economies of scale exist when average costs decline through increased production. The theory behind economies of scale is that as firms increase their output the marginal cost of the last unit produced is less than the average cost, thereby pulling down total average cost. Many economists depict average cost curves as being U-shaped: From the diagram above we can see economies of scale exist until a certain point. At this point, known as the minimum efficient scale (MES), the marginal cost of the last unit produced starts to increase above average costs. Consequently, the firm begins to experience diseconomies of scale. Economies of scale are important because they allow firms at a certain stage to achieve a cost advantage over their competitors. As a result of this cost advantage available, scale economies are a key determinant of the market structure of an industry. If economies of scale can be easily obtainable, ceteris paribus,...
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... 2 1.0 Introduction 3 2.0 Background of Firm 3 2.1 DEMAND & PRICE 3 2.2 SUPPLY & PRODUCTION 4 2.3 COST 4 2.4 COMPETITION 4 2.5 PROFITABILITY & CONTRIBUTIONS 4 3.0 The Economic Problems 5 3.1 Problem One 5 3.2 Problem Two 5 3.3 problem Three 5 4.0 Solutions to the Problems 6 4.1 Solution One 6 4.2 Solution Two 6 4.3 Solution Three 6 5.0 Summary 7 6.0 BIBLIOGRAPHY 7 1.0 INTRODUCTION: This is an economic report on Kairaba Supermarket. It opens with a background statement on the firm itself and its economic environment. Thereafter three economic problems facing the supermarket are identified and a strategy putting foreword three economic solutions is set out, including an assessment of the time scale for it to work. It concludes with a short reflection on personal learning. 2.0 BACKGROUND: Kairaba supermarket is one of the biggest supermarkets in The Gambia. It is the leading supermarket in the sale of grocery products at cheaper price than all other supermarkets...
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...strategi ini sering juga diistilahkan dengan generic business strategies. Cost Leadership Perusahaan yang memilih strategi bisnis cost leadership fokus unutk memperoleh keunggulan kopetitif dengan cara mengurangi komponen biaya dibawah semua kompetitornya. Sumber – sumber cost advantages: 1. Size differences and economies of scale Economies of scale baru disebut ada ketika peningkatan dalam ukuran perusahaan (diukur dalam term volume produksi) diasosiasikan dengan biaya yang menurun (diukur dalam term biaya produksi rata-rata per unit produksi). Sumber-sumber economies of scale: a. Volume of production and specialized machines b. Volume of production and the cost of plant and equipment c. Volume of production and employee specialization d. Volume of production and overhead cost 2. Size differences and diseconomies of scale Sebagaimana halnya economies of scale dapat membangkitkan cost advantages untuk perusahaan yang lebih besar, diseconomies of scale yang penting pada dasarnya dapat meningkatkan biaya jika perusahaan tumbuh terlalu besar. Sumber-sumber diseconomies of scale: a. Physical limits to efficient size b. Managerial diseconomies c. Worker demotivation d. Distance to markets and suppliers 3. Experience differences and learning-curve economies Hal ini tergantung pada different cumulative levels of production. Sumber-sumber experience differences and learning-curve economies: a. The...
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...its workers and the access its workers have to the necessary tools and technology. Prices rise when the government prints too much money because more money in circulation reduces the value of money, causing inflation. Society faces a short-run trade-off between inflation and unemployment that is only temporary. Policymakers have some short-term ability to exploit this relationship using various policy instruments. C A B Quantity of Food Produced Figure 1 The effects of a drought are shown in Figure 2. The drought reduces the amount of food that can be produced, shifting the production possibilities frontier inward. Quantity of Clothing Produced © 2014 Cengage Learning. All Rights Reserved. This content is not yet final and Cengage Learning does not guarantee this page will...
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...Retired 2008 By: Mohamed “hengoo” to dvd4arab.com members Gleim CMA Test Prep: Part 1: Financial Planning, Performance, and Control (119 questions) [1] Gleim #: 1.5.133 -- Source: CMA 691 4-1 The expected monetary value of an act is the A. B. C. D. Revenue minus the costs for the act. Conditional profit (loss) for the best event times the probability of each event’s occurrence. Sum of the conditional profit (loss) for each event. Sum of the conditional profit (loss) for each event times the probability of each event’s occurrence. [Fact Pattern #1] Proper Propeller, Inc. plans to manufacture a newly designed high-technology propeller for airplanes. Proper Propeller forecasts that as workers gain experience, they will need less time to complete the job. Based on prior experience, Proper Propeller estimates a 70% cumulative learning curve and has projected the following costs. Cumulative number Manufacturing Projections of units produced Average cost per unit Total costs 1 2 $20,000 14,000 $20,000 28,000 [2] Gleim #: 1.3.98 -- Source: CMA 0408 1-148 (Refers to Fact Pattern #1) If Proper Propeller produces eight units, the average manufacturing cost per unit will be A. B. C. D. $14,000 $9,800 $1,647 $6,860 [3] Gleim #: 1.4.104 -- Source: CMA 1293 4-25 The four components of time series data are secular trend, cyclical variation, seasonality, and random variation. The seasonality in the data can be removed by ...
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...COST OF PRODUCTION CONTENTS 1. Introduction 2. Types of costs 3.1 Opportunity, implicit and explicit costs 3.2 Fixed and variable costs 3.3 Average costs 3. Types of cost curves 4.4 Marginal cost curve 4.5 Average cost curves 4. Costs in Short run and in the Long run 5.6 Short run 5.7 Long run 5.8 Economies of scale 5. Cost analysis in the real world 6.9 Economies of scope 6.10 Experiential learning & technological advances 6.11 Many dimensions 6.12 Unmeasured costs 6. Conclusion SUMMARY REFERENCES SUMMARY This study examines the different types of costs such as opportunity, implicit, explicit, fixed, variable and average costs that a firm would incur in order to carry out the production process. It talks about different types of cost curves to understand various measures of cost and establish a relationship between the changing patterns of different cost curves. It also tells how costs vary significantly in the long run and in the short run and how it effects the firms’ production and pricing decisions. Apart from the standard model, it also tells about the real...
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...attributes that may determine buying patterns. Culture: the values, beliefs, and norms that guide behavior in a society. They define what is “right and wrong,” Chapter 4 Business-level strategies: actions firms take to gain competitvive advantages in a single market or industry. The two main strategies are cost leadership and product differentiation (known together as generic business strategies). Corporate-level strategies: actions firms take to gain competitive advantages by operating in multiple markets or industries simultaneously Cost leadership business strategy: gaining advantages by reducing costs to below those of all competitors Table 4.1 – Important Sources of Cost Advantages for Firms 1. Size differences and economies of scale 2. Size differences and diseconomies of scale 3. Experience differences and learning-curve economies 4. Differential low-cost access to productive inputs 5. Technological advantages independent of scale 6. Policy choices Size differences and economies of scale: exist when the increase in firm size (measured by volume of production) is associated with lower cost (measured by average costs per unit of production). High volume of production may...
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...difficult for new competitors to enter the market because they have to develop those technologies before effectively competing. The requirement for advanced technologies positively affects Hong Kong Disneyland. … * Patents limit new competition: Patents that cover vital technologies make it difficult for new competitors, because the best methods are patented. Patents positively affect Hong Kong Disneyland. … * Geographic factors limit competition: If existing competitors have the best geographical locations, new competitors will have a competitive disadvantage. Limiting geographic factors positively affect Hong Kong Disneyland. … * High learning curve: When the learning curve is high, new competitors must spend time and money studying the market before they can effectively compete. High learning curves positively affect profits for Hong Kong Disneyland. … * Threat of Substitute Products or Services * Substantial product differentiation: When products and services are very different, customers are less likely to find comparable product or...
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...CHAPTER 1 | Economics: Foundations and Models Chapter Summary and Learning Objectives 1.1 Three Key Economic Ideas (pages 4–8) Explain these three key economic ideas: People are rational; people respond to economic incentives; and optimal decisions are made at the margin. Economics is the study of the choices consumers, business managers, and government officials make to attain their goals, given their scarce resources. We must make choices because of scarcity, which means that although our wants are unlimited, the resources available to fulfill those wants are limited. Economists assume that people are rational in the sense that consumers and firms use all available information as they take actions intended to achieve their goals. Rational individuals weigh the benefits and costs of each action and choose an action only if the benefits outweigh the costs. Although people act from a variety of motives, ample evidence indicates that they respond to economic incentives. Economists use the word marginal to mean extra or additional. The optimal decision is to continue any activity up to the point where the marginal benefit equals the marginal cost. 1.2 The Economic Problem That Every Society Must Solve (pages 8–11) Discuss how an economy answers these questions: What goods and services will be produced? How will the goods and services be produced? Who will receive the goods and services produced? Society faces trade-offs: Producing more of one good...
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